Q&A with Paige O'Neill, CMO at Sitecore

MEDIA 7 | May 19, 2019

Paige O'Neill, CMO of Sitecore is an experienced, data-driven B2B marketer with enterprise and mid-market SaaS experience that ranges from Fortune 100 to late stage startups and stages in between. Her career graph uniquely combines extensive product marketing and PR / communications backgrounds resulting in an adeptness at creating brand stories and differentiated positioning. 

In this thought-provoking Q&A with MEDIA 7, Paige shares her journey into the field of marketing and her unrelenting zest for technology.

MEDIA 7: What inspired you to get into Marketing?
PAIGE O'NEILL:
 My journey started when I was a Ph.D. student at New York University, and I thought I was on the road to become a college professor, but one day I had an interview at a high-tech PR firm for a part time job. The enthusiasm for technology at that agency changed the course of my life. I felt enamored with everything I heard about “PR” – even though at the time I didn’t even know what it actually was – so I dropped out of the Ph.D. program and started a career working for IBM’s PR agency. I loved technology communications, but wanted to tackle messaging from a more technical perspective, which led to my interest in product marketing. The transition from technology public relations to a product marketing role wasn’t an easy one. It’s an uncommon trajectory and there wasn’t a precedent at the company I worked for at the time, so I had to build my own path. In the end, I hustled to prove that I could leverage the skills I learned through my communications-focused position and translate them to a more product-focused role. It took persistence to prove that point.

"Success for marketers is defined by the ability to deliver experiences that are aware and adaptive to individual customers’ specific needs, in a way that is seamless to the end-user."



M7: What is your favourite part of working at Sitecore?
PN:
I love working with organizations during times of change, and there’s a lot of that going on at Sitecore. We are in the midst of a complete marketing transformation at Sitecore that starts with our top-level messaging, augmenting those messages more towards the marketing department. We are doing this through a new visual identity and branding, an expansion of our demand generation function (which is scaling to map to new personas and go-to-market areas), and, finally, a complete digital transformation leveraging Sitecore’s technology to build a new version of our website and align our digital channels to the customer journey. It’s truly a thrill to be a part of.


"Consumers’ expectations outpace companies’ abilities; most organizations are still early in their efforts to transform the business for a digital world."



M7: What do you consider the biggest challenges for a CMO these days?
PN:
 Marketers have had to accept a heavy truth: it is up to consumers, not them, to decide when, where, and how to engage with their company. Success for marketers is defined by the ability to deliver experiences that are aware and adaptive to individual customers’ specific needs, in a way that is seamless to the end-user. In many cases, though, consumers’ expectations outpace companies’ abilities; most organizations are still early in their efforts to transform the business for a digital world. Getting there will take an investment in technology, and we’ll see marketers rely more on things like channel-agnostic services, machine learning capabilities, and data management systems. But marketers are also going to have to rethink their people and processes, so they have the right training and organizational design to make sure they can leverage the power of those technology investments.


"Marketers have to rethink their people and processes, so they have the right training and organizational design to make sure they can leverage the power of technology investments."



M7: The past year has seen Sitecore hiring four women in executive leadership roles. Is the gap between the number of men and women at Sitecore shrinking? How do you see it?
PN: 
Our CEO, Mark Frost, has always had a passion for diversity and bringing women into senior roles, and it’s been great to see him implement his proactive approach to inclusive hiring at Sitecore. As a result, diversity representation is definitely on the upswing - although we prefer to think of it as more than just a numbers game. Rather than having a quota for female hires, we focus on setting benchmarks that will ensure an equal representation of potential candidates for any position. We’re also taking a top down/bottom up approach to ensure that leadership is setting the right example, while every department is just as engaged in diversity practices.

M7: Knowing what you know now, what advice would you give your younger self?
PN: 
Speak up! Articulate your professional goals and don’t wait for someone to notice you and hope they will give you an opportunity. There’s no way for those around you to know what you want, if you don’t vocalize it. I think a lot of time women in particular think if they work hard, someone will notice them, they will earn that promotion or be selected for that exciting opportunity, but I know from personal experience that making your career ambitions known, can pay dividends.

ABOUT SITECORE

Sitecore is the global leader in digital experience management software that combines content management, commerce, and customer insights. The Sitecore Experience Cloud™ empowers marketers to deliver personalized content in real time and at scale across every channel—before, during, and after a sale. More than 5,200 brands––including American Express, Carnival Cruise Lines, Dow Chemical, and L’Oréal––have trusted Sitecore to deliver the personalized interactions that delight audiences, build loyalty, and drive revenue. Visit Sitecore to know more.

More C-Suite on deck

Q&A with Cameron Worth, CEO & Founder, SharpEnd

Media 7 | April 22, 2020

Cameron Worth, CEO & Founder of SharpEnd leads the company’s mission to help brands move closer than ever to consumers by connecting packaging, retail and experiential activity. He is a regular speaker and writer on how to build brands in a connected world. He has spoken at Cannes, the Festival of Marketing, LuxePack Monaco and New York, Ad:Week Europe and New York, DMA, the Connected Consumer Conference, Mobile World Congress and the IoT World Forum. MEDIA 7: How did the idea of “the agency of things” come to your mind? CAMERON WORTH: SharpEnd was created in 2015 as the world’s first Internet of Things focused agency, so there is a slight play on words when we say we’re the Agency of Things. I think the idea of giving things their own agency is an interesting concept, and the strapline fits our capabilities on multiple levels. M7: In what way does technology drive the association of SharpEnd with global brands? What approaches are followed to enable sustainability? CW: Our simple proposition is to help build brands in a connected world, and to do that you must always start with identified consumer needs or pain points and look at technology as just an enabler to deliver an appropriate solution (when appropriate).  Take the issue of sustainability, which is often a pain point for brands that grapple with issues such as how we can reward sustainable behaviour change. One of our approaches to this could be to look at communicating the recycling credentials of the different products. Whilst the consumer can engage with a product as part of a wider consumer experience, the same technology could also house content that could tell you whether the product is recyclable, which type of bin it goes in etc. SharpEnd’s work with Unilever is a case in point. We built a digital product that incentivised recycling through gamification but also served to educate through informing people how and where to recycle in a clear fashion. All users had to do was simply scan their packaging to have all this information at their disposal.

