Q&A with Kolja Eikelmann, CMO & Head of Marketing at PPG Industries

CMO & Head of Marketing at PPG Industries
Kolja Eikelmann, CMO & Head of Marketing at PPG Industries is a forward thinking and result-driven Marketing expert with 20 years of experience in the FMCG marketing industry. 

In this Q&A, Kolja shares his unique marketing experiences and gives us interesting insights about PPG Industries, a global supplier of paints, coatings, optical products, and specialty materials which is driving innovation, sustainability and color in the industry.

MEDIA 7: What inspired you to get into Marketing?
KOLJA EIKELMANN:
I wouldn’t be able to say when I first realised marketing was the path for me, but I think it’s been evident my whole life that I’m interested in the diversity that marketing allows. Since childhood, I have always been so fascinated with the details of a product, no matter what it is. I have an endless sense of curiosity and I think that was the major driving factor for me to enter the world of marketing.

I realised marketing might be for me when I discovered the unique opportunity it offers to be involved in all spectrums of the business; not just advertising, but also in creating solutions and analysing outcomes. The overarching goal is always to make a real difference and help people in their daily lives, and marketing allows you to both be a part of the solution as well as a witness to the outcomes.

My job with PPG is very colourful – just like my company! Within my one job title I get to explore innovation, creativity and analysis. This variety has always been appealing to me.

M7: You have an exemplary marketing experience of more than 20 years in the FMCG industry. How have the marketing dynamics changed over these years and what tactics do you feel modern marketers should adopt, to survive in this competitive world?
KE: 
As you would expect of any industry in the 21st century, marketing is constantly changing and increasing in complexity in this digital age. The increasing presence of digital media and the growing demand for ease-of-access online services, has resulted in the field growing broader than ever before. The possibilities now are numerous, but they are fragmented; you must be truly dedicated to the field to build the knowledge base of marketing tools required to thrive in such a climate. Ultimately, PPG wants to produce work that has the greatest impact on businesses, this was arguably easier in the past when you had a traditional, simple media mix, as opposed to now when success depends on mastering traditional media and online outlets, social media and digital advertising tools.

For example, it can be easy to spend a lot of money on Google ads that are expected to be high value, but instead, organizations might see greater return on sales if the money had been allocated to a faster and more agile response to SEO.

In marketing, it can be easy to get caught up in the creativity of the work – as that is most often our strength – but not fully immersing yourself in the analytical side of things is a mistake that is often reflected in outcomes. I would recommend that every marketer should always make sure to know their KPIs inside and out and try to get as familiar with Excel spreadsheets and analysis as they are with the creative work.

In this constantly changing modern landscape, marketing has become even more important than ever before. Specifically, in the paints and coatings industry, marketing was a late bloomer as it has been driven by shelf sales for so long. However, as an industry we are refocusing on innovation and purpose; and pushing the boundaries on what is expected from paints and coatings and what they can do. PPG aims to improve and protect the world through our products – but none of this is possible without proper marketing to support the business.


"A focus on our customers, our innovation, our people and our entrepreneurial way of working – are all elements that inspired the One PPG vision, and what most accurately represents the key to our successful way of working."

M7: Your work experience spans across highly complex matrix organizations to entrepreneurial and start-up businesses. What do you believe is your driving force behind your proven track records and achievements?
KE: 
I am very proud to say I have left behind a strong track record of positive differences within the companies in which I am working. Although I have worked in many different, seemingly unrelated industries, the knowledge and tools that I learnt at each step along the way continue to prove invaluable for each new challenge I face. From paints, to dairy, to cosmetics – your collective marketing knowledge spans across whichever business you are a part of. Once you’ve built up this knowledge base, the true challenge is not having the tools but knowing which tools to use and when.

I have always been most drawn to companies that challenge me to make a difference. This is how I’ve shaped my career and how I made my decisions on where to work.

M7: How well do you believe that a service-oriented and data-driven leadership approach along with business strategy and operational execution can lead to company growth with an upsurge in revenue/sales?
KE: 
I strongly believe in a service-oriented and data-driven leadership approach, as well as incorporating social and ethical capabilities. Data-driven leadership is the key to the future – in many industries – but especially in marketing. The industry today is all about knowing your KPIs and business cases, which are data rich. Working in marketing is about being able to positively impact business outcomes, and that ultimately boils down to the ability to add value for your customers and consumers. Focussing on PPG work as a service-oriented industry highlights the need for data availability – both in that of the business and that of our customers – to be able to best consult and serve. Knowing your data is the key currency for success in the 21st century.

