Q&A with Patrick Welch, President & CMO at Bigtincan

MEDIA 7 | September 17, 2019

Patrick Welch, President and CMO at Bigtincan is a top performing senior executive with 22 years’ experience managing, bringing to market and selling innovative software management solutions to various high value market segments.

Patrick is an inspirational executive with a strong track record of building loyal, high-performance teams and successful businesses in the B2B technology space.

MEDIA 7: You’ve an exemplary career growth record with 9 promotions in 14 years. What do you believe is your superpower for being able to achieve the outcome you desire?
PATRICK WELCH: A great wife and family. Also, I’ve been fortunate to be part of some great companies, that have found product market fit in the large, fast growing paradigm shift. It��s really seeing the opportunity in the market, then surrounding yourself with great people, executing and never wavering.

M7: You’ve been quite influential in growing Netegrity from start-up to $100 million+ in annual sales, showing your positive attitude of “growing-with-the-company instead of growing-within-companies.” How is the feeling of witnessing the company rise from scratch to the empire it is today, and what valuable experience have you derived from this?
PW: The journey is amazing, but it’s important to reflect on the ingredients for success. In Netegrity’s case, we had some amazing people, really focused on the enterprise customer, listening and building a roadmap with clients that allowed us to stay ahead of the competition and win big in the market. I also believe you need to create an ecosystem to embrace the customer and fit into their needs. Markets and products have a life span, so it’s crucial to ensure the company is constantly innovating while layering the tech on top.


"Markets and products have a life span, so it’s crucial to ensure the company is constantly innovating while layering the tech on top."

M7: Being an inspirational executive with a record of building loyal, high-performance teams, how do you ensure that passionate, competitive, and driven-to-succeed attitude and team spirit prevails in your team and how well do you believe that communicating effectively up and down can transform any organization into a robust one?
PW: I believe you need to give your teams the opportunity to grow, and they will produce well beyond expectations. This includes providing them with opportunities to take on new challenges and  promotions but also participate in new projects/ventures that they are passionate about. As a leader you need to find great people, listen to where they want to go in their career and help them take the necessary steps towards that goal during the journey and heat of the battle.


M7: You’ve been included in the list of official members of Forbes Communications Council owing to your in-depth knowledge and diverse experience. What are the measures that the council takes to support budding entrepreneurs to thrive and succeed?
PW: It’s really about the community and networking with other CMOs, presidents, CEO, marketers and being able draw on each other’s experiences to push the needle industry-wide. It’s a way to share experiences with like-minded folks and be able derive real value through sharing best practices. With this approach, everyone wins and business performance continues to improve.


"As a leader you need to find great people, listen to where they want to go in their career and help them take the necessary steps towards that goal during the journey and heat of the battle."

M7: What makes Bigtincan stand out as a leading mobile content enablement platform and how is it revolutionizing mobile content enablement along with boosting customer interaction counts?
PW: Bigtincan’s flagship platform, Bigtincan Hub, redefines sales, marketing and service processes to enable teams to work smarter and faster together for optimal results. With sophisticated, AI-driven features and automation that supports each phase of the buying process, Bigtincan Hub enables teams to drive improved business results by delivering a better customer experience. At the same time, Bigtincan Hub enables sales, service and marketing teams to drive the sales process with the best, most successful sales content anywhere, anytime and on any device.

The hallmark of the Bigtincan Hub platform is its intelligent, AI-powered automation. It unifies and automates a broader range of sales, marketing and service tasks to help teams learn faster, sell more, and be more productive every day. Customers of Bigtincan currently leverage more than 100 integrations for a variety of end-user functions in the enterprise.


M7: Patrick, as a child, what did you want to be when you grew up?
PW: A Major League Baseball player. I was a big baseball guy, and really enjoyed playing. While I didn’t end up in the major league, I did play through high school and had some great experiences over the years.

