Industrial IoT, IoT Security
Article | July 11, 2023
Understanding the Impact of IoT Device Management
The Internet of Things (IoT) industry is growing exponentially, with the potential to become limitless. The current range of existing and potential Internet of Things devices is in itself quite enormous. This also gives businesses an opportunity to pay more attention to the newest technologies.
In ascenario with rapidly increasing numbers of devices, manual management of devices becomes close to impossible, laced with human errors. Moreover, keeping an eye on hundreds of devices one by one to make sure they work the way they should is not an easy task to undertake.
Businesses at the outset of IoT adoption are most often unaware of why they require a device management platform.This is precisely why a device management platform is so crucial.It can effectively connect toall of theconnected devices and get the required information from them in the right way.
An effective device management platform can turn out to be the vital aspect that will define the success of any small or large IoT implementation project. Such a platform would ideally allow organizations to manage their internet-connected devices remotely.
"If you think that the internet has changed your life, think again. The IoT is about to change it all over again!" — Brendan O'Brien, Chief Architect & Co-Founder, Aria Systems.
Why Do Organizations Need an IoT Device Management Platform?
An effective IoT device management platform offers simplified provisioning, centralized management, and real-time insights into all existing devices and integrations to help organizations stay on top of their deployment.
Device management platforms help you keep a check on the growing number of devices while keeping errors at bay, with your growing number of connected devices. It would ensure that you have a clear dashboard and an alerting system as an effective supporting system. In addition, getting involved with IoT device management platforms can also help you in a number of other ways.
It acceleratestime-to-market and helps reduce costs
The management platform enables secure device on and offboarding
It also streamlines network monitoring and troubleshooting
IoT simplifies deployment and management of downstream applications
It mitigates security risks
Evaluating the Future of IoT Device Management
It is predicted that the world will have more than 100 billion IoT-connected devices by 2050. The future potential of the IoT is limitless, and the potential is not about enabling billions of devices together but leveraging the enormous volumes of actionable data thatcan automate diverse business processes.
Critical Aspects of the IoT's Future
The critical aspects of IoT predictionsare fast impacting several categories all across the globe, ranging from consumer to industrial.
IoT Companies and a Circular Economy
IoT firms are assisting in the development of a future with less waste, more energy efficiency, and increased personal autonomy. A connected device system, on the other hand, must be feedback-rich and responsive, and activities must be linked via data in order to be sustainable. Ways to achieve a responsive and actionable system include:
Extending the use cycle with predictive maintenance.
Increasing utilization and reducing unplanned downtime.
Looping the asset for reuse, remanufacture, or recycle.
Common Billing and Revenue Challenges
We are currently moving toward a future where everything from cars to household machines and home security will be sold by manufacturers as subscription services. This will result in organizations selling IoT subscriptions looking for new ways to managebilling and revenue for their business model.
Service diversity
Data monetization
Complex stakeholder network
Cost management
Cohesive IoT Deployment Strategy for the C-suite
With the future of IoTon its way to becoming the most disruptive innovation and compelling technology that will facilitate better services to customers, from a support perspective, being connected remotely with customers' devices offers considerable advantages to service organizations. However, this is also not a new concept; earlier, large organizations and data storage companies were remotely connected to their client systems using dedicated telecommunications links before the commercialization of the internet.
Using the estimates of the exponential rise in connected devices, the IoT offers a wide array of opportunities to effectively improve the industry, such as:
Consumer activity tracking includes in-store applications that assess traffic flow and purchase choices.
Manufacturing, storage, distribution, and retail operations have been optimized to increase productivity and reduce waste.
Energy, inventory, and fleet assets are all used more efficiently.
Improved situational awareness, such as vehicle warning systems
Enhanced decision-making, such as medical equipment that notifies doctorswhen a patient's health changes.
Self-parking and self-driving automobiles are examples of autonomous systems.
An interesting case study with Michelin showed that they were adding sensors to tires to better understand wear over time. This data is important for clients to know when to rotate or replace tires which saves them money and enhances safety. However, this also implies Michelin can move away from selling tires and instead lease them. Because sensor data will teach the corporation how to maintain the tires, Michelin now has a new economic incentive to have tires last as long as feasible. IoT device management plays a crucial role in effectively accumulating and processing data from all the widely distributed IoT sensors.