Data analysis can provide us with information such as click through rates and viewership. We are able to access tools now that, if used right, can prove invaluable to achieving successful outcomes. Being able to use this information to your advantage will allow you to instantly see whether your data retrieval is successful. Every business case and KPI that you set out to tackle can then be achieved using the data to measure sales growth.

M7: PPG Industries has been included in the list of American Fortune 500 companies. What do you think has made it possible to build a fortune for PPG industries?
KE: 
PPG has a strong culture of building the business across SBUs through investment, innovation and acquisition. We are one of the leading and largest paints and coatings companies in the world. This status is maintained by PPG’s culture of investing in R&D and constantly challenging the boundaries and expectations of the coatings world.

The opportunity to build our position as a market leader in many countries around the world is only possible through our global network and international approach. For example, our Alison Park facility in Pittsburgh, Pennsylvania is a major hub of innovation for PPG – but work that is done there is often inspired by an idea from Europe, that itself was driven by a customer need from Asia. To stay on the frontlines we can’t sit still and be complacent. Our recent acquisition of Hemmelrath and a new plant in Tianjin, China is evidence of our strategy to expand our foothold, our abilities to deliver for customers and our capacity for innovation to maintain our position as a market leader.

PPG has many moving parts which all function in different areas of the world across different business units, but our central goal is to add customer value. A focus on our customers, our innovation, our people and our entrepreneurial way of working – are all elements that inspired the One PPG vision, and what most accurately represents the key to our successful way of working.


"Data-driven leadership is the key to the future – in many industries – but especially in marketing."


M7: How is PPG Industries’ tagline ‘WE PROTECT AND BEAUTIFY THE WORLD’ serving its purpose of enhancing the world through its paints and coating solutions?
KE: 
PPG is in every part of daily life – even if you don’t realise it. You touch and feel PPG in your living environment practically 24/7: from your car to an airplane, to your refrigerator, to your laptop or even your soda can. This tagline reflects how PPG’s paints and coatings cover every part of life. PPG products provide the expected functionality of adding a colour or coating to an object, but even more than that, PPG products enhance the longevity of an item and increase its appeal. Whether it is an electronics coating that makes a laptop feel smooth to the touch, or a coating that protects the body of an airplane from overheating in the sun. PPG’s mission is not to provide what is expected, but to offer innovative solutions to questions no one expected an answer for.

Environmental impact is one of the greatest concerns of the 21st century, for both our customers and us as manufacturers. As a business founded on mass production, it is our responsibility – and therefore our challenge – to be as positive a force as possible in the fight against climate change. This is why so many of our modern products are developed to align to both PPG’s mission of protecting the world and the United Nation’s Sustainable Development Goals: boat coatings that reduce friction and therefore reduce fuel consumption, aircraft windows that don’t need frames to reduce plane weight to help minimise carbon emissions, electric vehicle battery coatings that enable cars to travel for significantly longer periods of time per charge, increasing the viability of electric vehicles on roads. We are innovating with purpose – for the public, for our customers, for consumers and for our own PPG people.
The world cannot function without paints and coatings in our everyday life, and that’s why PPG’s tagline is so powerful. If we are going to continue to be a worldwide presence, we want to be sure we are making the world a more beautiful place in the most long-term, stable way possible.

M7: You have taken transformational business initiatives to foster incremental business changes and drive cultural change throughout the organization especially in dynamic business sectors. What are some of the advantages of taking such timely measures?
KE: 
As part of the global shift towards greater digitization, businesses have the opportunity to drive cultural change. Digital transformation is a key component, especially as peoples' buying habits are evolving and changing how they purchase products. This is acutely felt in Europe, with its variety of different countries, cultures and languages. From a marketing standpoint, the industry is offering incremental business changes in this new culture of on-demand. In the age of Amazon and digital transformation, people want easier and faster solutions from the paints and coatings industry. Customers want to get the job done as quickly and as easily as possible with support from the supplier. As a result, PPG is innovating to be more agile and fast, by developing architectural paints that take less time to dry or offering customers a more on-demand paint matching experience.


"A successful campaign is one tailored to the needs, style and audience of the customer."

M7: You have an amazing experience of working with top leading companies like Nestle, L’Oreal and currently PPG Industries, how influential was your role in transforming marketing tactics for these organizations?
KE: 
My roles in these organizations were really diverse. For L’Oréal, I was more into sales and worked within category management. This later proved very influential for my future marketing career as it introduced me to the integration between marketing and sales in helping to serve customers in the best way possible. Integrated communication between marketing and sales is an essential tool in connecting both ends with the business purpose while still staying customer focused. You need to drive your campaigns forward and also sell your products in a much more complex way that is completely focused on the customer’s view. In order to do this, you need to know what is best for the customer when you place your products within a category role. This requires a lot of analytical skills to convince a customer what is best for them. You need to oversee the whole thing and act almost as both an internal and external consultant for your company. This whole picture view of the marketing process really influenced my journey and helped me strengthen my skillset for my future roles, such as when I was head of digital for Nestle.

