Q&A with Amy Barzdukas, Executive Vice President & Chief Marketing Officer at Poly

MEDIA 7 | November 21, 2019

Amy Barzdukas, EVP and Chief Marketing Officer at Poly is a marketing and communications leader with extensive experience in setting strategy, shifting perceptions, advising customers, digital marketing, revenue marketing, integrated marketing communications, and public relations in highly competitive product arenas.

Amy is known for her ability to create and execute winning turnarounds on a global scale.

MEDIA 7: What inspired you to get into marketing?
AMY BARZDUKAS:
I was always destined for marketing, even if I didn’t know it. As a child, I collected promotional brochures. I was fascinated by how the words and pictures were used to drive action. My first job was as an advertising copywriter, and I’ve never looked back.

M7: How is Poly redefining the video conferencing experience for modern businesses?
AB:
 We’re in an unprecedented time of change in our industry. Voice and video services are moving to the cloud, and companies are changing how they approach their communications needs. Poly is the largest provider of the devices – video conferencing, audio conferencing, headphones and desk phones – you use to connect to these services so you can collaborate with your colleagues. That uniquely positions us to shape the video conferencing experience, and we’re doing so in four ways.

First, Poly has made both the Zoom Rooms and the Microsoft Teams video conferencing experience better than ever with our radically simple Poly Studio X video bars that deliver these experiences with no PC or Mac required. We’ve got decades of experience in understanding what makes meetings more human – for everyone in the room and those dialing in from other locations – and we’ve packed all of that into easy-to-install, easy-to-manage, and easy-to-use all-in-one powerhouses.

Second, we are bringing the world of AV and video conferencing into the modern app economy. Our Studio X series and Poly G7500 video conferencing devices run a common platform that can be updated and enhanced through a series of regular software updates. This Poly platform, built on Android, can run applications like a smartphone does today.

Third, Poly has introduced innovation that makes any video conference better. Our new Poly MeetingAI features use AI and machine learning to address the distractions that hit your senses in a meeting. We make it easier to hear what’s being said by blocking out the annoying noises that people make while talking, and we make it easier to see what’s going on in the room with the most advanced speaker tracking and framing, and our built-in production rules.

Finally, we are pricing our solutions in a way that completely resets the calculations on what it costs to outfit a room. The Studio X30, for huddle room and smaller spaces, costs just about $2,100, including the Poly TC8 touch controller. All you add is the cloud service and a monitor, and you have a room up and running for under $2,500. That’s easily under the cost of other solutions and with better audio and video quality.


"Baby Boomers and more than half of Gen Z say they are most productive when they were working around noise."

M7: As the CMO of Poly, what were the major challenges in rebranding and transforming two separate organizations (Plantronics and Polycom) under a single brand Poly?
AB:
One of the greatest challenges of bringing together Plantronics and Polycom was doing so in a way that honored their brand equity, history, and positive associations while establishing a new story for the new company. Plantronics was already an audio pioneer– the first headset that transmitted Neil Armstrong’s famous words during the first moon landing. Polycom was the leader in audio and video conferencing – the conference phone used by business leaders and industry captains.
We had to figure out how to build a stand-out narrative in a crowded space for the general market. For customers and partners, we found a way to carry through the legacies and histories of both companies into the new brand. And for our employees, we had to inspire them to believe in the new brand and the new combined mission. These different challenges with different stakeholders took different approaches to confront, but in the end, we brought everyone to the same conclusion that Poly was moving forward, unified and stronger.

And like any acquisition, integration takes time. We’re proud of our accomplishments since rebranding to Poly in March 2019. Since then, we’ve refreshed our video conferencing line of products, broken new ground with a mobile phone station called Elara 60 Series and showcased our continued commitment to expanding the ecosystem with partners such as Zoom, Microsoft, Google, Amazon and more. As Poly, we bring a new level of quality, simplicity, and flexibility so that every communication can easily become a place for collaboration and innovation for the enterprise.


