Home > Companies > C-Suite On Deck > Q&A with Paige O'Neill, CMO at Sitecore

Q&A with Paige O'Neill, CMO at Sitecore

Paige O'Neill, CMO of Sitecore is an experienced, data-driven B2B marketer with enterprise and mid-market SaaS experience that ranges from Fortune 100 to late stage startups and stages in between. Her career graph uniquely combines extensive product marketing and PR / communications backgrounds resulting in an adeptness at creating brand stories and differentiated positioning. 

In this thought-provoking Q&A with MEDIA 7, Paige shares her journey into the field of marketing and her unrelenting zest for technology.

MEDIA 7: What inspired you to get into Marketing?
PAIGE O'NEILL: My journey started when I was a Ph.D. student at New York University, and I thought I was on the road to become a college professor, but one day I had an interview at a high-tech PR firm for a part time job. The enthusiasm for technology at that agency changed the course of my life. I felt enamored with everything I heard about “PR” – even though at the time I didn’t even know what it actually was – so I dropped out of the Ph.D. program and started a career working for IBM’s PR agency. I loved technology communications, but wanted to tackle messaging from a more technical perspective, which led to my interest in product marketing. The transition from technology public relations to a product marketing role wasn’t an easy one. It’s an uncommon trajectory and there wasn’t a precedent at the company I worked for at the time, so I had to build my own path. In the end, I hustled to prove that I could leverage the skills I learned through my communications-focused position and translate them to a more product-focused role. It took persistence to prove that point.

"Success for marketers is defined by the ability to deliver experiences that are aware and adaptive to individual customers’ specific needs, in a way that is seamless to the end-user."



M7: What is your favourite part of working at Sitecore?
PN: I love working with organizations during times of change, and there’s a lot of that going on at Sitecore. We are in the midst of a complete marketing transformation at Sitecore that starts with our top-level messaging, augmenting those messages more towards the marketing department. We are doing this through a new visual identity and branding, an expansion of our demand generation function (which is scaling to map to new personas and go-to-market areas), and, finally, a complete digital transformation leveraging Sitecore’s technology to build a new version of our website and align our digital channels to the customer journey. It’s truly a thrill to be a part of.


"Consumers’ expectations outpace companies’ abilities; most organizations are still early in their efforts to transform the business for a digital world."



M7: What do you consider the biggest challenges for a CMO these days?
PN: Marketers have had to accept a heavy truth: it is up to consumers, not them, to decide when, where, and how to engage with their company. Success for marketers is defined by the ability to deliver experiences that are aware and adaptive to individual customers’ specific needs, in a way that is seamless to the end-user. In many cases, though, consumers’ expectations outpace companies’ abilities; most organizations are still early in their efforts to transform the business for a digital world. Getting there will take an investment in technology, and we’ll see marketers rely more on things like channel-agnostic services, machine learning capabilities, and data management systems. But marketers are also going to have to rethink their people and processes, so they have the right training and organizational design to make sure they can leverage the power of those technology investments.


"Marketers have to rethink their people and processes, so they have the right training and organizational design to make sure they can leverage the power of technology investments."



M7: The past year has seen Sitecore hiring four women in executive leadership roles. Is the gap between the number of men and women at Sitecore shrinking? How do you see it?
PN: Our CEO, Mark Frost, has always had a passion for diversity and bringing women into senior roles, and it’s been great to see him implement his proactive approach to inclusive hiring at Sitecore. As a result, diversity representation is definitely on the upswing - although we prefer to think of it as more than just a numbers game. Rather than having a quota for female hires, we focus on setting benchmarks that will ensure an equal representation of potential candidates for any position. We’re also taking a top down/bottom up approach to ensure that leadership is setting the right example, while every department is just as engaged in diversity practices.

M7: Knowing what you know now, what advice would you give your younger self?
PN: Speak up! Articulate your professional goals and don’t wait for someone to notice you and hope they will give you an opportunity. There’s no way for those around you to know what you want, if you don’t vocalize it. I think a lot of time women in particular think if they work hard, someone will notice them, they will earn that promotion or be selected for that exciting opportunity, but I know from personal experience that making your career ambitions known, can pay dividends.

ABOUT SITECORE

Sitecore is the global leader in digital experience management software that combines content management, commerce, and customer insights. The Sitecore Experience Cloud™ empowers marketers to deliver personalized content in real time and at scale across every channel—before, during, and after a sale. More than 5,200 brands––including American Express, Carnival Cruise Lines, Dow Chemical, and L’Oréal––have trusted Sitecore to deliver the personalized interactions that delight audiences, build loyalty, and drive revenue. Visit Sitecore to know more.