ABOUT BIGTINCAN

Bigtincan (ASX:BTH) helps sales and service teams increase win rates and customer satisfaction. The company’s mobile, AI-powered sales enablement automation platform features the industry’s premier user experience that empowers reps to more effectively engage with customers and prospects and encourages team-wide adoption. In addition to seven of the Fortune 10 companies, leading brands including AT&T, ThermoFisher, Merck, ANZ Bank and others rely on Bigtincan to enhance sales productivity at every customer interaction. With global sales and marketing headquartered in Boston, Bigtincan also has offices across EMEA, Australia and Asia. To discover more about how your organization can benefit from the Bigtincan Hub platform, please visit www.bigtincan.com or follow @bigtincan on Twitter.

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Q&A with Cameron Worth, CEO & Founder, SharpEnd

Media 7 | April 22, 2020

Cameron Worth, CEO & Founder of SharpEnd leads the company’s mission to help brands move closer than ever to consumers by connecting packaging, retail and experiential activity. He is a regular speaker and writer on how to build brands in a connected world. He has spoken at Cannes, the Festival of Marketing, LuxePack Monaco and New York, Ad:Week Europe and New York, DMA, the Connected Consumer Conference, Mobile World Congress and the IoT World Forum. MEDIA 7: How did the idea of “the agency of things” come to your mind? CAMERON WORTH: SharpEnd was created in 2015 as the world’s first Internet of Things focused agency, so there is a slight play on words when we say we’re the Agency of Things. I think the idea of giving things their own agency is an interesting concept, and the strapline fits our capabilities on multiple levels. M7: In what way does technology drive the association of SharpEnd with global brands? What approaches are followed to enable sustainability? CW: Our simple proposition is to help build brands in a connected world, and to do that you must always start with identified consumer needs or pain points and look at technology as just an enabler to deliver an appropriate solution (when appropriate).  Take the issue of sustainability, which is often a pain point for brands that grapple with issues such as how we can reward sustainable behaviour change. One of our approaches to this could be to look at communicating the recycling credentials of the different products. Whilst the consumer can engage with a product as part of a wider consumer experience, the same technology could also house content that could tell you whether the product is recyclable, which type of bin it goes in etc. SharpEnd’s work with Unilever is a case in point. We built a digital product that incentivised recycling through gamification but also served to educate through informing people how and where to recycle in a clear fashion. All users had to do was simply scan their packaging to have all this information at their disposal.

Read More

Q&A with Sangram Vajre, Co-founder & Chief Evangelist at Terminus

MEDIA 7 | January 9, 2020

Sangram Vajre, Co-Founder & Chief Evangelist at Terminus is also an author and host of the podcast FlipmyFunnel. He is one of the leading minds in B2B marketing. MEDIA 7: What are you passionate about? SANGRAM VAJRE: Three things: Lead professionally. Grow personally. Love family. M7: Terminus has been recognized as one of Georgia’s 40 fastest-growing companies by ACG Atlanta. What factors contribute to this pace? SV: One of our core values is #OneTeam – which means we think and act as one team and know that if we treat our team right, they will treat our customers amazing. There are no great companies, only great people that make those companies.

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Q&A with Andrea Lechner-Becker, Chief Marketing Officer at LeadMD

MEDIA 7 | December 5, 2019

Andrea Lechner-Becker, Chief Marketing Officer at LeadMD is an experienced Marketing and Sales Executive with a demonstrated history of working in the marketing and advertising industry. Skilled in Business Process, Marketo, Sales, Customer Relationship Management (CRM), and IT Service Management, Andrea is also a strong business development professional and a storyteller. MEDIA 7: What inspired you to get into marketing? ANDREA LECHNER: Frankly, not having better options. I originally attended the University of Wisconsin-La Crosse thinking I’d major in Archaeology. I wanted to be Indiana Jones! But, after visiting the archaeology building – i.e. the cold, dark basement of the science building – where a girl sat to piece together pieces of an old Native American vase, I knew archaeology was not going to be the right path for me. And so, without being good at science and a major in art or art history was unlikely to pay my bills, I decided to go into “business”. I originally registered as a management major, but took my first marketing class and thought it was more interesting and switched my sophomore year. That was pretty much it. I’d never been involved in business classes or DECA in high school – I didn’t really know what to do or what jobs in marketing were even possible. I dumb lucked myself into it really. M7: As a storyteller, do you relate the brand to a story or story to the brand? AL: Both? Neither? I think there are stories in every brand, because there are people working on the brand and people engaging with the brand and people using what the brand creates. People, most often a single person, are at the heart of great stories. You can start with the “point” of the story you’re trying to tell. Say you have a software that help accountants better create reports for board meetings. It’s likely you’ll want to tell a success story about an accountant getting promoted to CFO in part because your software helped better communicate their work product to the board. You could have the idea for that and go looking for that story in your customers. OR, you could hear that story, and say, “That’s amazing!” and share it with customers, partners and internal people. Stories are all around us – the most important thing is to keep your ears and eyes open for finding them.