"Gen Z and Millennials came up in an era of digitization, so they are more accustomed to the tools and technology to deal with distractions in the workplace."

M7: A recent study by Poly reveals that employees prefer noisier open offices to closed, quiet spaces. What do you think is responsible for driving these unique demands in the workplace today?
AB:
Our research shows that Gen Z and Millennials tend to prefer open offices compared to Gen X and Baby Boomers and that more than half of Gen Z say they are most productive when they were working around noise. What we’re seeing is that Gen Z and Millennials came up in an era of digitization, so they are more accustomed to the tools and technology to deal with distractions in the workplace. For example, they’re used to wearing noise-canceling headphones to block out the background noise, and similarly at home with video. They’ve been doing it all their lives!

Now that we can work from anywhere – coffee shops, airports, waiting rooms – we are more accustomed to dealing with distractions and working through them. We take that mindset into the office along with the tools we may use to address distraction, from a pair of comfortable headphones with ANC to deciding to do different types of work in different settings.

M7: What features have made Poly Studio win the 'Best of Enterprise Connect' award in the '2019 Communication/Collaboration Device'?
AB: 
Poly Studio is our answer to the need for easy-to-use video conferencing devices for smaller spaces called huddle rooms. Poly Studio is a video USB bar with premium audio and video capabilities. Its standout features include NoiseBlock, which mutes distracting background noises, Automatic Group Framing and Speaker Tracking, which zooms in to focus on the speaking participant. This board-room like audio and video transforms small meeting rooms into a center for collaboration. We’re also pleased that it was recently certified for Zoom Rooms and Microsoft Teams. The device also works with Skype for Business, Google Meet, Cisco WebEx and Amazon Chime, and virtually any cloud-based video collaboration service.


"Poly combines legendary audio expertise with powerful video and conferencing capabilities to help our users overcome the distractions, complexity, and distance, making communication in and out of the workplace challenging."

M7: What traits make Poly a global leader in communications and a leading choice for every kind of workspace?
AB:
Our in-depth expertise, tireless innovation, and emphasis on partnership make Poly a global leader in communications and a leading choice for every kind of workspace.

Poly combines legendary audio expertise with powerful video and conferencing capabilities to help our users overcome the distractions, complexity, and distance, making communication in and out of the workplace challenging. When the world was on a race to space in the ’60s, NASA approached us—Plantronics back then—with a seemingly impossible task: create a headset that would equip astronauts to communicate with Mission Control from the earth to the moon, and back again.

Fifty years later, we share the same mission today: to create powerful connections that unify people the world over. We’re designing technology for the different ways people work – open offices, remote locations, mobile-first workers. We are the largest provider of headsets, video and audio-conferencing devices that you use to communicate and collaborate for your work, whatever that may be. And we continue to innovate with products like Poly Studio X that change how people collaborate.
Through partnerships with industry leaders like Microsoft, Amazon, Google, and Zoom, Poly takes an open-architecture approach that allows users to seamlessly connect across all the best technologies. Whenever and wherever people connect with these services, we will be there to provide the best-in-class audio, video and voice technology to make the experience that much better.

M7: What’s your superpower or spirit animal?
AB: 
My superpower is the ability to read amazingly quickly, thanks to the experimental elementary school I attended. I don’t know how anyone gets through their workload without it, honestly. My spirit animal? I told my husband the other day that I think it is Tom Petty. I’m a huge fan. If you have a problem, there is a Tom Petty song that can solve it, or at least make it more fun.

ABOUT POLY

Plantronics, Inc. (“Poly” – formerly Plantronics and Polycom) (NYSE: PLT) is a global communications company that powers meaningful human connection and collaboration. Poly combines legendary audio expertise and powerful video and conferencing capabilities to overcome the distractions, complexity, and distance that make communication in and out of the workplace challenging. Poly believes in solutions that make life easier when they work together and with our partner’s services. Our headsets, software, desk phones, audio and video conferencing, analytics and services are used worldwide and are a leading choice for every kind of workspace.