More C-Suite on deck

Q&A with Cameron Worth, CEO & Founder, SharpEnd

Media 7 | April 22, 2020

Cameron Worth, CEO & Founder of SharpEnd leads the company’s mission to help brands move closer than ever to consumers by connecting packaging, retail and experiential activity. He is a regular speaker and writer on how to build brands in a connected world. He has spoken at Cannes, the Festival of Marketing, LuxePack Monaco and New York, Ad:Week Europe and New York, DMA, the Connected Consumer Conference, Mobile World Congress and the IoT World Forum. MEDIA 7: How did the idea of “the agency of things” come to your mind? CAMERON WORTH: SharpEnd was created in 2015 as the world’s first Internet of Things focused agency, so there is a slight play on words when we say we’re the Agency of Things. I think the idea of giving things their own agency is an interesting concept, and the strapline fits our capabilities on multiple levels. M7: In what way does technology drive the association of SharpEnd with global brands? What approaches are followed to enable sustainability? CW: Our simple proposition is to help build brands in a connected world, and to do that you must always start with identified consumer needs or pain points and look at technology as just an enabler to deliver an appropriate solution (when appropriate).  Take the issue of sustainability, which is often a pain point for brands that grapple with issues such as how we can reward sustainable behaviour change. One of our approaches to this could be to look at communicating the recycling credentials of the different products. Whilst the consumer can engage with a product as part of a wider consumer experience, the same technology could also house content that could tell you whether the product is recyclable, which type of bin it goes in etc. SharpEnd’s work with Unilever is a case in point. We built a digital product that incentivised recycling through gamification but also served to educate through informing people how and where to recycle in a clear fashion. All users had to do was simply scan their packaging to have all this information at their disposal.

Read More

Q&A with Sangram Vajre, Co-founder & Chief Evangelist at Terminus

MEDIA 7 | January 9, 2020

Sangram Vajre, Co-Founder & Chief Evangelist at Terminus is also an author and host of the podcast FlipmyFunnel. He is one of the leading minds in B2B marketing. MEDIA 7: What are you passionate about? SANGRAM VAJRE: Three things: Lead professionally. Grow personally. Love family. M7: Terminus has been recognized as one of Georgia’s 40 fastest-growing companies by ACG Atlanta. What factors contribute to this pace? SV: One of our core values is #OneTeam – which means we think and act as one team and know that if we treat our team right, they will treat our customers amazing. There are no great companies, only great people that make those companies.

Read More

Q&A with Andrea Lechner-Becker, Chief Marketing Officer at LeadMD

MEDIA 7 | December 5, 2019

Andrea Lechner-Becker, Chief Marketing Officer at LeadMD is an experienced Marketing and Sales Executive with a demonstrated history of working in the marketing and advertising industry. Skilled in Business Process, Marketo, Sales, Customer Relationship Management (CRM), and IT Service Management, Andrea is also a strong business development professional and a storyteller. MEDIA 7: What inspired you to get into marketing? ANDREA LECHNER: Frankly, not having better options. I originally attended the University of Wisconsin-La Crosse thinking I’d major in Archaeology. I wanted to be Indiana Jones! But, after visiting the archaeology building – i.e. the cold, dark basement of the science building – where a girl sat to piece together pieces of an old Native American vase, I knew archaeology was not going to be the right path for me. And so, without being good at science and a major in art or art history was unlikely to pay my bills, I decided to go into “business”. I originally registered as a management major, but took my first marketing class and thought it was more interesting and switched my sophomore year. That was pretty much it. I’d never been involved in business classes or DECA in high school – I didn’t really know what to do or what jobs in marketing were even possible. I dumb lucked myself into it really. M7: As a storyteller, do you relate the brand to a story or story to the brand? AL: Both? Neither? I think there are stories in every brand, because there are people working on the brand and people engaging with the brand and people using what the brand creates. People, most often a single person, are at the heart of great stories. You can start with the “point” of the story you’re trying to tell. Say you have a software that help accountants better create reports for board meetings. It’s likely you’ll want to tell a success story about an accountant getting promoted to CFO in part because your software helped better communicate their work product to the board. You could have the idea for that and go looking for that story in your customers. OR, you could hear that story, and say, “That’s amazing!” and share it with customers, partners and internal people. Stories are all around us – the most important thing is to keep your ears and eyes open for finding them.

