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Implications for Organizational Structure - How Smart, Connected Products Are Transforming Companies

PTC President and CEO and co-author of How Smart, Connected Products Are Transforming Companies, introduces the impact of IoT on the organizational structure of companies: new forms of cross-functional collaboration and entirely new functions are emerging.

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When we laid the first telephone lines, we started a technology revolution. These days, life and work is built around being connected. That’s why we never stop improving our network. And why we want everyone to benefit from our investment in fibre. Through us, millions of people in over 170 countries connect with friends and family, and have a universe of information and entertainment at their fingertips. For businesses large and small, we’re the infrastructure that helps them work more productively and compete in global markets. We underpin everything from economic growth to many of society’s essential services.

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IoT Security

5G vs. Wi-Fi 6: How Two Wireless Technologies are Revolutionizing the Internet of Things

Article | June 28, 2023

The year 2020 was supposed to be a breakthrough year for many technologies but, most businesses have now been forced back into building an infrastructure to transit their workforce to work remotely and ensure continuity of workflow. Nevertheless, an unprecedented set of events have pushed several industries to accelerate the adoption of technologies as they continue to work from home. 5G and Wi-Fi 6 are two tech advancements that have been turning eyes around the world since their introduction. The two wireless technologies are well on their way to revolutionize the Internet of Things as businesses move fast towards digitization and the world is excited. Table of Contents: - Wi-Fi 6: A Breakthrough in Wireless Technology - 5G: For a Better Connected World - How are Wi-Fi 6 and 5G Transforming the IoT? - 5G and Wi-Fi 6: Rivals or Allies? Wi-Fi 6: A Breakthrough in Wireless Technology The next-generation Wi-Fi with boosted speed was introduced last year to meet the demand for faster internet amongst the rising internet users. But, Wi-Fi 6 is simply more than a tweak in the speed. Technically called 802.11ax, Wi-Fi 6 is the advancement in the wireless standard doing the same basic things but with greater efficiency in the device-dense areas, and offering much greater bandwidth than its predecessor 802.11ac or Wi-Fi 5. Wi-Fi 6 promises a speed up to 9.6 Gbps up four times than that of Wi-Fi 5 (3.5Gbps). In reality, this is just a theoretical maximum that one is not expected to reach. Even still, the 9.6Gbps is higher speed and doesn’t have to go to a single device but split up across a network of devices. A new technology in Wi-Fi 6 called the Target Wake Time (TWT) lets routers set check-in times with devices, allowing communications between the router and the devices. The TWT also reduces the time required to keep the antennas powered to search for signals, which in turn also improves battery life. Wi-Fi 6 also comes with a new security protocol called WPA3, making it difficult to hack the device passwords by simple guesswork. In short, Wi-Fi 6 means better speeds with optimized battery lives, and improved security. 5G: For a Better Connected World 5G is the next in line to replace 4G LTE. While Wi-Fi covers small scale internet requirements, cellular networks like 5G are here to connect everyone and everything virtually on a larger scale. The technology is based on the Orthogonal frequency-division Multiplexing (OFDM) that reduces interference by modulating a digital signal across several channels. Ability to operate in both lower bands (like sub-6 GHz) and mmWave (24 GHz and above), 5G promises increased network capacity, low latency and multi-Gbps throughput. 5G also uses the new 5G NR air interface to optimize OFDM to deliver not just better user experience but also a wider one extending to many industries, and mission-critical service areas. The 5G technology, in a nutshell, has brought with it ultra-high speeds, increased and scalable network capacity, and very low latency. How are Wi-Fi 6 and 5G Transforming the IoT? 5G and Wi-Fi 6 will fill up the speed gaps that our existing networks are not able to especially, in crowded homes or congested urban areas. It's not just about the speed. The two wireless technologies will increase network capacity and improve signal strengths. On the business front, 5G and Wi-Fi 6 are both living up to the hype they created since their introduction. Wi-Fi 6 has emerged, as the enabler of converged IoT at the edge. It has put IT into OT applications, connected devices and processed data from devices such as IP security cameras, LED lighting, and digital signage with touch screen or voice command. Wi-Fi 6 can now be used in office buildings for intelligent building management systems, occupancy sensors, access control (smart locks), smart parking, and fire detection and evacuation. It’s (Wi-Fi 6) built for IoT. It will connect many, many more people to mobile devices, household appliances, or public utilities, such as the power grid and traffic lights. The transfer rates with Wi-Fi 6 are expected to improve anywhere from four times to 10 times current speeds, with a lower power draw, i.e. while using less electricity. - Tom Soderstrom, IT Chief Technology and Innovation Officer at NASA’s Jet Propulsion Laboratory (JPL) Similarly, 5G will open doors for more devices and data. It will increase the adoption of edge computing for faster data processing close to the point of action. The hype around 5G is because of the three key attributes it comes with: enhanced mobile broadband (eMBB), ultra-reliable low-latency (uRLLC), and massive IoT device connectivity (mMTC). But there is the fourth attribute that sets it apart from its predecessor: use of a spectrum that operates at the low-end frequency range (typically 600 MHz). Called as ‘low-band 5G’, it delivers high speeds with signals that go for miles without propagation losses and ability to penetrate obstacles. The 5G operates in the new millimetre-wave bands (24 to 86 GHz) delivering more capacity to enable many low-power IoT connections. If we were to point down the benefits, these two wireless technologies are bringing to the Internet of Things those would be: Increased Human-Device Interactions Increased Data and Devices More IoT investments Advancing to the Edge Acceleration towards Industrial IoT Enhanced use of IoT devices Better VUI 5G and Wi-Fi 6: Rivals or Allies? In February, Cisco estimated that by 2023 M2M communications will contribute to 50% or about 14.7 billion of all networked connections. Cisco’s Annual Internet Report reveals that 5G will enable new IoT applications with greater bandwidth and lower latencies and will accelerate innovations at scale. The same report estimates that 10.6% of global mobile connections in 2023 will be 5G, while Wi-Fi 6 hotspots will be 11.6% of all public Wi-Fi hotspots growing 13 times from 2020 through 2023. Wi-Fi6 will serve as a necessary complement to 5G. A significant portion of cellular traffic is offloaded to Wi-Fi networks to prevent congestion and degraded performance of cellular networks (due to demand). - Thomas Barnett, Director of Thought Leadership, Cisco Systems The two technologies are here to feed different data-hungry areas with gigabit speeds. With lower deployment costs, Wi-Fi 6 will be dominating the home and business environments where access points need to serve more users covering devices like smartphones, tablets, PCs, printers, TV sets, and streaming devices. With an unlicensed spectrum, the performance of Wi-Fi 6 depends on the number of users, that are using the network at the same time. 5G, with its longer range, will deliver mobile connections and accelerate smart city deployments and manufacturing operations. Like LTE, 5G speeds will depend upon users’ proximity to base stations and the number of people using that network. The performance of the two depends largely on the area where they are being deployed. For instance, Wi-Fi can very well handle machine-to-machine communications in a managed manufacturing unit, whereas 5G can enhance campus-wide manufacturing operations efficiently. Businesses will have a decision to make which among the two wireless networks fulfils their data appetite. In conclusion, the two wireless technologies continue to develop in parallel and causing the next big wave in the Internet of Things.

