Home > Companies > C-Suite On Deck > Q&A with Olivia (Ross) Taylor, Director of CRO at Directive Consulting

Q&A with Olivia (Ross) Taylor, Director of CRO at Directive Consulting

Olivia Taylor, Director of CRO at Directive Consulting has 10 years of working experience in graphic designing and has expert knowledge in CRO/UX in landing pages and websites designing.

Olivia was recently nominated for the Orange County Business Journal's Top 25 Women in Business Awards.

MEDIA 7: What’s your superpower?
OLIVIA TAYLOR: I would like to think my superpower is empathy. That’s part of what CRO is: figuring out and understanding what’s going on through people’s minds and finding out what people need and want.

M7: Does it point to user intent, a term generally used in Account Based Marketing?
OT: Yes, exactly that. Because I’m able to basically understand where the consumer and the buyer is coming from, I can better optimize my clients’ websites, change that language in the headline and the subhead to relate to the customers’ pain points and better describe the benefits of what my client can provide to them.

M7: Your career spans an impressive 8 years from a Graphic Designer to being a Director of CRO at Directive Consulting. What attracted you to this industry, and how does Directive Consulting fit into your story?
OT: I became a designer because all other subjects in school were boring. 2+2 will always be 4, but with design, there are so many possibilities - so many different solutions to a problem. Plus, I always loved drawing and creating.
While going to school, I worked as a designer at a few different places. Then upon graduating, I worked at a tech company in-house but it just wasn’t for me. I moved on to an agency that was full-service, but that also was not the right fit. After that job, I ended up at a PPC agency where I learned about CRO. I started there as just a designer and left there as the Director of CRO.

Using the skills I learned there, I was able to join the upstanding company that is Directive where I’m learning so much more, and doing so many more awesome things than I did at any other job and it has been amazing. It’s so wonderful to work at a place that is professional and that takes the work so seriously, only striving to be the best at being different. 


"The best way we can convince the customers is that we need to address what our client does, that no other competitor can do."

M7: Could you tell us about your best practices for creating an ideal customer experience?
OT: A functioning website that loads quickly
Easy navigation and user experience
Clear offerings and clear unique value propositions (what is it that you do that no competitor does?)
Great social proof (testimonials and case studies from current clients, awards, etc)

Great customer service: prompt support, regular email check-ins to see how your customer is doing, offer deals and promotions - all of these things keep a customer coming back for more.

M7: While creating a unique value proposition, how do you drive in the utility? In other words, how do you convince the customer about the uniqueness of your service?
OT: We definitely have to utilize this through the headline and anywhere in the hero section of the landing page or the homepage because that’s where people are landing first and you need to be able to grab their attention in the first five seconds. So, the best way we can convince the customers, is that we need to address what our client does, that no other competitor can do.

If you can say we’re the only platform that does x, y, and z, that is a great unique selling point. Another thing to consider is backing up your clients with data. If you are offering some sort of platform that will save me time on the implementation of a process, then tell me how much time I’m going to save. If you say, “Cut down your execution time by 90% with our platform” that’s a unique value proposition. That shows the benefit to the user there, and that will entice users to click through and complete the form. So, gaining conversions is usually based around giving real data that explains exactly what value the visitors are going to see or how much money is going to be made or saved, and how much time is going to be saved to solve a problem with this solution. The other side of the coin is “we are the only ones that do x y z” and that will basically set a business apart from their competitors.

M7: How does collaboration and communication come into play in your role?
OT: It’s the entire job. I oversee a design team and I need to make sure my team is not only communicating with me but communicating with other departments. PPC, SEO, and CRO must all work together to get the job done and we’re stronger together than apart. I have daily follow-ups on different accounts, weekly meetings, client sync ups - whatever it takes to make sure that I and the rest of the team have complete transparency into what is happening with these accounts so that we can assist in whatever way we can. We want our specialists and account managers to own their strategy, but the directors are responsible for approving the strategy and improving it if needed.


"As designers, we need to remember that form follows function, so we must be sure that this information is easily accessible, that the message is clear."