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MEDIA 7 | December 5, 2019

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Media 7 | April 22, 2020

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MEDIA 7 | January 9, 2020

Sangram Vajre, Co-Founder & Chief Evangelist at Terminus is also an author and host of the podcast FlipmyFunnel. He is one of the leading minds in B2B marketing. MEDIA 7: What are you passionate about? SANGRAM VAJRE: Three things: Lead professionally. Grow personally. Love family. M7: Terminus has been recognized as one of Georgia’s 40 fastest-growing companies by ACG Atlanta. What factors contribute to this pace? SV: One of our core values is #OneTeam – which means we think and act as one team and know that if we treat our team right, they will treat our customers amazing. There are no great companies, only great people that make those companies.

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Q&A with Andrea Lechner-Becker, Chief Marketing Officer at LeadMD

MEDIA 7 | December 5, 2019

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Q&A with Cameron Worth, CEO & Founder, SharpEnd

Media 7 | April 22, 2020

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Energous and InPlay Launch Low Maintenance Wireless Sensors for IoT industrial Applications

Business Wire | September 27, 2023

Energous Corporation (NASDAQ: WATT), an industry leader in RF-based wireless power network solutions, has partnered with InPlay Inc., a fabless semiconductor company dedicated to engineering advanced low-power wireless communication technologies for the Industrial IoT market, to demonstrate a battery-free temperature and humidity IoT sensor solution. This innovation harnesses the strengths of Energous' PowerBridge technology and InPlay's cutting-edge Bluetooth low-energy beacon system. This solution has the potential to expand into multiple markets within the Industrial IoT ecosystem that Energous is currently focusing on. This collaborative endeavor aims to offer these industries a reliable, cost-effective, and energy-efficient sensor solution. As IoT expands, particularly within industrial applications, the need to retrofit costly sensor solutions becomes evident. By eliminating cables, removing disposable batteries, and cutting down maintenance costs, we can significantly reduce overall expenses and help deploy sensors at a much larger scale, stated Cesar Johnston, CEO of Energous. Our PowerBridge technology delivers consistent power to multiple devices simultaneously, offering greater design flexibility, waterproofing capabilities, and alleviating power-related challenges. “Energous PowerBridge technology enables wireless power transmission with minimal size and maximum power and cost efficiency,” said Jason Wu, CEO of InPlay. “Our InPlay NanoBeacon SoC solution benefits wireless sensors customers by providing ultra-low-cost, low-power and a programming free design where manufacturers are able to cut down on development costs and achieve a shorter time to market.” Energous and InPlay will be at the Wireless IoT Tomorrow in Wiesbaden (near Frankfurt airport), Germany from October 18-19, 2023. To schedule a demo at the event, please visit https://energous.com/schedule-a-demo/ or stop by the Energous booth #1 or the InPlay booth #6. About Energous Corporation Energous Corporation (NASDAQ: WATT) has been pioneering wireless charging over distance technology since 2012. Today, as the global leader in wireless charging over distance, its networks are safely and seamlessly powering its customers’ RF-based systems in a variety of industries, including retail, industrial, healthcare and more. Its total network solution is designed to support a variety of applications, including inventory and asset tracking, smart manufacturing, electronic shelf labels, IoT sensors, digital supply chain management, inventory management, loss prevention, patient/people tracking and sustainability initiatives. The number of industries and applications it serves is rapidly growing as it works to support the next generation of the IoT ecosystem.