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IoT Security

OT/IoT Security Superheroes: Tackling the Remote Employee Challenge

Article | July 5, 2023

Organizations around the world are coping with a variety of challenges related to the COVID-19 outbreak. Many companies are struggling to convert their processes from ‘in-office’ to ‘remotely accessible’. And, they’re scrambling to find new ways to “remote” tasks – with “remote” now becoming a verb. For example, we’ve heard from many customers that adding or expanding remote employee access capabilities is a hot topic. One such customer told us that they went from 9% of their workforce working remotely, to 52%. Wow! That’s not only a substantial change to operations and processes – it also directly impacts the company’s security posture. The challenge facing OT security practitioners is daunting. We absolutely must secure the people and systems responsible for saving mankind from an alien super-virus pandemic. But, while the bad guys are lobbing attacks from afar, the good guys are acting behind the scenes like NPCs (non-player characters). They’re bypassing the security systems we developed through years of hard work, like using Gmail or Zoom, or turning off anti-virus, in the name of getting things done.

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Security, IoT Security

How to Refine Your Market Strategy with IoT

Article | July 13, 2023

If you’re struggling with creating a value proposition in volatile markets, you’re not alone. According to Neil Patel, 40% of marketers struggle to acquire leads by traditional marketing methods. As competition grows in each industry, even fairly monopolistic markets like tech are seeing rising competition in all areas. To combat market uncertainty, as well as stand out amongst your competitors, you need a market strategy that not only offers a direction but actively targets your goals. A market strategy is your go-to plan when things get rough and it is a map for when the waters are calm. Moreover, marketers with a documented strategy are 313% more likely to report success. We’re sure you already have a market strategy that is just right for you. But have you considered if it can be refined further? Thanks to emerging technologies like IoT, we now have access to the most mundane customer decisions that are taken on a day-to-day basis. This data is your ticket to a better market strategy without having to spend a bomb. This is how you can refine your market strategy with the help of IoT. Data-driven Decisions The Internet of Things has offered us insurmountable amounts of consumer data. A caffeine brand can now access information such as what time consumers have coffee, whether it is at home or office, what flavors they prefer, how much they’re willing to spend on coffee, and what other alternatives they consume. This kind of data, collected on an IoT device such as a coffee machine, is instrumental in making marketing decisions. If you know that your consumer prefers to have coffee at work in peace rather than in a rush at home, you can target offices in the area with your product rather than targeting individual consumers. IoT offers you the right information to make the right decisions. But you can also leverage this data to drive your market strategy. In the above example, the marketing team can account for campaigns geared towards workplaces based on the available data in the budget. Data-driven strategies prove to be more effective than otherwise, and as marketers, you must absolutely leverage any IoT data that may be relevant. Respect your Customers While IoT offers marketers a truly astounding amount of data, not all users are aware of what data is being tracked. This raises concerns for privacy and security among the users. Even though most of the users waive their rights to withhold the information when signing into an app or wearables software, they are not always comfortable sharing certain data. As marketers, it is important to keep your practices ethical and legal. Using consumer data may be completely legal, but it is best not to offend your customers by overt use of data that they aren’t comfortable sharing. Make sure that the usage of data in marketing campaigns and strategy is limited to what data has been consciously shared by your consumers. This will bolster your goodwill, as well as make your customers trust your brand. Offer Valuable Solutions With the advent of Big Data and AI technologies, the internet of things is turning over a new leaf. As there is a vast amount of data that can be processed fast with AI, marketers can now target individuals rather than households or groups. With precise data available over consumer decisions and actions, it is possible to know if there are any unlikely customers that you have been ignoring so far. IoT allows you to not only target these customers but also solve their problems. If we continue the caffeine example, the connected coffee machine can tell you when the coffee is about to be over, this can send you reminders to buy coffee, or in case of further automation, place an order on Amazon on your behalf. These solutions can be now hyper-personalized to suit individual needs through IoT. IoT Based Campaigns Your market strategy will have to account for campaigns throughout the year, but if you’ve noticed closely, the only marketing campaigns that gain significant traction are the ones that have a ‘wow factor’. A lot of marketers mistake the wow factor to be a subjective preference that customers have but it couldn’t be further from the truth. The wow factor is simply the effect produced when a business goes above and beyond to meet customer needs. IoT offers us the resources required to manufacture the wow factor in every single campaign. A great example of this phenomenon is beacon marketing. Beacon marketing is considerably new in the marketing industry and uses Bluetooth technology to transmit information to nearby mobile devices. It is heavily used in retail across the globe and giants like Target and Walmart are already using the technology to market its services. Walmart places beacons in its lights across its stores and sends offers to its customers based on their location. It not only personalizes the shopping experience, but also saves a large amount of electricity bill for its stores. Target Existing Customers Many times, in a bid to appease new customers, marketers often forget about their existing customers. Your existing customers already know you, have tried your product or service, and are clearly interested in the product. A good product or service is often enough to keep the customers returning, but with the current levels of competition, customers often find themselves wondering if they should try new things. As a marketer, all you need to do is deter your existing customers from straying. You can do this by either providing an unparalleled service, which is quite unlikely in today’s market, or you give them a reason to stay. Thankfully, targeting existing customers is much easier than targeting new ones. You already have their data over their preferences and habits. If you know that a certain firm updates their applications every second quarter, you can send them offers just before the second quarter starts and remain fresh in their memories when they decide to make the decision. Allergy medication Zyrtec leveraged IoT when targeting their existing customers with a voice-enable application. Its users could just ask the application about the daily allergens and pollutants in their area so they could prepare ahead. The app offered a powerful solution to its users while making great use of its brand image and retaining almost all of their existing customers. Leverage New Technologies We have already discussed several complementary technologies to IoT that can help you make the most out of your market strategy. AI and Big Data are some of the strongest allies for IoT that can help change the norms across industries. But even limited technologies like voice-enabled applications, QR scanners, beacons and so can open up a lot of opportunities for marketers. Consider adopting some of these technologies such as geofencing which are inexpensive and effective at the same time. Burger King is a great example of using geofencing for marketing. Geofencing is a technology wherein you can transmit messages or information to mobile devices within a certain area. Burger King set up their geofences across all McDonalds in the UK and as soon as anyone entered within a 500 m radius of a McDonald’s outlet, they received Burger King coupons and directions to the nearest store. Case Studies There are a lot of examples of IoT being used to enhance strategies or campaigns. Some of these examples are given below. Diageo, a whisky brand in Brazil innovatively used IoT to run a father’s day campaign. They encouraged men to buy whisky for their fathers and placed a QR code on their bottles. Once the bottle was received, the fathers could scan the code which would play a personalized father’s day message by their sons. This concept was so loved by people in Brazil that Diageo saw a 72% sales uplift in the two weeks leading up to Father’s Day. South East Water, CRM leveraged IoT by building an end-to-end IoT ecosystem powered by IBM’s Maximo. This helped them roll out an app that offered near real-time insights into customer requirements for over 80 engineering teams. This alone helped them ensure higher customer satisfaction and accelerated access to critical reports by 99 percent! Uber and Spotify rolled out an IoT campaign together wherein you could access your Spotify playlists through the Uber app and once you were in an Uber, you could play whatever you liked through the app and it would play on the car’s speakers. This increased customer satisfaction for both Uber and Spotify users. There are several examples of using IoT in marketing campaigns, and there is never a dearth of ideas. However, in order to appeal to your unique customer base, you need to innovate your product with IoT. Frequently Asked Questions What is the IoT strategy? IoT Strategy refers to an organization’s strategy to inculcate IoT in their business, whether as a marketing tool or as an integral part of the process. How does IoT affect the marketing industry? IoT offers a lot of insights and resources to marketers which helps them target their customers better and optimizes any marketing efforts, thereby effectively obliterating traditional marketing practices. What is the best internet of things marketing strategy? There is no one IoT marketing strategy that fits all businesses. Each business needs to identify its customer requirements and strategize accordingly. { "@context": "https://schema.org", "@type": "FAQPage", "mainEntity": [{ "@type": "Question", "name": "What is the IoT strategy?", "acceptedAnswer": { "@type": "Answer", "text": "IoT Strategy refers to an organization’s strategy to inculcate IoT in their business, whether as a marketing tool or as an integral part of the process." } },{ "@type": "Question", "name": "How does IoT affect the marketing industry?", "acceptedAnswer": { "@type": "Answer", "text": "IoT offers a lot of insights and resources to marketers which helps them target their customers better and optimizes any marketing efforts, thereby effectively obliterating traditional marketing practices." } },{ "@type": "Question", "name": "What is the best internet of things marketing strategy?", "acceptedAnswer": { "@type": "Answer", "text": "There is no one IoT marketing strategy that fits all businesses. Each business needs to identify its customer requirements and strategize accordingly." } }] }