Read More

Q&A with Cameron Worth, CEO & Founder, SharpEnd

Media 7 | April 22, 2020

Cameron Worth, CEO & Founder of SharpEnd leads the company’s mission to help brands move closer than ever to consumers by connecting packaging, retail and experiential activity. He is a regular speaker and writer on how to build brands in a connected world. He has spoken at Cannes, the Festival of Marketing, LuxePack Monaco and New York, Ad:Week Europe and New York, DMA, the Connected Consumer Conference, Mobile World Congress and the IoT World Forum. MEDIA 7: How did the idea of “the agency of things” come to your mind? CAMERON WORTH: SharpEnd was created in 2015 as the world’s first Internet of Things focused agency, so there is a slight play on words when we say we’re the Agency of Things. I think the idea of giving things their own agency is an interesting concept, and the strapline fits our capabilities on multiple levels. M7: In what way does technology drive the association of SharpEnd with global brands? What approaches are followed to enable sustainability? CW: Our simple proposition is to help build brands in a connected world, and to do that you must always start with identified consumer needs or pain points and look at technology as just an enabler to deliver an appropriate solution (when appropriate).  Take the issue of sustainability, which is often a pain point for brands that grapple with issues such as how we can reward sustainable behaviour change. One of our approaches to this could be to look at communicating the recycling credentials of the different products. Whilst the consumer can engage with a product as part of a wider consumer experience, the same technology could also house content that could tell you whether the product is recyclable, which type of bin it goes in etc. SharpEnd’s work with Unilever is a case in point. We built a digital product that incentivised recycling through gamification but also served to educate through informing people how and where to recycle in a clear fashion. All users had to do was simply scan their packaging to have all this information at their disposal.

Read More

Q&A with Sangram Vajre, Co-founder & Chief Evangelist at Terminus

MEDIA 7 | January 9, 2020

Sangram Vajre, Co-Founder & Chief Evangelist at Terminus is also an author and host of the podcast FlipmyFunnel. He is one of the leading minds in B2B marketing. MEDIA 7: What are you passionate about? SANGRAM VAJRE: Three things: Lead professionally. Grow personally. Love family. M7: Terminus has been recognized as one of Georgia’s 40 fastest-growing companies by ACG Atlanta. What factors contribute to this pace? SV: One of our core values is #OneTeam – which means we think and act as one team and know that if we treat our team right, they will treat our customers amazing. There are no great companies, only great people that make those companies.

