IoT Security
Article | July 17, 2023
The COVID-19 pandemic turned the tides towards remote work and virtual connectivity. And even though growth seemed to have slowed down in 2020, experts see double-digit growth in the next few years. The tides may be turning but virtual connectivity and the tools required for remote growth are not slowing down in demand. As the tech world adapts to new shifts, IoT is among one of the most anticipated technologies to prosper in 2021.
Digital transformation has rapidly accelerated in the past year and if the experts are to be believed, 2021 shows promise for an even better year for technological advancement. According to IDC’s 2020-2024 forecast, spending will reach an annual growth rate of 11.3 percent. And with this, the number of connected devices is likely to grow up. Take a look at what will be the focus of IoT industry trends in 2021.
Privacy & Security
As smart homes are becoming the norm and you cannot throw a stone without hitting a smart device, one thing is clear—IoT devices are everywhere. People almost always forget smartphones when talking about IoT devices, but the fact is that smartphones are very much a part of the IoT ecosystem. And with the infusion of IoT in our everyday lives, questions about privacy and security are cropping up.
Just recently, as WhatsApp announced its new privacy policy, millions of users planned to migrate to other alternatives. This led to WhatsApp pushing back its privacy update and tech businesses taking note of changing winds.
In 2021, privacy and security will be at the forefront of IoT industry trends, as devices infuse further into the everyday lives of people. According to recent research, 90 percent of consumers lack confidence in IoT device security. And the onus of bolstering consumer confidence will be up to IoT businesses.
Workforce Management
According to Gartner’s “Top Strategic Technology Trends For 2021” report, IoT will be a large part of the office experience in 2021. As businesses are trying to avoid the losses that occurred in early 2020, workplaces are being geared up with RFID tags, sensors, and monitors to ensure social distancing measures, whether employees are wearing masks and overall health monitoring.
Additionally, many organizations have decided to move permanently to a remote mode and will rely more on IoT devices for connectivity. So we can expect better automated scheduling and calendar tools, more interactive video conferencing, and virtual meeting technology. In the case of fieldwork, IoT will offer an added factor of monitoring behavior.
Greener IoT
Experts predict that energy will be a crucial factor in the IoT industry trends in 2021. With smart grids, metering, and restoration resilience being powered by IoT, 2021 will move towards optimized energy consumption and devices that are designed to encourage energy-friendly practices.
What’s more? Smart engines and automobiles can be optimized to reduce their carbon footprint and become energy-friendly. As evidenced by the Paris summit and the wildfires in 2020, the world is becoming ecologically conscious. IoT devices in 2021 will focus heavily on reduced emissions, lowering air and ocean pollution, and minimizing power expenditure.
Location Data
As COVID-19 limited human interaction, location-based services soared during the pandemic. Businesses started leveraging location data to offer curbside pickup, virtual queues, and check-ins for reservations to enhance the customer experience during the pandemic.
According to experts, the use of location data will continue to be crucial for customer service and convenience in 2021. As people prefer being safe even as the vaccines are being delivered, location data will allow businesses to cater to their customers without compromising on customer or employee safety.
Digital twins
IoT is being helmed as the perfect technology partner for creating digital twins in many industries. As IoT collects a large amount of data through physical devices, this data can be reinterpreted to create the perfect digital twins. Also, IoT can offer visibility into the full product life cycle and unfold deeper operational intelligence. Companies like Siemens are already leveraging technologies like AIoT to design and create digital twins for product design and production. Coupled with AI, IoT will be used more commonly for creating digital twins in 2021.
A technology as dynamic as IoT can be leveraged for almost any application. Therefore, it may surprise us all in the way it progresses in 2021. However, experts believe that the above 5 IoT industry trends will rule 2021 for sure.
Frequently Asked Questions
What are the latest IoT industry trends?
The use of IoT in Healthcare, Artificial Intelligence, workforce management, and ecological conservation can be deemed as some of the latest trends in IoT.