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Enterprise Iot

IoT Aids the Growing Wearable Technology

Article | June 28, 2022

Nothing is more innovative or sophisticated than the products being made by the wearables industry in the "smart" era. Individuals track, analyze, monitor, and transmit personal data using these tangible wearable gadgets. Moreover, the adaptable wearable technology is opening up new horizons with business-focused smartphone apps. However, it is still in its early stages, and according to recent developments in this field, the major players in wearable technology are concentrating on developing products with a focus on business applications. These intelligent Internet of Things (IoT) devices are now widely employed in a variety of businesses and help detect biometric data such as heart rate and sleep habits, among others. In the coming ten years, wearable IoT technology or devices ought to become an integral part of every individual’s daily life. Businesses around the world are incorporating the newest technologies into their functioning and are looking at digitally altering their impact in the market. With the majority of people already accustomed to using smartphones, they are now also getting familiar with utilizing wearable technology, such as smartwatches, jewelry, and fitness bands. Therefore, the demand for applications is increasing along with technology as we become more technologically adept. Rising Wearable Industries Health and Fitness Wearables The health, fitness, and fashion industries are closely related to any wearable technology or device. People are now frequently using smartwatches to monitor their heart rate and the number of steps they take when walking or running, which has boosted the industries with this technology. IoT devices include medical sensors to track progress in terms of health. It is possible to determine how healthy a person's lifestyle is by gathering accurate health statistics from these devices. Additionally, it monitors sleeping patterns, enhancing your overall quest for wellness. Gaming Wearables Gaming is a significant new market for wearable technology and one which is booming. The most prevalent category of wearables in the market is virtual reality (VR) headsets. With VR devices like the Oculus Rift or Playstation VR, players are immediately immersed in otherworldly experiences. Several kinds of breathtaking experiences are now accessible to players everywhere, thanks to VR wearables. Connected Cars Automobiles are steadily gaining traction among IoT devices, but they are still a small market (just 0.05 percent of all connected devices are cars), and Ford and Tesla are vying for the top spot. Ford has dominated the connected car market, with Subaru being the only other manufacturer to see any appreciable growth in new connections since July 2020. In contrast, other producers are fighting for a sizable market share as the potential to grow this segment is highly exponential. Conclusion Today, wearable technology is planned, developed, distributed, and used in a variety of consumer and corporate markets. The ways in which these markets overlap and influence one another are constantly changing. IoT will significantly change how businesses engage with customers, streamline their operations, and contribute to the creation of a system that relies on such data.

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IoT Security

Explore Top IoT Security Conferences to Attend in 2023 and Beyond

Article | June 28, 2023

The year 2020 was supposed to be a breakthrough year for many technologies but, most businesses have now been forced back into building an infrastructure to transit their workforce to work remotely and ensure continuity of workflow. Nevertheless, an unprecedented set of events have pushed several industries to accelerate the adoption of technologies as they continue to work from home. 5G and Wi-Fi 6 are two tech advancements that have been turning eyes around the world since their introduction. The two wireless technologies are well on their way to revolutionize the Internet of Things as businesses move fast towards digitization and the world is excited. Table of Contents: - Wi-Fi 6: A Breakthrough in Wireless Technology - 5G: For a Better Connected World - How are Wi-Fi 6 and 5G Transforming the IoT? - 5G and Wi-Fi 6: Rivals or Allies? Wi-Fi 6: A Breakthrough in Wireless Technology The next-generation Wi-Fi with boosted speed was introduced last year to meet the demand for faster internet amongst the rising internet users. But, Wi-Fi 6 is simply more than a tweak in the speed. Technically called 802.11ax, Wi-Fi 6 is the advancement in the wireless standard doing the same basic things but with greater efficiency in the device-dense areas, and offering much greater bandwidth than its predecessor 802.11ac or Wi-Fi 5. Wi-Fi 6 promises a speed up to 9.6 Gbps up four times than that of Wi-Fi 5 (3.5Gbps). In reality, this is just a theoretical maximum that one is not expected to reach. Even still, the 9.6Gbps is higher speed and doesn’t have to go to a single device but split up across a network of devices. A new technology in Wi-Fi 6 called the Target Wake Time (TWT) lets routers set check-in times with devices, allowing communications between the router and the devices. The TWT also reduces the time required to keep the antennas powered to search for signals, which in turn also improves battery life. Wi-Fi 6 also comes with a new security protocol called WPA3, making it difficult to hack the device passwords by simple guesswork. In short, Wi-Fi 6 means better speeds with optimized battery lives, and improved security. 5G: For a Better Connected World 5G is the next in line to replace 4G LTE. While Wi-Fi covers small scale internet requirements, cellular networks like 5G are here to connect everyone and everything virtually on a larger scale. The technology is based on the Orthogonal frequency-division Multiplexing (OFDM) that reduces interference by modulating a digital signal across several channels. Ability to operate in both lower bands (like sub-6 GHz) and mmWave (24 GHz and above), 5G promises increased network capacity, low latency and multi-Gbps throughput. 5G also uses the new 5G NR air interface to optimize OFDM to deliver not just better user experience but also a wider one extending to many industries, and mission-critical service areas. The 5G technology, in a nutshell, has brought with it ultra-high speeds, increased and scalable network capacity, and very low latency. How are Wi-Fi 6 and 5G Transforming the IoT? 5G and Wi-Fi 6 will fill up the speed gaps that our existing networks are not able to especially, in crowded homes or congested urban areas. It's not just about the speed. The two wireless technologies will increase network capacity and improve signal strengths. On the business front, 5G and Wi-Fi 6 are both living up to the hype they created since their introduction. Wi-Fi 6 has emerged, as the enabler of converged IoT at the edge. It has put IT into OT applications, connected devices and processed data from devices such as IP security cameras, LED lighting, and digital signage with touch screen or voice command. Wi-Fi 6 can now be used in office buildings for intelligent building management systems, occupancy sensors, access control (smart locks), smart parking, and fire detection and evacuation. It’s (Wi-Fi 6) built for IoT. It will connect many, many more people to mobile devices, household appliances, or public utilities, such as the power grid and traffic lights. The transfer rates with Wi-Fi 6 are expected to improve anywhere from four times to 10 times current speeds, with a lower power draw, i.e. while using less electricity. - Tom Soderstrom, IT Chief Technology and Innovation Officer at NASA’s Jet Propulsion Laboratory (JPL) Similarly, 5G will open doors for more devices and data. It will increase the adoption of edge computing for faster data processing close to the point of action. The hype around 5G is because of the three key attributes it comes with: enhanced mobile broadband (eMBB), ultra-reliable low-latency (uRLLC), and massive IoT device connectivity (mMTC). But there is the fourth attribute that sets it apart from its predecessor: use of a spectrum that operates at the low-end frequency range (typically 600 MHz). Called as ‘low-band 5G’, it delivers high speeds with signals that go for miles without propagation losses and ability to penetrate obstacles. The 5G operates in the new millimetre-wave bands (24 to 86 GHz) delivering more capacity to enable many low-power IoT connections. If we were to point down the benefits, these two wireless technologies are bringing to the Internet of Things those would be: Increased Human-Device Interactions Increased Data and Devices More IoT investments Advancing to the Edge Acceleration towards Industrial IoT Enhanced use of IoT devices Better VUI 5G and Wi-Fi 6: Rivals or Allies? In February, Cisco estimated that by 2023 M2M communications will contribute to 50% or about 14.7 billion of all networked connections. Cisco’s Annual Internet Report reveals that 5G will enable new IoT applications with greater bandwidth and lower latencies and will accelerate innovations at scale. The same report estimates that 10.6% of global mobile connections in 2023 will be 5G, while Wi-Fi 6 hotspots will be 11.6% of all public Wi-Fi hotspots growing 13 times from 2020 through 2023. Wi-Fi6 will serve as a necessary complement to 5G. A significant portion of cellular traffic is offloaded to Wi-Fi networks to prevent congestion and degraded performance of cellular networks (due to demand). - Thomas Barnett, Director of Thought Leadership, Cisco Systems The two technologies are here to feed different data-hungry areas with gigabit speeds. With lower deployment costs, Wi-Fi 6 will be dominating the home and business environments where access points need to serve more users covering devices like smartphones, tablets, PCs, printers, TV sets, and streaming devices. With an unlicensed spectrum, the performance of Wi-Fi 6 depends on the number of users, that are using the network at the same time. 5G, with its longer range, will deliver mobile connections and accelerate smart city deployments and manufacturing operations. Like LTE, 5G speeds will depend upon users’ proximity to base stations and the number of people using that network. The performance of the two depends largely on the area where they are being deployed. For instance, Wi-Fi can very well handle machine-to-machine communications in a managed manufacturing unit, whereas 5G can enhance campus-wide manufacturing operations efficiently. Businesses will have a decision to make which among the two wireless networks fulfils their data appetite. In conclusion, the two wireless technologies continue to develop in parallel and causing the next big wave in the Internet of Things.