When it comes to marketing, you can’t just pick the most creative, 360 media campaign available and offer it to the client. A successful campaign is one tailored to the needs, style and audience of the customer. To be best at what we do, it is essential to build an in-depth understanding of your customer’s view and what is best for them. This experience came with me into my work for PPG in using this knowledge to establish myself in a more leading role. At PPG I am also the communicator in the company and need to understand everyone’s view and connect with all the different departments. I am not only the marketer in my department but I’m also responsible for looking at the whole value chain within this digital leading role. PPG has experienced double-digit growth in the past two years in both B2B and B2C and this success is down to how closely we collaborate here.

M7: Kolja, what is your super power?
KE:
I would say my super power is a combination of my visual and analytical skills, articulated through my courageous and enthusiastic mindset. Being able to both develop a specialized skill set and confidently acknowledge my areas of expertise and strength makes for a very beneficial cocktail to drive progress. Having empathy and other social skills are important to exert a positive influence within my team at PPG. However, these qualities should also be backed by facts – knowledge, experience and history -- which is a combination I have not seen in many people. Being self-confident and believing in my strengths is a powerful tool in business, and something that has greatly helped me along the way.

M7: Knowing what you know now, what advice would you give your younger self?
KE:
I’m really driven by being up to date and well informed in as many areas as possible, and I would advise my younger self to do the exact same. I’ve always been a very curious person, but I would tell my younger self to be even more so and to take in as much information as possible. In this fast-moving world, that is just getting faster as we become more digital, there is always something new to learn or discover. If you remain stuck in one point of view or one way of thinking, you are already behind the curve. Stay flexible, stay interested and always remain in a constant state of learning.

ABOUT PPG INDUSTRIES

PPG: WE PROTECT AND BEAUTIFY THE WORLD™
At PPG (NYSE:PPG)
, we work every day to develop and deliver the paints, coatings and materials that our customers have trusted for more than 135 years. Through dedication and creativity, we solve our customers’ biggest challenges, collaborating closely to find the right path forward. With headquarters in Pittsburgh, we operate and innovate in more than 70 countries and reported net sales of $15.4 billion in 2018. We serve customers in construction, consumer products, industrial and transportation markets and aftermarkets. To learn more, visit www.ppg.com.

More C-Suite on deck

Q&A with Cameron Worth, CEO & Founder, SharpEnd

Media 7 | April 22, 2020

Cameron Worth, CEO & Founder of SharpEnd leads the company’s mission to help brands move closer than ever to consumers by connecting packaging, retail and experiential activity. He is a regular speaker and writer on how to build brands in a connected world. He has spoken at Cannes, the Festival of Marketing, LuxePack Monaco and New York, Ad:Week Europe and New York, DMA, the Connected Consumer Conference, Mobile World Congress and the IoT World Forum. MEDIA 7: How did the idea of “the agency of things” come to your mind? CAMERON WORTH: SharpEnd was created in 2015 as the world’s first Internet of Things focused agency, so there is a slight play on words when we say we’re the Agency of Things. I think the idea of giving things their own agency is an interesting concept, and the strapline fits our capabilities on multiple levels. M7: In what way does technology drive the association of SharpEnd with global brands? What approaches are followed to enable sustainability? CW: Our simple proposition is to help build brands in a connected world, and to do that you must always start with identified consumer needs or pain points and look at technology as just an enabler to deliver an appropriate solution (when appropriate).  Take the issue of sustainability, which is often a pain point for brands that grapple with issues such as how we can reward sustainable behaviour change. One of our approaches to this could be to look at communicating the recycling credentials of the different products. Whilst the consumer can engage with a product as part of a wider consumer experience, the same technology could also house content that could tell you whether the product is recyclable, which type of bin it goes in etc. SharpEnd’s work with Unilever is a case in point. We built a digital product that incentivised recycling through gamification but also served to educate through informing people how and where to recycle in a clear fashion. All users had to do was simply scan their packaging to have all this information at their disposal.