What is the future scope of IoT?
As experts believe there will be over 85 billion connected devices by the end of 2021, and the numbers are promising for upcoming years, we can safely say that the future of IoT is indeed bright.
What industries are most likely to use the Internet of things technology?
IoT is a dynamic technology with applications in almost every industry. However, industries like healthcare, construction, manufacturing, tech, and resource management are most like to use IoT right now.
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IoT Security
Article | June 28, 2023
If you’re struggling with creating a value proposition in volatile markets, you’re not alone. According to Neil Patel, 40% of marketers struggle to acquire leads by traditional marketing methods. As competition grows in each industry, even fairly monopolistic markets like tech are seeing rising competition in all areas.
To combat market uncertainty, as well as stand out amongst your competitors, you need a market strategy that not only offers a direction but actively targets your goals. A market strategy is your go-to plan when things get rough and it is a map for when the waters are calm. Moreover, marketers with a documented strategy are 313% more likely to report success.
We’re sure you already have a market strategy that is just right for you. But have you considered if it can be refined further? Thanks to emerging technologies like IoT, we now have access to the most mundane customer decisions that are taken on a day-to-day basis. This data is your ticket to a better market strategy without having to spend a bomb.
This is how you can refine your market strategy with the help of IoT.
Data-driven Decisions
The Internet of Things has offered us insurmountable amounts of consumer data. A caffeine brand can now access information such as what time consumers have coffee, whether it is at home or office, what flavors they prefer, how much they’re willing to spend on coffee, and what other alternatives they consume. This kind of data, collected on an IoT device such as a coffee machine, is instrumental in making marketing decisions. If you know that your consumer prefers to have coffee at work in peace rather than in a rush at home, you can target offices in the area with your product rather than targeting individual consumers.
IoT offers you the right information to make the right decisions. But you can also leverage this data to drive your market strategy. In the above example, the marketing team can account for campaigns geared towards workplaces based on the available data in the budget. Data-driven strategies prove to be more effective than otherwise, and as marketers, you must absolutely leverage any IoT data that may be relevant.
Respect your Customers
While IoT offers marketers a truly astounding amount of data, not all users are aware of what data is being tracked. This raises concerns for privacy and security among the users. Even though most of the users waive their rights to withhold the information when signing into an app or wearables software, they are not always comfortable sharing certain data.
As marketers, it is important to keep your practices ethical and legal. Using consumer data may be completely legal, but it is best not to offend your customers by overt use of data that they aren’t comfortable sharing. Make sure that the usage of data in marketing campaigns and strategy is limited to what data has been consciously shared by your consumers. This will bolster your goodwill, as well as make your customers trust your brand.
Offer Valuable Solutions
With the advent of Big Data and AI technologies, the internet of things is turning over a new leaf. As there is a vast amount of data that can be processed fast with AI, marketers can now target individuals rather than households or groups. With precise data available over consumer decisions and actions, it is possible to know if there are any unlikely customers that you have been ignoring so far.
IoT allows you to not only target these customers but also solve their problems. If we continue the caffeine example, the connected coffee machine can tell you when the coffee is about to be over, this can send you reminders to buy coffee, or in case of further automation, place an order on Amazon on your behalf. These solutions can be now hyper-personalized to suit individual needs through IoT.
IoT Based Campaigns
Your market strategy will have to account for campaigns throughout the year, but if you’ve noticed closely, the only marketing campaigns that gain significant traction are the ones that have a ‘wow factor’. A lot of marketers mistake the wow factor to be a subjective preference that customers have but it couldn’t be further from the truth. The wow factor is simply the effect produced when a business goes above and beyond to meet customer needs. IoT offers us the resources required to manufacture the wow factor in every single campaign.
