ACCOUNT-BASED MARKETING TACTICS TO STAY AHEAD OF THE GAME

IoT Security

Article | June 28, 2023

Google announced that together with Amazon and Apple (the big 3 smart home players) they will work on the adoption of a joint wireless IoT standard for the smart home. This new connectivity standard is designed to make it easier for smart home products to work with each other.In the statement, Google said they were “joining Amazon, Apple and others to create Connected Home over IP, a new independent working group managed by the Zigbee Alliance (separate from the existing Zigbee 3.0/Pro protocol). We’re contributing two of our market-tested and open-source smart home technologies, Weave and Thread. Both are built on IP and have been integrated into millions of homes around the world.”

IoT Security

Article | October 11, 2023

If you own smart home products like SmartThings or Nest, you may be familiar with some of the technologies behind them. Network protocols like Zigbee and Z-Wave dominate the industry, while Thread, a younger network standard, is gaining headway as a strong contender in the battle for market share. Although this may seem like your typical rivalry between industry leaders, the competitive landscape is more complicated than selecting one over another.

Security, IoT Security

Article | July 13, 2023

As the industrial IoT market continues to expand at rapid rates, companies across the world are reaping the benefits. Utilizing this growing network of tools and systems, businesses have been able to prevent costly downtime, decrease product development costs, enhance customer engagement and satisfaction and acquire and implement intelligent data for strategic planning purposes.The potential benefits are seemingly endless, and the list of organizations that are embracing this industrial revolution is continuing to grow, so let’s highlight some of the main IIoT companies you need to know for a number of the most common IIoT use cases.

Article | February 10, 2020

The ease with which internet of things devices can be compromised, coupled with the potentially extreme consequences of breaches, have prompted action from legislatures and regulators, but what group is best to decide? Both the makers of IoT devices and governments are aware of the security issues, but so far they haven’t come up with standardized ways to address them. The challenge of this market is that it’s moving so fast that no regulation is going to be able to keep pace with the devices that are being connected,” said Forrester vice president and research director Merritt Maxim. “Regulations that are definitive are easy to enforce and helpful, but they’ll quickly become outdated.”The latest such effort by a governmental body is a proposed regulation in the U.K. that would impose three major mandates on IoT device manufacturers that would address key security concerns.