Read More

Q&A with Sangram Vajre, Co-founder & Chief Evangelist at Terminus

MEDIA 7 | January 9, 2020

Sangram Vajre, Co-Founder & Chief Evangelist at Terminus is also an author and host of the podcast FlipmyFunnel. He is one of the leading minds in B2B marketing. MEDIA 7: What are you passionate about? SANGRAM VAJRE: Three things: Lead professionally. Grow personally. Love family. M7: Terminus has been recognized as one of Georgia’s 40 fastest-growing companies by ACG Atlanta. What factors contribute to this pace? SV: One of our core values is #OneTeam – which means we think and act as one team and know that if we treat our team right, they will treat our customers amazing. There are no great companies, only great people that make those companies.

Read More

Q&A with Andrea Lechner-Becker, Chief Marketing Officer at LeadMD

MEDIA 7 | December 5, 2019

Andrea Lechner-Becker, Chief Marketing Officer at LeadMD is an experienced Marketing and Sales Executive with a demonstrated history of working in the marketing and advertising industry. Skilled in Business Process, Marketo, Sales, Customer Relationship Management (CRM), and IT Service Management, Andrea is also a strong business development professional and a storyteller. MEDIA 7: What inspired you to get into marketing? ANDREA LECHNER: Frankly, not having better options. I originally attended the University of Wisconsin-La Crosse thinking I’d major in Archaeology. I wanted to be Indiana Jones! But, after visiting the archaeology building – i.e. the cold, dark basement of the science building – where a girl sat to piece together pieces of an old Native American vase, I knew archaeology was not going to be the right path for me. And so, without being good at science and a major in art or art history was unlikely to pay my bills, I decided to go into “business”. I originally registered as a management major, but took my first marketing class and thought it was more interesting and switched my sophomore year. That was pretty much it. I’d never been involved in business classes or DECA in high school – I didn’t really know what to do or what jobs in marketing were even possible. I dumb lucked myself into it really. M7: As a storyteller, do you relate the brand to a story or story to the brand? AL: Both? Neither? I think there are stories in every brand, because there are people working on the brand and people engaging with the brand and people using what the brand creates. People, most often a single person, are at the heart of great stories. You can start with the “point” of the story you’re trying to tell. Say you have a software that help accountants better create reports for board meetings. It’s likely you’ll want to tell a success story about an accountant getting promoted to CFO in part because your software helped better communicate their work product to the board. You could have the idea for that and go looking for that story in your customers. OR, you could hear that story, and say, “That’s amazing!” and share it with customers, partners and internal people. Stories are all around us – the most important thing is to keep your ears and eyes open for finding them.

Read More

Q&A with Cameron Worth, CEO & Founder, SharpEnd

Media 7 | April 22, 2020

Cameron Worth, CEO & Founder of SharpEnd leads the company’s mission to help brands move closer than ever to consumers by connecting packaging, retail and experiential activity. He is a regular speaker and writer on how to build brands in a connected world. He has spoken at Cannes, the Festival of Marketing, LuxePack Monaco and New York, Ad:Week Europe and New York, DMA, the Connected Consumer Conference, Mobile World Congress and the IoT World Forum. MEDIA 7: How did the idea of “the agency of things” come to your mind? CAMERON WORTH: SharpEnd was created in 2015 as the world’s first Internet of Things focused agency, so there is a slight play on words when we say we’re the Agency of Things. I think the idea of giving things their own agency is an interesting concept, and the strapline fits our capabilities on multiple levels. M7: In what way does technology drive the association of SharpEnd with global brands? What approaches are followed to enable sustainability? CW: Our simple proposition is to help build brands in a connected world, and to do that you must always start with identified consumer needs or pain points and look at technology as just an enabler to deliver an appropriate solution (when appropriate).  Take the issue of sustainability, which is often a pain point for brands that grapple with issues such as how we can reward sustainable behaviour change. One of our approaches to this could be to look at communicating the recycling credentials of the different products. Whilst the consumer can engage with a product as part of a wider consumer experience, the same technology could also house content that could tell you whether the product is recyclable, which type of bin it goes in etc. SharpEnd’s work with Unilever is a case in point. We built a digital product that incentivised recycling through gamification but also served to educate through informing people how and where to recycle in a clear fashion. All users had to do was simply scan their packaging to have all this information at their disposal.

Read More

Q&A with Sangram Vajre, Co-founder & Chief Evangelist at Terminus

MEDIA 7 | January 9, 2020

Sangram Vajre, Co-Founder & Chief Evangelist at Terminus is also an author and host of the podcast FlipmyFunnel. He is one of the leading minds in B2B marketing. MEDIA 7: What are you passionate about? SANGRAM VAJRE: Three things: Lead professionally. Grow personally. Love family. M7: Terminus has been recognized as one of Georgia’s 40 fastest-growing companies by ACG Atlanta. What factors contribute to this pace? SV: One of our core values is #OneTeam – which means we think and act as one team and know that if we treat our team right, they will treat our customers amazing. There are no great companies, only great people that make those companies.