Read More

Q&A with Cameron Worth, CEO & Founder, SharpEnd

Media 7 | April 22, 2020

Cameron Worth, CEO & Founder of SharpEnd leads the company’s mission to help brands move closer than ever to consumers by connecting packaging, retail and experiential activity. He is a regular speaker and writer on how to build brands in a connected world. He has spoken at Cannes, the Festival of Marketing, LuxePack Monaco and New York, Ad:Week Europe and New York, DMA, the Connected Consumer Conference, Mobile World Congress and the IoT World Forum. MEDIA 7: How did the idea of “the agency of things” come to your mind? CAMERON WORTH: SharpEnd was created in 2015 as the world’s first Internet of Things focused agency, so there is a slight play on words when we say we’re the Agency of Things. I think the idea of giving things their own agency is an interesting concept, and the strapline fits our capabilities on multiple levels. M7: In what way does technology drive the association of SharpEnd with global brands? What approaches are followed to enable sustainability? CW: Our simple proposition is to help build brands in a connected world, and to do that you must always start with identified consumer needs or pain points and look at technology as just an enabler to deliver an appropriate solution (when appropriate).  Take the issue of sustainability, which is often a pain point for brands that grapple with issues such as how we can reward sustainable behaviour change. One of our approaches to this could be to look at communicating the recycling credentials of the different products. Whilst the consumer can engage with a product as part of a wider consumer experience, the same technology could also house content that could tell you whether the product is recyclable, which type of bin it goes in etc. SharpEnd’s work with Unilever is a case in point. We built a digital product that incentivised recycling through gamification but also served to educate through informing people how and where to recycle in a clear fashion. All users had to do was simply scan their packaging to have all this information at their disposal.

Read More

Q&A with Sangram Vajre, Co-founder & Chief Evangelist at Terminus

MEDIA 7 | January 9, 2020

Sangram Vajre, Co-Founder & Chief Evangelist at Terminus is also an author and host of the podcast FlipmyFunnel. He is one of the leading minds in B2B marketing. MEDIA 7: What are you passionate about? SANGRAM VAJRE: Three things: Lead professionally. Grow personally. Love family. M7: Terminus has been recognized as one of Georgia’s 40 fastest-growing companies by ACG Atlanta. What factors contribute to this pace? SV: One of our core values is #OneTeam – which means we think and act as one team and know that if we treat our team right, they will treat our customers amazing. There are no great companies, only great people that make those companies.

Read More

Q&A with Andrea Lechner-Becker, Chief Marketing Officer at LeadMD

MEDIA 7 | December 5, 2019

Andrea Lechner-Becker, Chief Marketing Officer at LeadMD is an experienced Marketing and Sales Executive with a demonstrated history of working in the marketing and advertising industry. Skilled in Business Process, Marketo, Sales, Customer Relationship Management (CRM), and IT Service Management, Andrea is also a strong business development professional and a storyteller. MEDIA 7: What inspired you to get into marketing? ANDREA LECHNER: Frankly, not having better options. I originally attended the University of Wisconsin-La Crosse thinking I’d major in Archaeology. I wanted to be Indiana Jones! But, after visiting the archaeology building – i.e. the cold, dark basement of the science building – where a girl sat to piece together pieces of an old Native American vase, I knew archaeology was not going to be the right path for me. And so, without being good at science and a major in art or art history was unlikely to pay my bills, I decided to go into “business”. I originally registered as a management major, but took my first marketing class and thought it was more interesting and switched my sophomore year. That was pretty much it. I’d never been involved in business classes or DECA in high school – I didn’t really know what to do or what jobs in marketing were even possible. I dumb lucked myself into it really. M7: As a storyteller, do you relate the brand to a story or story to the brand? AL: Both? Neither? I think there are stories in every brand, because there are people working on the brand and people engaging with the brand and people using what the brand creates. People, most often a single person, are at the heart of great stories. You can start with the “point” of the story you’re trying to tell. Say you have a software that help accountants better create reports for board meetings. It’s likely you’ll want to tell a success story about an accountant getting promoted to CFO in part because your software helped better communicate their work product to the board. You could have the idea for that and go looking for that story in your customers. OR, you could hear that story, and say, “That’s amazing!” and share it with customers, partners and internal people. Stories are all around us – the most important thing is to keep your ears and eyes open for finding them.