Conclusion
As more sectors discover the advantages linked machines can bring to their operations, IoT enterprises have a bright future ahead of them. Newer services are steadily being pushed out on top of IoT infrastructure in industries ranging from healthcare to retail, telecommunications, and even finance. Due to increasing capacity and AI, service providers will move deeper into IT and web-scale industries, enabling whole new income streams as IoT device management platforms adapt to address these obstacles.
FAQ
Why Is Device Management Crucial for the IoT?
An IoT device management platform's features may help you save time and money and increase security while also providing the critical monitoring and management tools you need to keep your devices up-to-dateand optimized for your unique application requirements.
What Impact Will the IoT Have on the Management or Administration Sectors?
IoT technology allows for increased collaboration, but it will also free up your team's time from monotonous and isolating duties. For example, routine chores may be encoded into computers, freeing up time to concentrate on higher-order tasks.
What Are the Basic Requirements for IoT Device Management?
The four essential needs for IoT Device Management are as follows.
Authentication and provisioning
Configuration and Control.
Diagnostics and monitoring
Updating and maintaining software.
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Enterprise Iot
Article | July 20, 2023
The Industrial Internet of Things changes our view on the classic concept of production today. The largest manufacturing companies are eager to reach for technological solutions that streamline and increase the efficiency of production processes. With the development of subsequent technologies, interest in the concept of industry 4.0 increases, and thus, the number of connected devices. To meet the demand for infrastructure with adequate capacity and speed it was necessary to evolve towards the next generation of networks – 5G.
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Industrial IoT, IoT Security
Article | July 12, 2023
If you’re struggling with creating a value proposition in volatile markets, you’re not alone. According to Neil Patel, 40% of marketers struggle to acquire leads by traditional marketing methods. As competition grows in each industry, even fairly monopolistic markets like tech are seeing rising competition in all areas.
To combat market uncertainty, as well as stand out amongst your competitors, you need a market strategy that not only offers a direction but actively targets your goals. A market strategy is your go-to plan when things get rough and it is a map for when the waters are calm. Moreover, marketers with a documented strategy are 313% more likely to report success.
We’re sure you already have a market strategy that is just right for you. But have you considered if it can be refined further? Thanks to emerging technologies like IoT, we now have access to the most mundane customer decisions that are taken on a day-to-day basis. This data is your ticket to a better market strategy without having to spend a bomb.
This is how you can refine your market strategy with the help of IoT.
Data-driven Decisions
The Internet of Things has offered us insurmountable amounts of consumer data. A caffeine brand can now access information such as what time consumers have coffee, whether it is at home or office, what flavors they prefer, how much they’re willing to spend on coffee, and what other alternatives they consume. This kind of data, collected on an IoT device such as a coffee machine, is instrumental in making marketing decisions. If you know that your consumer prefers to have coffee at work in peace rather than in a rush at home, you can target offices in the area with your product rather than targeting individual consumers.
IoT offers you the right information to make the right decisions. But you can also leverage this data to drive your market strategy. In the above example, the marketing team can account for campaigns geared towards workplaces based on the available data in the budget. Data-driven strategies prove to be more effective than otherwise, and as marketers, you must absolutely leverage any IoT data that may be relevant.
Respect your Customers
While IoT offers marketers a truly astounding amount of data, not all users are aware of what data is being tracked. This raises concerns for privacy and security among the users. Even though most of the users waive their rights to withhold the information when signing into an app or wearables software, they are not always comfortable sharing certain data.
As marketers, it is important to keep your practices ethical and legal. Using consumer data may be completely legal, but it is best not to offend your customers by overt use of data that they aren’t comfortable sharing. Make sure that the usage of data in marketing campaigns and strategy is limited to what data has been consciously shared by your consumers. This will bolster your goodwill, as well as make your customers trust your brand.
Offer Valuable Solutions
With the advent of Big Data and AI technologies, the internet of things is turning over a new leaf. As there is a vast amount of data that can be processed fast with AI, marketers can now target individuals rather than households or groups. With precise data available over consumer decisions and actions, it is possible to know if there are any unlikely customers that you have been ignoring so far.
