Home > Companies > C-Suite On Deck > Q&A with Randy Frisch, CMO at Uberflip

Q&A with Randy Frisch, CMO at Uberflip

MEDIA 7 | September 26, 2019

Q&A with Randy Frisch
Randy Frisch, CMO and Co-Founder at Uberflip has led the content experience movement, prompting marketers to think beyond content creation and focus on the experience. 

Randy also co-hosts the Conex Show, a weekly podcast featuring top marketers and their strategies and secrets to success. His talks empower marketers with the strategies they need to capture their audiences, prove their worth, and align their vision.

MEDIA 7: If I were to say to a bunch of people who know you, ‘Give me three adjectives that best describe you’, what would I hear?
RANDY FRISCH: Determined, passionate, caring.

M7: From Flipbooks to the world’s first content experience platform in just 6 years. What are some of the top reasons that helped drive Uberflip to where it is now?
RF:  We started as a solution that would allow marketers to share content to readers whenever they wanted and on whichever devices. People still want to consume content whenever they want. Think of the way in which we consume video content on Netflix or music content on Spotify. We’ve been successful in large part because we’ve been able to create a product that marketers need, that make it easier for their buyers to become customers. But that hasn’t been enough.
The differentiator for us is culture—the values we strive for as an organization (not just the work environment). I’ll share my 3 favourites here:

● H.U.S.T.L.E.: this one stands for Heart, Unique, Skill, Tech, Lean, Entrepreneurial. My co-founder, Yoav Schwartz, and I actually screen new hires for these traits.
● Valuable, Relevant & Consistent: this one comes from the initial definition of Content Marketing (“creating and distributing valuable, relevant and consistent content”) by Robert Rose and Joe Pullizzi at the Content Marketing Institute. It only makes sense that our teams and employees should expect to be valuable, relevant, and consistent.
● Give Back: It’s important for us to give back to our communities and while we do this in numerous ways led by people across our team, one of my favourites is an annual charity ping pong tournament we host called Startupong which brought together startups in Toronto to raise $50,000 for Sick Kids hospital this year.
We’ve been successful mostly because we’ve been able to create a brand around engaging our team, our customers, and even our partners around these values.


"As marketers, we need to take our buyers on a journey using content. We need to be able to get a buyer from one piece of content to the next—think of a nice hiking trail through the woods."

M7: How can modern marketers leverage the personalized content recommendations given by Uberflip AI?
RF: It all comes down to the journey we take our buyers through. We recently produced a report with Heinz Marketing in which we found that only “1 in 3 B2B marketing leaders [of 283 interviewed] believe their current website encourages people to engage with their content at a high volume”. Essentially, we are leading buyers to a piece of content and leaving them to fend for themselves among your content. A visual I like to use is that of walking someone into a dark forest with no pathway and leaving them there. Not a good experience at all. As marketers, we need to take our buyers on a journey using content. We need to be able to get a buyer from one piece of content to the next—think of a nice hiking trail through the woods.

Uberflip AI serves up recommendations on our platform personalized to our buyers after they’ve consumed a piece of content. This allows them to stay and engage with more content while they’re in a content experience. Uberflip AI gives marketers the ability to predict what topic or piece of content their buyer might be interested in based on their behavior on a website, benchmark them against other users, and deliver content that they might be interested in, in order to extend their journey.


"Buyers want personalized content and they want it when they’re ready to buy. And it has to be a great experience."

M7: How does user-generated content help in scaling ABM campaigns at Uberflip?
RF: I believe the best UGC for ABM (acronym overload!) is the reviews from customers. The best way to learn is from our peers. We often copy our competitors or look for best practices. There are many ways we can relate to a target account by showing them what their peers are saying. It could be finding a tweet from someone they respect speaking about the value of your platform. Think of it this way. If Roger Federer tweeted that a certain shoe was key to his play you'd likely win over other aspiring tennis players. In the world of B2B marketing, we can sometimes find more professional review sites like G2 or TrustRadius where highlighting a review from someone in a related industry can help win over the next target account.

M7: There is a lot of buzz around your book “F#ck Content Marketing”. What inspired you to preach this influential gospel?
RF: I was off to Dreamforce in 2017 and I came across a SiriusDecisions stat that 60-70% of all marketing content goes unused. It brought to light that even I contributed to this problem by driving my team to create more and more content. I had a revelation.

