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. https://www.bigtincan.com/blog/implementing-buyer-enablement-in-sales-enablement-strategy/
blog article
IMPLEMENTING BUYER ENABLEMENT IN YOUR SALES ENABLEMENT STRATEGY (2019)
The majority of the time I only had access to two TV channels, three on a good weather day, and I vividly remember when I first saw a color television. At this time, products and services were limited, and buyer choices were almost non-existent. Fast-forward to 2019. Not only do I have access to hundreds of channels, HD TVs with more vibrant colors than reality; I also have access to a wide variety of options for almost any product or service I want to buy, both personally and professionally. We all have countless choices and more options than we could have ever imagined a few decades ago. READ MORE