M7: What are the biggest mistakes you see businesses making when attempting to optimize their site to increase conversions?
OT: These companies spend tens of thousands of dollars on a rebrand which will be done by a branding agency that has no knowledge of designing a site for increased conversions. Too many times we’ve had clients come in that just had a rebrand done and their conversions plummeted. So we will go in and audit the site to find out what is causing the problem. Too often, design takes over function but we must always remember that form follows function. As an example, the white space in the new site may be beautiful, but none of your visitors can even see what you’re offering until they get halfway down the page. Things like this are the biggest issues we see.

Also, with too many changes implemented at once, it makes it harder to pinpoint what caused the drop in conversions. It’s often times all of the things combined together that caused the problem. If a company is going to focus on increasing conversions, the changes need to be based on data and not on whims or best practices. Data doesn’t lie.

M7: What is the most challenging part of doing a conversion optimization project? What type of resource commitment do you require from your team?
OT: The most challenging part is that the results cannot be guaranteed. Our tests are based on data but they’re just that: a test, a hypothesis. Nothing is written in stone. 9 out of 10 times I will be right in my hypothesis, but there will always be a test that fails. We still celebrate the failure because we still learn from it. We can find out why the test didn’t work and use it to narrow down on what will work.

As far as resources are concerned, we want to make sure that we’re testing at least a few things each week per client. We use Hotjar for qualitative research as well as Google Optimize for on-page testing, and Instapage/Unbounce for landing page testing. Reporting is a big part of our deliverable so a good amount of our time is spent gathering the data and providing insights to the client.

M7: According to you, what prompts a visitor to scroll down to the bottom of a webpage?
OT: Usually you would have to have a message that entices them in the hero section of the landing page. Just like we discussed about the UVPs, we need to show the customer right when they land on the page, that this is the solution for your problem. That will entice them to scroll down. You can sometimes kind of coax people to scroll down: I like to use false CTAs to get more information and if they click that CTA, it will scroll down to the benefit section on the page and that will get people to start scrolling. And from that benefit section you could have a CTA linking to the case studies on the landing page and get them to scroll down even further on the page.

The main issue is people think of redesigning their page to look better and they see horrible conversions because it may be beautiful but it’s not functional. The messaging is vague and does not relate to what it is they do as a company that’s better than anybody else. They don’t adjust the benefits, and they’re too stuck on this flowery and technical language that a lot of SaaS companies like to use. So, the biggest thing is being very upfront with what you do in layman’s terms, making it as clear as possible to the lowest common denominator, so that you have a potentially larger pool of leads versus only having that technical jargon that only a few may understand. This usually relates a lot to B2B and SaaS clients. They get really hung up on their own language that’s very technical but the common man that needs their service doesn’t understand that...just tell them what the benefit is.

So, to summarize that long rant: basically, make sure that the messaging is clear about the benefits right away, then use CTAs on your page to entice people to keep scrolling so they continue to learn more. Keep people engaged and reading, section by section.


"Gaining conversions is based around giving real data that explains what value the visitors are going to see or how much money is going to be made or saved, and how much time is going to be saved."

M7: In a world where anyone can start a web-based business, generating trust is more important than ever before. Considering this, what impact does design have on revenue?
OT: It has a huge impact. If you land on a site that is poorly designed - it’s ugly, it’s confusing, you have no idea what they sell - do you think you would stay on that site for long? No, you’d go to a site that has a clear hero image showing the product and how it works, and a headline that explains what sets it apart from any other competitor product. The way information is presented is just as important as what information is being said.