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IoT Security

Overcoming IoT Security Challenges for Safe Implementation

Article | July 5, 2023

Organizations around the world are coping with a variety of challenges related to the COVID-19 outbreak. Many companies are struggling to convert their processes from ‘in-office’ to ‘remotely accessible’. And, they’re scrambling to find new ways to “remote” tasks – with “remote” now becoming a verb. For example, we’ve heard from many customers that adding or expanding remote employee access capabilities is a hot topic. One such customer told us that they went from 9% of their workforce working remotely, to 52%. Wow! That’s not only a substantial change to operations and processes – it also directly impacts the company’s security posture. The challenge facing OT security practitioners is daunting. We absolutely must secure the people and systems responsible for saving mankind from an alien super-virus pandemic. But, while the bad guys are lobbing attacks from afar, the good guys are acting behind the scenes like NPCs (non-player characters). They’re bypassing the security systems we developed through years of hard work, like using Gmail or Zoom, or turning off anti-virus, in the name of getting things done.

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Security, IoT Security

Stay Ahead with 15 Prominent IoT Security Companies

Article | July 13, 2023

If you’re struggling with creating a value proposition in volatile markets, you’re not alone. According to Neil Patel, 40% of marketers struggle to acquire leads by traditional marketing methods. As competition grows in each industry, even fairly monopolistic markets like tech are seeing rising competition in all areas. To combat market uncertainty, as well as stand out amongst your competitors, you need a market strategy that not only offers a direction but actively targets your goals. A market strategy is your go-to plan when things get rough and it is a map for when the waters are calm. Moreover, marketers with a documented strategy are 313% more likely to report success. We’re sure you already have a market strategy that is just right for you. But have you considered if it can be refined further? Thanks to emerging technologies like IoT, we now have access to the most mundane customer decisions that are taken on a day-to-day basis. This data is your ticket to a better market strategy without having to spend a bomb. This is how you can refine your market strategy with the help of IoT. Data-driven Decisions The Internet of Things has offered us insurmountable amounts of consumer data. A caffeine brand can now access information such as what time consumers have coffee, whether it is at home or office, what flavors they prefer, how much they’re willing to spend on coffee, and what other alternatives they consume. This kind of data, collected on an IoT device such as a coffee machine, is instrumental in making marketing decisions. If you know that your consumer prefers to have coffee at work in peace rather than in a rush at home, you can target offices in the area with your product rather than targeting individual consumers. IoT offers you the right information to make the right decisions. But you can also leverage this data to drive your market strategy. In the above example, the marketing team can account for campaigns geared towards workplaces based on the available data in the budget. Data-driven strategies prove to be more effective than otherwise, and as marketers, you must absolutely leverage any IoT data that may be relevant. Respect your Customers While IoT offers marketers a truly astounding amount of data, not all users are aware of what data is being tracked. This raises concerns for privacy and security among the users. Even though most of the users waive their rights to withhold the information when signing into an app or wearables software, they are not always comfortable sharing certain data. As marketers, it is important to keep your practices ethical and legal. Using consumer data may be completely legal, but it is best not to offend your customers by overt use of data that they aren’t comfortable sharing. Make sure that the usage of data in marketing campaigns and strategy is limited to what data has been consciously shared by your consumers. This will bolster your goodwill, as well as make your customers trust your brand. Offer Valuable Solutions With the advent of Big Data and AI technologies, the internet of things is turning over a new leaf. As there is a vast amount of data that can be processed fast with AI, marketers can now target individuals rather than households or groups. With precise data available over consumer decisions and actions, it is possible to know if there are any unlikely customers that you have been ignoring so far. IoT allows you to not only target these customers but also solve their problems. If we continue the caffeine example, the connected coffee machine can tell you when the coffee is about to be over, this can send you reminders to buy coffee, or in case of further automation, place an order on Amazon on your behalf. These solutions can be now hyper-personalized to suit individual needs through IoT. IoT Based Campaigns Your market strategy will have to account for campaigns throughout the year, but if you’ve noticed closely, the only marketing campaigns that gain significant traction are the ones that have a ‘wow factor’. A lot of marketers mistake the wow factor to be a subjective preference that customers have but it couldn’t be further from the truth. The wow factor is simply the effect produced when a business goes above and beyond to meet customer needs. IoT offers us the resources required to manufacture the wow factor in every single campaign. A great example of this phenomenon is beacon marketing. Beacon marketing is considerably new in the marketing industry and uses Bluetooth technology to transmit information to nearby mobile devices. It is heavily used in retail across the globe and giants like Target and Walmart are already using the technology to market its services. Walmart places beacons in its lights across its stores and sends offers to its customers based on their location. It not only personalizes the shopping experience, but also saves a large amount of electricity bill for its stores. Target Existing Customers Many times, in a bid to appease new customers, marketers often forget about their existing customers. Your existing customers already know you, have tried your product or service, and are clearly interested in the product. A good product or service is often enough to keep the customers returning, but with the current levels of competition, customers often find themselves wondering if they should try new things. As a marketer, all you need to do is deter your existing customers from straying. You can do this by either providing an unparalleled service, which is quite unlikely in today’s market, or you give them a reason to stay. Thankfully, targeting existing customers is much easier than targeting new ones. You already have their data over their preferences and habits. If you know that a certain firm updates their applications every second quarter, you can send them offers just before the second quarter starts and remain fresh in their memories when they decide to make the decision. Allergy medication Zyrtec leveraged IoT when targeting their existing customers with a voice-enable application. Its users could just ask the application about the daily allergens