Home > Companies > C-Suite On Deck > Q&A with Paige O'Neill, CMO at Sitecore

Q&A with Paige O'Neill, CMO at Sitecore

MEDIA 7 | May 19, 2019

Paige O'Neill, CMO of Sitecore is an experienced, data-driven B2B marketer with enterprise and mid-market SaaS experience that ranges from Fortune 100 to late stage startups and stages in between. Her career graph uniquely combines extensive product marketing and PR / communications backgrounds resulting in an adeptness at creating brand stories and differentiated positioning. 

In this thought-provoking Q&A with MEDIA 7, Paige shares her journey into the field of marketing and her unrelenting zest for technology.

MEDIA 7: What inspired you to get into Marketing?
PAIGE O'NEILL: My journey started when I was a Ph.D. student at New York University, and I thought I was on the road to become a college professor, but one day I had an interview at a high-tech PR firm for a part time job. The enthusiasm for technology at that agency changed the course of my life. I felt enamored with everything I heard about “PR” – even though at the time I didn’t even know what it actually was – so I dropped out of the Ph.D. program and started a career working for IBM’s PR agency. I loved technology communications, but wanted to tackle messaging from a more technical perspective, which led to my interest in product marketing. The transition from technology public relations to a product marketing role wasn’t an easy one. It’s an uncommon trajectory and there wasn’t a precedent at the company I worked for at the time, so I had to build my own path. In the end, I hustled to prove that I could leverage the skills I learned through my communications-focused position and translate them to a more product-focused role. It took persistence to prove that point.

"Success for marketers is defined by the ability to deliver experiences that are aware and adaptive to individual customers’ specific needs, in a way that is seamless to the end-user."



M7: What is your favourite part of working at Sitecore?
PN: I love working with organizations during times of change, and there’s a lot of that going on at Sitecore. We are in the midst of a complete marketing transformation at Sitecore that starts with our top-level messaging, augmenting those messages more towards the marketing department. We are doing this through a new visual identity and branding, an expansion of our demand generation function (which is scaling to map to new personas and go-to-market areas), and, finally, a complete digital transformation leveraging Sitecore’s technology to build a new version of our website and align our digital channels to the customer journey. It’s truly a thrill to be a part of.


"Consumers’ expectations outpace companies’ abilities; most organizations are still early in their efforts to transform the business for a digital world."



M7: What do you consider the biggest challenges for a CMO these days?
PN: Marketers have had to accept a heavy truth: it is up to consumers, not them, to decide when, where, and how to engage with their company. Success for marketers is defined by the ability to deliver experiences that are aware and adaptive to individual customers’ specific needs, in a way that is seamless to the end-user. In many cases, though, consumers’ expectations outpace companies’ abilities; most organizations are still early in their efforts to transform the business for a digital world. Getting there will take an investment in technology, and we’ll see marketers rely more on things like channel-agnostic services, machine learning capabilities, and data management systems. But marketers are also going to have to rethink their people and processes, so they have the right training and organizational design to make sure they can leverage the power of those technology investments.


"Marketers have to rethink their people and processes, so they have the right training and organizational design to make sure they can leverage the power of technology investments."



M7: The past year has seen Sitecore hiring four women in executive leadership roles. Is the gap between the number of men and women at Sitecore shrinking? How do you see it?
PN: Our CEO, Mark Frost, has always had a passion for diversity and bringing women into senior roles, and it’s been great to see him implement his proactive approach to inclusive hiring at Sitecore. As a result, diversity representation is definitely on the upswing - although we prefer to think of it as more than just a numbers game. Rather than having a quota for female hires, we focus on setting benchmarks that will ensure an equal representation of potential candidates for any position. We’re also taking a top down/bottom up approach to ensure that leadership is setting the right example, while every department is just as engaged in diversity practices.

M7: Knowing what you know now, what advice would you give your younger self?
PN: Speak up! Articulate your professional goals and don’t wait for someone to notice you and hope they will give you an opportunity. There’s no way for those around you to know what you want, if you don’t vocalize it. I think a lot of time women in particular think if they work hard, someone will notice them, they will earn that promotion or be selected for that exciting opportunity, but I know from personal experience that making your career ambitions known, can pay dividends.

ABOUT SITECORE

Sitecore is the global leader in digital experience management software that combines content management, commerce, and customer insights. The Sitecore Experience Cloud™ empowers marketers to deliver personalized content in real time and at scale across every channel—before, during, and after a sale. More than 5,200 brands––including American Express, Carnival Cruise Lines, Dow Chemical, and L’Oréal––have trusted Sitecore to deliver the personalized interactions that delight audiences, build loyalty, and drive revenue. Visit Sitecore to know more.

