Q&A with Paige O'Neill, CMO at Sitecore

MEDIA 7 | May 19, 2019

Paige O'Neill, CMO of Sitecore is an experienced, data-driven B2B marketer with enterprise and mid-market SaaS experience that ranges from Fortune 100 to late stage startups and stages in between. Her career graph uniquely combines extensive product marketing and PR / communications backgrounds resulting in an adeptness at creating brand stories and differentiated positioning. 

In this thought-provoking Q&A with MEDIA 7, Paige shares her journey into the field of marketing and her unrelenting zest for technology.

MEDIA 7: What inspired you to get into Marketing?
PAIGE O'NEILL:
 My journey started when I was a Ph.D. student at New York University, and I thought I was on the road to become a college professor, but one day I had an interview at a high-tech PR firm for a part time job. The enthusiasm for technology at that agency changed the course of my life. I felt enamored with everything I heard about “PR” – even though at the time I didn’t even know what it actually was – so I dropped out of the Ph.D. program and started a career working for IBM’s PR agency. I loved technology communications, but wanted to tackle messaging from a more technical perspective, which led to my interest in product marketing. The transition from technology public relations to a product marketing role wasn’t an easy one. It’s an uncommon trajectory and there wasn’t a precedent at the company I worked for at the time, so I had to build my own path. In the end, I hustled to prove that I could leverage the skills I learned through my communications-focused position and translate them to a more product-focused role. It took persistence to prove that point.

"Success for marketers is defined by the ability to deliver experiences that are aware and adaptive to individual customers’ specific needs, in a way that is seamless to the end-user."



M7: What is your favourite part of working at Sitecore?
PN:
I love working with organizations during times of change, and there’s a lot of that going on at Sitecore. We are in the midst of a complete marketing transformation at Sitecore that starts with our top-level messaging, augmenting those messages more towards the marketing department. We are doing this through a new visual identity and branding, an expansion of our demand generation function (which is scaling to map to new personas and go-to-market areas), and, finally, a complete digital transformation leveraging Sitecore’s technology to build a new version of our website and align our digital channels to the customer journey. It’s truly a thrill to be a part of.


"Consumers’ expectations outpace companies’ abilities; most organizations are still early in their efforts to transform the business for a digital world."



M7: What do you consider the biggest challenges for a CMO these days?
PN:
 Marketers have had to accept a heavy truth: it is up to consumers, not them, to decide when, where, and how to engage with their company. Success for marketers is defined by the ability to deliver experiences that are aware and adaptive to individual customers’ specific needs, in a way that is seamless to the end-user. In many cases, though, consumers’ expectations outpace companies’ abilities; most organizations are still early in their efforts to transform the business for a digital world. Getting there will take an investment in technology, and we’ll see marketers rely more on things like channel-agnostic services, machine learning capabilities, and data management systems. But marketers are also going to have to rethink their people and processes, so they have the right training and organizational design to make sure they can leverage the power of those technology investments.


"Marketers have to rethink their people and processes, so they have the right training and organizational design to make sure they can leverage the power of technology investments."



M7: The past year has seen Sitecore hiring four women in executive leadership roles. Is the gap between the number of men and women at Sitecore shrinking? How do you see it?
PN: 
Our CEO, Mark Frost, has always had a passion for diversity and bringing women into senior roles, and it’s been great to see him implement his proactive approach to inclusive hiring at Sitecore. As a result, diversity representation is definitely on the upswing - although we prefer to think of it as more than just a numbers game. Rather than having a quota for female hires, we focus on setting benchmarks that will ensure an equal representation of potential candidates for any position. We’re also taking a top down/bottom up approach to ensure that leadership is setting the right example, while every department is just as engaged in diversity practices.

M7: Knowing what you know now, what advice would you give your younger self?
PN: 
Speak up! Articulate your professional goals and don’t wait for someone to notice you and hope they will give you an opportunity. There’s no way for those around you to know what you want, if you don’t vocalize it. I think a lot of time women in particular think if they work hard, someone will notice them, they will earn that promotion or be selected for that exciting opportunity, but I know from personal experience that making your career ambitions known, can pay dividends.