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EchoStar Partners The Things Industries to Offer LoRa IoT Solutions

EchoStar Corporation | September 22, 2023

EchoStar Mobile Limited, a subsidiary of EchoStar Corporation, has partnered with The Things Industries to offer hybrid satellite and LoRa Internet of Things solutions for businesses in Europe. This collaboration integrates EchoStar's satellite IoT capabilities into The Things Stack, a cloud-based LoRaWAN network server, enabling IoT devices to have seamless, real-time, two-way communication over satellite or terrestrial networks through a single, dual-transport, generic node. The collaboration will benefit businesses and organizations across Europe by extending the reach and reliability of their IoT devices, particularly in challenging and remote areas. EchoStar Mobile's LoRa-enabled IoT network, launched last year, provides bi-directional, real-time LoRa connectivity across Europe. Integration with The Things Stack Cloud elevates this offering to a global scale, offering multi-country service continuity for sectors such as utilities, logistics, transportation and agritech. The partnership allows for plug-and-play integration of satellite and terrestrial transports into the same node or module for IoT applications, offering cost-effective and reliable IoT deployments with continuous coverage, even in remote locations. It breaks the limitations of terrestrial infrastructure by introducing satellite connectivity to The Things Stack LoRaWAN Network Server and its Generic Node Concept Edition. It offers businesses the flexibility to expand their IoT deployments to areas previously considered inaccessible. The partnership will be showcased at The Things Conference, a premier LoRaWAN event, where attendees will witness the capabilities of hybrid satellite-terrestrial IoT connectivity along with The Things Industries' Generic Node Concept Edition. About EchoStar EchoStar Corporation is a global leader in satellite communication solutions, serving consumer, enterprise, operator, and government needs worldwide under its Hughes, HughesNet, and EchoStar brands. Operating in Europe as EchoStar Mobile Limited and in Australia as EchoStar Global Australia, the company provides a comprehensive suite of services. EchoStar Satellite Services L.L.C. owns and operates a fleet of 10 satellites, offering vital communication infrastructure to media, enterprise, and government clients. Hughes Network Systems, LLC leads the global satellite broadband market with HughesNet, catering to diverse budgets. EchoStar fosters innovation and seeks passionate individuals dedicated to shaping the future of communications.

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IoT Security

Telit Cinterion Announces Secure-by-Design Products and Services

PR Newswire | September 29, 2023

Telit Cinterion, a global enabler of the intelligent edge, today announced an enhanced secure-by-design products and services offering that builds on Thales' legacy of secure solutions for critical industry. Following the acquisition of Cinterion Internet of Things (IoT) assets from Thales at the end of 2022, this partnership is the next logical step in Telit Cinterion's strategic growth and evolution. Prior to the Cinterion portfolio acquisition, both Thales and Telit Cinterion (formerly Telit) were actively implementing their respective security strategies. After the acquisition, the Thales and Telit Cinterion product management and product security teams spent time aligning those strategies and the corresponding execution plans, regarding: Secure-by-design approach Research and design policies Product and services roadmap The outcome of the analysis and effort is the adoption or continuation of a revised set of processes and policies within Telit Cinterion that builds on both companies' shared commitment to security. "In an interconnected world powered by the Internet of Things, the need for cybersecurity is paramount. The increasing number of IoT devices has created a vast digital landscape, ripe for innovation but also vulnerable to malicious intentions," said Philippe Vallée, EVP Digital Identity and Security at Thales. "We are totally allied with Telit Cinterion in putting our best collective efforts and expertise into securing data, privacy, and critical infrastructures within the IoT ecosystem. This is essential to ensuring that innovation and security coexist for a safer digital future." At a time when cyber security in the Internet of Things is finally taking center stage with governments and regulators, we are elated to join forces with Thales, our partner and shareholder, to provide the world's most secure IoT modules, connectivity plans and platforms, said Paolo Dal Pino, CEO at Telit Cinterion. For decades the security of IoT has largely gone unchecked and unregulated and that has been a contributor to the protracted adoption of the technology. We are happy to bring that to an end now. The Telit Cinterion product portfolio blueprint combines the best aspects of existing product lines and roadmap items. The blueprint also serves as a reference for new platforms and products to integrate best practices and important security features and functions. For more information on IoT security, visit https://www.telit.com/iot-security. About Telit Cinterion Telit Cinterion is a global enabler of the intelligent edge providing complete solutions that reduce time to market and costs, delivering custom designed, ready for market connected devices in addition to maintaining the industry's broadest portfolio of enterprise-grade wireless communication and positioning modules, cellular MVNO connectivity plans and management services, edge-cloud software and data orchestration, and IoT and Industrial IoT platforms. As the largest western provider pioneering IoT innovation, Telit Cinterion delivers award-winning and highly secure IoT solutions, modules and services for the industry's top brands.