and pollutants in their area so they could prepare ahead. The app offered a powerful solution to its users while making great use of its brand image and retaining almost all of their existing customers. Leverage New Technologies We have already discussed several complementary technologies to IoT that can help you make the most out of your market strategy. AI and Big Data are some of the strongest allies for IoT that can help change the norms across industries. But even limited technologies like voice-enabled applications, QR scanners, beacons and so can open up a lot of opportunities for marketers. Consider adopting some of these technologies such as geofencing which are inexpensive and effective at the same time. Burger King is a great example of using geofencing for marketing. Geofencing is a technology wherein you can transmit messages or information to mobile devices within a certain area. Burger King set up their geofences across all McDonalds in the UK and as soon as anyone entered within a 500 m radius of a McDonald’s outlet, they received Burger King coupons and directions to the nearest store. Case Studies There are a lot of examples of IoT being used to enhance strategies or campaigns. Some of these examples are given below. Diageo, a whisky brand in Brazil innovatively used IoT to run a father’s day campaign. They encouraged men to buy whisky for their fathers and placed a QR code on their bottles. Once the bottle was received, the fathers could scan the code which would play a personalized father’s day message by their sons. This concept was so loved by people in Brazil that Diageo saw a 72% sales uplift in the two weeks leading up to Father’s Day. South East Water, CRM leveraged IoT by building an end-to-end IoT ecosystem powered by IBM’s Maximo. This helped them roll out an app that offered near real-time insights into customer requirements for over 80 engineering teams. This alone helped them ensure higher customer satisfaction and accelerated access to critical reports by 99 percent! Uber and Spotify rolled out an IoT campaign together wherein you could access your Spotify playlists through the Uber app and once you were in an Uber, you could play whatever you liked through the app and it would play on the car’s speakers. This increased customer satisfaction for both Uber and Spotify users. There are several examples of using IoT in marketing campaigns, and there is never a dearth of ideas. However, in order to appeal to your unique customer base, you need to innovate your product with IoT. Frequently Asked Questions What is the IoT strategy? IoT Strategy refers to an organization’s strategy to inculcate IoT in their business, whether as a marketing tool or as an integral part of the process. How does IoT affect the marketing industry? IoT offers a lot of insights and resources to marketers which helps them target their customers better and optimizes any marketing efforts, thereby effectively obliterating traditional marketing practices. What is the best internet of things marketing strategy? There is no one IoT marketing strategy that fits all businesses. Each business needs to identify its customer requirements and strategize accordingly. { "@context": "https://schema.org", "@type": "FAQPage", "mainEntity": [{ "@type": "Question", "name": "What is the IoT strategy?", "acceptedAnswer": { "@type": "Answer", "text": "IoT Strategy refers to an organization’s strategy to inculcate IoT in their business, whether as a marketing tool or as an integral part of the process." } },{ "@type": "Question", "name": "How does IoT affect the marketing industry?", "acceptedAnswer": { "@type": "Answer", "text": "IoT offers a lot of insights and resources to marketers which helps them target their customers better and optimizes any marketing efforts, thereby effectively obliterating traditional marketing practices." } },{ "@type": "Question", "name": "What is the best internet of things marketing strategy?", "acceptedAnswer": { "@type": "Answer", "text": "There is no one IoT marketing strategy that fits all businesses. Each business needs to identify its customer requirements and strategize accordingly." } }] }

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Enterprise Iot

IoT Aids the Growing Wearable Technology

Article | June 28, 2022

Nothing is more innovative or sophisticated than the products being made by the wearables industry in the "smart" era. Individuals track, analyze, monitor, and transmit personal data using these tangible wearable gadgets. Moreover, the adaptable wearable technology is opening up new horizons with business-focused smartphone apps. However, it is still in its early stages, and according to recent developments in this field, the major players in wearable technology are concentrating on developing products with a focus on business applications. These intelligent Internet of Things (IoT) devices are now widely employed in a variety of businesses and help detect biometric data such as heart rate and sleep habits, among others. In the coming ten years, wearable IoT technology or devices ought to become an integral part of every individual’s daily life. Businesses around the world are incorporating the newest technologies into their functioning and are looking at digitally altering their impact in the market. With the majority of people already accustomed to using smartphones, they are now also getting familiar with utilizing wearable technology, such as smartwatches, jewelry, and fitness bands. Therefore, the demand for applications is increasing along with technology as we become more technologically adept. Rising Wearable Industries Health and Fitness Wearables The health, fitness, and fashion industries are closely related to any wearable technology or device. People are now frequently using smartwatches to monitor their heart rate and the number of steps they take when walking or running, which has boosted the industries with this technology. IoT devices include medical sensors to track progress in terms of health. It is possible to determine how healthy a person's lifestyle is by gathering accurate health statistics from these devices. Additionally, it monitors sleeping patterns, enhancing your overall quest for wellness. Gaming Wearables Gaming is a significant new market for wearable technology and one which is booming. The most prevalent category of wearables in the market is virtual reality (VR) headsets. With VR devices like the Oculus Rift or Playstation VR, players are immediately immersed in otherworldly experiences. Several kinds of breathtaking experiences are now accessible to players everywhere, thanks to VR wearables. Connected Cars Automobiles are steadily gaining traction among IoT devices, but they are still a small market (just 0.05 percent of all connected devices are cars), and Ford and Tesla are vying for the top spot. Ford has dominated the connected car market, with Subaru being the only other manufacturer to see any appreciable growth in new connections since July 2020. In contrast, other producers are fighting for a sizable market share as the potential to grow this segment is highly exponential. Conclusion Today, wearable technology is planned, developed, distributed, and used in a variety of consumer and corporate markets. The ways in which these markets overlap and influence one another are constantly changing. IoT will significantly change how businesses engage with customers, streamline their operations, and contribute to the creation of a system that relies on such data.