Read More

Q&A with Andrea Lechner-Becker, Chief Marketing Officer at LeadMD

MEDIA 7 | December 5, 2019

Andrea Lechner-Becker, Chief Marketing Officer at LeadMD is an experienced Marketing and Sales Executive with a demonstrated history of working in the marketing and advertising industry. Skilled in Business Process, Marketo, Sales, Customer Relationship Management (CRM), and IT Service Management, Andrea is also a strong business development professional and a storyteller. MEDIA 7: What inspired you to get into marketing? ANDREA LECHNER: Frankly, not having better options. I originally attended the University of Wisconsin-La Crosse thinking I’d major in Archaeology. I wanted to be Indiana Jones! But, after visiting the archaeology building – i.e. the cold, dark basement of the science building – where a girl sat to piece together pieces of an old Native American vase, I knew archaeology was not going to be the right path for me. And so, without being good at science and a major in art or art history was unlikely to pay my bills, I decided to go into “business”. I originally registered as a management major, but took my first marketing class and thought it was more interesting and switched my sophomore year. That was pretty much it. I’d never been involved in business classes or DECA in high school – I didn’t really know what to do or what jobs in marketing were even possible. I dumb lucked myself into it really. M7: As a storyteller, do you relate the brand to a story or story to the brand? AL: Both? Neither? I think there are stories in every brand, because there are people working on the brand and people engaging with the brand and people using what the brand creates. People, most often a single person, are at the heart of great stories. You can start with the “point” of the story you’re trying to tell. Say you have a software that help accountants better create reports for board meetings. It’s likely you’ll want to tell a success story about an accountant getting promoted to CFO in part because your software helped better communicate their work product to the board. You could have the idea for that and go looking for that story in your customers. OR, you could hear that story, and say, “That’s amazing!” and share it with customers, partners and internal people. Stories are all around us – the most important thing is to keep your ears and eyes open for finding them.

Read More

Related News

Software and Tools

ATEL® Unveils the WB550 Apex by ATEL™: The Ultimate 5G Indoor Router with Unmatched Connectivity, Security, and Value

PR Newswire | October 25, 2023

ATEL®, a leader in telecommunications technology, is excited to announce the launch of its latest innovation, the WB550 Apex by ATEL™ 5G Indoor Router. Designed to meet the most demanding Internet connectivity needs, the WB550 Apex by ATEL™ offers unparalleled data speeds, robust security features, and the power to connect up to 32 users. As more of our lives shift to the cloud, having a real-time connection to the Internet is no longer an option, explains Terence "TC" Caston VP of Product Marketing: "Our businesses and homes rely on low-latency applications that perform best with networks that have the power to support them. ATEL® has ensured the network's edge devices have the power to deliver!" The WB-550 FWA (Fixed Wireless Access) device gives your business or home the reliability and power to connect to the things that move you. Key highlights of the WB-550 include: Support for NSA or SA 5G networks C-Band 5G and LTE Cat-19 fallback for lightning-fast speeds in areas without 5G Connections for up to 32 devices on its powerful Wi-Fi 6 network For managing your deployment of devices, ATEL® has also included its premiere device remote management solution called ATRACS™. Our remote management portal has been designed to bring the best-of-breed features to every ATEL® device we launch with two years of free service! About ATEL Asiatelco Technologies Co. (ATEL®) was established in 2003. Since its inception, ATEL® has been growing steadily with its sales covering more than 50 countries. ATEL's business model is JDM/ODM for serving wireless operators and branded customers. With 20 years of accumulated experience, ATEL® has built a strong, effective, and efficient team in R&D and manufacturing. Customers can always rely on the ATEL® team's performance. Quality, flexibility, on-time delivery and lower cost, are just some of the key factors of success at ATEL® and the key to customer satisfaction. ATEL-USA was established in 2017, with its headquarters in Newport Beach, California. We have invested in the industry's top talent for hardware, software, marketing, quality, and operations. This has allowed us to continue the transition from a 3rd Party ODM to a full-service OEM supplier of quality wireless products. Our products include FWA (Fixed Wireless Access), POTs replacement devices, mobile broadband routers, hot spots, home phone connect, OBD, CPE, IoT, safety devices, and smart devices for the US market. A strong, effective, and efficient R&D team, along with the manufacturing team, has positioned ATEL-USA to enter into the OEM space.