Read More

Q&A with Andrea Lechner-Becker, Chief Marketing Officer at LeadMD

MEDIA 7 | December 5, 2019

Andrea Lechner-Becker, Chief Marketing Officer at LeadMD is an experienced Marketing and Sales Executive with a demonstrated history of working in the marketing and advertising industry. Skilled in Business Process, Marketo, Sales, Customer Relationship Management (CRM), and IT Service Management, Andrea is also a strong business development professional and a storyteller. MEDIA 7: What inspired you to get into marketing? ANDREA LECHNER: Frankly, not having better options. I originally attended the University of Wisconsin-La Crosse thinking I’d major in Archaeology. I wanted to be Indiana Jones! But, after visiting the archaeology building – i.e. the cold, dark basement of the science building – where a girl sat to piece together pieces of an old Native American vase, I knew archaeology was not going to be the right path for me. And so, without being good at science and a major in art or art history was unlikely to pay my bills, I decided to go into “business”. I originally registered as a management major, but took my first marketing class and thought it was more interesting and switched my sophomore year. That was pretty much it. I’d never been involved in business classes or DECA in high school – I didn’t really know what to do or what jobs in marketing were even possible. I dumb lucked myself into it really. M7: As a storyteller, do you relate the brand to a story or story to the brand? AL: Both? Neither? I think there are stories in every brand, because there are people working on the brand and people engaging with the brand and people using what the brand creates. People, most often a single person, are at the heart of great stories. You can start with the “point” of the story you’re trying to tell. Say you have a software that help accountants better create reports for board meetings. It’s likely you’ll want to tell a success story about an accountant getting promoted to CFO in part because your software helped better communicate their work product to the board. You could have the idea for that and go looking for that story in your customers. OR, you could hear that story, and say, “That’s amazing!” and share it with customers, partners and internal people. Stories are all around us – the most important thing is to keep your ears and eyes open for finding them.

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Cadence Expands Support for 3Dblox 2.0 Standard with New System Prototyping Flows

Business Wire | September 29, 2023

Cadence Design Systems, Inc. (Nasdaq: CDNS) today announced the availability of new system prototyping flows based on the Cadence® Integrity™ 3D-IC Platform that support the 3Dblox 2.0 standard. The Integrity 3D-IC Platform is fully compliant with the 3Dblox 2.0 standard language extensions, and the flows have been optimized for all of TSMC’s latest 3DFabric™ offerings, including Integrated Fan-Out (InFO), Chip-on-Wafer-on-Substrate (CoWoS®) and System-on-Integrated-Chips (TSMC-SoIC®) technologies. Through this latest collaboration between Cadence and TSMC, customers creating AI, mobile, 5G, hyperscale computing and IoT 3D-IC designs can model system prototypes to accelerate design turnaround time. Prototyping requires two different types of feasibility-checking methods across the various 3DFabric technologies—coarse-grained feasibility for thermal and EM-IR analysis, and fine-grained feasibility for die-to-die connections. Coarse-grained feasibility is enabled through a system-level tool integration with the Integrity 3D-IC Platform, featuring Voltus™ IC Power Integrity Solution and Celsius™ Thermal Solver, providing seamless prototyping for all TSMC’s latest 3DFabric configurations. Fine-grained feasibility is enabled through a silicon routing solution as well as joint collaboration on the development of a next-generation auto-router for 3DFabric technologies, which includes performance-boosting prototyping capabilities that support TSMC’s InFO and CoWoS offerings, enabled through the Integrity 3D-IC platform. The Integrity 3D-IC platform is certified for use with TSMC’s 3DFabric and the 3Dblox 2.0 specification. The platform combines system planning, implementation and system-level analysis in a single platform, and due to the shared infrastructure between Cadence 3D design and system analysis tools, customers can perform feasibility-checking much more efficiently. In addition, Cadence Allegro® X packaging solutions have been enhanced with advanced InFO-specific design rule checking (DRC). The flows supporting the 3Dblox 2.0 standard provide chiplet mirroring, which lets engineers reuse chiplet module data, improving productivity and performance. In addition, the flows provide inter-chiplet DRC through the Cadence Pegasus™ Verification System, which helps designers create an inter-chiplet CAD layer for DRC automatically. With multiple packaging options available for implementation of multi-die designs, early prototyping and feasibility studies are becoming increasingly important, said Dan Kochpatcharin, head of the Design Infrastructure Management Division at TSMC. Through our continued collaboration with Cadence and with the addition of the latest prototyping features that support the 3Dblox 2.0 standard, we’re enabling customers to leverage our comprehensive 3DFabric technologies and the Cadence flows to significantly improve 3D-IC design productivity and time to market. “The Cadence Integrity 3D-IC Platform is the unified solution that provides an efficient way for customers to leverage the new 3Dblox 2.0 prototyping capabilities to create leading-edge 3D-IC designs using TSMC’s 3DFabric technologies,” said Dr. Chin-Chi Teng, senior vice president and general manager in the Digital & Signoff Group at Cadence. “By working closely with TSMC, customers adopting our new flows for use with 3Dblox 2.0 standard can accelerate the pace of innovation with next-generation multi-chiplet designs.” The Cadence Integrity 3D-IC Platform includes Allegro X packaging technologies and is part of the company’s broader 3D-IC offering. The offering aligns with the Cadence Intelligent System Design™ strategy, enabling customers to achieve system-in-package (SiP) design excellence. For more information on the Integrity 3D-IC platform, please visit www.cadence.com/go/integrity3dblox2.