Read More

Industrial IoT

Energous and InPlay Launch Low Maintenance Wireless Sensors for IoT industrial Applications

Business Wire | September 27, 2023

Energous Corporation (NASDAQ: WATT), an industry leader in RF-based wireless power network solutions, has partnered with InPlay Inc., a fabless semiconductor company dedicated to engineering advanced low-power wireless communication technologies for the Industrial IoT market, to demonstrate a battery-free temperature and humidity IoT sensor solution. This innovation harnesses the strengths of Energous' PowerBridge technology and InPlay's cutting-edge Bluetooth low-energy beacon system. This solution has the potential to expand into multiple markets within the Industrial IoT ecosystem that Energous is currently focusing on. This collaborative endeavor aims to offer these industries a reliable, cost-effective, and energy-efficient sensor solution. As IoT expands, particularly within industrial applications, the need to retrofit costly sensor solutions becomes evident. By eliminating cables, removing disposable batteries, and cutting down maintenance costs, we can significantly reduce overall expenses and help deploy sensors at a much larger scale, stated Cesar Johnston, CEO of Energous. Our PowerBridge technology delivers consistent power to multiple devices simultaneously, offering greater design flexibility, waterproofing capabilities, and alleviating power-related challenges. “Energous PowerBridge technology enables wireless power transmission with minimal size and maximum power and cost efficiency,” said Jason Wu, CEO of InPlay. “Our InPlay NanoBeacon SoC solution benefits wireless sensors customers by providing ultra-low-cost, low-power and a programming free design where manufacturers are able to cut down on development costs and achieve a shorter time to market.” Energous and InPlay will be at the Wireless IoT Tomorrow in Wiesbaden (near Frankfurt airport), Germany from October 18-19, 2023. To schedule a demo at the event, please visit https://energous.com/schedule-a-demo/ or stop by the Energous booth #1 or the InPlay booth #6. About Energous Corporation Energous Corporation (NASDAQ: WATT) has been pioneering wireless charging over distance technology since 2012. Today, as the global leader in wireless charging over distance, its networks are safely and seamlessly powering its customers’ RF-based systems in a variety of industries, including retail, industrial, healthcare and more. Its total network solution is designed to support a variety of applications, including inventory and asset tracking, smart manufacturing, electronic shelf labels, IoT sensors, digital supply chain management, inventory management, loss prevention, patient/people tracking and sustainability initiatives. The number of industries and applications it serves is rapidly growing as it works to support the next generation of the IoT ecosystem.