Read More

Related News

Software and Tools

ATEL® Unveils the WB550 Apex by ATEL™: The Ultimate 5G Indoor Router with Unmatched Connectivity, Security, and Value

PR Newswire | October 25, 2023

ATEL®, a leader in telecommunications technology, is excited to announce the launch of its latest innovation, the WB550 Apex by ATEL™ 5G Indoor Router. Designed to meet the most demanding Internet connectivity needs, the WB550 Apex by ATEL™ offers unparalleled data speeds, robust security features, and the power to connect up to 32 users. As more of our lives shift to the cloud, having a real-time connection to the Internet is no longer an option, explains Terence "TC" Caston VP of Product Marketing: "Our businesses and homes rely on low-latency applications that perform best with networks that have the power to support them. ATEL® has ensured the network's edge devices have the power to deliver!" The WB-550 FWA (Fixed Wireless Access) device gives your business or home the reliability and power to connect to the things that move you. Key highlights of the WB-550 include: Support for NSA or SA 5G networks C-Band 5G and LTE Cat-19 fallback for lightning-fast speeds in areas without 5G Connections for up to 32 devices on its powerful Wi-Fi 6 network For managing your deployment of devices, ATEL® has also included its premiere device remote management solution called ATRACS™. Our remote management portal has been designed to bring the best-of-breed features to every ATEL® device we launch with two years of free service! About ATEL Asiatelco Technologies Co. (ATEL®) was established in 2003. Since its inception, ATEL® has been growing steadily with its sales covering more than 50 countries. ATEL's business model is JDM/ODM for serving wireless operators and branded customers. With 20 years of accumulated experience, ATEL® has built a strong, effective, and efficient team in R&D and manufacturing. Customers can always rely on the ATEL® team's performance. Quality, flexibility, on-time delivery and lower cost, are just some of the key factors of success at ATEL® and the key to customer satisfaction. ATEL-USA was established in 2017, with its headquarters in Newport Beach, California. We have invested in the industry's top talent for hardware, software, marketing, quality, and operations. This has allowed us to continue the transition from a 3rd Party ODM to a full-service OEM supplier of quality wireless products. Our products include FWA (Fixed Wireless Access), POTs replacement devices, mobile broadband routers, hot spots, home phone connect, OBD, CPE, IoT, safety devices, and smart devices for the US market. A strong, effective, and efficient R&D team, along with the manufacturing team, has positioned ATEL-USA to enter into the OEM space.

Read More

Enterprise Iot

Nozomi Networks Delivers Industry's First Multi-Spectrum Wireless Security Sensor for Global OT and IoT Environments

Nozomi Networks | January 25, 2024

Nozomi Networks Inc., the leader in OT and IoT security, today introduced Guardian Air™, the industry's only wireless spectrum sensor purpose-built for OT and IoT environments worldwide. With 80 percent of new IoT deployments wirelessly connected, wireless is quickly becoming a preferred network. The explosion of wirelessly connected devices increases potential access points and exploitation of networks. This puts critical infrastructure at risk of cyberattacks and disruptions to operations. Guardian Air provides much-needed visibility into wirelessly enabled devices which until now were only detected once connected to the wired network. Guardian Air monitors several prominent wireless frequencies, not just Bluetooth and Wi-Fi, to provide security teams with immediate visibility of connected sensors, devices, laptops and cell phones. With the addition of Guardian Air, customers have a comprehensive network solution all in one integrated platform. "Nozomi Networks has once again innovated to address an unmet need for wireless-level monitoring in OT and IoT environments," said Danielle VanZandt, an industry manager for commercial and public security research at Frost & Sullivan. "From smart manufacturing to digital medicine, to building automation, to modern oil field production and more, today industrial organizations are relying on billions of wireless devices to speed production and time to market. Guardian Air gives IT security professionals and OT operators the visibility they need to get a firm handle on wireless risk management and response." With Guardian Air, IT security professionals and OT operators can: Continuously monitor prominent wireless frequency technologies used in OT and IoT environments including Bluetooth, Wi-Fi, cellular, LoRaWAN, Zigbee, GPS, drone RF protocols, WirelessHART and more, Immediately detect wirelessly connected assets and gain asset information to quickly address unauthorized installations, Detect wireless-specific threats, including brute force attacks, spoofing, and bluejacking – with the added ability to determine the location of the devices performing the attacks, Seamlessly integrate wireless data into a single OT & IoT security platform that unifies asset visibility from the endpoint and across wired and wireless networks. "Wireless is fundamentally changing the way industrial organizations operate. Unfortunately, it also massively expands the potential attack surface," said Nozomi Networks Co-founder and Chief Product Officer Andrea Carcano. "Guardian Air solves this problem by giving customers the accurate visibility they need at the wireless level to minimize risk while maximizing resiliency. Because Guardian Air integrates easily into the Nozomi Networks Vantage platform, customers can combine network, endpoint and wireless for the greatest visibility, threat detection and AI-powered analysis for real-time security management and remediation across the entire attack surface." The Nozomi Guardian Air wireless sensor will be available this spring from Nozomi Networks and its extensive global network of channel partners. About Nozomi Networks Nozomi Networks accelerates digital transformation by protecting the world's critical infrastructure, industrial and government organizations from cyber threats. Our solution delivers exceptional network and asset visibility, threat detection, and insights for OT and IoT environments. Customers rely on us to minimize risk and complexity while maximizing operational resilience. www.nozominetworks.com