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Devices

Keysight, Synopsys Collaborate to Offer Cybersecurity to IoT Devices

Keysight Technologies | September 22, 2023

Keysight Technologies collaborates with Synopsys to offer IoT device manufacturers a comprehensive cybersecurity assessment solution. Synopsys' Defensics fuzzing tool will be integrated into the Keysight IoT Security Assessment solution. The partnership aims to enhance IoT device security as the market experiences rising cybersecurity threats. Keysight Technologies, a leading company providing design, emulation, and test solutions, and Synopsys are joining forces to provide a robust cybersecurity assessment solution for IoT device manufacturers, ensuring the security of devices before they reach the market. In this collaborative effort, Synopsys' Defensics fuzzing tool will be integrated into the Keysight IoT Security Assessment solution. Keysight Technologies serves various markets, including communications, industrial automation, aerospace and defense, automotive, semiconductor, and general electronics, by enabling innovation and connectivity. The addition of Synopsys' Defensics to the Keysight IoT Security Assessment solution provides a comprehensive toolset for assessing device security. It combines known vulnerability assessments with a versatile fuzzer capable of analyzing over 300 technology protocols used across diverse industries. This enables rapid testing for unknown vulnerabilities and weaknesses. The solution detects security flaws while identifying potential exploits arising from weak authentication and encryption, expired certificates, android vulnerabilities, protocol stack flaws, and common vulnerabilities and exposures (CVEs), including Bluetooth Low Energy attacks like Sweyntooth and Braktooth. The global IoT device market is witnessing substantial growth and is projected to reach a market value of $413.7 billion by 2031. Whereas, the vulnerabilities of IoT devices make them prime targets for cyberattacks, with 57% of these devices at risk of medium or high-severity attacks, as reported by Palo Alto Networks IoT Threat Report. Ram Periakaruppan, Vice President and General Manager of Network Test and Security Solutions at Keysight, stressed that securing IoT devices has become increasingly challenging for manufacturers. By partnering with Synopsys and integrating their fuzzing tool, Keysight offers a unified security testing solution that identifies previously unknown protocol stack vulnerabilities while assessing devices for known threats, all through a single, user-friendly interface. Keysight's IoT Security Assessment solution simplifies and economizes IoT device testing, making it easier for manufacturers to meet the new White House Cyber Trust Mark certification when it becomes available. This turnkey cybersecurity certification platform offers automated validation through a user-friendly interface, allowing device makers to expedite the launch of new IoT products without the need for an extensive team of cybersecurity experts. Scott Johnson, Vice President of Product Management at Synopsys Software Integrity Group, emphasized the critical nature of security testing for IoT devices. He highlighted that their collaboration with Keysight will provide customers with a comprehensive solution that combines hardware and Defensics fuzz testing software for automated IoT security testing. This partnership comes at a crucial time when IoT device security is paramount, given the escalating demand for new devices and functionalities.

