The Top B2B Influencer Marketing Trends for 2020

September 25, 2019

While there are some who think the expression “influencer” is an expired term, the role of influence on B2B buying decisions is irrefutable. According to the World Federation of Advertisers, 65% of multinational brands will increase their influencer marketing spending within the next 12 months – and there’s good reason for increased confidence. The 2019 Content Preferences Survey from Demand Gen shows that 95% of respondents favor credible content from industry influencers as a top preference – a 30% increase compared year over year.

Spotlight

indie Semiconductor

indie is empowering the Autotech revolution with next-generation automotive semiconductors and software platforms. We focus on edge sensors spanning multiple modalities, including LiDAR, radar, ultrasound and computer vision for Advanced Driver Assistance Systems (ADAS), user experience and electrification applications. These technologies represent the core underpinnings of both electric and autonomous vehicles while our advanced user interfaces enabled by our mixed-signal SoCs transform the in-cabin experience to mirror and seamlessly connect to the mobile platforms we rely on every day. We are an approved vendor to Tier 1 partners and our solutions can be found in marquee automotive OEMs around the world.

Other Infographics
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IoE vs IoT vs M2M Infographic

Infographic | January 16, 2020

M2M is a subsystem of the Internet of Things—but not the other way round. Their key difference is that in M2M the physical-first products are connected on a closed and point-topoint basis, while in the IoT this happens on a more open and multipoint basis. What constitutes a physical-first “Thing” is a moving target, relying on the perceived novelty of products going smart and connected. Therefore, what is considered part of the IoT today may someday be considered a natural part of the Internet of Digital.

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IoT Security Infographic

Infographic | January 10, 2020

Security in the IoT is one the main concerns for municipalities as Smart Cities projects start being a reality. In the next article we will expose what is the security proposal developed by Libelium for its sensor devices and gateways: Waspmote, Plug & Sense! and Meshlium

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Industrial IoT and Amazon Web Services

Infographic | February 6, 2020

Industrial IoT brings machines, cloud computing, analytics, and people together to improve productivity and efficiency. With AWS IoT, industrial companies can understand the state of every thing, so you can reason on top of that data and you can truly solve your business problems. AWS IoT enables you to easily and securely connect and manage millions of devices. You can gather data from, run sophisticated analytics on, and take actions in real-time on your diverse fleet of IoT devices from edge to the cloud.

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THE POWER OF IoT FOR COMMERCIAL WASHING MACHINES

Infographic | March 2, 2020

The Industrial Internet of Things (IoT) has made equipment more efficient while improving customer experiences. For the first time, it enables manufacturers to gather and analyze sensor-based data to enhance operations. One industry that is experiencing the benefits of IoT is commercial and industrial washing machine manufacturers.

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IoT in the Enterprise

Infographic | July 29, 2021

The COVID-19 pandemic forced companies to abruptly shuer their offices, instructing employees to work from home. For all of 2020 and much of 2021, these buildings weren’t the only thing abandoned. Countless IoT devices remained inside the walls and connected to the corporate network, still refreshing data, performing functions and awaiting commands. The Zscaler ThreatLabz threat research team took a deeper look into this activity on both sanctioned and unsanctioned IoT devices to unveil eye-opening IoT malware trends from the Zscaler cloud.

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The Internet of Things-Enabled Smart City Framework, or IES-City Framework

Infographic | January 15, 2020

Two barriers currently exist to effective and powerful smart city solutions. First, many current smart city ICT deployments are based on custom systems that are not interoperable, portable across cities, extensible, or cost-effective. Second, a number of architectural design efforts are currently underway (e.g. ISO/IEC JTC1, IEC, IEEE, ITU and consortia) but have not yet converged, creating uncertainty among stakeholders. There is a lack of consensus on both a common language/taxonomy and smart city architectural principles.

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Spotlight

indie Semiconductor

indie is empowering the Autotech revolution with next-generation automotive semiconductors and software platforms. We focus on edge sensors spanning multiple modalities, including LiDAR, radar, ultrasound and computer vision for Advanced Driver Assistance Systems (ADAS), user experience and electrification applications. These technologies represent the core underpinnings of both electric and autonomous vehicles while our advanced user interfaces enabled by our mixed-signal SoCs transform the in-cabin experience to mirror and seamlessly connect to the mobile platforms we rely on every day. We are an approved vendor to Tier 1 partners and our solutions can be found in marquee automotive OEMs around the world.

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