Read More

IoT Security

AppViewX Digital Trust Platform Named IoT Security Product of the Year

AppViewX | January 12, 2024

AppViewX, the leader in automated machine identity management (MIM) and application infrastructure security, today announced the AppViewX Digital Trust Platform has been named IoT Security Product of the Year in the 8th annual IoT Breakthrough awards program, which showcases technologies and companies that drive innovation and exemplify the best in IoT technology solutions across the globe. IoT Breakthrough is a leading market intelligence organization that recognizes the top companies, technologies and products in the global IoT market. The mission of the IoT Breakthrough Awards program is to recognize the innovators, leaders and visionaries from around the globe in a range of IoT categories, including Industrial and Enterprise IoT, Smart City technology, Connected Home and Home Automation, Connected Car, and many more. This year's program attracted nominations from companies all over the world. “Unmanaged machine identities for IoT devices can create critical security vulnerabilities, but for most organizations discovering, maintaining visibility into and controlling them has become manually unfeasible,” said Gregory Webb, CEO of AppViewX. “The AppViewX Digital Trust Platform automates IoT identity management at scale across the largest, most complex and distributed customer environments, allowing customers to achieve significantly stronger security posture and meet compliance requirements.” All IoT Breakthrough Award nominations were evaluated by an independent panel of experts within the IoT industry, with the winning products and companies selected based on a variety of criteria, including most innovative and technologically advanced products and services. About AppViewX Digital Trust Platform Out of the box, AppViewX provides instant value to customers by discovering all certificates across complex enterprise environments, building and maintaining inventories, provisioning both private and public trust certificates from any CA, alerting to expiring certificates and fully automating renewals and revocation to eliminate outages and security weaknesses across machines, applications, services, and security infrastructure. About AppViewX AppViewX is trusted by the world’s leading organizations to reduce risk, ensure compliance, and increase visibility through automated machine identity management and application infrastructure security and orchestration. The AppViewX platform provides complete certificate lifecycle management and PKI-as-a-Service using streamlined workflows to prevent outages, reduce security incidents and enable crypto-agility. Fortune 1000 companies, including six of the top ten global commercial banks, five of the top ten global media companies, and five of the top ten managed healthcare providers rely on AppViewX to automate NetOps, SecOps, and DevOps. AppViewX is headquartered in New York with offices in the U.K., Australia and three development centers of excellence in India. For more information, visit https://www.appviewx.com and follow us on LinkedIn and Twitter.

Read More

Platforms

1NCE Upgrades IoT Software Platform with Plugins

1NCE | January 11, 2024

1NCE, a company offering a software platform for connected products, today announced 1NCE Plugins, upgrading the platform with software from the IoT industry’s best developers. The announcement was made during the company’s presentation at the Consumer Electronics Show in Las Vegas. 1NCE‘s software platform supports IoT projects of any scale by enabling customers to securely and reliably collect device data across 165 countries and turn it into actionable intelligence. With 1NCE, customers can accelerate time-to-market for IoT projects by months, determine device location without GPS, and optimize payload transmission to increase battery life by up to 70 percent. The company has entered the next stage of its software strategy with Plugins, opening access for third-party software developers to create IoT tools together on the 1NCE platform. Customers now have extensive options to smoothly integrate features from their preferred and market-leading software developers, including: Firmware Over-the-Air Management (FOTA): 1NCE customers can utilize best-in-class firmware upgrade management, keeping connected devices secure and healthy over their lifetime. FOTA is used for releasing new functionality, fixing bugs, and regular maintenance. In partnership with Mender, the new update infrastructure minimizes the risk of bricking from issues with limited bandwidth, unstable connectivity or power loss. This includes optimization using delta updates to reduce bandwidth usage by 90 percent. Data Visualization: In partnership with Datacake, 1NCE customers have access to dashboards that allow device data to be visualized for enhanced planning, prototyping and deployment. The low-code dashboards are optimized for mobile viewing and can be accessed through the 1NCE platform within minutes of setup, enabling an initial project launch much faster than the competition. Integration with Azure and Other Cloud Providers: In addition to 1NCE’s existing partnership with AWS, customers can now seamlessly integrate their IoT data with Microsoft Azure and other leading cloud service providers. The IoT Bridge from Tartabit delivers a reliable and scalable process for transferring data from resource-constrained, battery-powered devices to the cloud. “1NCE believes open platforms are the way of the future for managing connected products over their lifetime,” said Ivo Rook, Chief Operating Officer at 1NCE. “Plugins are just the start, as we intend on solidifying 1NCE as a global standard for IoT over the course of 2024.” 1NCE was founded in 2018 to enable IoT to flow like electricity -- always on, always ready for consumption, always serving the public with an invaluable resource for the future. The 1NCE Lifetime Flat license is disruptive but simple: customers can deploy, connect, and manage IoT sensors across the world for as little as a dollar per year per device. More than 15,000 customers worldwide and 60+ Fortune 500 companies have already trusted 1NCE with more than 20 million connected products across 165 countries and regions. Also at CES 2024, Rook is scheduled to participate in the Consumer Technology Association’s panel -- “The Future of Software-Defined Vehicles” -- on January 10th at 11:00am in W219 of the Las Vegas Convention Center. The panel description: "From infotainment to safety, the in-vehicle experience continues to evolve. Learn about the latest trends in software-defined vehicles and how data personalizes the driving experience.” Customers can get started with 1NCE at the online shop with customer support available in 25 languages. About 1NCE 1NCE is a software platform for connected products that delivers future-proof, hassle-free IoT in 165 countries and regions. Learn more online and follow 1NCE on Twitter, LinkedIn and Facebook.