Read More

Industrial IoT

LF Edge Announces Launch of Sandbox to Streamline Project Deployments

The Linux Foundation | September 20, 2023

On September 9, 2023, LF Edge, an organization under The Linux Foundation dedicated to fostering open, interoperable edge computing solutions, announced the upcoming launch of the LF Edge Sandbox. This self-service platform, provided by ZEDEDA, allows for the deployment of LF Edge projects and solutions to edge devices. The LF Edge Sandbox acts as a centralized system, enabling individuals to swiftly engage with LF Edge projects for creating proofs of concept (POCs), demonstrations, and end-user experiences. The service operates as a Software-as-a-Service (SaaS) solution and is offered by ZEDEDA, an LF Edge member organization. It grants remote management and orchestration capabilities for edge hardware running LF Edge project applications, utilizing the LF Edge Project EVE's open Linux-based operating system, EVE-OS, to facilitate secure device management and application orchestration at scale. It is set to become available in the coming weeks, providing developers with a platform for testing open-source projects and experimenting with their own solutions. Users with a Linux Foundation ID will be able to create a free LF Edge Sandbox account, select LF Edge project applications for deployment from a pre-configured list, and even test private applications for real-world use cases. The deployment process is designed to be quick and straightforward, with applications ready for testing within minutes. With the Sandbox, developers can easily deploy LF Edge project applications, making it simpler for them to explore and test various projects. It aims to encourage the development of edge computing solutions by simplifying project deployment, allowing developers to focus on building valuable solutions. GM, Networking, Edge and IoT at the Linux Foundation, Arpit Joshipura, remarked, The development of the LF Edge Sandbox speaks to the community's robust array of in-demand edge computing solutions. This new service will make it even easier for people and organizations to trial various LF Edge project solutions and blueprints across formats, ultimately enabling faster deployment. Congratulations to the community for achieving this milestone, and thank you ZEDEDA for the resources. [Source: Cision PR Newswire] Joe Pearson, chair of the LF Edge Technical Advisory Council (TAC) and Open Source Strategy at IBM Software, Networking, and Edge Computing, stated that the abundance of intriguing LF Edge projects, with more on the horizon, has made it a challenging task for an individual or even a small team to acquire sufficient knowledge to install and experiment with all these solutions. He pointed out that Project EVE's platform, as executed and supported by ZEDEDA, offers a simplified approach for deploying any of these projects across various architectures and in the most suitable format, whether it be a bare install, virtual machine, or container. Joe also highlighted that this Sandbox would enable interested parties to become productive within minutes rather than spending days or weeks on the same task. About The Linux Foundation The Linux Foundation has emerged as the go-to organization for the world's leading developers and corporations seeking to foster ecosystems that expedite open technology advancement and widespread commercial adoption. Collaborating closely with the global open-source community, it tackles some of the most challenging technological hurdles, underpinned by the most extensive shared technology investment assembled.

Read More

Industrial IoT

Cadence Expands Support for 3Dblox 2.0 Standard with New System Prototyping Flows