Read More

Q&A with Sangram Vajre, Co-founder & Chief Evangelist at Terminus

MEDIA 7 | January 9, 2020

Sangram Vajre, Co-Founder & Chief Evangelist at Terminus is also an author and host of the podcast FlipmyFunnel. He is one of the leading minds in B2B marketing. MEDIA 7: What are you passionate about? SANGRAM VAJRE: Three things: Lead professionally. Grow personally. Love family. M7: Terminus has been recognized as one of Georgia’s 40 fastest-growing companies by ACG Atlanta. What factors contribute to this pace? SV: One of our core values is #OneTeam – which means we think and act as one team and know that if we treat our team right, they will treat our customers amazing. There are no great companies, only great people that make those companies.

Read More

Q&A with Andrea Lechner-Becker, Chief Marketing Officer at LeadMD

MEDIA 7 | December 5, 2019

Andrea Lechner-Becker, Chief Marketing Officer at LeadMD is an experienced Marketing and Sales Executive with a demonstrated history of working in the marketing and advertising industry. Skilled in Business Process, Marketo, Sales, Customer Relationship Management (CRM), and IT Service Management, Andrea is also a strong business development professional and a storyteller. MEDIA 7: What inspired you to get into marketing? ANDREA LECHNER: Frankly, not having better options. I originally attended the University of Wisconsin-La Crosse thinking I’d major in Archaeology. I wanted to be Indiana Jones! But, after visiting the archaeology building – i.e. the cold, dark basement of the science building – where a girl sat to piece together pieces of an old Native American vase, I knew archaeology was not going to be the right path for me. And so, without being good at science and a major in art or art history was unlikely to pay my bills, I decided to go into “business”. I originally registered as a management major, but took my first marketing class and thought it was more interesting and switched my sophomore year. That was pretty much it. I’d never been involved in business classes or DECA in high school – I didn’t really know what to do or what jobs in marketing were even possible. I dumb lucked myself into it really. M7: As a storyteller, do you relate the brand to a story or story to the brand? AL: Both? Neither? I think there are stories in every brand, because there are people working on the brand and people engaging with the brand and people using what the brand creates. People, most often a single person, are at the heart of great stories. You can start with the “point” of the story you’re trying to tell. Say you have a software that help accountants better create reports for board meetings. It’s likely you’ll want to tell a success story about an accountant getting promoted to CFO in part because your software helped better communicate their work product to the board. You could have the idea for that and go looking for that story in your customers. OR, you could hear that story, and say, “That’s amazing!” and share it with customers, partners and internal people. Stories are all around us – the most important thing is to keep your ears and eyes open for finding them.

Read More

Q&A with Cameron Worth, CEO & Founder, SharpEnd

Media 7 | April 22, 2020

Cameron Worth, CEO & Founder of SharpEnd leads the company’s mission to help brands move closer than ever to consumers by connecting packaging, retail and experiential activity. He is a regular speaker and writer on how to build brands in a connected world. He has spoken at Cannes, the Festival of Marketing, LuxePack Monaco and New York, Ad:Week Europe and New York, DMA, the Connected Consumer Conference, Mobile World Congress and the IoT World Forum. MEDIA 7: How did the idea of “the agency of things” come to your mind? CAMERON WORTH: SharpEnd was created in 2015 as the world’s first Internet of Things focused agency, so there is a slight play on words when we say we’re the Agency of Things. I think the idea of giving things their own agency is an interesting concept, and the strapline fits our capabilities on multiple levels. M7: In what way does technology drive the association of SharpEnd with global brands? What approaches are followed to enable sustainability? CW: Our simple proposition is to help build brands in a connected world, and to do that you must always start with identified consumer needs or pain points and look at technology as just an enabler to deliver an appropriate solution (when appropriate).  Take the issue of sustainability, which is often a pain point for brands that grapple with issues such as how we can reward sustainable behaviour change. One of our approaches to this could be to look at communicating the recycling credentials of the different products. Whilst the consumer can engage with a product as part of a wider consumer experience, the same technology could also house content that could tell you whether the product is recyclable, which type of bin it goes in etc. SharpEnd’s work with Unilever is a case in point. We built a digital product that incentivised recycling through gamification but also served to educate through informing people how and where to recycle in a clear fashion. All users had to do was simply scan their packaging to have all this information at their disposal.

Read More

Q&A with Sangram Vajre, Co-founder & Chief Evangelist at Terminus

MEDIA 7 | January 9, 2020

Sangram Vajre, Co-Founder & Chief Evangelist at Terminus is also an author and host of the podcast FlipmyFunnel. He is one of the leading minds in B2B marketing. MEDIA 7: What are you passionate about? SANGRAM VAJRE: Three things: Lead professionally. Grow personally. Love family. M7: Terminus has been recognized as one of Georgia’s 40 fastest-growing companies by ACG Atlanta. What factors contribute to this pace? SV: One of our core values is #OneTeam – which means we think and act as one team and know that if we treat our team right, they will treat our customers amazing. There are no great companies, only great people that make those companies.