Read More

Industrial IoT

Tuya Smart Delivers IoT Best Practice Using Amazon Aurora, Leads the Direction of Cloud Database Innovation Use Cases with Amazon Web Services

Tuya Smart | January 24, 2024

Tuya Smart, the global IoT developer service provider, has delivered its Best Practices in using Amazon Aurora at IoT industry. Amazon Aurora is a relational database management system (RDBMS) built for the cloud with full MySQL and PostgreSQL compatibility. Tuya and Amazon Web Services (AWS) built a solid basis of collaboration in database use cases exploration while also delivering smooth operation of billions of devices requiring high concurrency and low latency. Tuya and AWS: Building a benchmark for database implementation practice Tuya is a leading technology company focused on making our lives smarter. Tuya does this by offering a cloud platform that connects a range of devices via the IoT. By building interconnectivity standards, Tuya bridges the intelligent needs of brands, OEMs, developers, and retail chains across a broad range of smart devices and industries. Tuya's solutions enable partners and customers by improving the value of their products while making consumers' lives more convenient through the application of technology. As of September 30, 2023, the Tuya IoT Developer Platform has accumulated over 909,000 registered developers from over 200 countries and regions, covering industries including real estate, hospitality, residential, industry, agriculture, etc. The greater the breadth of business coverage, the more advanced technological support required. Tuya faces high-frequency reads and writes as well as enormous data storage challenges from billion-level online devices. Meanwhile, due to the commercial scenarios involving smart homes and smart industries, Tuya's operating response demands low latency in order to deliver a smoother user experience. Furthermore, Tuya's quick expansion and regular business changes have posed significant challenges to its operation and maintenance management. Tuya selected Amazon Aurora as core database engine for its unparalleled performance and availability at global scale. How does Tuya specifically leverage the Amazon Aurora database? Tuya currently manages billions of real-time online devices and can keep cloud message processing response times under 10 milliseconds. However, billions online devices provide a challenge. During holidays, there will be peak traffic volume, with tens of millions of devices going online and offline virtually simultaneously. Tuya used Amazon Aurora to construct a data storage solution to solve the main problem of rapid increase in short-term traffic, and to fully utilize resources. Aurora's design, which separates compute and storage and low-latency replication functionality, improves system throughput by enhancing the effect of read-write separation. Aurora provides up to 15 read replicas, setting the groundwork for Tuya's read flexibility development. At the same time, Tuya has integrated Aurora Serverless, which includes seconds-level elastic expansion and contraction, allowing Tuya to handle extremely heavy business traffic smoothly. Tuya's customers are located throughout more than 200 nations and regions, and they deal with widespread access to IoT data. Different countries and regions have different regulations on data compliance, such as GDPR and local PII. Tuya needs to adhere to each region's data security compliance regulations. As Tuya's primary business data storage provider, Amazon Aurora was among the first in the public cloud sector to enable physical encryption for database products, which significantly decreased the cost of Tuya's security compliance transformation and gave Tuya excellent basic security guarantees. In addition, Tuya is continuously testing out additional new innovation unique to Aurora, such as Enhanced Binlog, zero-ETL, and Limitless Database. Aurora's ongoing investment in innovative technologies provides more opportunities for Tuya to expand its business. Additionally, based on Tuya's comprehensive IoT developer platform architecture, both parties have collaborated to enhance Tuya IoT applications performance indicators like stability, low latency, scalability, and security in the real-world application of databases, revealing more potential and possibilities and enabling the IoT. Tuya and AWS: Continuously promoting the evolution of cloud experience Data-driven approaches will usher in a new era of innovation in tandem with the swift advancement of data applications. At this year's re:Invent conference, Peter DeSantis, Senior Vice President of AWS, reviewed the relational database's development history in great detail. In 2014, AWS created Aurora based on log architecture. In 2018, the release of Aurora Serverless allowed for seamless scaling of database resources through virtualization technology. This year, AWS announced the launch of the Amazon Aurora Limitless Database, which automatically scales to millions of write transactions per second well beyond current limits of a single PostgreSQL instance. It is apparent from Amazon Aurora's development history that AWS has always been dedicated to innovation. Customers and partners from a range of industries actively utilizes AWS to enable rapid innovation in a variety of ways, while also working together to enhance the cloud experience. Similar to how Tuya and AWS work together, Tuya's effective and user-friendly IoT developer platform and rich and varied IoT solutions have built a significant lighthouse, embracing the Amazon Aurora's innovation and accelerated the process of building a more secure and reliable IoT database use case. Amazon Aurora VP Yan Leshinsky said, "Amazon Aurora is the fastest growing service in the history of AWS and is trusted by hundreds of thousands of customers. We innovate by working backwards from customers' needs, and we appreciate the feedback that Tuya has shared. We remain committed in developing new Aurora features and capabilities so all customers can accelerate their applications' capabilities and business growth by using Aurora." "Tuya has always committed to strengthening advanced and valuable innovations, while offering open and neutral ecosystem assistance for global partners. We provide our developers with enhanced operational and maintenance control, adaptable data storage options, superior product experience, and a global business layout by utilizing the Amazon Aurora database. We will continue to work with AWS to benefit the world in the future in areas including technology, ecosystems, and cloud computing, helping customers achieve commercial success." said Eva Na, Vice President of Marketing and Strategic Cooperation, and CMO of Tuya Smart. Enhancing the partnership with AWS, Tuya delivered IoT best practice using Amazon Aurora database, giving the industry's growth additional impetus. Tuya will maintain its open and neutral stance going forward, collaborating with cloud service providers like AWS to offer global developers a more secure, reliable, and productive cloud environment, thereby advancing the innovation and development of the entire industry.

