Cisco: Pursue Real IoT Solutions, not Big White Whales

The search for the “next big thing” in technology has almost taken on mythic proportions. Just as Captain Ahab became obsessed with his pursuit of the elusive white whale in Moby Dick, it’s easy to get caught up in pursuing big solutions and big technology. But that is not necessarily the path to success. I’m a believer in the Internet of Things (IoT) as the driver of transformational change across industries. In fact, I just wrote a book about it. But that doesn’t mean every IoT deployment is going to be transformational—or even moderately successful. Successful IoT deployments do have at least one thing in common, however—they focus on solving the customer’s real business problems.