One-size-doesn’t-fit-all and I’ve seen pages that - funny enough - looked horrible but converted better than the redesign we did, just because the form was more readily available. All the information was above the fold and it looked really scrunched. However, the customers got whatever they needed right away and that was what was important. So even when you’re seeing this image of bad vs good, we could argue that maybe the option on the right still won’t convert because it’s not quite explaining any unique value composition. It has a lot of beautiful imagery but it’s not getting to the point. Although these full-width websites with huge images is the trend, I think it needs to be taken with a grain of salt and used sparingly; and it needs to be dialed back a bit when it comes to conversions. You have these big beautiful images and people have to scroll very far just to get down to the first paragraph which is not good for conversions even though it’s trendy. As designers, we need to remember that form follows function, so we must be sure that this information is easily accessible, that the message is clear and if it is, then great! The beauty comes after that, but messaging has to be clear, concise, and easily understood.

M7: Directive Consulting ranks #1 on Google for “SEO Agency”. What SEO strategies and tools does the company leverage to channelize its sales campaigns?
OT: On page SEO and targeted guest posting with keyword driven anchor text. Then we continually write content around SEO and internally link back to our core SEO page.

M7: As a child what did you want to be when you grew up?
OT: I wanted to be a speleologist (a cave scientist) for years. I was obsessed with caves, stalactites, and stalagmites. I’ve always been interested in maths and sciences, but there are dangers tied to being a cave scientist so I gave up on that. I still sometimes wonder what would have been if I had gone into the sciences instead of design. Maybe I’ll try it out in a few years!

M7: That sounds interesting! Have you visited caves in your earlier days?
OT: Yes, I did visit just a few caves, nothing big like the Man of the cave or Carlsbad cavern but as a child I was very interested in science – Biology, Zoology, Geology just the world around me and caves are interesting because they’re the dark places that not many people go to. I love history, I love biology so I think caves are kind of that interesting combination of both cause they’re ancient and they have these creatures that are so bizarre you know, like these blind salamanders which is like a different world there. I got very fixated on that for a few years as a child, reading all the books I could about it. I had my mind set, this is what I was going to do and I didn’t take into account the dangers of being a cave scientist. You’ll have to get into tight little spaces and there could be cavemen, you could get lost and stuck. Me being a homebody and kind of a bookworm, I decided, you know, maybe this is not the path for me, but I was also an artistic child. I was drawing all the time and that’s how I ended up in design school instead. So a very different path, but I still love science and history so I might dabble in it later in my life but for now it’s been design.

ABOUT DIRECTIVE CONSULTING

Directive does beautiful search marketing for B2B and enterprise companies that share our values. We redefine the global standard for how marketers work, live, and grow. We are a group of SEO, PPC, and content experts who are passionate about working with the best B2B brands in the world. When we are not executing ROI driven campaigns, you can find us drinking cold brew, volunteering in our community, or playing an intense game of ping-pong.

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Telit Cinterion Partnership with floLIVE and Skylo Enables Ubiquitous Global Cellular IoT Connectivity with Satellite