ABOUT SITECORE

Sitecore is the global leader in digital experience management software that combines content management, commerce, and customer insights. The Sitecore Experience Cloud™ empowers marketers to deliver personalized content in real time and at scale across every channel—before, during, and after a sale. More than 5,200 brands––including American Express, Carnival Cruise Lines, Dow Chemical, and L’Oréal––have trusted Sitecore to deliver the personalized interactions that delight audiences, build loyalty, and drive revenue. Visit Sitecore to know more.

More C-Suite on deck

Q&A with Cameron Worth, CEO & Founder, SharpEnd

Media 7 | April 22, 2020

Cameron Worth, CEO & Founder of SharpEnd leads the company’s mission to help brands move closer than ever to consumers by connecting packaging, retail and experiential activity. He is a regular speaker and writer on how to build brands in a connected world. He has spoken at Cannes, the Festival of Marketing, LuxePack Monaco and New York, Ad:Week Europe and New York, DMA, the Connected Consumer Conference, Mobile World Congress and the IoT World Forum. MEDIA 7: How did the idea of “the agency of things” come to your mind? CAMERON WORTH: SharpEnd was created in 2015 as the world’s first Internet of Things focused agency, so there is a slight play on words when we say we’re the Agency of Things. I think the idea of giving things their own agency is an interesting concept, and the strapline fits our capabilities on multiple levels. M7: In what way does technology drive the association of SharpEnd with global brands? What approaches are followed to enable sustainability? CW: Our simple proposition is to help build brands in a connected world, and to do that you must always start with identified consumer needs or pain points and look at technology as just an enabler to deliver an appropriate solution (when appropriate).  Take the issue of sustainability, which is often a pain point for brands that grapple with issues such as how we can reward sustainable behaviour change. One of our approaches to this could be to look at communicating the recycling credentials of the different products. Whilst the consumer can engage with a product as part of a wider consumer experience, the same technology could also house content that could tell you whether the product is recyclable, which type of bin it goes in etc. SharpEnd’s work with Unilever is a case in point. We built a digital product that incentivised recycling through gamification but also served to educate through informing people how and where to recycle in a clear fashion. All users had to do was simply scan their packaging to have all this information at their disposal.

Read More

Q&A with Sangram Vajre, Co-founder & Chief Evangelist at Terminus

MEDIA 7 | January 9, 2020

Sangram Vajre, Co-Founder & Chief Evangelist at Terminus is also an author and host of the podcast FlipmyFunnel. He is one of the leading minds in B2B marketing. MEDIA 7: What are you passionate about? SANGRAM VAJRE: Three things: Lead professionally. Grow personally. Love family. M7: Terminus has been recognized as one of Georgia’s 40 fastest-growing companies by ACG Atlanta. What factors contribute to this pace? SV: One of our core values is #OneTeam – which means we think and act as one team and know that if we treat our team right, they will treat our customers amazing. There are no great companies, only great people that make those companies.