Read More

Q&A with Andrea Lechner-Becker, Chief Marketing Officer at LeadMD

MEDIA 7 | December 5, 2019

Andrea Lechner-Becker, Chief Marketing Officer at LeadMD is an experienced Marketing and Sales Executive with a demonstrated history of working in the marketing and advertising industry. Skilled in Business Process, Marketo, Sales, Customer Relationship Management (CRM), and IT Service Management, Andrea is also a strong business development professional and a storyteller. MEDIA 7: What inspired you to get into marketing? ANDREA LECHNER: Frankly, not having better options. I originally attended the University of Wisconsin-La Crosse thinking I’d major in Archaeology. I wanted to be Indiana Jones! But, after visiting the archaeology building – i.e. the cold, dark basement of the science building – where a girl sat to piece together pieces of an old Native American vase, I knew archaeology was not going to be the right path for me. And so, without being good at science and a major in art or art history was unlikely to pay my bills, I decided to go into “business”. I originally registered as a management major, but took my first marketing class and thought it was more interesting and switched my sophomore year. That was pretty much it. I’d never been involved in business classes or DECA in high school – I didn’t really know what to do or what jobs in marketing were even possible. I dumb lucked myself into it really. M7: As a storyteller, do you relate the brand to a story or story to the brand? AL: Both? Neither? I think there are stories in every brand, because there are people working on the brand and people engaging with the brand and people using what the brand creates. People, most often a single person, are at the heart of great stories. You can start with the “point” of the story you’re trying to tell. Say you have a software that help accountants better create reports for board meetings. It’s likely you’ll want to tell a success story about an accountant getting promoted to CFO in part because your software helped better communicate their work product to the board. You could have the idea for that and go looking for that story in your customers. OR, you could hear that story, and say, “That’s amazing!” and share it with customers, partners and internal people. Stories are all around us – the most important thing is to keep your ears and eyes open for finding them.

Read More

Related News

DEVICES

Ikotek Expands Executive Management Team to Continue Rapid Growth of Its ODM Services Across North America and EMEA Regions

Ikotek | September 30, 2022

Ikotek, the leading IoT original design manufacturer (ODM) and electronics manufacturing service (EMS) provider, is announcing expansion of its executive management team with industry veterans and continue their aggressive growth plans for the company. Headquartered in San Diego, USA, Ikotek offers a one-stop-shop for IoT solutions across design and development, hardware build, testing and verification, product validation, software development, manufacturing and certification delivering high quality products and services to reduce complexity, speed up time to market, eliminate risk and reduce costs. The company has already designed, manufactured and shipped millions of IoT devices since its inception. Ikotek, the only US-based global ODM with a pure IoT focus, combines end-to-end design consultancy across program management, R&D, sourcing, testing and production at its own as well as third party manufacturing facilities to produce designs for our customers. With a wide variety IoT projects in progress, such as asset tracking, dash cameras, PDAs and handhelds, point of sale (POS) devices and hardware for smart grid and metering deployments, Ikotek’s core focus is on the enterprise market as it looks to develop solutions to take full advantage of IoT at scale. Led by Chief Executive Officer, Joe Peterson, who has more than 27 years of diverse experience across cellular and IoT industries in the US and international, Ikotek has gathered a team of industry veterans to amplify its vision of becoming the world’s most trusted IoT ODM. Recent additions to the US-based executive management team include: Bill Leunis, the Vice President of Finance, who brings extensive experience in finance, operations and general management in manufacturing and EMS organizations. Previously, he has headed Finance in divisions of large multi-national corporations ranging in size from 500 to 20,000 people. In addition, he has served as CFO of a company, leading all aspects from its acquisition to IPO for eight years after going public. Tim Newberg, the Vice President of Sales for the US and Canada, has joined with more than 25 years of experience and leadership in the wireless, broadband, consumer electronics and massive IoT industries. From hardware and software strategy to product marketing, sales and business development he has held senior executive positions at companies including Texas Instruments, Broadcom, Sequans, Rootmetrics, Polte and Sercomm. Steve Burrington, the Head of North America Engineering, is a 25-year veteran of large and medium-sized wireless product development teams. Previously he served as Vice President of Engineering at CalAmp for the company’s telematics products. He has extensive experience of getting a diverse range of products to market, via organic development and JDM partnerships. In addition, he has held Vice President of Engineering roles at Netgear and Sierra Wireless. These additions to the Ikotek management team have been supported by hires across the business and Ikotek now has more than 350 dedicated R&D employees and continues to add employees on a weekly basis. “We’ve seen an incredible uptake of new customers over the last year and we’re excited to bring our unique ODM capabilities and advantages to customers,” said Peterson. “Supporting our customers with quick time-to-market, leading IoT industry expertise and cost-effective services and solutions is critical during a time where digital transformation is growing across all industries. To help manage growth, commercial excellence and new customers, I’m thrilled to welcome these three leading IoT and ODM capacities to our management team. We aim to serve our customers with local experts in North America and Europe and APAC so we can ensure that Ikotek is close to our customers and has local understanding of their needs.” Ikotek targets mid-market IoT customers in response to increased demand for the design and build of products. The company’s ethos is to give customers a competitive advantage, through cost reductions and enable substantial savings to be achieved on their device design, manufacturing and certification costs. In addition, Ikotek is focused on taking customers’ projects from idea to market in record breaking time. In less than three months, Ikotek has provided end-to-end ODM services that took a complex IoT device to market including design, development and manufacturing. “Ikotek exists to turn our customers’ device dreams into IoT reality,” Peterson added, pointing out the ways in which the company can help are listed on www.ikotek.com. “We’re keen to become customers’ indispensable partner in taking their innovations from concept to high volume product launches across global markets.” About Ikotek Ikotek is The IoT ODM. With a wide variety IoT projects currently underway, our core focus is on the enterprise market as it looks to develop solutions to take full advantage of IoT. We cover technologies from cellular connectivity, including NB-IoT and 5G, to satellite connections and from well-established IT to relative newcomers such as artificial intelligence IoT (AIoT).

