7 STRATEGIES TO INCREASE BRAND VISIBILITY

Every brand out there is trying hard to get itself noticed and grab the attention of a potential customer by employing unique SEO tactics. With the rampant use of digital platforms working on seamless integration globally, it has become the need of the hour to get your brand right up there … in the front … on the face. And making it stand out from the clutter, doesn’t come easy. In the B2B space, brands have to be more impactful in spelling out the reason for its existence. Some of the most important points to remember while charting out a marketing and promotional plan for your brand’s increased visibility are listed below.

Spotlight

Chirp.io

Enhance your products by integrating with Chirp™ - the world’s most trusted data-over-sound technology used by the leading brands in more than 90 countries.

OTHER ARTICLES
IoT Security

The IoT Smarthome Battlefield: A Jointly Endorsed IoT Standard for the Home Area Network

Article | July 5, 2023

Google announced that together with Amazon and Apple (the big 3 smart home players) they will work on the adoption of a joint wireless IoT standard for the smart home. This new connectivity standard is designed to make it easier for smart home products to work with each other.In the statement, Google said they were “joining Amazon, Apple and others to create Connected Home over IP, a new independent working group managed by the Zigbee Alliance (separate from the existing Zigbee 3.0/Pro protocol). We’re contributing two of our market-tested and open-source smart home technologies, Weave and Thread. Both are built on IP and have been integrated into millions of homes around the world.”

Read More
Enterprise Iot

Smart Home Technologies: Zigbee, Z-Wave, Thread, and Dotdot

Article | May 11, 2023

If you own smart home products like SmartThings or Nest, you may be familiar with some of the technologies behind them. Network protocols like Zigbee and Z-Wave dominate the industry, while Thread, a younger network standard, is gaining headway as a strong contender in the battle for market share. Although this may seem like your typical rivalry between industry leaders, the competitive landscape is more complicated than selecting one over another.

Read More
IoT Security

12 Industrial IoT Companies You Should Know

Article | July 17, 2023

As the industrial IoT market continues to expand at rapid rates, companies across the world are reaping the benefits. Utilizing this growing network of tools and systems, businesses have been able to prevent costly downtime, decrease product development costs, enhance customer engagement and satisfaction and acquire and implement intelligent data for strategic planning purposes.The potential benefits are seemingly endless, and the list of organizations that are embracing this industrial revolution is continuing to grow, so let’s highlight some of the main IIoT companies you need to know for a number of the most common IIoT use cases.

Read More

Who should lead the push for IoT security?

Article | February 10, 2020

The ease with which internet of things devices can be compromised, coupled with the potentially extreme consequences of breaches, have prompted action from legislatures and regulators, but what group is best to decide? Both the makers of IoT devices and governments are aware of the security issues, but so far they haven’t come up with standardized ways to address them. The challenge of this market is that it’s moving so fast that no regulation is going to be able to keep pace with the devices that are being connected,” said Forrester vice president and research director Merritt Maxim. “Regulations that are definitive are easy to enforce and helpful, but they’ll quickly become outdated.”The latest such effort by a governmental body is a proposed regulation in the U.K. that would impose three major mandates on IoT device manufacturers that would address key security concerns.

Read More

Spotlight

Chirp.io

Enhance your products by integrating with Chirp™ - the world’s most trusted data-over-sound technology used by the leading brands in more than 90 countries.

Related News

SALESFORCE LAUNCHES NEW HYBRID CMS PLATFORM 'SALESFORCE CMS

DECK7 | November 12, 2019

Demand owns content, and with the release of 'Salesforce CMS', it’s clear that Salesforce is putting the control squarely with demand, not to mention delighting the creative marketer with more power through additional tools for creating content that are expected to work well right out of the box (er… cloud). Customers have become accustomed to consuming content across multiple channels and platforms which requires marketers to provide for seamless integration of their content. Enterprises have always been challenged by using multiple systems for their content management. Salesforce CMS addresses these common content challenges and promises more.