Read More

Q&A with Andrea Lechner-Becker, Chief Marketing Officer at LeadMD

MEDIA 7 | December 5, 2019

Andrea Lechner-Becker, Chief Marketing Officer at LeadMD is an experienced Marketing and Sales Executive with a demonstrated history of working in the marketing and advertising industry. Skilled in Business Process, Marketo, Sales, Customer Relationship Management (CRM), and IT Service Management, Andrea is also a strong business development professional and a storyteller. MEDIA 7: What inspired you to get into marketing? ANDREA LECHNER: Frankly, not having better options. I originally attended the University of Wisconsin-La Crosse thinking I’d major in Archaeology. I wanted to be Indiana Jones! But, after visiting the archaeology building – i.e. the cold, dark basement of the science building – where a girl sat to piece together pieces of an old Native American vase, I knew archaeology was not going to be the right path for me. And so, without being good at science and a major in art or art history was unlikely to pay my bills, I decided to go into “business”. I originally registered as a management major, but took my first marketing class and thought it was more interesting and switched my sophomore year. That was pretty much it. I’d never been involved in business classes or DECA in high school – I didn’t really know what to do or what jobs in marketing were even possible. I dumb lucked myself into it really. M7: As a storyteller, do you relate the brand to a story or story to the brand? AL: Both? Neither? I think there are stories in every brand, because there are people working on the brand and people engaging with the brand and people using what the brand creates. People, most often a single person, are at the heart of great stories. You can start with the “point” of the story you’re trying to tell. Say you have a software that help accountants better create reports for board meetings. It’s likely you’ll want to tell a success story about an accountant getting promoted to CFO in part because your software helped better communicate their work product to the board. You could have the idea for that and go looking for that story in your customers. OR, you could hear that story, and say, “That’s amazing!” and share it with customers, partners and internal people. Stories are all around us – the most important thing is to keep your ears and eyes open for finding them.

Read More

Q&A with Cameron Worth, CEO & Founder, SharpEnd

Media 7 | April 22, 2020

Cameron Worth, CEO & Founder of SharpEnd leads the company’s mission to help brands move closer than ever to consumers by connecting packaging, retail and experiential activity. He is a regular speaker and writer on how to build brands in a connected world. He has spoken at Cannes, the Festival of Marketing, LuxePack Monaco and New York, Ad:Week Europe and New York, DMA, the Connected Consumer Conference, Mobile World Congress and the IoT World Forum. MEDIA 7: How did the idea of “the agency of things” come to your mind? CAMERON WORTH: SharpEnd was created in 2015 as the world’s first Internet of Things focused agency, so there is a slight play on words when we say we’re the Agency of Things. I think the idea of giving things their own agency is an interesting concept, and the strapline fits our capabilities on multiple levels. M7: In what way does technology drive the association of SharpEnd with global brands? What approaches are followed to enable sustainability? CW: Our simple proposition is to help build brands in a connected world, and to do that you must always start with identified consumer needs or pain points and look at technology as just an enabler to deliver an appropriate solution (when appropriate).  Take the issue of sustainability, which is often a pain point for brands that grapple with issues such as how we can reward sustainable behaviour change. One of our approaches to this could be to look at communicating the recycling credentials of the different products. Whilst the consumer can engage with a product as part of a wider consumer experience, the same technology could also house content that could tell you whether the product is recyclable, which type of bin it goes in etc. SharpEnd’s work with Unilever is a case in point. We built a digital product that incentivised recycling through gamification but also served to educate through informing people how and where to recycle in a clear fashion. All users had to do was simply scan their packaging to have all this information at their disposal.

Read More

Q&A with Sangram Vajre, Co-founder & Chief Evangelist at Terminus

MEDIA 7 | January 9, 2020

Sangram Vajre, Co-Founder & Chief Evangelist at Terminus is also an author and host of the podcast FlipmyFunnel. He is one of the leading minds in B2B marketing. MEDIA 7: What are you passionate about? SANGRAM VAJRE: Three things: Lead professionally. Grow personally. Love family. M7: Terminus has been recognized as one of Georgia’s 40 fastest-growing companies by ACG Atlanta. What factors contribute to this pace? SV: One of our core values is #OneTeam – which means we think and act as one team and know that if we treat our team right, they will treat our customers amazing. There are no great companies, only great people that make those companies.

