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GDPR: Consumers demand more data privacy from the IoT

March 28, 2018 / Nicholas Fearn

Consumers want organisations to give them more control over their personal information as the Internet of Things (IoT) grows and connected devices harvest masses of data. Research from the Economist Intelligence Unit (EIU) finds that “large majorities” of customers want companies to ask for permission before collecting and distributing any personal data they gather from customer interactions or IoT programmes.