A great example of this phenomenon is beacon marketing. Beacon marketing is considerably new in the marketing industry and uses Bluetooth technology to transmit information to nearby mobile devices. It is heavily used in retail across the globe and giants like Target and Walmart are already using the technology to market its services. Walmart places beacons in its lights across its stores and sends offers to its customers based on their location. It not only personalizes the shopping experience, but also saves a large amount of electricity bill for its stores.
Target Existing Customers
Many times, in a bid to appease new customers, marketers often forget about their existing customers. Your existing customers already know you, have tried your product or service, and are clearly interested in the product. A good product or service is often enough to keep the customers returning, but with the current levels of competition, customers often find themselves wondering if they should try new things. As a marketer, all you need to do is deter your existing customers from straying. You can do this by either providing an unparalleled service, which is quite unlikely in today’s market, or you give them a reason to stay.
Thankfully, targeting existing customers is much easier than targeting new ones. You already have their data over their preferences and habits. If you know that a certain firm updates their applications every second quarter, you can send them offers just before the second quarter starts and remain fresh in their memories when they decide to make the decision.
Allergy medication Zyrtec leveraged IoT when targeting their existing customers with a voice-enable application. Its users could just ask the application about the daily allergens and pollutants in their area so they could prepare ahead. The app offered a powerful solution to its users while making great use of its brand image and retaining almost all of their existing customers.
Leverage New Technologies
We have already discussed several complementary technologies to IoT that can help you make the most out of your market strategy. AI and Big Data are some of the strongest allies for IoT that can help change the norms across industries. But even limited technologies like voice-enabled applications, QR scanners, beacons and so can open up a lot of opportunities for marketers.
Consider adopting some of these technologies such as geofencing which are inexpensive and effective at the same time. Burger King is a great example of using geofencing for marketing. Geofencing is a technology wherein you can transmit messages or information to mobile devices within a certain area. Burger King set up their geofences across all McDonalds in the UK and as soon as anyone entered within a 500 m radius of a McDonald’s outlet, they received Burger King coupons and directions to the nearest store.
Case Studies
There are a lot of examples of IoT being used to enhance strategies or campaigns. Some of these examples are given below.
Diageo, a whisky brand in Brazil innovatively used IoT to run a father’s day campaign. They encouraged men to buy whisky for their fathers and placed a QR code on their bottles. Once the bottle was received, the fathers could scan the code which would play a personalized father’s day message by their sons. This concept was so loved by people in Brazil that Diageo saw a 72% sales uplift in the two weeks leading up to Father’s Day.
South East Water, CRM leveraged IoT by building an end-to-end IoT ecosystem powered by IBM’s Maximo. This helped them roll out an app that offered near real-time insights into customer requirements for over 80 engineering teams. This alone helped them ensure higher customer satisfaction and accelerated access to critical reports by 99 percent!
Uber and Spotify rolled out an IoT campaign together wherein you could access your Spotify playlists through the Uber app and once you were in an Uber, you could play whatever you liked through the app and it would play on the car’s speakers. This increased customer satisfaction for both Uber and Spotify users.
There are several examples of using IoT in marketing campaigns, and there is never a dearth of ideas. However, in order to appeal to your unique customer base, you need to innovate your product with IoT.
Frequently Asked Questions
What is the IoT strategy?
IoT Strategy refers to an organization’s strategy to inculcate IoT in their business, whether as a marketing tool or as an integral part of the process.
How does IoT affect the marketing industry?
IoT offers a lot of insights and resources to marketers which helps them target their customers better and optimizes any marketing efforts, thereby effectively obliterating traditional marketing practices.
What is the best internet of things marketing strategy?
There is no one IoT marketing strategy that fits all businesses. Each business needs to identify its customer requirements and strategize accordingly.
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Industrial IoT, IoT Security
Article | July 12, 2023
5G trends are shaping the future of various technologies, from the Internet of Things to virtual reality. Learn more about the top trends in 5G to stay ahead of the competition in this sector.
