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EVENTS
NORTH AMERICA
NORTH AMERICA'S PREMIER EVENT FOR EMBEDDED SYSTEMS & TECHNOLOGIES
June 25-27, 2019
Embedded Technologies Expo & Conference (ETC), in the largest embedded and IoT market in North America, is the ONLY event focused on what is most important to designers and implementers – education and training. At the inaugural event, attendees will experience over 100 hours of unparallel...

IOT TECH EXPO EUROPE 2020
IOT TECH EXPO EUROPE 2020
July 01-02, 2020
Europe’s leading IoT Event will bring together key industries from across the globe for 2 days of top level content and discussion. Introducing and exploring the latest innovations within the Internet of Things and covering Manufacturing, Transport, Health, Logistics, Government, Energy and Au...

6th Smart Cities India 2020 Expo
6TH SMART CITIES INDIA 2020 EXPO
May 20-22, 2020
Smart Buildings optimize utilization, support green standards and control operating costs. Implementation of BIM technologies and workflows in Architectural, engineering, construction and facility operations (AECO) can reduce costs of construction and lifecycle costs by upto 50%, reduce greenhouse g...

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Q&A With Tom O'regan, CEO At Madison Logic

September 05, 2019 / MEDIA 7
Tom O'Regan, CEO at Madison Logic is a global leader in account based marketing. In this role, O’Regan leads all company initiatives with an emphasis on positioning ActivateABMTM as the only truly global account based marketing platform built for B2B marketers.

Focused on driving Madison Logic momentum and enabling the Marketer to be the driving force for growth and change within the enterprise, O’Regan also sits on the Advisory Board of The Fiscal Times, both the Sales Executive Committee and B2B Operating Group at the IAB.

MEDIA 7: If I were to say to a bunch of people who know you, ‘Give me three adjectives that best describe you’, what would I hear?
TOM O'REGAN: 
Passionate, Optimistic, and Indefatigable

M 7: Ovum has named Madison Logic a “Leader” in the Ovum Market Radar: Account-Based Marketing report. What factors have led Madison Logic to emerge as a leader in ABM?
TO'R:
Ovum recognized the strength of our ABM platform in achieving predictable growth among the fastest growing B2B organizations globally. Specifically, the ability to leverage intent data to target the right accounts, measure ABM effectiveness, shorten sales cycles, and accelerate growth. The Ovum report also highlights Madison Logic's data gateway that allows CRM and MAP platforms to connect seamlessly including Salesforce, Marketo, and Oracle Eloqua.

"AI will play a critical role in the dynamic account targeting, content personalization, and conversion metrics that will accelerate growth for B2B marketers."

M 7: How will the bi-directional integration with Oracle Eloqua help Madison Logic to empower B2B marketers?
TO'R:
Communication between marketing and sales in addition to integrating with the leading CRM and MAP platforms are key factors for ABM success at large B2B organizations. With the Oracle Eloqua integration, Madison Logic seamlessly accesses target account lists to activate ABM Demand Generation and Advertising programs and transfers engagement data back into Eloqua for lead scoring. Joint clients can also take advantage of Journey Acceleration™, which personalizes messaging based on marketing funnel stage to increase the volume, velocity, and value of deals in the pipeline.

"Communication between marketing and sales in addition to integrating with the leading CRM and MAP platforms are key factors for ABM success at large B2B organizations."

M 7: How do you see technology and artificial intelligence impacting the ABM landscape in the near future?
TO'R:
AI will play a critical role in the dynamic account targeting, content personalization, and conversion metrics that will accelerate growth for B2B marketers.


M 7: Tom, your love for golf is well-known. Since when have you been playing golf and how do you manufacture time for it?
TO'R:
I’ve played golf since college and have met so many unbelievable people, explored so many amazing places around the world, and had incredible experiences enjoying the game of golf. With offices in NY, Boston, San Francisco, Seattle, London, Dublin, and Singapore, I have the opportunity to play with team members, partners, and clients once in a while. When I’m not working, I pick vacation spots partially on the quality of the links.