IoT allows you to not only target these customers but also solve their problems. If we continue the caffeine example, the connected coffee machine can tell you when the coffee is about to be over, this can send you reminders to buy coffee, or in case of further automation, place an order on Amazon on your behalf. These solutions can be now hyper-personalized to suit individual needs through IoT.
IoT Based Campaigns
Your market strategy will have to account for campaigns throughout the year, but if you’ve noticed closely, the only marketing campaigns that gain significant traction are the ones that have a ‘wow factor’. A lot of marketers mistake the wow factor to be a subjective preference that customers have but it couldn’t be further from the truth. The wow factor is simply the effect produced when a business goes above and beyond to meet customer needs. IoT offers us the resources required to manufacture the wow factor in every single campaign.
A great example of this phenomenon is beacon marketing. Beacon marketing is considerably new in the marketing industry and uses Bluetooth technology to transmit information to nearby mobile devices. It is heavily used in retail across the globe and giants like Target and Walmart are already using the technology to market its services. Walmart places beacons in its lights across its stores and sends offers to its customers based on their location. It not only personalizes the shopping experience, but also saves a large amount of electricity bill for its stores.
Target Existing Customers
Many times, in a bid to appease new customers, marketers often forget about their existing customers. Your existing customers already know you, have tried your product or service, and are clearly interested in the product. A good product or service is often enough to keep the customers returning, but with the current levels of competition, customers often find themselves wondering if they should try new things. As a marketer, all you need to do is deter your existing customers from straying. You can do this by either providing an unparalleled service, which is quite unlikely in today’s market, or you give them a reason to stay.
Thankfully, targeting existing customers is much easier than targeting new ones. You already have their data over their preferences and habits. If you know that a certain firm updates their applications every second quarter, you can send them offers just before the second quarter starts and remain fresh in their memories when they decide to make the decision.
Allergy medication Zyrtec leveraged IoT when targeting their existing customers with a voice-enable application. Its users could just ask the application about the daily allergens and pollutants in their area so they could prepare ahead. The app offered a powerful solution to its users while making great use of its brand image and retaining almost all of their existing customers.
Leverage New Technologies
We have already discussed several complementary technologies to IoT that can help you make the most out of your market strategy. AI and Big Data are some of the strongest allies for IoT that can help change the norms across industries. But even limited technologies like voice-enabled applications, QR scanners, beacons and so can open up a lot of opportunities for marketers.
Consider adopting some of these technologies such as geofencing which are inexpensive and effective at the same time. Burger King is a great example of using geofencing for marketing. Geofencing is a technology wherein you can transmit messages or information to mobile devices within a certain area. Burger King set up their geofences across all McDonalds in the UK and as soon as anyone entered within a 500 m radius of a McDonald’s outlet, they received Burger King coupons and directions to the nearest store.
Case Studies
There are a lot of examples of IoT being used to enhance strategies or campaigns. Some of these examples are given below.
Diageo, a whisky brand in Brazil innovatively used IoT to run a father’s day campaign. They encouraged men to buy whisky for their fathers and placed a QR code on their bottles. Once the bottle was received, the fathers could scan the code which would play a personalized father’s day message by their sons. This concept was so loved by people in Brazil that Diageo saw a 72% sales uplift in the two weeks leading up to Father’s Day.
South East Water, CRM leveraged IoT by building an end-to-end IoT ecosystem powered by IBM’s Maximo. This helped them roll out an app that offered near real-time insights into customer requirements for over 80 engineering teams. This alone helped them ensure higher customer satisfaction and accelerated access to critical reports by 99 percent!
Uber and Spotify rolled out an IoT campaign together wherein you could access your Spotify playlists through the Uber app and once you were in an Uber, you could play whatever you liked through the app and it would play on the car’s speakers. This increased customer satisfaction for both Uber and Spotify users.
There are several examples of using IoT in marketing campaigns, and there is never a dearth of ideas. However, in order to appeal to your unique customer base, you need to innovate your product with IoT.
Frequently Asked Questions
What is the IoT strategy?