Contents
1 The Current State of IoT Data Security
2 Top Trends in IoT Data Security in 2023
2.1 Emergence of AI-powered Security Solutions
2.2 Potential of Blockchain Technology
2.3 Growing Use of Zero-trust Security Frameworks
2.4 Greater Emphasis on End-to-end Encryption
2.5 Industry and Government Collaboration
3 Conclusion
As the Internet of Things (IoT) continues to rapidly expand, data security has become a critical concern for businesses and consumers alike. With recent high-profile breaches and cyberattacks, the latest trends in IoT data security focus on implementing stronger encryption and authentication protocols, as well as enhancing device-level security measures to protect sensitive data from potential threats.
1 The Current State of IoT Data Security
The growing adoption of IoT has led to a digital transformation in the way businesses operate. IoT technology has enabled organizations to collect and analyze vast amounts of data in real-time, allowing for improved decision-making, increased operational efficiency, and enhanced customer experiences. Despite these benefits, organizations are currently facing significant IoT data security challenges that must be addressed to fully realize the potential of this technology.
Companies recognize unauthorized access (43%), data privacy (38%), and data integrity (31%) as top IoT security challenges.
(Source: Statista)
Businesses are actively addressing these security challenges by investing in IoT and data security solutions. The global market for IoT data security continues to grow, and companies are increasingly investing in strategies for data security in the IoT. To secure access to mission-critical connected devices and sensitive data, it is imperative for businesses to keep track of IoT trends in data security.
2 Top Trends in IoT Data Security in 2023
2.1 Emergence of AI-powered Security Solutions
AI-powered security systems can rapidly detect and respond to attacks, reducing the likelihood of significant damage to IoT devices or networks. In particular, its ability to analyze vast amounts of data in real-time and identify anomalies or potential security threats makes AI a vital component of an IoT data security strategy.
Detecting an IoT security breach in progress is possible with AI security systems, which identifies unusual behavior by analyzing data patterns from IoT devices. AI can also be used to diagnose potential vulnerabilities in IoT devices and networks, allowing organizations to take proactive measures to address them before they are exploited.
The pattern recognition capabilities of AI also help secure IoT technology through predictive analytics. By analyzing past data breaches and attacks, AI systems detect potential cyberattacks and develop predictive models to detect and respond to them proactively.
AI-driven security systems have the potential to streamline incident response by lessening the load on cybersecurity teams and reducing response time. The ability to adapt and learn from a previous cyberattack allows machine learning (ML) algorithms to create novel strategies that prevent similar attacks in the future.
AI represents a significant development in addressing IoT security concerns since it provides sophisticated capabilities to protect IoT networks and devices that conventional security measures cannot provide. AI-enabled security systems deliver immediate identification, reaction, and deterrence of possible threats, which is why they will be critical in ensuring data security in the IoT.
2.2 Potential of Blockchain Technology
Blockchain's unique features, such as decentralization, immutability, and cryptographic security, provide a robust framework for secure communication and data sharing among IoT devices. By leveraging blockchain technology, businesses can ensure their IoT data's integrity, confidentiality, and authenticity.
One of the key advantages of using blockchain for IoT data security is its decentralized nature. Blockchain networks are distributed and run on a peer-to-peer basis, making it difficult for attackers to compromise the network. This also makes it an ideal solution for recording and securing data from multiple access points, such as IIoT systems.
Additionally, blockchain networks are designed to be immutable, making them an ideal solution for IoT data security and providing a tamper-proof and transparent ledger for recording data flow. This can help enterprises identify and mitigate security threats more quickly and efficiently, reducing the risk of cybersecurity incidents. A research paper published in Wireless Networks highlights the advantage of using a Blowfish Blockchain Model to enable IoT data sharing security, particularly for multimedia content.
Blockchain technology is a promising solution for securing IoT data. Its unique features, including decentralization, immutability, and cryptographic security, make it an ideal candidate for many IoT use cases. This technology can potentially transform data security for IoT devices by offering the IoT sector the solution it requires.