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Industrial IoT

Tuya Smart Delivers IoT Best Practice Using Amazon Aurora, Leads the Direction of Cloud Database Innovation Use Cases with Amazon Web Services

Tuya Smart | January 24, 2024

Tuya Smart, the global IoT developer service provider, has delivered its Best Practices in using Amazon Aurora at IoT industry. Amazon Aurora is a relational database management system (RDBMS) built for the cloud with full MySQL and PostgreSQL compatibility. Tuya and Amazon Web Services (AWS) built a solid basis of collaboration in database use cases exploration while also delivering smooth operation of billions of devices requiring high concurrency and low latency. Tuya and AWS: Building a benchmark for database implementation practice Tuya is a leading technology company focused on making our lives smarter. Tuya does this by offering a cloud platform that connects a range of devices via the IoT. By building interconnectivity standards, Tuya bridges the intelligent needs of brands, OEMs, developers, and retail chains across a broad range of smart devices and industries. Tuya's solutions enable partners and customers by improving the value of their products while making consumers' lives more convenient through the application of technology. As of September 30, 2023, the Tuya IoT Developer Platform has accumulated over 909,000 registered developers from over 200 countries and regions, covering industries including real estate, hospitality, residential, industry, agriculture, etc. The greater the breadth of business coverage, the more advanced technological support required. Tuya faces high-frequency reads and writes as well as enormous data storage challenges from billion-level online devices. Meanwhile, due to the commercial scenarios involving smart homes and smart industries, Tuya's operating response demands low latency in order to deliver a smoother user experience. Furthermore, Tuya's quick expansion and regular business changes have posed significant challenges to its operation and maintenance management. Tuya selected Amazon Aurora as core database engine for its unparalleled performance and availability at global scale. How does Tuya specifically leverage the Amazon Aurora database? Tuya currently manages billions of real-time online devices and can keep cloud message processing response times under 10 milliseconds. However, billions online devices provide a challenge. During holidays, there will be peak traffic volume, with tens of millions of devices going online and offline virtually simultaneously. Tuya used Amazon Aurora to construct a data storage solution to solve the main problem of rapid increase in short-term traffic, and to fully utilize resources. Aurora's design, which separates compute and storage and low-latency replication functionality, improves system throughput by enhancing the effect of read-write separation. Aurora provides up to 15 read replicas, setting the groundwork for Tuya's read flexibility development. At the same time, Tuya has integrated Aurora Serverless, which includes seconds-level elastic expansion and contraction, allowing Tuya to handle extremely heavy business traffic smoothly. Tuya's customers are located throughout more than 200 nations and regions, and they deal with widespread access to IoT data. Different countries and regions have different regulations on data compliance, such as GDPR and local PII. Tuya needs to adhere to each region's data security compliance regulations. As Tuya's primary business data storage provider, Amazon Aurora was among the first in the public cloud sector to enable physical encryption for database products, which significantly decreased the cost of Tuya's security compliance transformation and gave Tuya excellent basic security guarantees. In addition, Tuya is continuously testing out additional new innovation unique to Aurora, such as Enhanced Binlog, zero-ETL, and Limitless Database. Aurora's ongoing investment in innovative technologies provides more opportunities for Tuya to expand its business. Additionally, based on Tuya's comprehensive IoT developer platform architecture, both parties have collaborated to enhance Tuya IoT applications performance indicators like stability, low latency, scalability, and security in the real-world application of databases, revealing more potential and possibilities and enabling the IoT. Tuya and AWS: Continuously promoting the evolution of cloud experience Data-driven approaches will usher in a new era of innovation in tandem with the swift advancement of data applications. At this year's re:Invent conference, Peter DeSantis, Senior Vice President of AWS, reviewed the relational database's development history in great detail. In 2014, AWS created Aurora based on log architecture. In 2018, the release of Aurora Serverless allowed for seamless scaling of database resources through virtualization technology. This year, AWS announced the launch of the Amazon Aurora Limitless Database, which automatically scales to millions of write transactions per second well beyond current limits of a single PostgreSQL instance. It is apparent from Amazon Aurora's development history that AWS has always been dedicated to innovation. Customers and partners from a range of industries actively utilizes AWS to enable rapid innovation in a variety of ways, while also working together to enhance the cloud experience. Similar to how Tuya and AWS work together, Tuya's effective and user-friendly IoT developer platform and rich and varied IoT solutions have built a significant lighthouse, embracing the Amazon Aurora's innovation and accelerated the process of building a more secure and reliable IoT database use case. Amazon Aurora VP Yan Leshinsky said, "Amazon Aurora is the fastest growing service in the history of AWS and is trusted by hundreds of thousands of customers. We innovate by working backwards from customers' needs, and we appreciate the feedback that Tuya has shared. We remain committed in developing new Aurora features and capabilities so all customers can accelerate their applications' capabilities and business growth by using Aurora." "Tuya has always committed to strengthening advanced and valuable innovations, while offering open and neutral ecosystem assistance for global partners. We provide our developers with enhanced operational and maintenance control, adaptable data storage options, superior product experience, and a global business layout by utilizing the Amazon Aurora database. We will continue to work with AWS to benefit the world in the future in areas including technology, ecosystems, and cloud computing, helping customers achieve commercial success." said Eva Na, Vice President of Marketing and Strategic Cooperation, and CMO of Tuya Smart. Enhancing the partnership with AWS, Tuya delivered IoT best practice using Amazon Aurora database, giving the industry's growth additional impetus. Tuya will maintain its open and neutral stance going forward, collaborating with cloud service providers like AWS to offer global developers a more secure, reliable, and productive cloud environment, thereby advancing the innovation and development of the entire industry.

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Enterprise Iot

Nozomi Networks Delivers Industry's First Multi-Spectrum Wireless Security Sensor for Global OT and IoT Environments

Nozomi Networks | January 25, 2024

Nozomi Networks Inc., the leader in OT and IoT security, today introduced Guardian Air™, the industry's only wireless spectrum sensor purpose-built for OT and IoT environments worldwide. With 80 percent of new IoT deployments wirelessly connected, wireless is quickly becoming a preferred network. The explosion of wirelessly connected devices increases potential access points and exploitation of networks. This puts critical infrastructure at risk of cyberattacks and disruptions to operations. Guardian Air provides much-needed visibility into wirelessly enabled devices which until now were only detected once connected to the wired network. Guardian Air monitors several prominent wireless frequencies, not just Bluetooth and Wi-Fi, to provide security teams with immediate visibility of connected sensors, devices, laptops and cell phones. With the addition of Guardian Air, customers have a comprehensive network solution all in one integrated platform. "Nozomi Networks has once again innovated to address an unmet need for wireless-level monitoring in OT and IoT environments," said Danielle VanZandt, an industry manager for commercial and public security research at Frost & Sullivan. "From smart manufacturing to digital medicine, to building automation, to modern oil field production and more, today industrial organizations are relying on billions of wireless devices to speed production and time to market. Guardian Air gives IT security professionals and OT operators the visibility they need to get a firm handle on wireless risk management and response." With Guardian Air, IT security professionals and OT operators can: Continuously monitor prominent wireless frequency technologies used in OT and IoT environments including Bluetooth, Wi-Fi, cellular, LoRaWAN, Zigbee, GPS, drone RF protocols, WirelessHART and more, Immediately detect wirelessly connected assets and gain asset information to quickly address unauthorized installations, Detect wireless-specific threats, including brute force attacks, spoofing, and bluejacking – with the added ability to determine the location of the devices performing the attacks, Seamlessly integrate wireless data into a single OT & IoT security platform that unifies asset visibility from the endpoint and across wired and wireless networks. "Wireless is fundamentally changing the way industrial organizations operate. Unfortunately, it also massively expands the potential attack surface," said Nozomi Networks Co-founder and Chief Product Officer Andrea Carcano. "Guardian Air solves this problem by giving customers the accurate visibility they need at the wireless level to minimize risk while maximizing resiliency. Because Guardian Air integrates easily into the Nozomi Networks Vantage platform, customers can combine network, endpoint and wireless for the greatest visibility, threat detection and AI-powered analysis for real-time security management and remediation across the entire attack surface." The Nozomi Guardian Air wireless sensor will be available this spring from Nozomi Networks and its extensive global network of channel partners. About Nozomi Networks Nozomi Networks accelerates digital transformation by protecting the world's critical infrastructure, industrial and government organizations from cyber threats. Our solution delivers exceptional network and asset visibility, threat detection, and insights for OT and IoT environments. Customers rely on us to minimize risk and complexity while maximizing operational resilience. www.nozominetworks.com