Read More

Software and Tools

ATEL® Unveils the WB550 Apex by ATEL™: The Ultimate 5G Indoor Router with Unmatched Connectivity, Security, and Value

PR Newswire | October 25, 2023

ATEL®, a leader in telecommunications technology, is excited to announce the launch of its latest innovation, the WB550 Apex by ATEL™ 5G Indoor Router. Designed to meet the most demanding Internet connectivity needs, the WB550 Apex by ATEL™ offers unparalleled data speeds, robust security features, and the power to connect up to 32 users. As more of our lives shift to the cloud, having a real-time connection to the Internet is no longer an option, explains Terence "TC" Caston VP of Product Marketing: "Our businesses and homes rely on low-latency applications that perform best with networks that have the power to support them. ATEL® has ensured the network's edge devices have the power to deliver!" The WB-550 FWA (Fixed Wireless Access) device gives your business or home the reliability and power to connect to the things that move you. Key highlights of the WB-550 include: Support for NSA or SA 5G networks C-Band 5G and LTE Cat-19 fallback for lightning-fast speeds in areas without 5G Connections for up to 32 devices on its powerful Wi-Fi 6 network For managing your deployment of devices, ATEL® has also included its premiere device remote management solution called ATRACS™. Our remote management portal has been designed to bring the best-of-breed features to every ATEL® device we launch with two years of free service! About ATEL Asiatelco Technologies Co. (ATEL®) was established in 2003. Since its inception, ATEL® has been growing steadily with its sales covering more than 50 countries. ATEL's business model is JDM/ODM for serving wireless operators and branded customers. With 20 years of accumulated experience, ATEL® has built a strong, effective, and efficient team in R&D and manufacturing. Customers can always rely on the ATEL® team's performance. Quality, flexibility, on-time delivery and lower cost, are just some of the key factors of success at ATEL® and the key to customer satisfaction. ATEL-USA was established in 2017, with its headquarters in Newport Beach, California. We have invested in the industry's top talent for hardware, software, marketing, quality, and operations. This has allowed us to continue the transition from a 3rd Party ODM to a full-service OEM supplier of quality wireless products. Our products include FWA (Fixed Wireless Access), POTs replacement devices, mobile broadband routers, hot spots, home phone connect, OBD, CPE, IoT, safety devices, and smart devices for the US market. A strong, effective, and efficient R&D team, along with the manufacturing team, has positioned ATEL-USA to enter into the OEM space.