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ENTERPRISE IOT

AWS Announces General Availability of AWS IoT FleetWise

AWS | September 28, 2022

Amazon Web Services, Inc. (AWS), an Amazon.com, Inc. company announced the general availability of AWS IoT FleetWise, a new service that makes it easier for automotive companies to collect, transform, and transfer vehicle data to the cloud in near real time. Automakers, suppliers, fleet operators, and technology solution vendors in the automotive industry can use AWS IoT FleetWise to collect and organize vehicle data more easily, and to store the data in a standardized way for data analysis in the cloud. AWS IoT FleetWise helps automotive companies efficiently transfer data to the cloud in near real time using the service’s intelligent data-collection capabilities. These capabilities allow developers to reduce the amount of data transferred to the cloud by defining rules for when to collect and transfer it based on configurable parameters (e.g., vehicle temperature, speed, and type). Once the data is in the cloud, automotive companies can use it for applications that analyze vehicle fleet health to more quickly identify potential recalls or safety issues, make in-vehicle infotainment systems smarter, or improve advanced technologies like autonomous driving and advanced driver-assistance systems with analytics and machine learning. There are no upfront costs to use AWS IoT FleetWise, and customers pay only for the underlying services used. To get started with AWS IoT FleetWise, visit aws.amazon.com/iot-fleetwise. “Automotive companies want to use the broad portfolio of AWS services to help manage the vast amounts of data coming from connected vehicles, but they have lacked a solution that made it easier to collect, transform, and transfer data to the cloud, Now, with AWS IoT FleetWise, customers can easily pinpoint the exact vehicle data they need and analyze it in a standardized format to gain actionable insights into the vehicle’s health status and performance. Automotive companies can now use the data extracted through AWS IoT FleetWise to help improve vehicle quality, safety, and autonomy.” Mike Tzamaloukas, general manager of IoT automotive at AWS Automotive companies have been collecting data from basic vehicle sensors for over a decade to evaluate operational and safety indicators like engine temperature and vehicle stability. Automotive companies today are building vehicles with advanced sensors (e.g., radar and cameras) that create vast amounts of data—in some cases up to 2 terabytes of data every hour. Automotive customers want to collect, standardize, and analyze this data in the cloud to quickly and easily derive insights that can help improve vehicle quality, safety, and autonomy. However, transferring this data to the cloud can be cost prohibitive and time consuming. Additionally, the growing variety of vehicle makes, models, and trims that generate data in different proprietary formats creates a complex array of data across vehicles. Collecting, transforming, and analyzing this data requires automotive companies to build custom data-collection systems, which is difficult and time-consuming. As a result, automotive companies are unable to use the data to help solve common problems like spotting fleet-wide issues before they become a bigger problem, tailoring infotainment content, and using data to improve vehicle performance. AWS IoT FleetWise provides automotive companies with a managed service that makes it easier to collect, transform, and transfer data from millions of vehicles to the cloud in near real time. With AWS IoT FleetWise, automotive companies can access, structure, and standardize proprietary vehicle data without needing to develop custom data-collection systems. Customers can also integrate with AWS IoT FleetWise to enhance their existing systems. Automotive companies can get started in the AWS Management Console by defining and modeling vehicle attributes (e.g., a two-door coupe) and the sensors associated with the car’s make, model, and trims (e.g., engine temperature, front-impact warning, parking assist system) for individual vehicle types or multiple vehicle types across their entire fleet. After vehicle modeling, automotive companies can connect the AWS IoT FleetWise application via the vehicle gateway (i.e., in-vehicle communications hub that monitors and collects data) or other data collection hubs in the vehicle, so it can read, decode, and transmit information to and from AWS. With AWS IoT FleetWise’s intelligent data-collection controls, automotive companies can select the exact data they need for their use cases and limit the amount of data transferred to the cloud by creating conditional rules (e.g., sensor data from hard-braking events associated with a vehicle make and model). Once data is transferred to the cloud with AWS IoT FleetWise, automotive companies can use AWS’s breadth and depth of analytics and machine learning services to extract value from vehicle data. For example, automotive companies can collect data from electric-vehicle batteries when the temperature drops below freezing and then analyze it and run simulations in the cloud to improve battery performance in cold weather. The new AWS IoT FleetWise service is part of AWS for Automotive, a comprehensive offering of AWS services and AWS Partner Network (APN) solutions used by automotive and mobility customers globally to help automotive customers digitally transform their business for connected mobility, digital customer engagement, product design and engineering, manufacturing, and supply chain. For more information about AWS for Automotive, visit aws.com/automotive. AWS IoT FleetWise with standard vehicle data collection is generally available today in US East (N. Virginia) and Europe (Frankfurt), with availability in additional AWS Regions coming soon. Bridgestone is a global leader in tires and rubber, offering a diverse portfolio of premium tires and advanced solutions, improving the way people around the world move, live, work, and play. “Bridgestone has been working with AWS to transform the digital services we provide to our automotive manufacturer, fleet, and retail customers,” said Brian Goldstine, president, mobility solutions and fleet management at Bridgestone Americas, Inc. “We look forward to exploring how AWS IoT FleetWise will make it easier for our customers to collect detailed tire data, which can provide new insights for their products and applications.” Hyundai Motor Group (HMG) is a global vehicle manufacturer that offers consumers a technology-rich lineup of cars, sport utility vehicles, and electrified vehicles. “As a leading global vehicle manufacturer, we have come to appreciate the breadth and depth of AWS services to help create new connected vehicle capabilities,” said HaeYoung Kwon, vice president and head of the infotainment development group at HMG. “With more data available from our expanding global fleet of connected cars, we look forward to leveraging AWS IoT FleetWise to discover how we can build more personalized ownership experiences for our customers.” LG CNS is a leader in cloud, artificial intelligence, and big data technologies that are transforming smart transportation services. “At LG CNS, we are committed to advancing the technology that is powering the future of transportation,” said Jae Seung Lee, vice president at LG CNS. “By using AWS IoT FleetWise, we are creating a new data platform that allows us to ingest, analyze, and simulate vehicle conditions in real time. With these advanced insights, our customers can gain a better understanding of their vehicles and, as a result, improve decision-making about their fleets.” Renesas Electronics Corporation is a global leader in microcontrollers, analog, power, and system-on-chip (SoC) products. “The volume of connected vehicle data is forecast to increase dramatically over the next few years, driven by new and evolving customer expectations. As a result, Renesas is focused on addressing the needs of automotive engineers facing increasing system complexity,” said Yusuke Kawasaki, director at Renesas Electronics Corporation. “Incorporating AWS IoT FleetWise into our vehicle gateway solution will enable our customers to enjoy our market-ready approach for large-scale data collection and accelerate their cloud development strategy. We look forward to collaborating further with AWS to provide a better and simpler development environment for our customers.” About Amazon Web Services For over 15 years, Amazon Web Services has been the world’s most comprehensive and broadly adopted cloud offering. AWS has been continually expanding its services to support virtually any cloud workload, and it now has more than 200 fully featured services for compute, storage, databases, networking, analytics, machine learning and artificial intelligence (AI), Internet of Things (IoT), mobile, security, hybrid, virtual and augmented reality (VR and AR), media, and application development, deployment, and management from 87 Availability Zones within 27 geographic regions, with announced plans for 21 more Availability Zones and seven more AWS Regions in Australia, Canada, India, Israel, New Zealand, Spain, and Switzerland. Millions of customers—including the fastest-growing startups, largest enterprises, and leading government agencies—trust AWS to power their infrastructure, become more agile, and lower costs. To learn more about AWS, visit aws.amazon.com. About Amazon Amazon is guided by four principles: customer obsession rather than competitor focus, passion for invention, commitment to operational excellence, and long-term thinking. Amazon strives to be Earth’s Most Customer-Centric Company, Earth’s Best Employer, and Earth’s Safest Place to Work. Customer reviews, 1-Click shopping, personalized recommendations, Prime, Fulfillment by Amazon, AWS, Kindle Direct Publishing, Kindle, Career Choice, Fire tablets, Fire TV, Amazon Echo, Alexa, Just Walk Out technology, Amazon Studios, and The Climate Pledge are some of the things pioneered by Amazon.

