The IoT Potential Manufacturers Are Leaving on the Table

By 2025, the Internet of Things (IoT) will comprise of 75 billion connected devices. From voice-activated devices like Amazon Alexa to smart refrigerators, IoT devices are changing the way consumers interact with brands. But the growth of the IoT has implications far beyond the consumer space. As connected machines become more common, industrial IoT devices are revamping B2B commerce by streamlining the ordering process for manufacturers, contractors and other business buyers. Many engineers and industrial experts are already using the industrial Internet of Things (IIoT) to get a better picture of their operations, but industry decision-makers and their B2B sales reps are missing the full potential of these sensors for commerce. Manufacturers can use IIoT technology not just for automation, safety and predictive sales, but to fundamentally change their business models as well.