Read More

Enterprise Iot

Nozomi Networks Delivers Industry's First Multi-Spectrum Wireless Security Sensor for Global OT and IoT Environments

Nozomi Networks | January 25, 2024

Nozomi Networks Inc., the leader in OT and IoT security, today introduced Guardian Air™, the industry's only wireless spectrum sensor purpose-built for OT and IoT environments worldwide. With 80 percent of new IoT deployments wirelessly connected, wireless is quickly becoming a preferred network. The explosion of wirelessly connected devices increases potential access points and exploitation of networks. This puts critical infrastructure at risk of cyberattacks and disruptions to operations. Guardian Air provides much-needed visibility into wirelessly enabled devices which until now were only detected once connected to the wired network. Guardian Air monitors several prominent wireless frequencies, not just Bluetooth and Wi-Fi, to provide security teams with immediate visibility of connected sensors, devices, laptops and cell phones. With the addition of Guardian Air, customers have a comprehensive network solution all in one integrated platform. "Nozomi Networks has once again innovated to address an unmet need for wireless-level monitoring in OT and IoT environments," said Danielle VanZandt, an industry manager for commercial and public security research at Frost & Sullivan. "From smart manufacturing to digital medicine, to building automation, to modern oil field production and more, today industrial organizations are relying on billions of wireless devices to speed production and time to market. Guardian Air gives IT security professionals and OT operators the visibility they need to get a firm handle on wireless risk management and response." With Guardian Air, IT security professionals and OT operators can: Continuously monitor prominent wireless frequency technologies used in OT and IoT environments including Bluetooth, Wi-Fi, cellular, LoRaWAN, Zigbee, GPS, drone RF protocols, WirelessHART and more, Immediately detect wirelessly connected assets and gain asset information to quickly address unauthorized installations, Detect wireless-specific threats, including brute force attacks, spoofing, and bluejacking – with the added ability to determine the location of the devices performing the attacks, Seamlessly integrate wireless data into a single OT & IoT security platform that unifies asset visibility from the endpoint and across wired and wireless networks. "Wireless is fundamentally changing the way industrial organizations operate. Unfortunately, it also massively expands the potential attack surface," said Nozomi Networks Co-founder and Chief Product Officer Andrea Carcano. "Guardian Air solves this problem by giving customers the accurate visibility they need at the wireless level to minimize risk while maximizing resiliency. Because Guardian Air integrates easily into the Nozomi Networks Vantage platform, customers can combine network, endpoint and wireless for the greatest visibility, threat detection and AI-powered analysis for real-time security management and remediation across the entire attack surface." The Nozomi Guardian Air wireless sensor will be available this spring from Nozomi Networks and its extensive global network of channel partners. About Nozomi Networks Nozomi Networks accelerates digital transformation by protecting the world's critical infrastructure, industrial and government organizations from cyber threats. Our solution delivers exceptional network and asset visibility, threat detection, and insights for OT and IoT environments. Customers rely on us to minimize risk and complexity while maximizing operational resilience. www.nozominetworks.com

Read More

Industrial IoT

Tuya Smart Delivers IoT Best Practice Using Amazon Aurora, Leads the Direction of Cloud Database Innovation Use Cases with Amazon Web Services