Read More

Q&A with Andrea Lechner-Becker, Chief Marketing Officer at LeadMD

MEDIA 7 | December 5, 2019

Andrea Lechner-Becker, Chief Marketing Officer at LeadMD is an experienced Marketing and Sales Executive with a demonstrated history of working in the marketing and advertising industry. Skilled in Business Process, Marketo, Sales, Customer Relationship Management (CRM), and IT Service Management, Andrea is also a strong business development professional and a storyteller. MEDIA 7: What inspired you to get into marketing? ANDREA LECHNER: Frankly, not having better options. I originally attended the University of Wisconsin-La Crosse thinking I’d major in Archaeology. I wanted to be Indiana Jones! But, after visiting the archaeology building – i.e. the cold, dark basement of the science building – where a girl sat to piece together pieces of an old Native American vase, I knew archaeology was not going to be the right path for me. And so, without being good at science and a major in art or art history was unlikely to pay my bills, I decided to go into “business”. I originally registered as a management major, but took my first marketing class and thought it was more interesting and switched my sophomore year. That was pretty much it. I’d never been involved in business classes or DECA in high school – I didn’t really know what to do or what jobs in marketing were even possible. I dumb lucked myself into it really. M7: As a storyteller, do you relate the brand to a story or story to the brand? AL: Both? Neither? I think there are stories in every brand, because there are people working on the brand and people engaging with the brand and people using what the brand creates. People, most often a single person, are at the heart of great stories. You can start with the “point” of the story you’re trying to tell. Say you have a software that help accountants better create reports for board meetings. It’s likely you’ll want to tell a success story about an accountant getting promoted to CFO in part because your software helped better communicate their work product to the board. You could have the idea for that and go looking for that story in your customers. OR, you could hear that story, and say, “That’s amazing!” and share it with customers, partners and internal people. Stories are all around us – the most important thing is to keep your ears and eyes open for finding them.

Read More

Related News

Devices

Amazon Launches Echo Hub to Control Connected Devices in Smart Homes

Amazon | September 25, 2023

Amazon launched Echo Hub, a smart home control panel with support for over 140,000 IoT devices It detects when a person is around and accordingly shifts its display With an eight-inch display, it features voice control through Alexa Amazon is set to provide a solution to simplify and streamline the management of multiple IoT devices Amazon has introduced the Echo Hub, a sleek, smart home control panel featuring an eight-inch display and compatibility with over 140,000 IoT devices. Priced at $180, this hub offers voice control via Alexa and utilizes infrared technology. Notably, it automatically adjusts its display when someone approaches, simplifying smart home management. This product is designed for use in smart homes, allowing users to centralize control of their IoT devices. The Echo Hub can be mounted on a wall or placed on a flat surface using an optional stand. It incorporates Alexa for voice control and supports infrared technology for added convenience. The device is also compatible with Sidewalk, Bluetooth, Thread, Zigbee and Matter, making it versatile for various smart devices. Equipped with Infrared technology, it is a rare brand product with a slim design. Together with Amazon's third-party support, this factor makes the newly launched Echo Hub an ideal control panel for smart homes. The growing popularity of smart home management solutions has intensified competition within the market. Amazon, for instance, is set to introduce its Echo Hub later this year, which includes a Power over Ethernet (PoE) adapter. However, this expanding landscape also ushers in increased options for consumers. Recently, Home Assistant unveiled its budget-friendly Home Assistant Green, a plug-and-play smart home management device priced at $99. As tech giants like Amazon enter the fray, consumers soon find themselves spoiled for choice. Nevertheless, this abundance of options may also pose a challenge as consumers navigate various products to address a common concern. While it is positive that smart home manufacturers are acknowledging the issue, developers must remain cautious about oversaturation. It is crucial to remember that consumers are discerning enough to recognize redundancy and may choose to retain their funds rather than make unnecessary purchases. As the smart home market continues to grow, Amazon aims to provide a solution to streamline the management of multiple IoT devices. Amazon has introduced the Echo Hub as part of its smart home product lineup. It offers convenience and compatibility with various smart home products. Users interested in centralizing the control of their smart devices may find this product appealing.