2.3 Growing Use of Zero-trust Security Frameworks
Zero-trust frameworks ensure that only authorized devices and users can access sensitive data and systems, protecting against insider threats and external attacks. This is especially important in IoT environments, where devices may lack traditional security measures like firewalls and antivirus software.
Device identity management is a critical component of zero-trust security for IoT data. Only recognized devices are allowed access to a network or data by leveraging processes and technologies that authenticate device identity. With Zero Trust, any connected device must be authorized before accessing any resources, including data.
By closely monitoring and managing access, businesses can maintain the security of the IoT. This protects against threats that exploit weak device identity management. Overall, zero-trust security frameworks are essential for safeguarding IoT data from malicious actors and protecting the integrity of IoT ecosystems.
2.4 Greater Emphasis on End-to-end Encryption
IoT poses a threat to data security when users do not take proper measures to protect the data generated. End-to-end encryption provides a strong layer of protection against unauthorized access, interception, and other cyber threats by encrypting data at the source, during transmission, and at rest.
IoT devices collect and process a wide range of sensitive data, from personal information and financial data to critical infrastructure and medical records. This data is often transmitted over networks and shared with cloud services, and the risk of cyberattacks during transmission cannot be ignored.
End-to-end encryption can provide a strong layer of protection by encrypting data at the source, working to improve the limited data security of the IoT. As the use of IoT devices continues to grow, implementing end-to-end encryption will become increasingly important for ensuring the security and privacy of sensitive IoT data.
2.5 Industry and Government Collaboration
In late 2021, the UK and Singapore governments became the first to announce obligatory security requirements for specific categories of IoT devices. Due to IoT data security risks, other countries have also defined guidelines, best practices, certifications, or labeling efforts for IoT devices. However, adoption among IoT device makers and vendors has been slow.
The National Institute of Standards and Technology (NIST) has been working on establishing cybersecurity guidelines for IoT devices. In June 2022, NIST incorporated consumer IoT cybersecurity criteria into its family of IoT cybersecurity guidance. NIST is also working with the IoT industry to design, standardize, and test solutions for IoT security controls.
By discussing IoT device security concepts and establishing guidelines in collaboration, the industry and the government can foster adoption of general methods to protect IoT devices from cybersecurity breaches. Such cooperation can be crucial in ensuring that IoT devices are secure from cyber threats and that IoT device makers and vendors adopt best practices for IoT device security.
3 Conclusion
The trends in IoT data security showcase several proactive measures that can be taken to protect sensitive data in a rapidly evolving technological landscape. In addition, organizations are moving towards a more comprehensive approach to IoT data security with the emergence of AI-powered security solutions, blockchain technology, and the shift to zero-trust security frameworks.
As IoT devices continue to proliferate, organizations must prioritize security and data protection to prevent data breaches and cyberattacks. This emphasizes the need for collaboration between industry and government to strengthen security measures and improve IoT device security by building with a ‘secure by design’ approach.
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Industrial IoT
Article | December 15, 2021
2022 looks bright for power optimization! The vibrant research and development in Internet of Things (IoT) is fueling the expansion of wireless monitoring solutions and enabling giant leaps in terms of low-power design. A longer lifetime for your batteries, and thus for your device, is a dream about to come true.
We have gathered some of the most notable power optimization trends that are getting us all excited for 2022…
5G, the next era of broadband cellular networks will offer improved power saving capabilities
The next wave of wider 5G cellular technology is designed to support various new highly challenging industrial use cases. These usually require increased hardware complexity and more processing, together with higher processing power. These requirements can raise power consumption quite significantly.
Smart power consumption and energy efficiency are thus becoming keys for the success of these applications and 5G technology.To that extent, 5G New Radio (NR) has progressed swiftly. The new 3GPP™ release is designed to significantly improve the performance, flexibility, scalability, and efficiency of current mobile networks. Improved power saving features now allow IoT developers to get the most out of the available battery capacity. This could make all the difference for new IoT use cases and efficiencies.