Read More

Industrial IoT

EchoStar Partners The Things Industries to Offer LoRa IoT Solutions

EchoStar Corporation | September 22, 2023

EchoStar Mobile Limited, a subsidiary of EchoStar Corporation, has partnered with The Things Industries to offer hybrid satellite and LoRa Internet of Things solutions for businesses in Europe. This collaboration integrates EchoStar's satellite IoT capabilities into The Things Stack, a cloud-based LoRaWAN network server, enabling IoT devices to have seamless, real-time, two-way communication over satellite or terrestrial networks through a single, dual-transport, generic node. The collaboration will benefit businesses and organizations across Europe by extending the reach and reliability of their IoT devices, particularly in challenging and remote areas. EchoStar Mobile's LoRa-enabled IoT network, launched last year, provides bi-directional, real-time LoRa connectivity across Europe. Integration with The Things Stack Cloud elevates this offering to a global scale, offering multi-country service continuity for sectors such as utilities, logistics, transportation and agritech. The partnership allows for plug-and-play integration of satellite and terrestrial transports into the same node or module for IoT applications, offering cost-effective and reliable IoT deployments with continuous coverage, even in remote locations. It breaks the limitations of terrestrial infrastructure by introducing satellite connectivity to The Things Stack LoRaWAN Network Server and its Generic Node Concept Edition. It offers businesses the flexibility to expand their IoT deployments to areas previously considered inaccessible. The partnership will be showcased at The Things Conference, a premier LoRaWAN event, where attendees will witness the capabilities of hybrid satellite-terrestrial IoT connectivity along with The Things Industries' Generic Node Concept Edition. About EchoStar EchoStar Corporation is a global leader in satellite communication solutions, serving consumer, enterprise, operator, and government needs worldwide under its Hughes, HughesNet, and EchoStar brands. Operating in Europe as EchoStar Mobile Limited and in Australia as EchoStar Global Australia, the company provides a comprehensive suite of services. EchoStar Satellite Services L.L.C. owns and operates a fleet of 10 satellites, offering vital communication infrastructure to media, enterprise, and government clients. Hughes Network Systems, LLC leads the global satellite broadband market with HughesNet, catering to diverse budgets. EchoStar fosters innovation and seeks passionate individuals dedicated to shaping the future of communications.

Read More

IoT Security

Telit Cinterion Announces Secure-by-Design Products and Services

PR Newswire | September 29, 2023

Telit Cinterion, a global enabler of the intelligent edge, today announced an enhanced secure-by-design products and services offering that builds on Thales' legacy of secure solutions for critical industry. Following the acquisition of Cinterion Internet of Things (IoT) assets from Thales at the end of 2022, this partnership is the next logical step in Telit Cinterion's strategic growth and evolution. Prior to the Cinterion portfolio acquisition, both Thales and Telit Cinterion (formerly Telit) were actively implementing their respective security strategies. After the acquisition, the Thales and Telit Cinterion product management and product security teams spent time aligning those strategies and the corresponding execution plans, regarding: Secure-by-design approach Research and design policies Product and services roadmap The outcome of the analysis and effort is the adoption or continuation of a revised set of processes and policies within Telit Cinterion that builds on both companies' shared commitment to security. "In an interconnected world powered by the Internet of Things, the need for cybersecurity is paramount. The increasing number of IoT devices has created a vast digital landscape, ripe for innovation but also vulnerable to malicious intentions," said Philippe Vallée, EVP Digital Identity and Security at Thales. "We are totally allied with Telit Cinterion in putting our best collective efforts and expertise into securing data, privacy, and critical infrastructures within the IoT ecosystem. This is essential to ensuring that innovation and security coexist for a safer digital future." At a time when cyber security in the Internet of Things is finally taking center stage with governments and regulators, we are elated to join forces with Thales, our partner and shareholder, to provide the world's most secure IoT modules, connectivity plans and platforms, said Paolo Dal Pino, CEO at Telit Cinterion. For decades the security of IoT has largely gone unchecked and unregulated and that has been a contributor to the protracted adoption of the technology. We are happy to bring that to an end now. The Telit Cinterion product portfolio blueprint combines the best aspects of existing product lines and roadmap items. The blueprint also serves as a reference for new platforms and products to integrate best practices and important security features and functions. For more information on IoT security, visit https://www.telit.com/iot-security. About Telit Cinterion Telit Cinterion is a global enabler of the intelligent edge providing complete solutions that reduce time to market and costs, delivering custom designed, ready for market connected devices in addition to maintaining the industry's broadest portfolio of enterprise-grade wireless communication and positioning modules, cellular MVNO connectivity plans and management services, edge-cloud software and data orchestration, and IoT and Industrial IoT platforms. As the largest western provider pioneering IoT innovation, Telit Cinterion delivers award-winning and highly secure IoT solutions, modules and services for the industry's top brands.

Read More

Spotlight

Poly

Poly

Plantronics, Inc. (“Poly” – formerly Plantronics and Polycom) (NYSE: PLT) is a global communications company that powers meaningful human connection and collaboration. Poly combines legendary audio expertise and powerful video and conferencing capabilities to overcome the distractions, complexity, a...

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