Read More

Industrial IoT

Energous and InPlay Launch Low Maintenance Wireless Sensors for IoT industrial Applications

Business Wire | September 27, 2023

Energous Corporation (NASDAQ: WATT), an industry leader in RF-based wireless power network solutions, has partnered with InPlay Inc., a fabless semiconductor company dedicated to engineering advanced low-power wireless communication technologies for the Industrial IoT market, to demonstrate a battery-free temperature and humidity IoT sensor solution. This innovation harnesses the strengths of Energous' PowerBridge technology and InPlay's cutting-edge Bluetooth low-energy beacon system. This solution has the potential to expand into multiple markets within the Industrial IoT ecosystem that Energous is currently focusing on. This collaborative endeavor aims to offer these industries a reliable, cost-effective, and energy-efficient sensor solution. As IoT expands, particularly within industrial applications, the need to retrofit costly sensor solutions becomes evident. By eliminating cables, removing disposable batteries, and cutting down maintenance costs, we can significantly reduce overall expenses and help deploy sensors at a much larger scale, stated Cesar Johnston, CEO of Energous. Our PowerBridge technology delivers consistent power to multiple devices simultaneously, offering greater design flexibility, waterproofing capabilities, and alleviating power-related challenges. “Energous PowerBridge technology enables wireless power transmission with minimal size and maximum power and cost efficiency,” said Jason Wu, CEO of InPlay. “Our InPlay NanoBeacon SoC solution benefits wireless sensors customers by providing ultra-low-cost, low-power and a programming free design where manufacturers are able to cut down on development costs and achieve a shorter time to market.” Energous and InPlay will be at the Wireless IoT Tomorrow in Wiesbaden (near Frankfurt airport), Germany from October 18-19, 2023. To schedule a demo at the event, please visit https://energous.com/schedule-a-demo/ or stop by the Energous booth #1 or the InPlay booth #6. About Energous Corporation Energous Corporation (NASDAQ: WATT) has been pioneering wireless charging over distance technology since 2012. Today, as the global leader in wireless charging over distance, its networks are safely and seamlessly powering its customers’ RF-based systems in a variety of industries, including retail, industrial, healthcare and more. Its total network solution is designed to support a variety of applications, including inventory and asset tracking, smart manufacturing, electronic shelf labels, IoT sensors, digital supply chain management, inventory management, loss prevention, patient/people tracking and sustainability initiatives. The number of industries and applications it serves is rapidly growing as it works to support the next generation of the IoT ecosystem.

Read More

Software and Tools

InnoPhase IoT Selects STMicroelectronics To Deliver Industry’s Lowest Power Sensor-to-Cloud IoT Solution