Business Wire | September 29, 2023

Cadence Design Systems, Inc. (Nasdaq: CDNS) today announced the availability of new system prototyping flows based on the Cadence® Integrity™ 3D-IC Platform that support the 3Dblox 2.0 standard. The Integrity 3D-IC Platform is fully compliant with the 3Dblox 2.0 standard language extensions, and the flows have been optimized for all of TSMC’s latest 3DFabric™ offerings, including Integrated Fan-Out (InFO), Chip-on-Wafer-on-Substrate (CoWoS®) and System-on-Integrated-Chips (TSMC-SoIC®) technologies. Through this latest collaboration between Cadence and TSMC, customers creating AI, mobile, 5G, hyperscale computing and IoT 3D-IC designs can model system prototypes to accelerate design turnaround time. Prototyping requires two different types of feasibility-checking methods across the various 3DFabric technologies—coarse-grained feasibility for thermal and EM-IR analysis, and fine-grained feasibility for die-to-die connections. Coarse-grained feasibility is enabled through a system-level tool integration with the Integrity 3D-IC Platform, featuring Voltus™ IC Power Integrity Solution and Celsius™ Thermal Solver, providing seamless prototyping for all TSMC’s latest 3DFabric configurations. Fine-grained feasibility is enabled through a silicon routing solution as well as joint collaboration on the development of a next-generation auto-router for 3DFabric technologies, which includes performance-boosting prototyping capabilities that support TSMC’s InFO and CoWoS offerings, enabled through the Integrity 3D-IC platform. The Integrity 3D-IC platform is certified for use with TSMC’s 3DFabric and the 3Dblox 2.0 specification. The platform combines system planning, implementation and system-level analysis in a single platform, and due to the shared infrastructure between Cadence 3D design and system analysis tools, customers can perform feasibility-checking much more efficiently. In addition, Cadence Allegro® X packaging solutions have been enhanced with advanced InFO-specific design rule checking (DRC). The flows supporting the 3Dblox 2.0 standard provide chiplet mirroring, which lets engineers reuse chiplet module data, improving productivity and performance. In addition, the flows provide inter-chiplet DRC through the Cadence Pegasus™ Verification System, which helps designers create an inter-chiplet CAD layer for DRC automatically. With multiple packaging options available for implementation of multi-die designs, early prototyping and feasibility studies are becoming increasingly important, said Dan Kochpatcharin, head of the Design Infrastructure Management Division at TSMC. Through our continued collaboration with Cadence and with the addition of the latest prototyping features that support the 3Dblox 2.0 standard, we’re enabling customers to leverage our comprehensive 3DFabric technologies and the Cadence flows to significantly improve 3D-IC design productivity and time to market. “The Cadence Integrity 3D-IC Platform is the unified solution that provides an efficient way for customers to leverage the new 3Dblox 2.0 prototyping capabilities to create leading-edge 3D-IC designs using TSMC’s 3DFabric technologies,” said Dr. Chin-Chi Teng, senior vice president and general manager in the Digital & Signoff Group at Cadence. “By working closely with TSMC, customers adopting our new flows for use with 3Dblox 2.0 standard can accelerate the pace of innovation with next-generation multi-chiplet designs.” The Cadence Integrity 3D-IC Platform includes Allegro X packaging technologies and is part of the company’s broader 3D-IC offering. The offering aligns with the Cadence Intelligent System Design™ strategy, enabling customers to achieve system-in-package (SiP) design excellence. For more information on the Integrity 3D-IC platform, please visit www.cadence.com/go/integrity3dblox2.

Read More

Devices

Keysight, Synopsys Collaborate to Offer Cybersecurity to IoT Devices

Keysight Technologies | September 22, 2023

Keysight Technologies collaborates with Synopsys to offer IoT device manufacturers a comprehensive cybersecurity assessment solution. Synopsys' Defensics fuzzing tool will be integrated into the Keysight IoT Security Assessment solution. The partnership aims to enhance IoT device security as the market experiences rising cybersecurity threats. Keysight Technologies, a leading company providing design, emulation, and test solutions, and Synopsys are joining forces to provide a robust cybersecurity assessment solution for IoT device manufacturers, ensuring the security of devices before they reach the market. In this collaborative effort, Synopsys' Defensics fuzzing tool will be integrated into the Keysight IoT Security Assessment solution. Keysight Technologies serves various markets, including communications, industrial automation, aerospace and defense, automotive, semiconductor, and general electronics, by enabling innovation and connectivity. The addition of Synopsys' Defensics to the Keysight IoT Security Assessment solution provides a comprehensive toolset for assessing device security. It combines known vulnerability assessments with a versatile fuzzer capable of analyzing over 300 technology protocols used across diverse industries. This enables rapid testing for unknown vulnerabilities and weaknesses. The solution detects security flaws while identifying potential exploits arising from weak authentication and encryption, expired certificates, android vulnerabilities, protocol stack flaws, and common vulnerabilities and exposures (CVEs), including Bluetooth Low Energy attacks like Sweyntooth and Braktooth. The global IoT device market is witnessing substantial growth and is projected to reach a market value of $413.7 billion by 2031. Whereas, the vulnerabilities of IoT devices make them prime targets for cyberattacks, with 57% of these devices at risk of medium or high-severity attacks, as reported by Palo Alto Networks IoT Threat Report. Ram Periakaruppan, Vice President and General Manager of Network Test and Security Solutions at Keysight, stressed that securing IoT devices has become increasingly challenging for manufacturers. By partnering with Synopsys and integrating their fuzzing tool, Keysight offers a unified security testing solution that identifies previously unknown protocol stack vulnerabilities while assessing devices for known threats, all through a single, user-friendly interface. Keysight's IoT Security Assessment solution simplifies and economizes IoT device testing, making it easier for manufacturers to meet the new White House Cyber Trust Mark certification when it becomes available. This turnkey cybersecurity certification platform offers automated validation through a user-friendly interface, allowing device makers to expedite the launch of new IoT products without the need for an extensive team of cybersecurity experts. Scott Johnson, Vice President of Product Management at Synopsys Software Integrity Group, emphasized the critical nature of security testing for IoT devices. He highlighted that their collaboration with Keysight will provide customers with a comprehensive solution that combines hardware and Defensics fuzz testing software for automated IoT security testing. This partnership comes at a crucial time when IoT device security is paramount, given the escalating demand for new devices and functionalities.