Thanks to Robert Rose and Joe Pulizzi at the Content Marketing Institute, content marketing was supposed to be about creating and distributing content “with the objective of driving profitable customer action.” But somewhere along the line, it became too much about creation and not enough about distribution and driving customer action (converting). And when marketers were distributing content, we weren’t distributing it in ways that led to profitable customer action—think of all those generic emails we sent people, loaded with links to videos and blog posts spread across the internet. We were sending people into dark scary forests full of content (sometimes that of our competitors). And we never got them back.

It all hit me. So I said “f#ck content marketing”, or rather, f#ck what it had become. My mission over the last two years has become to teach marketers how to create great personalized online experiences that we can send our buyers to, that actually take them on a journey leading to a conversion.


"Marketing is now becoming creating and distributing content to drive profitable customer action."

M7: What is the idea behind ‘The Conex’ (podcast show) hosted by you every week, which is already a big hit among the viewers?
RF: After 3 years and 227 episodes, we’ve decided to end the Content Experience Show and start fresh with a new show, The Marketer’s Journey, launching October. We had a great base of listeners and guests, but we wanted to spend more time focusing on the concept of the journey—both, the journey that our buyers go through, and the journey we go through as marketers. I’ll be speaking in-depth with marketing leaders about what their journey has looked like as marketers and what they strive for in creating great experiences for their buyers and customers.

M7: How do you see content marketing evolving over time?
RF: We’re not just seeing the evolution of content marketing, we’re seeing the evolution of marketing as a whole. Marketing is now becoming creating and distributing content to drive profitable customer action.
Let’s take a look for a moment at the way in which we consume video and music media. We went from syndicated TV shows and weekly programming on set channels (cable) to having bingeable content ready for us on demand (Netflix, Hulu, etc). We went from listening for our favourite song to be played on the radio, to downloading songs on iTunes, to now getting recommended curated playlists and artists based on my listening history on Spotify. We can search for content we want on demand and binge it for as long as we want. And we can do it whenever we want on multiple different devices around us.

Our buyers want personalized content and they want it when they’re ready to buy. And it has to be a great experience. Marketers are starting to catch on. We’re starting to spend time and money on analyzing the data, having great salespeople, and even on distribution. The difference-maker is that marketers are spending more time and money on personalized content experiences and using a content experience platform like Uberflip to accelerate the buyer journey.

ABOUT UBERFLIP

Uberflip is the world’s #1 Content Experience Platform (CEP). With tools to aggregate all your marketing content, they empower B2B marketing and sales teams to create personalized content experiences to engage accounts, nurture prospects, and convert leads, without the help of IT. It’s their mission to put control back in the hands of marketing teams to deliver high-converting experiences, that put the customer front and center.

More C-Suite on deck

Q&A with Cameron Worth, CEO & Founder, SharpEnd

Media 7 | April 22, 2020

Cameron Worth, CEO & Founder of SharpEnd leads the company’s mission to help brands move closer than ever to consumers by connecting packaging, retail and experiential activity. He is a regular speaker and writer on how to build brands in a connected world. He has spoken at Cannes, the Festival of Marketing, LuxePack Monaco and New York, Ad:Week Europe and New York, DMA, the Connected Consumer Conference, Mobile World Congress and the IoT World Forum. MEDIA 7: How did the idea of “the agency of things” come to your mind? CAMERON WORTH: SharpEnd was created in 2015 as the world’s first Internet of Things focused agency, so there is a slight play on words when we say we’re the Agency of Things. I think the idea of giving things their own agency is an interesting concept, and the strapline fits our capabilities on multiple levels. M7: In what way does technology drive the association of SharpEnd with global brands? What approaches are followed to enable sustainability? CW: Our simple proposition is to help build brands in a connected world, and to do that you must always start with identified consumer needs or pain points and look at technology as just an enabler to deliver an appropriate solution (when appropriate).  Take the issue of sustainability, which is often a pain point for brands that grapple with issues such as how we can reward sustainable behaviour change. One of our approaches to this could be to look at communicating the recycling credentials of the different products. Whilst the consumer can engage with a product as part of a wider consumer experience, the same technology could also house content that could tell you whether the product is recyclable, which type of bin it goes in etc. SharpEnd’s work with Unilever is a case in point. We built a digital product that incentivised recycling through gamification but also served to educate through informing people how and where to recycle in a clear fashion. All users had to do was simply scan their packaging to have all this information at their disposal.

