U.S. Cellular's "Dynamic Organization" is a business model based on a simple concept: effective leaders create satisfied associates, who in turn deliver outstanding customer service that produces profitable business results. Leaders provide the tools and training to our front-line associates, who are empowered to make the best decisions on behalf of our customers. We're guided by our core values of customer focus, respect for associates, ethics, pride, empowerment and diversity. These aren't just words, they're words we live by. Together this model has helped us build one of the highest customer satisfaction and loyalty ratings in the industry.