Business Wire | October 04, 2023

InnoPhase IoT, a fabless semiconductor company specializing in ultra-low power Wi-Fi IoT solutions and an ST Authorized Partner since 2020, announces an evaluation platform that combines STMicroelectronics (NYSE: STM) STM32U5 MCU evaluation board with InnoPhase IoT’s Talaria TWO™ Wi-Fi/BLE evaluation board. The board seamlessly integrates ultra-low power Wi-Fi/BLE with STM32 microcontrollers to enable the industry’s lowest-power cloud-connected battery-powered IoT devices. Target applications for the combination include wearables, industrial IoT, medical, commercial, and smart-home automation. The STM32U5 MCU is based on an Arm® Cortex®-M33 core and is a new generation of 32-bit microcontroller targeting the most demanding power/performance requirements. The MCU integrates the Cortex-M33 core with up to 4MB of flash memory and 2.5MB of SRAM to enable the highest performance amongst 32-bit MCUs, while cutting power by up to 90% and extending battery life using a range of innovative power-management features. The InnoPhase IoT Talaria TWO Wi-Fi/BLE5 multiprotocol wireless platform enables the development of ultra-low power cloud-connectivity applications without compromising performance. The industry’s lowest Tx current of 81ma at MCS7 and DTIM-10 current at 57uA extends battery life to 10-plus years for IoT devices. Talaria TWO features Wi-Fi provisioning using BLE, secured over-the-air updates, and seamless cloud connectivity to AWS and Microsoft Azure, providing ease of development and deployment for IoT solutions. The InnoPhase IoT platform’s high integration, small size, and multiple antenna options allow customers to meet new use case requirements. The seamless integration of STM32U5 and Talaria TWO evaluation boards allows designers to build ultra-low power sensor-to-cloud connected IoT solutions. Software integration is provided via ST’s I-CUBE-T2 software expansion for STM32Cube. The host application on STM32U5 uses the InnoPhase IoT Host APIs (HAPI) and communicates with the application running on the InnoPhase IoT Talaria TWO device. The kit supports AWS IoT services. According to Bertrand Denis, STM32 Product Manager at STMicroelectronics, “InnoPhase IoT Talaria TWO’s low-power Wi-Fi connectivity to STM32U5 offers long battery life for ultra-low-power smart applications, including wearables, personal medical devices, home automation and industrial IoT. Our collaborating with InnoPhase IoT will help customers meet low-power, long battery-life requirements without sacrificing performance while implementing Wi-Fi cloud connectivity.” Untethered, long battery life devices with direct cloud connectivity are unleashing the potential of IoT in multiple markets, said InnoPhase IoT President and COO Wiren Perera. The combination of ST’s lowest-power MCU, the STM32U5, with our industry’s lowest-power Wi-Fi/BLE solution delivers a platform enabling rapid time-to-development and deployment utilizing ubiquitous Wi-Fi connectivity for our customers. The STM32U5 MCUs and Talaria TWO Wi-Fi/BLE SoC/Modules are currently in production. The STM32U5 NUCLEO-U575Z1-Q evaluation board is available now to order at https://www.st.com/en/evaluation-tools/nucleo-u575zi-q.html#sample-buy and InnoPhase IoT’s Talaria TWO EVB-A (INP3014/INP3015) evaluation kits are available now to order at https://innophaseiot.com/purchase/. Talaria TWO Wi-Fi/BLE modules are certified with the Wi-Fi Alliance and Bluetooth SIG and have global regulatory certification. InnoPhase IoT successfully demonstrated the STM32U5 plus Talaria TWO sensor to AWS connectivity at Sensors Converge 2023 conference in Santa Clara, California. To schedule a briefing meeting or demo, please contact sales@innophaseiot.com. About InnoPhase IoT InnoPhase IoT Inc., headquartered in San Jose, CA, is a fabless wireless semiconductor platform company dedicated to enable the promise of Internet of Things (IoT) solutions. Its flagship product, the Talaria TWO™ multiprotocol chipset and modules deliver the world’s lowest power Wi-Fi radio to the rapidly growing untethered battery-operated IoT device market. InnoPhase IoT enables end-to-end market-ready extreme low power wireless IoT solutions with extended battery life, a low total cost of ownership (TCO), high-performance wireless use cases and rapid time to market. For more information, contact info@innophaseiot.com or visit the InnoPhase IoT.com website.

Read More

Devices

Amazon Launches Echo Hub to Control Connected Devices in Smart Homes

Amazon | September 25, 2023

Amazon launched Echo Hub, a smart home control panel with support for over 140,000 IoT devices It detects when a person is around and accordingly shifts its display With an eight-inch display, it features voice control through Alexa Amazon is set to provide a solution to simplify and streamline the management of multiple IoT devices Amazon has introduced the Echo Hub, a sleek, smart home control panel featuring an eight-inch display and compatibility with over 140,000 IoT devices. Priced at $180, this hub offers voice control via Alexa and utilizes infrared technology. Notably, it automatically adjusts its display when someone approaches, simplifying smart home management. This product is designed for use in smart homes, allowing users to centralize control of their IoT devices. The Echo Hub can be mounted on a wall or placed on a flat surface using an optional stand. It incorporates Alexa for voice control and supports infrared technology for added convenience. The device is also compatible with Sidewalk, Bluetooth, Thread, Zigbee and Matter, making it versatile for various smart devices. Equipped with Infrared technology, it is a rare brand product with a slim design. Together with Amazon's third-party support, this factor makes the newly launched Echo Hub an ideal control panel for smart homes. The growing popularity of smart home management solutions has intensified competition within the market. Amazon, for instance, is set to introduce its Echo Hub later this year, which includes a Power over Ethernet (PoE) adapter. However, this expanding landscape also ushers in increased options for consumers. Recently, Home Assistant unveiled its budget-friendly Home Assistant Green, a plug-and-play smart home management device priced at $99. As tech giants like Amazon enter the fray, consumers soon find themselves spoiled for choice. Nevertheless, this abundance of options may also pose a challenge as consumers navigate various products to address a common concern. While it is positive that smart home manufacturers are acknowledging the issue, developers must remain cautious about oversaturation. It is crucial to remember that consumers are discerning enough to recognize redundancy and may choose to retain their funds rather than make unnecessary purchases. As the smart home market continues to grow, Amazon aims to provide a solution to streamline the management of multiple IoT devices. Amazon has introduced the Echo Hub as part of its smart home product lineup. It offers convenience and compatibility with various smart home products. Users interested in centralizing the control of their smart devices may find this product appealing.