Read More

Industrial IoT

LF Edge Announces Launch of Sandbox to Streamline Project Deployments

The Linux Foundation | September 20, 2023

On September 9, 2023, LF Edge, an organization under The Linux Foundation dedicated to fostering open, interoperable edge computing solutions, announced the upcoming launch of the LF Edge Sandbox. This self-service platform, provided by ZEDEDA, allows for the deployment of LF Edge projects and solutions to edge devices. The LF Edge Sandbox acts as a centralized system, enabling individuals to swiftly engage with LF Edge projects for creating proofs of concept (POCs), demonstrations, and end-user experiences. The service operates as a Software-as-a-Service (SaaS) solution and is offered by ZEDEDA, an LF Edge member organization. It grants remote management and orchestration capabilities for edge hardware running LF Edge project applications, utilizing the LF Edge Project EVE's open Linux-based operating system, EVE-OS, to facilitate secure device management and application orchestration at scale. It is set to become available in the coming weeks, providing developers with a platform for testing open-source projects and experimenting with their own solutions. Users with a Linux Foundation ID will be able to create a free LF Edge Sandbox account, select LF Edge project applications for deployment from a pre-configured list, and even test private applications for real-world use cases. The deployment process is designed to be quick and straightforward, with applications ready for testing within minutes. With the Sandbox, developers can easily deploy LF Edge project applications, making it simpler for them to explore and test various projects. It aims to encourage the development of edge computing solutions by simplifying project deployment, allowing developers to focus on building valuable solutions. GM, Networking, Edge and IoT at the Linux Foundation, Arpit Joshipura, remarked, The development of the LF Edge Sandbox speaks to the community's robust array of in-demand edge computing solutions. This new service will make it even easier for people and organizations to trial various LF Edge project solutions and blueprints across formats, ultimately enabling faster deployment. Congratulations to the community for achieving this milestone, and thank you ZEDEDA for the resources. [Source: Cision PR Newswire] Joe Pearson, chair of the LF Edge Technical Advisory Council (TAC) and Open Source Strategy at IBM Software, Networking, and Edge Computing, stated that the abundance of intriguing LF Edge projects, with more on the horizon, has made it a challenging task for an individual or even a small team to acquire sufficient knowledge to install and experiment with all these solutions. He pointed out that Project EVE's platform, as executed and supported by ZEDEDA, offers a simplified approach for deploying any of these projects across various architectures and in the most suitable format, whether it be a bare install, virtual machine, or container. Joe also highlighted that this Sandbox would enable interested parties to become productive within minutes rather than spending days or weeks on the same task. About The Linux Foundation The Linux Foundation has emerged as the go-to organization for the world's leading developers and corporations seeking to foster ecosystems that expedite open technology advancement and widespread commercial adoption. Collaborating closely with the global open-source community, it tackles some of the most challenging technological hurdles, underpinned by the most extensive shared technology investment assembled.

Read More

Spotlight

Bigtincan

Bigtincan

Bigtincan (ASX:BTH) helps sales and service teams increase win rates and customer satisfaction. The company’s mobile, AI-powered sales enablement automation platform features the industry’s premier user experience that empowers reps to more effectively engage with customers and prospects and encoura...

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