Telit Cinterion | January 08, 2024

Telit Cinterion, an end-to-end IoT solutions enabler, today announced a solution featuring cellular and satellite connectivity services on its ME910G1 and ME310G1 modules. In partnership with floLIVE and Skylo Technologies, the new solution ensures that mobile assets — shipping containers, agricultural equipment, trucks, and other high-value assets — are continually trackable and monitored anywhere on earth, from cities and rural highways to deserts and oceans. The new Telit Cinterion solution is ideal for enterprises in transportation, logistics, construction, mining, agriculture and other verticals whose mission- and business-critical applications require guaranteed global connectivity with their mobile assets. The solution will provide OEMs, system integrators, and enterprises with a turnkey, end-to-end suite featuring: Telit Cinterion cellular LPWA module that is fully compliant with the new 3GPP R17 NB-IoT over non-terrestrial network (NTN) standard. This will enable satellite data communication using the NB-IoT protocol — without any special hardware changes required for the integration of the cellular module in the customer application. Telit Cinterion cellular and satellite data service plans, as well as a connectivity management portal. This drastically simplifies access to global connectivity with unique, centralized support and an advanced monitoring platform for full control of device fleets. Satellite connectivity services from Skylo — a direct-to-device Non-Terrestrial Network (NTN) operator focused on connecting anything, anywhere — in conjunction with floLIVE — the creator and owner of the world's first and largest hyperlocal global network and a leading IoT connectivity enabler. The Telit Cinterion ME910G1 module is currently under certification and approval by Skylo, making it one of the first modules that will be commercially available for customers globally. The solution will debut in Europe and North America following the launch of the floLIVE-Skylo service in 2024. "The ability to leverage local cellular connectivity across the globe in tandem with satellite connectivity truly opens the globe to IoT and digital transformation," said Chen Porat, floLIVE SVP of Sales, APAC and Africa. "floLIVE offers MNOs and IoT MVNOs with a global hyperlocal infrastructure that becomes the backbone to anywhere, 'always-on' connectivity. This expansion into the NTN domain signifies our dedication to supporting our partners through continuous growth in carrier relations, global presence, and service offerings." "We are thrilled to partner with Telit Cinterion, a recognized leader in the IoT industry. This collaboration will enable us to leverage Telit Cinterion's expertise in cellular connectivity to expand the reach and capabilities of standards-based NB-IoT-over-NTN with the Skylo solutions," said Sriram Subramanian, Director of Product Management at Skylo. "Together, we will empower businesses across industries to unlock the true potential of connected devices and drive digital transformation on a global scale." "Transportation companies, logistics providers and mine operators are just three examples of enterprises that need to monitor their high-value mobile assets anywhere and everywhere on earth," said Manish Watwani, Chief Marketing and Product Officer, Telit Cinterion. "Our strategic partnership with Skylo and floLIVE meets that need by providing the world's first turnkey package of hardware and seamless, ubiquitous, global connectivity that leverages the best of cellular and satellite — all based on the new 3GPP R17 NB-IoT over NTN standard." About Telit Cinterion Telit Cinterion is a global end-to-end IoT solutions enabler providing complete solutions that reduce time to market and costs, delivering custom designed, ready for market connected devices in addition to maintaining the industry's broadest portfolio of enterprise-grade wireless communication and positioning modules, cellular MVNO connectivity plans and management services, edge-cloud software and data orchestration, and IoT and Industrial IoT platforms. As the largest western provider pioneering IoT innovation, Telit Cinterion delivers award-winning and highly secure IoT solutions, modules and services for the industry's top brands.

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Platforms

Morse Micro and Edgecore Networks Unleash a New Wi-Fi HaLow Platform, Redefining IoT Connectivity

