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. https://www.retailcustomerexperience.com/blogs/how-iot-can-take-brick-and-mortar-stores-beyond-physical-dimensions/
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HOW IOT CAN TAKE BRICK-AND-MORTAR STORES BEYOND PHYSICAL DIMENSIONS
A customer walking into a brick-and-mortar retail store to make a purchase probably isn't thinking much about the Internet, but for the company getting their business, the exact opposite should be true.Thanks to the power of the Internet of Things (IoT), retailers can gain large tracts of information about their customers when they shop in person. They can also utilize the IoT to fine tune their retail space in real-time, making it as comfortable and pleasant for customers as possible to add to the possibility of generating sales. LEE DAVIES READ MORE