Read More

Software and Tools

ATEL® Unveils the WB550 Apex by ATEL™: The Ultimate 5G Indoor Router with Unmatched Connectivity, Security, and Value

PR Newswire | October 25, 2023

ATEL®, a leader in telecommunications technology, is excited to announce the launch of its latest innovation, the WB550 Apex by ATEL™ 5G Indoor Router. Designed to meet the most demanding Internet connectivity needs, the WB550 Apex by ATEL™ offers unparalleled data speeds, robust security features, and the power to connect up to 32 users. As more of our lives shift to the cloud, having a real-time connection to the Internet is no longer an option, explains Terence "TC" Caston VP of Product Marketing: "Our businesses and homes rely on low-latency applications that perform best with networks that have the power to support them. ATEL® has ensured the network's edge devices have the power to deliver!" The WB-550 FWA (Fixed Wireless Access) device gives your business or home the reliability and power to connect to the things that move you. Key highlights of the WB-550 include: Support for NSA or SA 5G networks C-Band 5G and LTE Cat-19 fallback for lightning-fast speeds in areas without 5G Connections for up to 32 devices on its powerful Wi-Fi 6 network For managing your deployment of devices, ATEL® has also included its premiere device remote management solution called ATRACS™. Our remote management portal has been designed to bring the best-of-breed features to every ATEL® device we launch with two years of free service! About ATEL Asiatelco Technologies Co. (ATEL®) was established in 2003. Since its inception, ATEL® has been growing steadily with its sales covering more than 50 countries. ATEL's business model is JDM/ODM for serving wireless operators and branded customers. With 20 years of accumulated experience, ATEL® has built a strong, effective, and efficient team in R&D and manufacturing. Customers can always rely on the ATEL® team's performance. Quality, flexibility, on-time delivery and lower cost, are just some of the key factors of success at ATEL® and the key to customer satisfaction. ATEL-USA was established in 2017, with its headquarters in Newport Beach, California. We have invested in the industry's top talent for hardware, software, marketing, quality, and operations. This has allowed us to continue the transition from a 3rd Party ODM to a full-service OEM supplier of quality wireless products. Our products include FWA (Fixed Wireless Access), POTs replacement devices, mobile broadband routers, hot spots, home phone connect, OBD, CPE, IoT, safety devices, and smart devices for the US market. A strong, effective, and efficient R&D team, along with the manufacturing team, has positioned ATEL-USA to enter into the OEM space.