Tuya Smart | January 24, 2024

Tuya Smart, the global IoT developer service provider, has delivered its Best Practices in using Amazon Aurora at IoT industry. Amazon Aurora is a relational database management system (RDBMS) built for the cloud with full MySQL and PostgreSQL compatibility. Tuya and Amazon Web Services (AWS) built a solid basis of collaboration in database use cases exploration while also delivering smooth operation of billions of devices requiring high concurrency and low latency. Tuya and AWS: Building a benchmark for database implementation practice Tuya is a leading technology company focused on making our lives smarter. Tuya does this by offering a cloud platform that connects a range of devices via the IoT. By building interconnectivity standards, Tuya bridges the intelligent needs of brands, OEMs, developers, and retail chains across a broad range of smart devices and industries. Tuya's solutions enable partners and customers by improving the value of their products while making consumers' lives more convenient through the application of technology. As of September 30, 2023, the Tuya IoT Developer Platform has accumulated over 909,000 registered developers from over 200 countries and regions, covering industries including real estate, hospitality, residential, industry, agriculture, etc. The greater the breadth of business coverage, the more advanced technological support required. Tuya faces high-frequency reads and writes as well as enormous data storage challenges from billion-level online devices. Meanwhile, due to the commercial scenarios involving smart homes and smart industries, Tuya's operating response demands low latency in order to deliver a smoother user experience. Furthermore, Tuya's quick expansion and regular business changes have posed significant challenges to its operation and maintenance management. Tuya selected Amazon Aurora as core database engine for its unparalleled performance and availability at global scale. How does Tuya specifically leverage the Amazon Aurora database? Tuya currently manages billions of real-time online devices and can keep cloud message processing response times under 10 milliseconds. However, billions online devices provide a challenge. During holidays, there will be peak traffic volume, with tens of millions of devices going online and offline virtually simultaneously. Tuya used Amazon Aurora to construct a data storage solution to solve the main problem of rapid increase in short-term traffic, and to fully utilize resources. Aurora's design, which separates compute and storage and low-latency replication functionality, improves system throughput by enhancing the effect of read-write separation. Aurora provides up to 15 read replicas, setting the groundwork for Tuya's read flexibility development. At the same time, Tuya has integrated Aurora Serverless, which includes seconds-level elastic expansion and contraction, allowing Tuya to handle extremely heavy business traffic smoothly. Tuya's customers are located throughout more than 200 nations and regions, and they deal with widespread access to IoT data. Different countries and regions have different regulations on data compliance, such as GDPR and local PII. Tuya needs to adhere to each region's data security compliance regulations. As Tuya's primary business data storage provider, Amazon Aurora was among the first in the public cloud sector to enable physical encryption for database products, which significantly decreased the cost of Tuya's security compliance transformation and gave Tuya excellent basic security guarantees. In addition, Tuya is continuously testing out additional new innovation unique to Aurora, such as Enhanced Binlog, zero-ETL, and Limitless Database. Aurora's ongoing investment in innovative technologies provides more opportunities for Tuya to expand its business. Additionally, based on Tuya's comprehensive IoT developer platform architecture, both parties have collaborated to enhance Tuya IoT applications performance indicators like stability, low latency, scalability, and security in the real-world application of databases, revealing more potential and possibilities and enabling the IoT. Tuya and AWS: Continuously promoting the evolution of cloud experience Data-driven approaches will usher in a new era of innovation in tandem with the swift advancement of data applications. At this year's re:Invent conference, Peter DeSantis, Senior Vice President of AWS, reviewed the relational database's development history in great detail. In 2014, AWS created Aurora based on log architecture. In 2018, the release of Aurora Serverless allowed for seamless scaling of database resources through virtualization technology. This year, AWS announced the launch of the Amazon Aurora Limitless Database, which automatically scales to millions of write transactions per second well beyond current limits of a single PostgreSQL instance. It is apparent from Amazon Aurora's development history that AWS has always been dedicated to innovation. Customers and partners from a range of industries actively utilizes AWS to enable rapid innovation in a variety of ways, while also working together to enhance the cloud experience. Similar to how Tuya and AWS work together, Tuya's effective and user-friendly IoT developer platform and rich and varied IoT solutions have built a significant lighthouse, embracing the Amazon Aurora's innovation and accelerated the process of building a more secure and reliable IoT database use case. Amazon Aurora VP Yan Leshinsky said, "Amazon Aurora is the fastest growing service in the history of AWS and is trusted by hundreds of thousands of customers. We innovate by working backwards from customers' needs, and we appreciate the feedback that Tuya has shared. We remain committed in developing new Aurora features and capabilities so all customers can accelerate their applications' capabilities and business growth by using Aurora." "Tuya has always committed to strengthening advanced and valuable innovations, while offering open and neutral ecosystem assistance for global partners. We provide our developers with enhanced operational and maintenance control, adaptable data storage options, superior product experience, and a global business layout by utilizing the Amazon Aurora database. We will continue to work with AWS to benefit the world in the future in areas including technology, ecosystems, and cloud computing, helping customers achieve commercial success." said Eva Na, Vice President of Marketing and Strategic Cooperation, and CMO of Tuya Smart. Enhancing the partnership with AWS, Tuya delivered IoT best practice using Amazon Aurora database, giving the industry's growth additional impetus. Tuya will maintain its open and neutral stance going forward, collaborating with cloud service providers like AWS to offer global developers a more secure, reliable, and productive cloud environment, thereby advancing the innovation and development of the entire industry.

Read More

Spotlight

Sitecore

Sitecore

Sitecore is the global leader in experience management software that combines content management, commerce, and customer insights. The Sitecore Experience Cloud™ empowers marketers to deliver personalized content in real time and at scale across every channel—before, during, and after a sale. More t...

Events

Resources

resource image

How to choose the best CMS for customer experience management

Whitepaper

resource image

How to choose the best CMS for customer experience management

Whitepaper

resource image

Global trends study Trends in Personalization

Whitepaper

resource image

The SoDA report on Trends in Personalization

Whitepaper

Events