Read More

Q&A with Sangram Vajre, Co-founder & Chief Evangelist at Terminus

MEDIA 7 | January 9, 2020

Sangram Vajre, Co-Founder & Chief Evangelist at Terminus is also an author and host of the podcast FlipmyFunnel. He is one of the leading minds in B2B marketing. MEDIA 7: What are you passionate about? SANGRAM VAJRE: Three things: Lead professionally. Grow personally. Love family. M7: Terminus has been recognized as one of Georgia’s 40 fastest-growing companies by ACG Atlanta. What factors contribute to this pace? SV: One of our core values is #OneTeam – which means we think and act as one team and know that if we treat our team right, they will treat our customers amazing. There are no great companies, only great people that make those companies.

Read More

Q&A with Andrea Lechner-Becker, Chief Marketing Officer at LeadMD

MEDIA 7 | December 5, 2019

Andrea Lechner-Becker, Chief Marketing Officer at LeadMD is an experienced Marketing and Sales Executive with a demonstrated history of working in the marketing and advertising industry. Skilled in Business Process, Marketo, Sales, Customer Relationship Management (CRM), and IT Service Management, Andrea is also a strong business development professional and a storyteller. MEDIA 7: What inspired you to get into marketing? ANDREA LECHNER: Frankly, not having better options. I originally attended the University of Wisconsin-La Crosse thinking I’d major in Archaeology. I wanted to be Indiana Jones! But, after visiting the archaeology building – i.e. the cold, dark basement of the science building – where a girl sat to piece together pieces of an old Native American vase, I knew archaeology was not going to be the right path for me. And so, without being good at science and a major in art or art history was unlikely to pay my bills, I decided to go into “business”. I originally registered as a management major, but took my first marketing class and thought it was more interesting and switched my sophomore year. That was pretty much it. I’d never been involved in business classes or DECA in high school – I didn’t really know what to do or what jobs in marketing were even possible. I dumb lucked myself into it really. M7: As a storyteller, do you relate the brand to a story or story to the brand? AL: Both? Neither? I think there are stories in every brand, because there are people working on the brand and people engaging with the brand and people using what the brand creates. People, most often a single person, are at the heart of great stories. You can start with the “point” of the story you’re trying to tell. Say you have a software that help accountants better create reports for board meetings. It’s likely you’ll want to tell a success story about an accountant getting promoted to CFO in part because your software helped better communicate their work product to the board. You could have the idea for that and go looking for that story in your customers. OR, you could hear that story, and say, “That’s amazing!” and share it with customers, partners and internal people. Stories are all around us – the most important thing is to keep your ears and eyes open for finding them.

Read More

Q&A with Cameron Worth, CEO & Founder, SharpEnd

Media 7 | April 22, 2020

Cameron Worth, CEO & Founder of SharpEnd leads the company’s mission to help brands move closer than ever to consumers by connecting packaging, retail and experiential activity. He is a regular speaker and writer on how to build brands in a connected world. He has spoken at Cannes, the Festival of Marketing, LuxePack Monaco and New York, Ad:Week Europe and New York, DMA, the Connected Consumer Conference, Mobile World Congress and the IoT World Forum. MEDIA 7: How did the idea of “the agency of things” come to your mind? CAMERON WORTH: SharpEnd was created in 2015 as the world’s first Internet of Things focused agency, so there is a slight play on words when we say we’re the Agency of Things. I think the idea of giving things their own agency is an interesting concept, and the strapline fits our capabilities on multiple levels. M7: In what way does technology drive the association of SharpEnd with global brands? What approaches are followed to enable sustainability? CW: Our simple proposition is to help build brands in a connected world, and to do that you must always start with identified consumer needs or pain points and look at technology as just an enabler to deliver an appropriate solution (when appropriate).  Take the issue of sustainability, which is often a pain point for brands that grapple with issues such as how we can reward sustainable behaviour change. One of our approaches to this could be to look at communicating the recycling credentials of the different products. Whilst the consumer can engage with a product as part of a wider consumer experience, the same technology could also house content that could tell you whether the product is recyclable, which type of bin it goes in etc. SharpEnd’s work with Unilever is a case in point. We built a digital product that incentivised recycling through gamification but also served to educate through informing people how and where to recycle in a clear fashion. All users had to do was simply scan their packaging to have all this information at their disposal.