Read More

IoT Security

AppViewX Digital Trust Platform Named IoT Security Product of the Year

AppViewX | January 12, 2024

AppViewX, the leader in automated machine identity management (MIM) and application infrastructure security, today announced the AppViewX Digital Trust Platform has been named IoT Security Product of the Year in the 8th annual IoT Breakthrough awards program, which showcases technologies and companies that drive innovation and exemplify the best in IoT technology solutions across the globe. IoT Breakthrough is a leading market intelligence organization that recognizes the top companies, technologies and products in the global IoT market. The mission of the IoT Breakthrough Awards program is to recognize the innovators, leaders and visionaries from around the globe in a range of IoT categories, including Industrial and Enterprise IoT, Smart City technology, Connected Home and Home Automation, Connected Car, and many more. This year's program attracted nominations from companies all over the world. “Unmanaged machine identities for IoT devices can create critical security vulnerabilities, but for most organizations discovering, maintaining visibility into and controlling them has become manually unfeasible,” said Gregory Webb, CEO of AppViewX. “The AppViewX Digital Trust Platform automates IoT identity management at scale across the largest, most complex and distributed customer environments, allowing customers to achieve significantly stronger security posture and meet compliance requirements.” All IoT Breakthrough Award nominations were evaluated by an independent panel of experts within the IoT industry, with the winning products and companies selected based on a variety of criteria, including most innovative and technologically advanced products and services. About AppViewX Digital Trust Platform Out of the box, AppViewX provides instant value to customers by discovering all certificates across complex enterprise environments, building and maintaining inventories, provisioning both private and public trust certificates from any CA, alerting to expiring certificates and fully automating renewals and revocation to eliminate outages and security weaknesses across machines, applications, services, and security infrastructure. About AppViewX AppViewX is trusted by the world’s leading organizations to reduce risk, ensure compliance, and increase visibility through automated machine identity management and application infrastructure security and orchestration. The AppViewX platform provides complete certificate lifecycle management and PKI-as-a-Service using streamlined workflows to prevent outages, reduce security incidents and enable crypto-agility. Fortune 1000 companies, including six of the top ten global commercial banks, five of the top ten global media companies, and five of the top ten managed healthcare providers rely on AppViewX to automate NetOps, SecOps, and DevOps. AppViewX is headquartered in New York with offices in the U.K., Australia and three development centers of excellence in India. For more information, visit https://www.appviewx.com and follow us on LinkedIn and Twitter.

Read More

Platforms

1NCE Upgrades IoT Software Platform with Plugins

1NCE | January 11, 2024

1NCE, a company offering a software platform for connected products, today announced 1NCE Plugins, upgrading the platform with software from the IoT industry’s best developers. The announcement was made during the company’s presentation at the Consumer Electronics Show in Las Vegas. 1NCE‘s software platform supports IoT projects of any scale by enabling customers to securely and reliably collect device data across 165 countries and turn it into actionable intelligence. With 1NCE, customers can accelerate time-to-market for IoT projects by months, determine device location without GPS, and optimize payload transmission to increase battery life by up to 70 percent. The company has entered the next stage of its software strategy with Plugins, opening access for third-party software developers to create IoT tools together on the 1NCE platform. Customers now have extensive options to smoothly integrate features from their preferred and market-leading software developers, including: Firmware Over-the-Air Management (FOTA): 1NCE customers can utilize best-in-class firmware upgrade management, keeping connected devices secure and healthy over their lifetime. FOTA is used for releasing new functionality, fixing bugs, and regular maintenance. In partnership with Mender, the new update infrastructure minimizes the risk of bricking from issues with limited bandwidth, unstable connectivity or power loss. This includes optimization using delta updates to reduce bandwidth usage by 90 percent. Data Visualization: In partnership with Datacake, 1NCE customers have access to dashboards that allow device data to be visualized for enhanced planning, prototyping and deployment. The low-code dashboards are optimized for mobile viewing and can be accessed through the 1NCE platform within minutes of setup, enabling an initial project launch much faster than the competition. Integration with Azure and Other Cloud Providers: In addition to 1NCE’s existing partnership with AWS, customers can now seamlessly integrate their IoT data with Microsoft Azure and other leading cloud service providers. The IoT Bridge from Tartabit delivers a reliable and scalable process for transferring data from resource-constrained, battery-powered devices to the cloud. “1NCE believes open platforms are the way of the future for managing connected products over their lifetime,” said Ivo Rook, Chief Operating Officer at 1NCE. “Plugins are just the start, as we intend on solidifying 1NCE as a global standard for IoT over the course of 2024.” 1NCE was founded in 2018 to enable IoT to flow like electricity -- always on, always ready for consumption, always serving the public with an invaluable resource for the future. The 1NCE Lifetime Flat license is disruptive but simple: customers can deploy, connect, and manage IoT sensors across the world for as little as a dollar per year per device. More than 15,000 customers worldwide and 60+ Fortune 500 companies have already trusted 1NCE with more than 20 million connected products across 165 countries and regions. Also at CES 2024, Rook is scheduled to participate in the Consumer Technology Association’s panel -- “The Future of Software-Defined Vehicles” -- on January 10th at 11:00am in W219 of the Las Vegas Convention Center. The panel description: "From infotainment to safety, the in-vehicle experience continues to evolve. Learn about the latest trends in software-defined vehicles and how data personalizes the driving experience.” Customers can get started with 1NCE at the online shop with customer support available in 25 languages. About 1NCE 1NCE is a software platform for connected products that delivers future-proof, hassle-free IoT in 165 countries and regions. Learn more online and follow 1NCE on Twitter, LinkedIn and Facebook.

Read More

Spotlight

Events

Resources

Events