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IoT Security

AppViewX Digital Trust Platform Named IoT Security Product of the Year

AppViewX | January 12, 2024

AppViewX, the leader in automated machine identity management (MIM) and application infrastructure security, today announced the AppViewX Digital Trust Platform has been named IoT Security Product of the Year in the 8th annual IoT Breakthrough awards program, which showcases technologies and companies that drive innovation and exemplify the best in IoT technology solutions across the globe. IoT Breakthrough is a leading market intelligence organization that recognizes the top companies, technologies and products in the global IoT market. The mission of the IoT Breakthrough Awards program is to recognize the innovators, leaders and visionaries from around the globe in a range of IoT categories, including Industrial and Enterprise IoT, Smart City technology, Connected Home and Home Automation, Connected Car, and many more. This year's program attracted nominations from companies all over the world. “Unmanaged machine identities for IoT devices can create critical security vulnerabilities, but for most organizations discovering, maintaining visibility into and controlling them has become manually unfeasible,” said Gregory Webb, CEO of AppViewX. “The AppViewX Digital Trust Platform automates IoT identity management at scale across the largest, most complex and distributed customer environments, allowing customers to achieve significantly stronger security posture and meet compliance requirements.” All IoT Breakthrough Award nominations were evaluated by an independent panel of experts within the IoT industry, with the winning products and companies selected based on a variety of criteria, including most innovative and technologically advanced products and services. About AppViewX Digital Trust Platform Out of the box, AppViewX provides instant value to customers by discovering all certificates across complex enterprise environments, building and maintaining inventories, provisioning both private and public trust certificates from any CA, alerting to expiring certificates and fully automating renewals and revocation to eliminate outages and security weaknesses across machines, applications, services, and security infrastructure. About AppViewX AppViewX is trusted by the world’s leading organizations to reduce risk, ensure compliance, and increase visibility through automated machine identity management and application infrastructure security and orchestration. The AppViewX platform provides complete certificate lifecycle management and PKI-as-a-Service using streamlined workflows to prevent outages, reduce security incidents and enable crypto-agility. Fortune 1000 companies, including six of the top ten global commercial banks, five of the top ten global media companies, and five of the top ten managed healthcare providers rely on AppViewX to automate NetOps, SecOps, and DevOps. AppViewX is headquartered in New York with offices in the U.K., Australia and three development centers of excellence in India. For more information, visit https://www.appviewx.com and follow us on LinkedIn and Twitter.

Read More

Industrial IoT

Tuya Smart Delivers IoT Best Practice Using Amazon Aurora, Leads the Direction of Cloud Database Innovation Use Cases with Amazon Web Services

Tuya Smart | January 24, 2024

Tuya Smart, the global IoT developer service provider, has delivered its Best Practices in using Amazon Aurora at IoT industry. Amazon Aurora is a relational database management system (RDBMS) built for the cloud with full MySQL and PostgreSQL compatibility. Tuya and Amazon Web Services (AWS) built a solid basis of collaboration in database use cases exploration while also delivering smooth operation of billions of devices requiring high concurrency and low latency. Tuya and AWS: Building a benchmark for database implementation practice Tuya is a leading technology company focused on making our lives smarter. Tuya does this by offering a cloud platform that connects a range of devices via the IoT. By building interconnectivity standards, Tuya bridges the intelligent needs of brands, OEMs, developers, and retail chains across a broad range of smart devices and industries. Tuya's solutions enable partners and customers by improving the value of their products while making consumers' lives more convenient through the application of technology. As of September 30, 2023, the Tuya IoT Developer Platform has accumulated over 909,000 registered developers from over 200 countries and regions, covering industries including real estate, hospitality, residential, industry, agriculture, etc. The greater the breadth of business coverage, the more advanced technological support required. Tuya faces high-frequency reads and writes as well as enormous data storage challenges from billion-level online devices. Meanwhile, due to the commercial scenarios involving smart homes and smart industries, Tuya's operating response demands low latency in order to deliver a smoother user experience. Furthermore, Tuya's quick expansion and regular business changes have posed significant challenges to its operation and maintenance management. Tuya selected Amazon Aurora as core database engine for its unparalleled performance and availability at global scale. How does Tuya specifically leverage the Amazon Aurora database? Tuya currently manages billions of real-time online devices and can keep cloud message processing response times under 10 milliseconds. However, billions online devices provide a challenge. During holidays, there will be peak traffic volume, with tens of millions of devices going online and offline virtually simultaneously. Tuya used Amazon Aurora to construct a data storage solution to solve the main problem of rapid increase in short-term traffic, and to fully utilize resources. Aurora's design, which separates compute and storage and low-latency replication functionality, improves system throughput by enhancing the effect of read-write separation. Aurora provides up to 15 read replicas, setting the groundwork for Tuya's read flexibility development. At the same time, Tuya has integrated Aurora Serverless, which includes seconds-level elastic expansion and contraction, allowing Tuya to handle extremely heavy business traffic smoothly. Tuya's customers are located throughout more than 200 nations and regions, and they deal with widespread access to IoT data. Different countries and regions have different regulations on data compliance, such as GDPR and local PII. Tuya needs to adhere to each region's data security compliance regulations. As Tuya's primary business data storage provider, Amazon Aurora was among the first in the public cloud sector to enable physical encryption for database products, which significantly decreased the cost of Tuya's security compliance transformation and gave Tuya excellent basic security guarantees. In addition, Tuya is continuously testing out additional new innovation unique to Aurora, such as Enhanced Binlog, zero-ETL, and Limitless Database. Aurora's ongoing investment in innovative technologies provides more opportunities for Tuya to expand its business. Additionally, based on Tuya's comprehensive IoT developer platform architecture, both parties have collaborated to enhance Tuya IoT applications performance indicators like stability, low latency, scalability, and security in the real-world application of databases, revealing more potential and possibilities and enabling the IoT. Tuya and AWS: Continuously promoting the evolution of cloud experience Data-driven approaches will usher in a new era of innovation in tandem with the swift advancement of data applications. At this year's re:Invent conference, Peter DeSantis, Senior Vice President of AWS, reviewed the relational database's development history in great detail. In 2014, AWS created Aurora based on log architecture. In 2018, the release of Aurora Serverless allowed for seamless scaling of database resources through virtualization technology. This year, AWS announced the launch of the Amazon Aurora Limitless Database, which automatically scales to millions of write transactions per second well beyond current limits of a single PostgreSQL instance. It is apparent from Amazon Aurora's development history that AWS has always been dedicated to innovation. Customers and partners from a range of industries actively utilizes AWS to enable rapid innovation in a variety of ways, while also working together to enhance the cloud experience. Similar to how Tuya and AWS work together, Tuya's effective and user-friendly IoT developer platform and rich and varied IoT solutions have built a significant lighthouse, embracing the Amazon Aurora's innovation and accelerated the process of building a more secure and reliable IoT database use case. Amazon Aurora VP Yan Leshinsky said, "Amazon Aurora is the fastest growing service in the history of AWS and is trusted by hundreds of thousands of customers. We innovate by working backwards from customers' needs, and we appreciate the feedback that Tuya has shared. We remain committed in developing new Aurora features and capabilities so all customers can accelerate their applications' capabilities and business growth by using Aurora." "Tuya has always committed to strengthening advanced and valuable innovations, while offering open and neutral ecosystem assistance for global partners. We provide our developers with enhanced operational and maintenance control, adaptable data storage options, superior product experience, and a global business layout by utilizing the Amazon Aurora database. We will continue to work with AWS to benefit the world in the future in areas including technology, ecosystems, and cloud computing, helping customers achieve commercial success." said Eva Na, Vice President of Marketing and Strategic Cooperation, and CMO of Tuya Smart. Enhancing the partnership with AWS, Tuya delivered IoT best practice using Amazon Aurora database, giving the industry's growth additional impetus. Tuya will maintain its open and neutral stance going forward, collaborating with cloud service providers like AWS to offer global developers a more secure, reliable, and productive cloud environment, thereby advancing the innovation and development of the entire industry.