Morse Micro | January 09, 2024

Morse Micro, a leading Wi-Fi HaLow silicon vendor, in partnership with Edgecore Networks, a prominent provider of traditional and open network solutions for enterprises, data centers, and telecommunication service providers, today announced a strategic partnership. Together, they unveiled the new Wi-Fi HaLow router - the Edgecore EAP112. This innovative router, ideal for outdoor environments and a variety of other settings, is designed to meet the rapidly growing demands of IoT applications. Equipped with advanced Wi-Fi HaLow capabilities and supporting the Matter protocol, the Edgecore EAP112 is uniquely positioned to connect thousands of IoT devices through a single device, marking a significant advancement in IoT connectivity solutions. Edgecore EAP112 integrates Morse Micro's MM6108 Wi-Fi HaLow module, marking a significant advancement for both commercial and consumer access point/router segments. The EAP112 is poised to revolutionize wireless connectivity by providing enhanced coverage and longer range for Wi-Fi-enabled IoT products using Wi-Fi HaLow technology. "Our collaboration with Edgecore represents a pivotal moment in Morse Micro's journey to redefine wireless connectivity for the IoT with Wi-Fi HaLow technology," said Michael De Nil, co-founder and CEO at Morse. "The integration of our Wi-Fi HaLow module into Edgecore's EAP112 access point/router platform exemplifies our commitment to expanding long-range connectivity options for the growing IoT ecosystem." Wi-Fi HaLow technology is the first Wi-Fi standard tailored to meet the unique needs of the Internet of Things (IoT), making it a superior alternative to traditional Wi-Fi alternatives in a wide range of IoT applications. Operating in the sub-GHz frequency band, the Wi-Fi HaLow 802.11ah standard was designed from the ground up for the IoT, offering an optimal combination of extended range, power efficiency, long battery life for wireless devices, superior penetration of barriers, large network capacity, advanced security, and Wi-Fi compatibility. The EAP112 offers robust extensibility and usability for diverse IoT applications, featuring Wi-Fi 6, Wi-Fi HaLow, 4G LTE, BLE, Zigbee, and Thread. Designed for resilience in various environments and applications, especially in challenging terrains or climates, it operates within a temperature range of -30°C to 50°C and is IP65-rated for superior water and dust resistance. The EAP112 also provides flexible mounting options, including wall, ceiling, and pole mount, to accommodate specific site needs. The Edgecore EAP112 is designed to leverage the complementary strengths of Wi-Fi HaLow and Wi-Fi 6 technologies, providing unparalleled range, coverage, speed and reliability. This Wi-Fi combination is especially critical in today's IoT-driven world, where the ever-increasing demand for consistent and robust wireless communication is driving innovations in access point and router platforms. Key Features of the Edgecore EAP112 Access Point/Router: Enhanced Coverage: The EAP112, equipped with Morse Micro's MM6108 module, significantly boosts IoT connectivity, ensuring efficient and effective coverage. This enhancement enables intelligent applications across a variety of settings, including expansive residential areas, commercial spaces, and industrial environments. Advanced Connectivity: The platform's Wi-Fi 6 technology ensures higher data rates and increased capacity, making it ideal for handling multiple IoT devices and high-bandwidth applications. Optimized Power Efficiency: The integration of Wi-Fi HaLow ensures that the EAP112 is not only powerful but also power-efficient, making it suitable for deployments in remote locations. Future-Proof Technology: The EAP112 is designed to meet the evolving demands of both commercial and consumer applications, paving the way for widespread adoption of Wi-Fi HaLow technology in the IoT ecosystem. Our partnership with Morse Micro aligns seamlessly with our goal to provide innovative products in the Wi-Fi HaLow IoT router market. The launch of the EAP112 represents a pivotal moment in harnessing the extensive potential of IoT connectivity, bringing significant advantages to our clientele in both commercial and consumer segments," declared TengTai Hsu, VP of Edgecore Networks. "The EAP112 embodies our commitment to innovation and excellence, reflecting our dedication to advancing IoT applications with technologies like Wi-Fi HaLow and Matter. We have initiated Proof of Concept (POC) collaborations with selected regional customers. Our long-established partner, BeMap, is gearing up to kick off the sales and marketing of the EAP112 in Japan. Concurrently, Edgecore Wi-Fi is preparing to open pre-orders for the EAP112 to the global market later this year." About Morse Micro Morse Micro is a leading Wi-Fi HaLow fabless semiconductor company based in Sydney, with global offices. As the world's premier Wi-Fi HaLow company, we pioneer next-gen IoT wireless connectivity solutions. Morse Micro is now sampling its Wi-Fi Alliance and FCC-certifiable MM6108 production silicon: the fastest, smallest, lowest power and longest-range Wi-Fi HaLow chip available in the market. Learn more at https://www.morsemicro.com/. About Edgecore Networks Edgecore Networks is a wholly owned subsidiary of Accton Technology Corporation. Edgecore delivers network solutions through channel partners worldwide that keep information moving and connections strong for SMB, enterprise, data center, and service provider customers. For more information, visit https://wifi.edge-core.com/.