Read More

Industrial IoT

Energous and InPlay Launch Low Maintenance Wireless Sensors for IoT industrial Applications

Business Wire | September 27, 2023

Energous Corporation (NASDAQ: WATT), an industry leader in RF-based wireless power network solutions, has partnered with InPlay Inc., a fabless semiconductor company dedicated to engineering advanced low-power wireless communication technologies for the Industrial IoT market, to demonstrate a battery-free temperature and humidity IoT sensor solution. This innovation harnesses the strengths of Energous' PowerBridge technology and InPlay's cutting-edge Bluetooth low-energy beacon system. This solution has the potential to expand into multiple markets within the Industrial IoT ecosystem that Energous is currently focusing on. This collaborative endeavor aims to offer these industries a reliable, cost-effective, and energy-efficient sensor solution. As IoT expands, particularly within industrial applications, the need to retrofit costly sensor solutions becomes evident. By eliminating cables, removing disposable batteries, and cutting down maintenance costs, we can significantly reduce overall expenses and help deploy sensors at a much larger scale, stated Cesar Johnston, CEO of Energous. Our PowerBridge technology delivers consistent power to multiple devices simultaneously, offering greater design flexibility, waterproofing capabilities, and alleviating power-related challenges. “Energous PowerBridge technology enables wireless power transmission with minimal size and maximum power and cost efficiency,” said Jason Wu, CEO of InPlay. “Our InPlay NanoBeacon SoC solution benefits wireless sensors customers by providing ultra-low-cost, low-power and a programming free design where manufacturers are able to cut down on development costs and achieve a shorter time to market.” Energous and InPlay will be at the Wireless IoT Tomorrow in Wiesbaden (near Frankfurt airport), Germany from October 18-19, 2023. To schedule a demo at the event, please visit https://energous.com/schedule-a-demo/ or stop by the Energous booth #1 or the InPlay booth #6. About Energous Corporation Energous Corporation (NASDAQ: WATT) has been pioneering wireless charging over distance technology since 2012. Today, as the global leader in wireless charging over distance, its networks are safely and seamlessly powering its customers’ RF-based systems in a variety of industries, including retail, industrial, healthcare and more. Its total network solution is designed to support a variety of applications, including inventory and asset tracking, smart manufacturing, electronic shelf labels, IoT sensors, digital supply chain management, inventory management, loss prevention, patient/people tracking and sustainability initiatives. The number of industries and applications it serves is rapidly growing as it works to support the next generation of the IoT ecosystem.

Read More

Software and Tools

InnoPhase IoT Selects STMicroelectronics To Deliver Industry’s Lowest Power Sensor-to-Cloud IoT Solution