IoT Strategy refers to an organization’s strategy to inculcate IoT in their business, whether as a marketing tool or as an integral part of the process.
How does IoT affect the marketing industry?
IoT offers a lot of insights and resources to marketers which helps them target their customers better and optimizes any marketing efforts, thereby effectively obliterating traditional marketing practices.
What is the best internet of things marketing strategy?
There is no one IoT marketing strategy that fits all businesses. Each business needs to identify its customer requirements and strategize accordingly.
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Industrial IoT, IoT Security
Article | July 11, 2023
Explore the IoT tools for security and maintenance. These IoT monitoring tools addresses cyber security and privacy issues, catering to a various users including industrialists & individuals.
With the proliferation of interconnected devices in the Internet of Things ecosystem, ensuring robust security measures has become crucial to protect against cyber threats. The complexity and diversity of IoT systems pose unique challenges, making thorough security testing an essential practice. To address these challenges, various IoT development tools have emerged that enable organizations to assess and mitigate vulnerabilities in their IoT deployments. In this article, explore the top ten tools to secure IoT and IoT testing, equipping professionals and organizations with the means to identify and address potential security weaknesses, thus bolstering the overall security posture of their IoT infrastructure.
1. AWS IoT Device Defender
AWS IoT Device Defender is one of the security IoT management tools, designed to protect and manage IoT devices and fleets. Its auditing capabilities and continuous monitoring enable users to assess their IoT resources' security posture, identify vulnerabilities, and address potential gaps. By leveraging machine learning models or defining custom device behaviors, it can monitor and detect malicious activities, such as traffic from suspicious IP addresses or unusual connection attempts. The tool provides security alerts for failed audits or behavior anomalies, allowing users to mitigate potential risks quickly. Built-in actions facilitate security issue resolution, including device certificate updates, quarantine, and policy replacements. AWS IoT Device Defender offers automation for security assessments, identification of attack vectors, analysis of historical device behavior, and alarm notifications through various AWS interfaces.
2. Dynamic Application Security Testing
Appknox offers two robust mobile application security solutions: Automated Dynamic Application Security Testing (DAST) and Penetration Testing (PT). With Automated DAST, users can assess the security of their mobile apps in real time while running in their operational environment. The solution provides access to real devices, allowing users to replicate real-life interactions and identify security vulnerabilities. On the other hand, Appknox's Penetration Testing solution delivers reliable and thorough security assessments by expert security researchers. Users can request a manual pentest effortlessly, and the skilled team analyzes apps to identify and eliminate potential threats. The process includes identifying the tech stack, analyzing the threat landscape, setting up breakpoints, testing responses, detecting bugs, and performing advanced threat exploits.
3. Enterprise IoT Security
Enterprise IoT Security is a comprehensive Zero Trust solution designed to address IoT devices' security challenges in modern enterprises. It helps eliminate implicit trust and enforces zero-trust principles through least privilege access, continuous trust verification, and continuous security inspection. With this solution, organizations can quickly discover and assess every IoT device, easily segment and enforce the least privileged access, and protect against known and unknown threats. By simplifying operations, Enterprise IoT Security enables faster deployment, with a 15-time faster deployment than other solutions. The solution offers better and faster protection for IoT devices, delivering 70 times more security efficiency and 20 times speedier policy creation.
4. Azure Sphere
Azure Sphere is a secure IoT platform offered by Microsoft that allows businesses to create, connect, and maintain intelligent IoT devices. It provides end-to-end security, from the silicon level to the operating system (OS) to the cloud. With Azure Sphere, organizations can securely connect, manage, and protect existing and new IoT devices. The platform offers over-the-air updates, integration with IoT platform services, and continuous security improvements. It helps businesses deploy real-time security patches, maintain device operations, and accelerate time to market. Azure Sphere incorporates essential security properties and offers comprehensive security and compliance.