M 7: What is your superpower?
TO'R:
I’d like to think I have a good eye for talent and finding people who have the skills, but more importantly I have the determination needed to grow and scale a business as a team.


About Madison Logic


Madison Logic’s global account-based marketing (ABM) solution empowers B2B marketers to convert their best accounts faster. By integrating the ML Data Cloud with CRM and marketing automation platforms, intent data, and more than 20 other datasets, marketers execute a unified activation strategy across the funnel with ABM Advertising and ABM Demand Generation to align with sales, accelerate the buyer journey, and drive growth.

SPOTLIGHT

Madison Logic’s global account-based marketing (ABM) solution empowers B2B marketers to convert their best accounts faster. By integrating the ML Data Cloud with CRM and marketing automation platforms, intent data, and more than 20 other datasets, marketers execute a unified activation strategy acro...

RELATED NEWS


Madison Logic, the leading global account-based marketing (ABM) platform, today announces the launch of the ML Data Cloud, powering cutting-edge ABM to accelerate your pipeline and convert your best accounts faster. With state-of-the-art architecture, rich data, and a robust data gateway, the ML Data Cloud leverages data from over 20 first- and third-party sources, enabling advanced hyper-targeting based on account engagement, cross-channel performance insights, and Journey Acceleration™ a...
SOURCE
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Madison Logic, the leading global account-based marketing (ABM) platform, today announced that Ovum, a market-leading data, research and consulting business headquartered in the U.K., named Madison Logic a “Leader” in the Ovum Market Radar: Account-Based Marketing report. Ovum recognized Madison Logic as one of the “only companies able to support the entire ABM lifecycle, combined with CRM, marketing automation and content management systems” — citing its ability to...
SOURCE
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Over the past decade, the rise of Data-Driven Marketing and Account-Based Marketing (ABM) have both followed steep trajectories, and that’s no coincidence. After all, the best ABM programs are the ones built on rich data and insights. However, the meteoric rise of data-fueled ABM has had an unintended side effect inside the marketing organization: Marketers now have to become data experts or hire them in droves. As the complexity of analyzing and employing data for ABM increased, marketers...
SOURCE
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Madison Logic, the leading global account-based marketing (ABM) platform, today announced bi-directional integration with market-leading marketing automation platform Oracle Eloqua. This cutting-edge integration allows B2B marketers to combine best-in-class campaign management tools with Madison Logic’s global reach and advanced targeting. For years, leading companies have leveraged the Madison Logic platform to measure ABM effectiveness, shorten sales cycles, and accelerate growth. With t...
SOURCE
READ MORE

SPOTLIGHT

Madison Logic’s global account-based marketing (ABM) solution empowers B2B marketers to convert their best accounts faster. By integrating the ML Data Cloud with CRM and marketing automation platforms, intent data, and more than 20 other datasets, marketers execute a unified activation strategy acro...

RESOURCES

EVENTS

NORTH AMERICA
NORTH AMERICA'S PREMIER EVENT FOR EMBEDDED SYSTEMS & TECHNOLOGIES
June 25-27, 2019
Embedded Technologies Expo & Conference (ETC), in the largest embedded and IoT market in North America, is the ONLY event focused on what is most important to designers and implementers – education and training. At the inaugural event, attendees will experience over 100 hours of unparallel...

IOT TECH EXPO EUROPE 2020
IOT TECH EXPO EUROPE 2020
July 01-02, 2020
Europe’s leading IoT Event will bring together key industries from across the globe for 2 days of top level content and discussion. Introducing and exploring the latest innovations within the Internet of Things and covering Manufacturing, Transport, Health, Logistics, Government, Energy and Au...

6th Smart Cities India 2020 Expo
6TH SMART CITIES INDIA 2020 EXPO
May 20-22, 2020
Smart Buildings optimize utilization, support green standards and control operating costs. Implementation of BIM technologies and workflows in Architectural, engineering, construction and facility operations (AECO) can reduce costs of construction and lifecycle costs by upto 50%, reduce greenhouse g...