Read More

DECK 7 INTERVIEWS SANGRAM VAJRE, CO-FOUNDER & CHIEF EVANGELIST AT TERMINUS

DECK7 | January 13, 2020

DECK 7 is proud to present an exciting interview with the Co-Founder & Chief Evangelist at Terminus, Sangram Vajre. He is an author, keynote speaker, 3x CMO, host of the daily #FlipMyFunnel podcast, entrepreneur and category maker. Sangram has been a driving force behind the success of Terminus and building the ABM subcategory of marketing technology. Before co-founding Terminus, Sangram was Head of Marketing at Pardot through its acquisition by ExactTarget and then Salesforce. A contributing columnist for Inc., he wrote the book, "Account-Based Marketing For Dummies" and is the mastermind behind #FlipMyFunnel, a B2B podcast series that has now over 500 episodes and continues to rate in the top 50 business podcasts.

Read More

DECK 7 FRAMEWORK FOR DIGITAL™ REDEFINES ITS B2B MODEL FOR 2020 LEAD-GEN GOALS

DECK7 | January 20, 2020

DECK 7 Inc., a top lead generation company based in San Diego, California, has gone beyond its peers and competitors in their digital marketing efforts for 2020. An esteemed digital marketing and media company, known for executing campaign management and content services to its clients and partners worldwide, DECK 7 has built a comprehensive system to track buyers and influencers, build behavioral models, and putting all the vast intelligence it generates into the hands of its marketing partners. The DECK 7 Framework For Digital™ is the outcome of several years of working together with some of the most innovative and successful companies in the world, and is based on the collective learning and shared experiences across thousands of digital marketing campaigns.

Read More

SALESFORCE LAUNCHES NEW HYBRID CMS PLATFORM 'SALESFORCE CMS

DECK7 | November 12, 2019

Demand owns content, and with the release of 'Salesforce CMS', it’s clear that Salesforce is putting the control squarely with demand, not to mention delighting the creative marketer with more power through additional tools for creating content that are expected to work well right out of the box (er… cloud). Customers have become accustomed to consuming content across multiple channels and platforms which requires marketers to provide for seamless integration of their content. Enterprises have always been challenged by using multiple systems for their content management. Salesforce CMS addresses these common content challenges and promises more.

Read More

DECK 7 INTERVIEWS SANGRAM VAJRE, CO-FOUNDER & CHIEF EVANGELIST AT TERMINUS

DECK7 | January 13, 2020

DECK 7 is proud to present an exciting interview with the Co-Founder & Chief Evangelist at Terminus, Sangram Vajre. He is an author, keynote speaker, 3x CMO, host of the daily #FlipMyFunnel podcast, entrepreneur and category maker. Sangram has been a driving force behind the success of Terminus and building the ABM subcategory of marketing technology. Before co-founding Terminus, Sangram was Head of Marketing at Pardot through its acquisition by ExactTarget and then Salesforce. A contributing columnist for Inc., he wrote the book, "Account-Based Marketing For Dummies" and is the mastermind behind #FlipMyFunnel, a B2B podcast series that has now over 500 episodes and continues to rate in the top 50 business podcasts.

Read More

DECK 7 FRAMEWORK FOR DIGITAL™ REDEFINES ITS B2B MODEL FOR 2020 LEAD-GEN GOALS

DECK7 | January 20, 2020

DECK 7 Inc., a top lead generation company based in San Diego, California, has gone beyond its peers and competitors in their digital marketing efforts for 2020. An esteemed digital marketing and media company, known for executing campaign management and content services to its clients and partners worldwide, DECK 7 has built a comprehensive system to track buyers and influencers, build behavioral models, and putting all the vast intelligence it generates into the hands of its marketing partners. The DECK 7 Framework For Digital™ is the outcome of several years of working together with some of the most innovative and successful companies in the world, and is based on the collective learning and shared experiences across thousands of digital marketing campaigns.

Read More

Events