How Orange France engaged influencers to launch its IoT service

With any major product launch, most consumer technology customers these days will adopt an influencer marketing plan to reach journalists, bloggers, high-profile users and other groups termed as "influencers" by the marketing community, with the aim of generating reviews and social media coverage to complement traditional advertising channels.But when French mobile network operator (MNO) Orange France launched its connected home management platform – Homelive, in 2014 – it understood it needed to target different types of people to spread the word about a relatively new and untested market in the domestic internet of things(IoT).

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IoT Security

The IoT Smarthome Battlefield: A Jointly Endorsed IoT Standard for the Home Area Network

Article | June 27, 2023

Google announced that together with Amazon and Apple (the big 3 smart home players) they will work on the adoption of a joint wireless IoT standard for the smart home. This new connectivity standard is designed to make it easier for smart home products to work with each other.In the statement, Google said they were “joining Amazon, Apple and others to create Connected Home over IP, a new independent working group managed by the Zigbee Alliance (separate from the existing Zigbee 3.0/Pro protocol). We’re contributing two of our market-tested and open-source smart home technologies, Weave and Thread. Both are built on IP and have been integrated into millions of homes around the world.”

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Enterprise Iot

Smart Home Technologies: Zigbee, Z-Wave, Thread, and Dotdot

Article | July 20, 2023

If you own smart home products like SmartThings or Nest, you may be familiar with some of the technologies behind them. Network protocols like Zigbee and Z-Wave dominate the industry, while Thread, a younger network standard, is gaining headway as a strong contender in the battle for market share. Although this may seem like your typical rivalry between industry leaders, the competitive landscape is more complicated than selecting one over another.

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Industrial IoT, IoT Security

12 Industrial IoT Companies You Should Know

Article | July 11, 2023

As the industrial IoT market continues to expand at rapid rates, companies across the world are reaping the benefits. Utilizing this growing network of tools and systems, businesses have been able to prevent costly downtime, decrease product development costs, enhance customer engagement and satisfaction and acquire and implement intelligent data for strategic planning purposes.The potential benefits are seemingly endless, and the list of organizations that are embracing this industrial revolution is continuing to grow, so let’s highlight some of the main IIoT companies you need to know for a number of the most common IIoT use cases.

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Who should lead the push for IoT security?

Article | February 10, 2020

The ease with which internet of things devices can be compromised, coupled with the potentially extreme consequences of breaches, have prompted action from legislatures and regulators, but what group is best to decide? Both the makers of IoT devices and governments are aware of the security issues, but so far they haven’t come up with standardized ways to address them. The challenge of this market is that it’s moving so fast that no regulation is going to be able to keep pace with the devices that are being connected,” said Forrester vice president and research director Merritt Maxim. “Regulations that are definitive are easy to enforce and helpful, but they’ll quickly become outdated.”The latest such effort by a governmental body is a proposed regulation in the U.K. that would impose three major mandates on IoT device manufacturers that would address key security concerns.

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Internet of Things Inc. & BrainGrid Corporation to Launch IoT Joint Venture

BrainGrid Corporation | December 15, 2015

Internet of Things Inc. (TSX VENTURE: ITT) ("ITT" or the "Company") an IoT technology accelerator and industry acquisition company and BrainGrid Corporation ("BrainGrid") a designer, manufacturer, and marketer of advanced digital communication devices and software systems that enable the Internet of Things, have entered into a joint venture agreement. The joint venture company, BrainGrid Solutions Ltd. ("BrainGrid Solutions" or the "JV Company") will market, sell and distribute BrainGrid's flagship product, the 'Sentroller' and related BrainGrid IoT technology applications. BrainGrid Solutions effectively enables clients a way to manage system devices by reducing costs, saving time, increasing reliability, scalability and overall system performance through advanced wireless monitoring and control. Initial markets include China, Taiwan and Hong Kong, while the JV Company continues to evaluate, negotiate and develop other international markets across a wide array of applications and verticals. BrainGrid Solutions is owned equally by both parties and shall have a license to use BrainGrid's current and future developed intellectual property, including without limitation, API's, source code, data (derived from customers of BrainGrid Solutions), data analytics, patents and trademarks. The JV Company is also the exclusive partner/distributor for any current and future products, applications and services utilizing BrainGrid's intellectual property in markets such as China, Taiwan, Hong Kong as well as any other markets that the parties may agree upon.

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Internet of Things Inc. & BrainGrid Corporation to Launch IoT Joint Venture

BrainGrid Corporation | December 15, 2015

Internet of Things Inc. (TSX VENTURE: ITT) ("ITT" or the "Company") an IoT technology accelerator and industry acquisition company and BrainGrid Corporation ("BrainGrid") a designer, manufacturer, and marketer of advanced digital communication devices and software systems that enable the Internet of Things, have entered into a joint venture agreement. The joint venture company, BrainGrid Solutions Ltd. ("BrainGrid Solutions" or the "JV Company") will market, sell and distribute BrainGrid's flagship product, the 'Sentroller' and related BrainGrid IoT technology applications. BrainGrid Solutions effectively enables clients a way to manage system devices by reducing costs, saving time, increasing reliability, scalability and overall system performance through advanced wireless monitoring and control. Initial markets include China, Taiwan and Hong Kong, while the JV Company continues to evaluate, negotiate and develop other international markets across a wide array of applications and verticals. BrainGrid Solutions is owned equally by both parties and shall have a license to use BrainGrid's current and future developed intellectual property, including without limitation, API's, source code, data (derived from customers of BrainGrid Solutions), data analytics, patents and trademarks. The JV Company is also the exclusive partner/distributor for any current and future products, applications and services utilizing BrainGrid's intellectual property in markets such as China, Taiwan, Hong Kong as well as any other markets that the parties may agree upon.

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