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What is IoT?
The phrase ‘Internet of Things’ (IoT) is officially everywhere. It constantly shows up in my Google news feed, the weekend tech supplements are waxing lyrical about it and the volume of marketing emails I receive advertising ‘smart, connected devices’ designed by famous brands who have now joined forces with my local Internet Service Provider (ISP), has just become silly. So what actually is this ‘IoT’? asks Jodi Thurtell, marketing manager with WKM Global, a specialist agency focused on the IoT and hi-tech sectors.
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