A new generation of sensors are optimized for low power technologies
New families of ‘breakthrough’ sensors, based on anultra-low power architectureare optimized for use in compact wireless devices. These sensors offer a richer set of functionalities and can be combined to create new insights (sensor fusion). One of the greatest challenges facing developers of these small form-devices is power consumption. Aware of these limitations, hardware manufacturers have been working hard to address them. Integrated circuit designs and techniques are now using less power while smart processing capabilities are enabling the sensors to intelligently manage sensing functionalities,delivering ultra-low power performance for best-in-class power consumption. The use of advanced Low Energy Bluetooth and wireless protocols (e.g. Bluetooth Low Energy (BLE) or ZigBee Green Power) also allows the transmission of data to the gateway more efficiently compared to prior solutions, opening new possibilities for developers.
Big Data, Analytics, Machine Learning and Edge computing are picking up the pace
The explosion in data volume and diversity is forcing organizations to rethink the way they process the information. Indeed, capturing, sending and processing the information in the cloud can be taxing for the network, the storage and the computing infrastructures which demands more processing power, hence the need to keep the transmission window as short as possible.
This has led to the development of advanced devices capable of collecting, processing and storing data autonomously before the data is sent to the servers. This concept is calledEdge computing. By reducing the need for data to be streamed through the networks, diminishing computing and processing costs,Edge computing contributes to optimizing power performance, whilst delivering quality data in a more sustainable way.
The rise of DevOps and new IoT Device Management platforms are contributing to better efficiency and better devices
The rise ofDevOpshas been swift. Derived from Development and Operations, ‘DevOps’ teams are responsible for making sure that the infrastructure is being maintained properly.With the help of IoT Device Management platforms—which are a central part of today’s IoT ecosystems— DevOps teams can better manage, scale and operate their fleet of devices remotely and reduce long-term operational costs.One of the areas that benefits from the rise of DevOps implementation is power supply optimization, as more efficient protocols such as Lightweight Machine to Machine (LwM2M) allow for device and battery monitoring, remote device actions and faster communication.
Harvesting technologies are becoming more effective
Power harvesting technologies include processes where energy from ambient sources such as the sun, temperature, movement or wind, is captured and stored to power wireless autonomous devices. Now gaining experience,harvesting technologies can exploit natural resources better than ever before.
As a result,the gap between the power requirements of embedded systems and the energy generated by energy harvesting systems is finally closing. Industrial applications for these technologies are still very limited, but coupled to efficient rechargeable batteries, they can present new opportunities for devices deployed in wild remote areas.
Power optimization tools are becoming increasingly exhaustive and reliable
Battery optimization is everyone's business and needs to be considered throughout the overall system performance analysis, from prototyping to deployment and on toward maintenance cycles.
Several innovating tools haveappeared on the market over the past few years and developers have now access toa rich ecosystem of tools to analyze their overall system performance.
Wisebatt for Saft for example can help creating a virtual prototype and simulate its consumption.Deutsche Telekom’s IoT Solution Optimizergoes even further. You can model the complete system to identify potential energy consumption issues or leaks. The system can not only recommend the right combination of power saving features based on your use case, but also can help you visualize how communication payload size, protocol use and communication frequency impact your battery life.
When at the prototype stage,Qoitec Otii solution measures in real time the consumption of your device at various temperatures, up to the measurement of the firmware and hardware operations without the need for expensive testing. These tools are constantly enhanced and improved to deliver better analysis and more accurate data.
With an increased awareness from IoT developers of the stakes of power consumption and the growing rate of low-power innovations, batteries are now able to outlive the devices they’re in. This opens the doors tomany new markets and applications and above all to more sustainable consumption patterns. When we told you the future looks bright, we weren’t joking!
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