Business Wire | October 04, 2023

InnoPhase IoT, a fabless semiconductor company specializing in ultra-low power Wi-Fi IoT solutions and an ST Authorized Partner since 2020, announces an evaluation platform that combines STMicroelectronics (NYSE: STM) STM32U5 MCU evaluation board with InnoPhase IoT’s Talaria TWO™ Wi-Fi/BLE evaluation board. The board seamlessly integrates ultra-low power Wi-Fi/BLE with STM32 microcontrollers to enable the industry’s lowest-power cloud-connected battery-powered IoT devices. Target applications for the combination include wearables, industrial IoT, medical, commercial, and smart-home automation. The STM32U5 MCU is based on an Arm® Cortex®-M33 core and is a new generation of 32-bit microcontroller targeting the most demanding power/performance requirements. The MCU integrates the Cortex-M33 core with up to 4MB of flash memory and 2.5MB of SRAM to enable the highest performance amongst 32-bit MCUs, while cutting power by up to 90% and extending battery life using a range of innovative power-management features. The InnoPhase IoT Talaria TWO Wi-Fi/BLE5 multiprotocol wireless platform enables the development of ultra-low power cloud-connectivity applications without compromising performance. The industry’s lowest Tx current of 81ma at MCS7 and DTIM-10 current at 57uA extends battery life to 10-plus years for IoT devices. Talaria TWO features Wi-Fi provisioning using BLE, secured over-the-air updates, and seamless cloud connectivity to AWS and Microsoft Azure, providing ease of development and deployment for IoT solutions. The InnoPhase IoT platform’s high integration, small size, and multiple antenna options allow customers to meet new use case requirements. The seamless integration of STM32U5 and Talaria TWO evaluation boards allows designers to build ultra-low power sensor-to-cloud connected IoT solutions. Software integration is provided via ST’s I-CUBE-T2 software expansion for STM32Cube. The host application on STM32U5 uses the InnoPhase IoT Host APIs (HAPI) and communicates with the application running on the InnoPhase IoT Talaria TWO device. The kit supports AWS IoT services. According to Bertrand Denis, STM32 Product Manager at STMicroelectronics, “InnoPhase IoT Talaria TWO’s low-power Wi-Fi connectivity to STM32U5 offers long battery life for ultra-low-power smart applications, including wearables, personal medical devices, home automation and industrial IoT. Our collaborating with InnoPhase IoT will help customers meet low-power, long battery-life requirements without sacrificing performance while implementing Wi-Fi cloud connectivity.” Untethered, long battery life devices with direct cloud connectivity are unleashing the potential of IoT in multiple markets, said InnoPhase IoT President and COO Wiren Perera. The combination of ST’s lowest-power MCU, the STM32U5, with our industry’s lowest-power Wi-Fi/BLE solution delivers a platform enabling rapid time-to-development and deployment utilizing ubiquitous Wi-Fi connectivity for our customers. The STM32U5 MCUs and Talaria TWO Wi-Fi/BLE SoC/Modules are currently in production. The STM32U5 NUCLEO-U575Z1-Q evaluation board is available now to order at https://www.st.com/en/evaluation-tools/nucleo-u575zi-q.html#sample-buy and InnoPhase IoT’s Talaria TWO EVB-A (INP3014/INP3015) evaluation kits are available now to order at https://innophaseiot.com/purchase/. Talaria TWO Wi-Fi/BLE modules are certified with the Wi-Fi Alliance and Bluetooth SIG and have global regulatory certification. InnoPhase IoT successfully demonstrated the STM32U5 plus Talaria TWO sensor to AWS connectivity at Sensors Converge 2023 conference in Santa Clara, California. To schedule a briefing meeting or demo, please contact sales@innophaseiot.com. About InnoPhase IoT InnoPhase IoT Inc., headquartered in San Jose, CA, is a fabless wireless semiconductor platform company dedicated to enable the promise of Internet of Things (IoT) solutions. Its flagship product, the Talaria TWO™ multiprotocol chipset and modules deliver the world’s lowest power Wi-Fi radio to the rapidly growing untethered battery-operated IoT device market. InnoPhase IoT enables end-to-end market-ready extreme low power wireless IoT solutions with extended battery life, a low total cost of ownership (TCO), high-performance wireless use cases and rapid time to market. For more information, contact info@innophaseiot.com or visit the InnoPhase IoT.com website.

Read More

Spotlight

Sitecore

Sitecore

Sitecore is the global leader in experience management software that combines content management, commerce, and customer insights. The Sitecore Experience Cloud™ empowers marketers to deliver personalized content in real time and at scale across every channel—before, during, and after a sale. More t...

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