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Read More

Industrial IoT

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Read More

Software and Tools

InnoPhase IoT Selects STMicroelectronics To Deliver Industry’s Lowest Power Sensor-to-Cloud IoT Solution

Business Wire | October 04, 2023

InnoPhase IoT, a fabless semiconductor company specializing in ultra-low power Wi-Fi IoT solutions and an ST Authorized Partner since 2020, announces an evaluation platform that combines STMicroelectronics (NYSE: STM) STM32U5 MCU evaluation board with InnoPhase IoT’s Talaria TWO™ Wi-Fi/BLE evaluation board. The board seamlessly integrates ultra-low power Wi-Fi/BLE with STM32 microcontrollers to enable the industry’s lowest-power cloud-connected battery-powered IoT devices. Target applications for the combination include wearables, industrial IoT, medical, commercial, and smart-home automation. The STM32U5 MCU is based on an Arm® Cortex®-M33 core and is a new generation of 32-bit microcontroller targeting the most demanding power/performance requirements. The MCU integrates the Cortex-M33 core with up to 4MB of flash memory and 2.5MB of SRAM to enable the highest performance amongst 32-bit MCUs, while cutting power by up to 90% and extending battery life using a range of innovative power-management features. The InnoPhase IoT Talaria TWO Wi-Fi/BLE5 multiprotocol wireless platform enables the development of ultra-low power cloud-connectivity applications without compromising performance. The industry’s lowest Tx current of 81ma at MCS7 and DTIM-10 current at 57uA extends battery life to 10-plus years for IoT devices. Talaria TWO features Wi-Fi provisioning using BLE, secured over-the-air updates, and seamless cloud connectivity to AWS and Microsoft Azure, providing ease of development and deployment for IoT solutions. The InnoPhase IoT platform’s high integration, small size, and multiple antenna options allow customers to meet new use case requirements. The seamless integration of STM32U5 and Talaria TWO evaluation boards allows designers to build ultra-low power sensor-to-cloud connected IoT solutions. Software integration is provided via ST’s I-CUBE-T2 software expansion for STM32Cube. The host application on STM32U5 uses the InnoPhase IoT Host APIs (HAPI) and communicates with the application running on the InnoPhase IoT Talaria TWO device. The kit supports AWS IoT services. According to Bertrand Denis, STM32 Product Manager at STMicroelectronics, “InnoPhase IoT Talaria TWO’s low-power Wi-Fi connectivity to STM32U5 offers long battery life for ultra-low-power smart applications, including wearables, personal medical devices, home automation and industrial IoT. Our collaborating with InnoPhase IoT will help customers meet low-power, long battery-life requirements without sacrificing performance while implementing Wi-Fi cloud connectivity.” Untethered, long battery life devices with direct cloud connectivity are unleashing the potential of IoT in multiple markets, said InnoPhase IoT President and COO Wiren Perera. The combination of ST’s lowest-power MCU, the STM32U5, with our industry’s lowest-power Wi-Fi/BLE solution delivers a platform enabling rapid time-to-development and deployment utilizing ubiquitous Wi-Fi connectivity for our customers. The STM32U5 MCUs and Talaria TWO Wi-Fi/BLE SoC/Modules are currently in production. The STM32U5 NUCLEO-U575Z1-Q evaluation board is available now to order at https://www.st.com/en/evaluation-tools/nucleo-u575zi-q.html#sample-buy and InnoPhase IoT’s Talaria TWO EVB-A (INP3014/INP3015) evaluation kits are available now to order at https://innophaseiot.com/purchase/. Talaria TWO Wi-Fi/BLE modules are certified with the Wi-Fi Alliance and Bluetooth SIG and have global regulatory certification. InnoPhase IoT successfully demonstrated the STM32U5 plus Talaria TWO sensor to AWS connectivity at Sensors Converge 2023 conference in Santa Clara, California. To schedule a briefing meeting or demo, please contact sales@innophaseiot.com. About InnoPhase IoT InnoPhase IoT Inc., headquartered in San Jose, CA, is a fabless wireless semiconductor platform company dedicated to enable the promise of Internet of Things (IoT) solutions. Its flagship product, the Talaria TWO™ multiprotocol chipset and modules deliver the world’s lowest power Wi-Fi radio to the rapidly growing untethered battery-operated IoT device market. InnoPhase IoT enables end-to-end market-ready extreme low power wireless IoT solutions with extended battery life, a low total cost of ownership (TCO), high-performance wireless use cases and rapid time to market. For more information, contact info@innophaseiot.com or visit the InnoPhase IoT.com website.

Read More

Spotlight

Sitecore

Sitecore

Sitecore is the global leader in experience management software that combines content management, commerce, and customer insights. The Sitecore Experience Cloud™ empowers marketers to deliver personalized content in real time and at scale across every channel—before, during, and after a sale. More t...

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IEEE 9th World Forum on Internet of Things

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IoT Talks 2023: Through the IoT Looking Glass

Webinar

Resources

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