5. Microsoft Defender for IoT
Microsoft Defender for IoT is a comprehensive security solution that provides real-time asset discovery, vulnerability management, and threat protection for the Internet of Things and industrial infrastructure, including ICS/OT environments. It offers context-aware visibility into IoT and OT assets, enabling organizations to manage their security posture and reduce attack surfaces based on risk prioritization. With behavioral analytics, it detects and responds to attacks across IT and OT networks. Integrated with SIEM/SOAR and XDR tools, it delivers unified security and leverages threat intelligence for automatic response. Microsoft Defender for IoT is designed to meet the unique security needs of various industries and supports complete endpoint protection when combined with Defender for Endpoint.
6. IoT Security
Forescout offers an IoT security solution that automates security measures and provides visibility for every device connected to the network. Their zero-trust approach ensures complete device visibility, proactive network segmentation, and least-privilege access control for IoT, OT, IoMT, and IT devices. The platform classifies and monitors devices in real time, identifies weak credentials, and enforces strong passwords. It also enables dynamic network segmentation and automates zero trust policy orchestration across multi-vendor environments. Forescout's solution efficiently manages asset inventory and device lifecycle and has been proven to scale for enterprise-level deployments.
7. ThingSpace
The ThingSpace Platform for IoT offers a comprehensive set of iot tools and devices for developing and managing the lifecycle of IoT devices. It enables connectivity management at scale, allowing secure activation on the Verizon network and providing features to troubleshoot, locate, and manage IoT devices. Whether at the prototype stage or ready to scale for enterprise-level deployment, ThingSpace provides the necessary resources for IoT solution development and management. As a Magic Quadrant Leader for IoT Connectivity Services, ThingSpace offers solutions for software management, device readiness, and overall device lifecycle management. Businesses can collaborate with technology leaders through their Executive Briefing Program to achieve their specific goals and gain a competitive edge.
8. Verimatrix
The Verimatrix Secure Delivery Platform offers a unified user experience by combining cybersecurity and anti-piracy services into a comprehensive cloud ecosystem. It provides media companies, content owners, streaming providers, and broadcast operators with a single pane of glass experience for securing content, applications, and devices. Key offerings include Streamkeeper Multi-DRM for cloud-based digital rights management, Verimatrix App Shield for zero code hardening of mobile applications, Verimatrix Video Content Authority System (VCAS) for real-time monitoring, and Streamkeeper Counterspy for cybersecurity and anti-piracy solutions. The platform also facilitates partner integrations, enabling seamless onboarding and revenue preservation.
9. Trustwave
Trustwave's Managed IoT Security provides comprehensive solutions to secure the Internet of Things (IoT) and minimize the risk of compromise. With expertise from Trustwave SpiderLabs, it offers knowledge about network assets, identifies weaknesses in applications, servers, APIs, and cloud clusters, and enables secure IoT deployment with quick validation of fixes. This reduces the risk of compromised devices, which can lead to various threats, including DoS attacks, privacy violations, and data theft. Trustwave's services cater to IoT developers/manufacturers, offering product security reviews, testing, and incident readiness services. For IoT implementers, it provides managed security services and testing to safeguard deployments and associated data.
10. ARMIS Agentless Device Security Platform
The ARMIS Agentless Device Security Platform supports implementing the Critical Security Controls(CIS) framework. Developed by the Center for Internet Security (CIS), these controls are periodically updated by a global community of experts. ARMIS aligns with the CIS Controls and provides a comprehensive set of security controls to address the framework's requirements. The platform caters to enterprises of all sizes and offers different implementation groups based on risk profile and available resources. With ARMIS, organizations can enhance their cybersecurity posture and implement the CIS Controls effectively.
Final Thoughts
Security is a major concern in IoT tools and software due to the proliferation of connected devices, the diverse and complex nature of IoT ecosystems, the need to protect data privacy and confidentiality, the lack of standardization, the long lifecycles of devices, and the distributed and scalable nature of IoT deployments. Addressing these concerns is crucial to prevent unauthorized access, data breaches, and ensure the integrity and privacy of IoT data.
The IoT tools and technologies discussed in this article represent some of the top options for conducting comprehensive IoT security testing. By leveraging these tools, professionals and organizations can proactively identify and address vulnerabilities in their IoT systems, ensuring their data and devices' confidentiality, integrity, and availability. By incorporating these tools into their security practices, organizations can bolster their IoT security strategy and enhance their ability to protect against emerging threats in the dynamic IoT landscape.
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