Read More

Enterprise Iot

Nozomi Networks Delivers Industry's First Multi-Spectrum Wireless Security Sensor for Global OT and IoT Environments

Nozomi Networks | January 25, 2024

Nozomi Networks Inc., the leader in OT and IoT security, today introduced Guardian Air™, the industry's only wireless spectrum sensor purpose-built for OT and IoT environments worldwide. With 80 percent of new IoT deployments wirelessly connected, wireless is quickly becoming a preferred network. The explosion of wirelessly connected devices increases potential access points and exploitation of networks. This puts critical infrastructure at risk of cyberattacks and disruptions to operations. Guardian Air provides much-needed visibility into wirelessly enabled devices which until now were only detected once connected to the wired network. Guardian Air monitors several prominent wireless frequencies, not just Bluetooth and Wi-Fi, to provide security teams with immediate visibility of connected sensors, devices, laptops and cell phones. With the addition of Guardian Air, customers have a comprehensive network solution all in one integrated platform. "Nozomi Networks has once again innovated to address an unmet need for wireless-level monitoring in OT and IoT environments," said Danielle VanZandt, an industry manager for commercial and public security research at Frost & Sullivan. "From smart manufacturing to digital medicine, to building automation, to modern oil field production and more, today industrial organizations are relying on billions of wireless devices to speed production and time to market. Guardian Air gives IT security professionals and OT operators the visibility they need to get a firm handle on wireless risk management and response." With Guardian Air, IT security professionals and OT operators can: Continuously monitor prominent wireless frequency technologies used in OT and IoT environments including Bluetooth, Wi-Fi, cellular, LoRaWAN, Zigbee, GPS, drone RF protocols, WirelessHART and more, Immediately detect wirelessly connected assets and gain asset information to quickly address unauthorized installations, Detect wireless-specific threats, including brute force attacks, spoofing, and bluejacking – with the added ability to determine the location of the devices performing the attacks, Seamlessly integrate wireless data into a single OT & IoT security platform that unifies asset visibility from the endpoint and across wired and wireless networks. "Wireless is fundamentally changing the way industrial organizations operate. Unfortunately, it also massively expands the potential attack surface," said Nozomi Networks Co-founder and Chief Product Officer Andrea Carcano. "Guardian Air solves this problem by giving customers the accurate visibility they need at the wireless level to minimize risk while maximizing resiliency. Because Guardian Air integrates easily into the Nozomi Networks Vantage platform, customers can combine network, endpoint and wireless for the greatest visibility, threat detection and AI-powered analysis for real-time security management and remediation across the entire attack surface." The Nozomi Guardian Air wireless sensor will be available this spring from Nozomi Networks and its extensive global network of channel partners. About Nozomi Networks Nozomi Networks accelerates digital transformation by protecting the world's critical infrastructure, industrial and government organizations from cyber threats. Our solution delivers exceptional network and asset visibility, threat detection, and insights for OT and IoT environments. Customers rely on us to minimize risk and complexity while maximizing operational resilience. www.nozominetworks.com

Read More

IoT Security

AppViewX Digital Trust Platform Named IoT Security Product of the Year

AppViewX | January 12, 2024

AppViewX, the leader in automated machine identity management (MIM) and application infrastructure security, today announced the AppViewX Digital Trust Platform has been named IoT Security Product of the Year in the 8th annual IoT Breakthrough awards program, which showcases technologies and companies that drive innovation and exemplify the best in IoT technology solutions across the globe. IoT Breakthrough is a leading market intelligence organization that recognizes the top companies, technologies and products in the global IoT market. The mission of the IoT Breakthrough Awards program is to recognize the innovators, leaders and visionaries from around the globe in a range of IoT categories, including Industrial and Enterprise IoT, Smart City technology, Connected Home and Home Automation, Connected Car, and many more. This year's program attracted nominations from companies all over the world. “Unmanaged machine identities for IoT devices can create critical security vulnerabilities, but for most organizations discovering, maintaining visibility into and controlling them has become manually unfeasible,” said Gregory Webb, CEO of AppViewX. “The AppViewX Digital Trust Platform automates IoT identity management at scale across the largest, most complex and distributed customer environments, allowing customers to achieve significantly stronger security posture and meet compliance requirements.” All IoT Breakthrough Award nominations were evaluated by an independent panel of experts within the IoT industry, with the winning products and companies selected based on a variety of criteria, including most innovative and technologically advanced products and services. About AppViewX Digital Trust Platform Out of the box, AppViewX provides instant value to customers by discovering all certificates across complex enterprise environments, building and maintaining inventories, provisioning both private and public trust certificates from any CA, alerting to expiring certificates and fully automating renewals and revocation to eliminate outages and security weaknesses across machines, applications, services, and security infrastructure. About AppViewX AppViewX is trusted by the world’s leading organizations to reduce risk, ensure compliance, and increase visibility through automated machine identity management and application infrastructure security and orchestration. The AppViewX platform provides complete certificate lifecycle management and PKI-as-a-Service using streamlined workflows to prevent outages, reduce security incidents and enable crypto-agility. Fortune 1000 companies, including six of the top ten global commercial banks, five of the top ten global media companies, and five of the top ten managed healthcare providers rely on AppViewX to automate NetOps, SecOps, and DevOps. AppViewX is headquartered in New York with offices in the U.K., Australia and three development centers of excellence in India. For more information, visit https://www.appviewx.com and follow us on LinkedIn and Twitter.

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