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SOFTWARE AND TOOLS

New Ambient Computing Breakthrough From Wiliot to Enable the Massive IoT, as 6G Standards Are Set to Define the Future of Telecommunications

Wiliot | September 23, 2022

Wiliot, the Internet of Things pioneer whose IoT platform is enabling trillions of "things" to gain intelligence, will premier its breakthrough ambient computing technology – the Wiliot IoT Pixel – to the telecommunications industry at MWC 2022 from September 28 through September 30 at Wiliot Booth #W2.1138. Wiliot, along with other IoT and telecommunications leaders, are creating a new, fully scaled Massive IoT, or internet of trillions of things, that will leverage ambient computing to connect nearly everything to the internet. Doing so will address some of the world's biggest problems across supply chain efficiency, food & drug safety, and planetary sustainability. At MWC 2022 Wiliot will forecast the future of an ambient-powered, 6G-enabled Massive IoT in a presentation titled "6G Ambient Computing Intro: Antidote to Supply Chain & Climate Crises?", which will be delivered with ABI Research and other key 6G and IoT leaders. "While 5G tracked cars, appliances, and shipping containers, 6G will track everything in those cars, appliances, and shipping containers – evolving from an Internet of Expensive Things to an Internet of Trillions of Things, or Massive IoT, The arrival of 6G represents a seminal moment for both the IoT and telecommunications industry, as the latest technologies, standards, and use cases converge to create a new economic order, rising to meet the challenges of supply chain disruption, omnichannel retail, and the threat to the planet." Steve Statler, SVP at Wiliot The inclusion of ambient computing within 6G opens the opportunity for wireless carriers to expand beyond services for a few billion mobile devices to include the trillions of things that mobile devices can connect to, creating a Massive IoT. 6G can provide the standards that will open up more competition, more interoperability, and remove the last elements of friction that will allow billions of wireless-enabled devices to talk directly to trillions of packages, clothes, tools, food, and medicine containers. Wiliot is helping create this 6G Massive IoT through a fundamental breakthrough in ambient computing technology featured in its IoT Pixels, which are stamp-sized computer stickers that cost pennies, attach to any product or packaging, and power themselves using recycled ambient energy waves. Wiliot has designed and manufactured its new IoT Pixel stickers with computing power, long range communication, and out-of-air energy that deliver pre-standard service to customers. Once attached, and connected to the Wiliot Cloud, companies are equipped with real-time, item-level visibility into every product within their supply chains, which has a profound impact on both profits and the planet. Vaccines are more effective because they maintain their proper temperature throughout the cold chain; produce stays fresher longer, reducing the amount wasted due to rot and spoil; delivery routes are more efficient, requiring less fuel and emitting lower greenhouse gas; stock-checks transition from daily to real-time, resulting in supply chains with lower carbon footprints; and so much more. "It's going to take trillions of connections to solve the world's biggest challenges," continued Statler. "Every single thing in our global supply chain – veggies and vaccines, crates and skates, airplane parts and toy airplanes – all connected to the internet and transmitting real-time, item-level information about their location, temperate, fill rate, carbon footprint, and more. This is the IoT we've long been promised and now, thanks to breakthroughs in ambient computing, we're finally positioned to unlock its full potential." Wiliot is backed by many of the telecommunications industry's leading players, including Verizon, NTT Docomo, Samsung, and Qualcomm. At MWC 2022, Wiliot will be presenting alongside ABI Research, who will be previewing their market-sizing for the future of 6G Massive IoT and forecasting specific use cases across industries. "ABI Research has for years been a leader in its focus on IoT and the wireless standards that enable," said Dominique Bonte, Vice President, Verticals/End Markets ABI Research. "We are excited to offer one of the first insights into 6G Ambient IoT and the opportunity it offers to bring together the telecommunications industry, with the CPG, food and pharma industries, to unlock the full power of the internet as it connects whole new categories of products to the cloud. This represents an expansion of the addressable market for telecommunications that dwarfs what we see today." About Wiliot: Wiliot is a SaaS company whose platform connects the digital and physical worlds using its IoT Pixel tagging technology, computers the size of a postage stamp that power themselves in revolutionary ways. Our mission is to expand the Internet of Things to include every single thing, creating a massive IoT that adds intelligence and automation to reusable packaging, pharmaceuticals, food, and other products. Connecting trillions of things to the internet is transforming manufacturing, distribution, and product use to deliver on our vision: a minimum waste, full trust, perfectly timed world, where people, profits, and planet remain aligned. About ABI Research: ABI Research is a global technology intelligence firm delivering actionable research and strategic guidance to technology leaders, innovators, and decision makers around the world. Our research focuses on the transformative technologies that are dramatically reshaping industries, economies, and workforces today.