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Platforms

Quectel Expands Its IoT Antenna Portfolio With Six New 4G and 5G Antennas

Business Wire | October 26, 2023

Quectel, a global IoT solutions provider, has unveiled six new antennas designed to provide robust connectivity performance for IoT devices. The new antennas cover a wide range of use cases from 5G to non-terrestrial networks (NTNs) bringing new capabilities to customers. We’re delighted to further augment our comprehensive range of antennas with the addition of these new antennas and evaluation boards, said Norbert Muhrer, President and CSO, Quectel Wireless Solutions. “Internet of Things applications increasingly demand high-performance antennas that meet their specific needs whether that’s for competitive cost, access to specific network technologies in particular frequency bands or for robust, safe characteristics such as IP ratings and RoHS and REACH compliance. The expanded Quectel antenna range is sure to meet the needs of your device and deployment and is backed by our design support and deployment experience, alongside, of course, our widely deployed and comprehensive range of modules.” The Quectel YC0001CA is a 4G surface-mount design (SMD) antenna that is optimized for LTE, LTE-M and Narrow Band-IoT (NB-IoT) networks. This low-profile antenna, which measures just 35.0 x 8.5 x 3.0mm, operates in the 700-960MHz and 1710-2700MHz and is both RoHS and REACH compliant for use in sensitive environments. In addition, the antenna can be supplied on tape and reel for high-volume applications and is compatible with all of Quectel’s 4G, 3G, 2G and LPWA IoT modules. The Quectel YC0018CA is a 5G SMD antenna that covers 5G New Radio (NR) Sub-6GHz frequency bands. Depending on the ground plane, the antenna is designed to be mounted directly to the printed circuit board (PCB) using a conventional PCB reflow process. Measuring 40.0 x 7.0 x 3.0mm, the antenna operates between -40 °C to +85 °C and weighs 15g. The antenna can be tuned specifically for the final device environment with a simple, PI matching circuit and, when used with other 5G antennas, it can achieve multiple input, multiple output (MIMO) performance. Also available on tape and reel, the antenna can also be supplied with the YC0018CAEVB evaluation board. The Quectel YECN028AA is a 5G or NTN external antenna that supports the 410-470MHz, 617-960MHz and 1425-6000MHz frequency bands. With dimensions of 225 x 54.5 x 13.0mm, the antenna is IP66, RoHS and REACH compliant so it has wide applicability to use cases in sensitive environments. Featuring high efficiency and gain, the antenna offers omni-directional high-speed data transmission and can be used in a wide range of wireless devices such as access points, outdoor equipment, real-time monitoring devices and many others. The Quectel YEMX223J1A is a 5G x 2 combo antenna that is IP67, RoHS and REACH compliant. Measuring 186.0 x 176.0 x 100.5mm, the combo antenna supports the 410-470MHz, 617-960MHz, 1420-1520MHz, 1710-2690MHz, 3300-3800MHz and 4000-6000MHz frequency bands. The ultra-wideband antenna box is also backward compatible supporting 2G and 3G networks as well as Cat-M and NB-IoT. Designed for ease of integration with connection via two cable lengths from 450-5000mm, the pole, wall suction mount omni-directional antenna offers ease of installation and durability thanks to its IP67 and IP69K compliant enclosure. Quectel offers flexible installation option with custom cable length and connector options The Quectel YEMX425J1A is a 5G x 4 combo antenna that measures 186.0 x 176.0 x 150mm. The combo antenna supports the 410-470MHz, 617-2690 MHZ and 3300-6000MHz frequency bands and both RoHS and REACH compliant. Offering backward compatibility with 2G, 3G, Cat-M and NB-IoT, the antenna is, in common with the YEMX223J1A, compatible with Quectel’s RM520x Series of IoT modules. In addition, durability is assured thanks to the combo antenna’s IP67 and IP69K ASA enclosure. Rounding out the latest wave of Quectel antenna introductions, the Quectel YSIS001AA, metal spring antenna operates in the 412-427MHz band, the 433-435 MHz band and the 450-470MHz band which is compatible with LTE B31 plus EU433 applications. Measuring 29.0 x 7.0 x 7.90mm, the RoHS and REACH compliant antenna is mounted to the host device PCB using the conventional SMD reflow process, offering high efficiency. In common with all Quectel antennas, these new additions to the range also gain Quectel’s comprehensive antenna design support including simulation, testing and manufacturing for custom antenna solutions to meet customers’ specific application needs. About Quectel Quectel’s passion for a smarter world drives us to accelerate IoT innovation. A highly customer-centric organization, we are a global IoT solutions provider backed by outstanding support and services. Our growing global team of 5,900 professionals sets the pace for innovation in cellular, GNSS, Wi-Fi and Bluetooth modules as well as antennas and services. With regional offices and support across the globe, our international leadership is devoted to advancing IoT and helping build a smarter world.

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Enterprise Iot

Telit Cinterion Partnership with floLIVE and Skylo Enables Ubiquitous Global Cellular IoT Connectivity with Satellite

Telit Cinterion | January 08, 2024

Telit Cinterion, an end-to-end IoT solutions enabler, today announced a solution featuring cellular and satellite connectivity services on its ME910G1 and ME310G1 modules. In partnership with floLIVE and Skylo Technologies, the new solution ensures that mobile assets — shipping containers, agricultural equipment, trucks, and other high-value assets — are continually trackable and monitored anywhere on earth, from cities and rural highways to deserts and oceans. The new Telit Cinterion solution is ideal for enterprises in transportation, logistics, construction, mining, agriculture and other verticals whose mission- and business-critical applications require guaranteed global connectivity with their mobile assets. The solution will provide OEMs, system integrators, and enterprises with a turnkey, end-to-end suite featuring: Telit Cinterion cellular LPWA module that is fully compliant with the new 3GPP R17 NB-IoT over non-terrestrial network (NTN) standard. This will enable satellite data communication using the NB-IoT protocol — without any special hardware changes required for the integration of the cellular module in the customer application. Telit Cinterion cellular and satellite data service plans, as well as a connectivity management portal. This drastically simplifies access to global connectivity with unique, centralized support and an advanced monitoring platform for full control of device fleets. Satellite connectivity services from Skylo — a direct-to-device Non-Terrestrial Network (NTN) operator focused on connecting anything, anywhere — in conjunction with floLIVE — the creator and owner of the world's first and largest hyperlocal global network and a leading IoT connectivity enabler. The Telit Cinterion ME910G1 module is currently under certification and approval by Skylo, making it one of the first modules that will be commercially available for customers globally. The solution will debut in Europe and North America following the launch of the floLIVE-Skylo service in 2024. "The ability to leverage local cellular connectivity across the globe in tandem with satellite connectivity truly opens the globe to IoT and digital transformation," said Chen Porat, floLIVE SVP of Sales, APAC and Africa. "floLIVE offers MNOs and IoT MVNOs with a global hyperlocal infrastructure that becomes the backbone to anywhere, 'always-on' connectivity. This expansion into the NTN domain signifies our dedication to supporting our partners through continuous growth in carrier relations, global presence, and service offerings." "We are thrilled to partner with Telit Cinterion, a recognized leader in the IoT industry. This collaboration will enable us to leverage Telit Cinterion's expertise in cellular connectivity to expand the reach and capabilities of standards-based NB-IoT-over-NTN with the Skylo solutions," said Sriram Subramanian, Director of Product Management at Skylo. "Together, we will empower businesses across industries to unlock the true potential of connected devices and drive digital transformation on a global scale." "Transportation companies, logistics providers and mine operators are just three examples of enterprises that need to monitor their high-value mobile assets anywhere and everywhere on earth," said Manish Watwani, Chief Marketing and Product Officer, Telit Cinterion. "Our strategic partnership with Skylo and floLIVE meets that need by providing the world's first turnkey package of hardware and seamless, ubiquitous, global connectivity that leverages the best of cellular and satellite — all based on the new 3GPP R17 NB-IoT over NTN standard." About Telit Cinterion Telit Cinterion is a global end-to-end IoT solutions enabler providing complete solutions that reduce time to market and costs, delivering custom designed, ready for market connected devices in addition to maintaining the industry's broadest portfolio of enterprise-grade wireless communication and positioning modules, cellular MVNO connectivity plans and management services, edge-cloud software and data orchestration, and IoT and Industrial IoT platforms. As the largest western provider pioneering IoT innovation, Telit Cinterion delivers award-winning and highly secure IoT solutions, modules and services for the industry's top brands.

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