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DEVICES

Ikotek Expands Executive Management Team to Continue Rapid Growth of Its ODM Services Across North America and EMEA Regions

Ikotek | September 30, 2022

Ikotek, the leading IoT original design manufacturer (ODM) and electronics manufacturing service (EMS) provider, is announcing expansion of its executive management team with industry veterans and continue their aggressive growth plans for the company. Headquartered in San Diego, USA, Ikotek offers a one-stop-shop for IoT solutions across design and development, hardware build, testing and verification, product validation, software development, manufacturing and certification delivering high quality products and services to reduce complexity, speed up time to market, eliminate risk and reduce costs. The company has already designed, manufactured and shipped millions of IoT devices since its inception. Ikotek, the only US-based global ODM with a pure IoT focus, combines end-to-end design consultancy across program management, R&D, sourcing, testing and production at its own as well as third party manufacturing facilities to produce designs for our customers. With a wide variety IoT projects in progress, such as asset tracking, dash cameras, PDAs and handhelds, point of sale (POS) devices and hardware for smart grid and metering deployments, Ikotek’s core focus is on the enterprise market as it looks to develop solutions to take full advantage of IoT at scale. Led by Chief Executive Officer, Joe Peterson, who has more than 27 years of diverse experience across cellular and IoT industries in the US and international, Ikotek has gathered a team of industry veterans to amplify its vision of becoming the world’s most trusted IoT ODM. Recent additions to the US-based executive management team include: Bill Leunis, the Vice President of Finance, who brings extensive experience in finance, operations and general management in manufacturing and EMS organizations. Previously, he has headed Finance in divisions of large multi-national corporations ranging in size from 500 to 20,000 people. In addition, he has served as CFO of a company, leading all aspects from its acquisition to IPO for eight years after going public. Tim Newberg, the Vice President of Sales for the US and Canada, has joined with more than 25 years of experience and leadership in the wireless, broadband, consumer electronics and massive IoT industries. From hardware and software strategy to product marketing, sales and business development he has held senior executive positions at companies including Texas Instruments, Broadcom, Sequans, Rootmetrics, Polte and Sercomm. Steve Burrington, the Head of North America Engineering, is a 25-year veteran of large and medium-sized wireless product development teams. Previously he served as Vice President of Engineering at CalAmp for the company’s telematics products. He has extensive experience of getting a diverse range of products to market, via organic development and JDM partnerships. In addition, he has held Vice President of Engineering roles at Netgear and Sierra Wireless. These additions to the Ikotek management team have been supported by hires across the business and Ikotek now has more than 350 dedicated R&D employees and continues to add employees on a weekly basis. “We’ve seen an incredible uptake of new customers over the last year and we’re excited to bring our unique ODM capabilities and advantages to customers,” said Peterson. “Supporting our customers with quick time-to-market, leading IoT industry expertise and cost-effective services and solutions is critical during a time where digital transformation is growing across all industries. To help manage growth, commercial excellence and new customers, I’m thrilled to welcome these three leading IoT and ODM capacities to our management team. We aim to serve our customers with local experts in North America and Europe and APAC so we can ensure that Ikotek is close to our customers and has local understanding of their needs.” Ikotek targets mid-market IoT customers in response to increased demand for the design and build of products. The company’s ethos is to give customers a competitive advantage, through cost reductions and enable substantial savings to be achieved on their device design, manufacturing and certification costs. In addition, Ikotek is focused on taking customers’ projects from idea to market in record breaking time. In less than three months, Ikotek has provided end-to-end ODM services that took a complex IoT device to market including design, development and manufacturing. “Ikotek exists to turn our customers’ device dreams into IoT reality,” Peterson added, pointing out the ways in which the company can help are listed on www.ikotek.com. “We’re keen to become customers’ indispensable partner in taking their innovations from concept to high volume product launches across global markets.” About Ikotek Ikotek is The IoT ODM. With a wide variety IoT projects currently underway, our core focus is on the enterprise market as it looks to develop solutions to take full advantage of IoT. We cover technologies from cellular connectivity, including NB-IoT and 5G, to satellite connections and from well-established IT to relative newcomers such as artificial intelligence IoT (AIoT).

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ENTERPRISE IOT

AWS Announces General Availability of AWS IoT FleetWise

AWS | September 28, 2022

Amazon Web Services, Inc. (AWS), an Amazon.com, Inc. company announced the general availability of AWS IoT FleetWise, a new service that makes it easier for automotive companies to collect, transform, and transfer vehicle data to the cloud in near real time. Automakers, suppliers, fleet operators, and technology solution vendors in the automotive industry can use AWS IoT FleetWise to collect and organize vehicle data more easily, and to store the data in a standardized way for data analysis in the cloud. AWS IoT FleetWise helps automotive companies efficiently transfer data to the cloud in near real time using the service’s intelligent data-collection capabilities. These capabilities allow developers to reduce the amount of data transferred to the cloud by defining rules for when to collect and transfer it based on configurable parameters (e.g., vehicle temperature, speed, and type). Once the data is in the cloud, automotive companies can use it for applications that analyze vehicle fleet health to more quickly identify potential recalls or safety issues, make in-vehicle infotainment systems smarter, or improve advanced technologies like autonomous driving and advanced driver-assistance systems with analytics and machine learning. There are no upfront costs to use AWS IoT FleetWise, and customers pay only for the underlying services used. To get started with AWS IoT FleetWise, visit aws.amazon.com/iot-fleetwise. “Automotive companies want to use the broad portfolio of AWS services to help manage the vast amounts of data coming from connected vehicles, but they have lacked a solution that made it easier to collect, transform, and transfer data to the cloud, Now, with AWS IoT FleetWise, customers can easily pinpoint the exact vehicle data they need and analyze it in a standardized format to gain actionable insights into the vehicle’s health status and performance. Automotive companies can now use the data extracted through AWS IoT FleetWise to help improve vehicle quality, safety, and autonomy.” Mike Tzamaloukas, general manager of IoT automotive at AWS Automotive companies have been collecting data from basic vehicle sensors for over a decade to evaluate operational and safety indicators like engine temperature and vehicle stability. Automotive companies today are building vehicles with advanced sensors (e.g., radar and cameras) that create vast amounts of data—in some cases up to 2 terabytes of data every hour. Automotive customers want to collect, standardize, and analyze this data in the cloud to quickly and easily derive insights that can help improve vehicle quality, safety, and autonomy. However, transferring this data to the cloud can be cost prohibitive and time consuming. Additionally, the growing variety of vehicle makes, models, and trims that generate data in different proprietary formats creates a complex array of data across vehicles. Collecting, transforming, and analyzing this data requires automotive companies to build custom data-collection systems, which is difficult and time-consuming. As a result, automotive companies are unable to use the data to help solve common problems like spotting fleet-wide issues before they become a bigger problem, tailoring infotainment content, and using data to improve vehicle performance. AWS IoT FleetWise provides automotive companies with a managed service that makes it easier to collect, transform, and transfer data from millions of vehicles to the cloud in near real time. With AWS IoT FleetWise, automotive companies can access, structure, and standardize proprietary vehicle data without needing to develop custom data-collection systems. Customers can also integrate with AWS IoT FleetWise to enhance their existing systems. Automotive companies can get started in the AWS Management Console by defining and modeling vehicle attributes (e.g., a two-door coupe) and the sensors associated with the car’s make, model, and trims (e.g., engine temperature, front-impact warning, parking assist system) for individual vehicle types or multiple vehicle types across their entire fleet. After vehicle modeling, automotive companies can connect the AWS IoT FleetWise application via the vehicle gateway (i.e., in-vehicle communications hub that monitors and collects data) or other data collection hubs in the vehicle, so it can read, decode, and transmit information to and from AWS. With AWS IoT FleetWise’s intelligent data-collection controls, automotive companies can select the exact data they need for their use cases and limit the amount of data transferred to the cloud by creating conditional rules (e.g., sensor data from hard-braking events associated with a vehicle make and model). Once data is transferred to the cloud with AWS IoT FleetWise, automotive companies can use AWS’s breadth and depth of analytics and machine learning services to extract value from vehicle data. For example, automotive companies can collect data from electric-vehicle batteries when the temperature drops below freezing and then analyze it and run simulations in the cloud to improve battery performance in cold weather. The new AWS IoT FleetWise service is part of AWS for Automotive, a comprehensive offering of AWS services and AWS Partner Network (APN) solutions used by automotive and mobility customers globally to help automotive customers digitally transform their business for connected mobility, digital customer engagement, product design and engineering, manufacturing, and supply chain. For more information about AWS for Automotive, visit aws.com/automotive. AWS IoT FleetWise with standard vehicle data collection is generally available today in US East (N. Virginia) and Europe (Frankfurt), with availability in additional AWS Regions coming soon. Bridgestone is a global leader in tires and rubber, offering a diverse portfolio of premium tires and advanced solutions, improving the way people around the world move, live, work, and play. “Bridgestone has been working with AWS to transform the digital services we provide to our automotive manufacturer, fleet, and retail customers,” said Brian Goldstine, president, mobility solutions and fleet management at Bridgestone Americas, Inc. “We look forward to exploring how AWS IoT FleetWise will make it easier for our customers to collect detailed tire data, which can provide new insights for their products and applications.” Hyundai Motor Group (HMG) is a global vehicle manufacturer that offers consumers a technology-rich lineup of cars, sport utility vehicles, and electrified vehicles. “As a leading global vehicle manufacturer, we have come to appreciate the breadth and depth of AWS services to help create new connected vehicle capabilities,” said HaeYoung Kwon, vice president and head of the infotainment development group at HMG. “With more data available from our expanding global fleet of connected cars, we look forward to leveraging AWS IoT FleetWise to discover how we can build more personalized ownership experiences for our customers.” LG CNS is a leader in cloud, artificial intelligence, and big data technologies that are transforming smart transportation services. “At LG CNS, we are committed to advancing the technology that is powering the future of transportation,” said Jae Seung Lee, vice president at LG CNS. “By using AWS IoT FleetWise, we are creating a new data platform that allows us to ingest, analyze, and simulate vehicle conditions in real time. With these advanced insights, our customers can gain a better understanding of their vehicles and, as a result, improve decision-making about their fleets.” Renesas Electronics Corporation is a global leader in microcontrollers, analog, power, and system-on-chip (SoC) products. “The volume of connected vehicle data is forecast to increase dramatically over the next few years, driven by new and evolving customer expectations. As a result, Renesas is focused on addressing the needs of automotive engineers facing increasing system complexity,” said Yusuke Kawasaki, director at Renesas Electronics Corporation. “Incorporating AWS IoT FleetWise into our vehicle gateway solution will enable our customers to enjoy our market-ready approach for large-scale data collection and accelerate their cloud development strategy. We look forward to collaborating further with AWS to provide a better and simpler development environment for our customers.” About Amazon Web Services For over 15 years, Amazon Web Services has been the world’s most comprehensive and broadly adopted cloud offering. AWS has been continually expanding its services to support virtually any cloud workload, and it now has more than 200 fully featured services for compute, storage, databases, networking, analytics, machine learning and artificial intelligence (AI), Internet of Things (IoT), mobile, security, hybrid, virtual and augmented reality (VR and AR), media, and application development, deployment, and management from 87 Availability Zones within 27 geographic regions, with announced plans for 21 more Availability Zones and seven more AWS Regions in Australia, Canada, India, Israel, New Zealand, Spain, and Switzerland. Millions of customers—including the fastest-growing startups, largest enterprises, and leading government agencies—trust AWS to power their infrastructure, become more agile, and lower costs. To learn more about AWS, visit aws.amazon.com. About Amazon Amazon is guided by four principles: customer obsession rather than competitor focus, passion for invention, commitment to operational excellence, and long-term thinking. Amazon strives to be Earth’s Most Customer-Centric Company, Earth’s Best Employer, and Earth’s Safest Place to Work. Customer reviews, 1-Click shopping, personalized recommendations, Prime, Fulfillment by Amazon, AWS, Kindle Direct Publishing, Kindle, Career Choice, Fire tablets, Fire TV, Amazon Echo, Alexa, Just Walk Out technology, Amazon Studios, and The Climate Pledge are some of the things pioneered by Amazon.

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SOFTWARE AND TOOLS

New Ambient Computing Breakthrough From Wiliot to Enable the Massive IoT, as 6G Standards Are Set to Define the Future of Telecommunications

Wiliot | September 23, 2022

Wiliot, the Internet of Things pioneer whose IoT platform is enabling trillions of "things" to gain intelligence, will premier its breakthrough ambient computing technology – the Wiliot IoT Pixel – to the telecommunications industry at MWC 2022 from September 28 through September 30 at Wiliot Booth #W2.1138. Wiliot, along with other IoT and telecommunications leaders, are creating a new, fully scaled Massive IoT, or internet of trillions of things, that will leverage ambient computing to connect nearly everything to the internet. Doing so will address some of the world's biggest problems across supply chain efficiency, food & drug safety, and planetary sustainability. At MWC 2022 Wiliot will forecast the future of an ambient-powered, 6G-enabled Massive IoT in a presentation titled "6G Ambient Computing Intro: Antidote to Supply Chain & Climate Crises?", which will be delivered with ABI Research and other key 6G and IoT leaders. "While 5G tracked cars, appliances, and shipping containers, 6G will track everything in those cars, appliances, and shipping containers – evolving from an Internet of Expensive Things to an Internet of Trillions of Things, or Massive IoT, The arrival of 6G represents a seminal moment for both the IoT and telecommunications industry, as the latest technologies, standards, and use cases converge to create a new economic order, rising to meet the challenges of supply chain disruption, omnichannel retail, and the threat to the planet." Steve Statler, SVP at Wiliot The inclusion of ambient computing within 6G opens the opportunity for wireless carriers to expand beyond services for a few billion mobile devices to include the trillions of things that mobile devices can connect to, creating a Massive IoT. 6G can provide the standards that will open up more competition, more interoperability, and remove the last elements of friction that will allow billions of wireless-enabled devices to talk directly to trillions of packages, clothes, tools, food, and medicine containers. Wiliot is helping create this 6G Massive IoT through a fundamental breakthrough in ambient computing technology featured in its IoT Pixels, which are stamp-sized computer stickers that cost pennies, attach to any product or packaging, and power themselves using recycled ambient energy waves. Wiliot has designed and manufactured its new IoT Pixel stickers with computing power, long range communication, and out-of-air energy that deliver pre-standard service to customers. Once attached, and connected to the Wiliot Cloud, companies are equipped with real-time, item-level visibility into every product within their supply chains, which has a profound impact on both profits and the planet. Vaccines are more effective because they maintain their proper temperature throughout the cold chain; produce stays fresher longer, reducing the amount wasted due to rot and spoil; delivery routes are more efficient, requiring less fuel and emitting lower greenhouse gas; stock-checks transition from daily to real-time, resulting in supply chains with lower carbon footprints; and so much more. "It's going to take trillions of connections to solve the world's biggest challenges," continued Statler. "Every single thing in our global supply chain – veggies and vaccines, crates and skates, airplane parts and toy airplanes – all connected to the internet and transmitting real-time, item-level information about their location, temperate, fill rate, carbon footprint, and more. This is the IoT we've long been promised and now, thanks to breakthroughs in ambient computing, we're finally positioned to unlock its full potential." Wiliot is backed by many of the telecommunications industry's leading players, including Verizon, NTT Docomo, Samsung, and Qualcomm. At MWC 2022, Wiliot will be presenting alongside ABI Research, who will be previewing their market-sizing for the future of 6G Massive IoT and forecasting specific use cases across industries. "ABI Research has for years been a leader in its focus on IoT and the wireless standards that enable," said Dominique Bonte, Vice President, Verticals/End Markets ABI Research. "We are excited to offer one of the first insights into 6G Ambient IoT and the opportunity it offers to bring together the telecommunications industry, with the CPG, food and pharma industries, to unlock the full power of the internet as it connects whole new categories of products to the cloud. This represents an expansion of the addressable market for telecommunications that dwarfs what we see today." About Wiliot: Wiliot is a SaaS company whose platform connects the digital and physical worlds using its IoT Pixel tagging technology, computers the size of a postage stamp that power themselves in revolutionary ways. Our mission is to expand the Internet of Things to include every single thing, creating a massive IoT that adds intelligence and automation to reusable packaging, pharmaceuticals, food, and other products. Connecting trillions of things to the internet is transforming manufacturing, distribution, and product use to deliver on our vision: a minimum waste, full trust, perfectly timed world, where people, profits, and planet remain aligned. About ABI Research: ABI Research is a global technology intelligence firm delivering actionable research and strategic guidance to technology leaders, innovators, and decision makers around the world. Our research focuses on the transformative technologies that are dramatically reshaping industries, economies, and workforces today.

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Sitecore

Sitecore

Sitecore is the global leader in experience management software that combines content management, commerce, and customer insights. The Sitecore Experience Cloud™ empowers marketers to deliver personalized content in real time and at scale across every channel—before, during, and after a sale. More t...

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