Read More

Q&A with Sangram Vajre, Co-founder & Chief Evangelist at Terminus

MEDIA 7 | January 9, 2020

Sangram Vajre, Co-Founder & Chief Evangelist at Terminus is also an author and host of the podcast FlipmyFunnel. He is one of the leading minds in B2B marketing. MEDIA 7: What are you passionate about? SANGRAM VAJRE: Three things: Lead professionally. Grow personally. Love family. M7: Terminus has been recognized as one of Georgia’s 40 fastest-growing companies by ACG Atlanta. What factors contribute to this pace? SV: One of our core values is #OneTeam – which means we think and act as one team and know that if we treat our team right, they will treat our customers amazing. There are no great companies, only great people that make those companies.

Read More

Q&A with Andrea Lechner-Becker, Chief Marketing Officer at LeadMD

MEDIA 7 | December 5, 2019

Andrea Lechner-Becker, Chief Marketing Officer at LeadMD is an experienced Marketing and Sales Executive with a demonstrated history of working in the marketing and advertising industry. Skilled in Business Process, Marketo, Sales, Customer Relationship Management (CRM), and IT Service Management, Andrea is also a strong business development professional and a storyteller. MEDIA 7: What inspired you to get into marketing? ANDREA LECHNER: Frankly, not having better options. I originally attended the University of Wisconsin-La Crosse thinking I’d major in Archaeology. I wanted to be Indiana Jones! But, after visiting the archaeology building – i.e. the cold, dark basement of the science building – where a girl sat to piece together pieces of an old Native American vase, I knew archaeology was not going to be the right path for me. And so, without being good at science and a major in art or art history was unlikely to pay my bills, I decided to go into “business”. I originally registered as a management major, but took my first marketing class and thought it was more interesting and switched my sophomore year. That was pretty much it. I’d never been involved in business classes or DECA in high school – I didn’t really know what to do or what jobs in marketing were even possible. I dumb lucked myself into it really. M7: As a storyteller, do you relate the brand to a story or story to the brand? AL: Both? Neither? I think there are stories in every brand, because there are people working on the brand and people engaging with the brand and people using what the brand creates. People, most often a single person, are at the heart of great stories. You can start with the “point” of the story you’re trying to tell. Say you have a software that help accountants better create reports for board meetings. It’s likely you’ll want to tell a success story about an accountant getting promoted to CFO in part because your software helped better communicate their work product to the board. You could have the idea for that and go looking for that story in your customers. OR, you could hear that story, and say, “That’s amazing!” and share it with customers, partners and internal people. Stories are all around us – the most important thing is to keep your ears and eyes open for finding them.

Read More

Related News

ENTERPRISE IOT, SOFTWARE AND TOOLS

ST Engineering iDirect Delivers IoT Solution to ARSAT, to Bridge Digital Divide in Remote Areas

ST Engineering iDirect | January 27, 2023

ST Engineering iDirect, a leader in satellite communications, has given its top Internet of Things (IoT) solution to the national telecommunications company of Argentina, ARSAT. The IoT solution is designed to enable organizations and businesses in remote areas to benefit from sensor technology and big data management developments. Customers in hard-to-reach areas will now be able to use strong IoT connectivity thanks to the combination of ST Engineering iDirect's innovative satellite communications technology and ARSAT's reliable network infrastructure. The solution includes an IoT-optimized waveform, a cloud-based network management system, and technology from hiSky, which is a strategic partner of ST Engineering iDirect. This will help ARSAT deal with a variety of problems in the country across different vertical markets. With this cutting-edge solution, customers of ARSAT will have access to a range of IoT solutions, from remote monitoring and asset tracking to smart agriculture and energy management. Regional Vice President, Americas, ST Engineering iDirect, Darren Ludington, said, "As we move towards a new, interconnected era in industry, we can see the plethora of opportunities that IoT can bring to the widest range of industries, businesses, and organizations." He added, "ARSAT is a service provider that aims to stay ahead of the curve and provide its customers with advanced technologies." He further added, "With our IoT solution, we are providing ARSAT with an easy-to-deploy, agile and flexible solution with which they can test the market and expand as and when they are ready to." He concluded, "We are excited to see the positive impact of our solution on ARSAT's business and its end users." (Source - PRNewswire) The solution will also be a very useful tool for disaster recovery and prevention. Users will be able to see important data about things like rainfall and river levels, wildfire threats, deforestation, lack of water, earthquakes, and volcanoes. With the introduction of this advanced solution, ARSAT will be able to provide customers with valuable insights into natural disasters, helping them take preventive measures and prepare for potential disasters. AboutST Engineering iDirect Engineering ST iDirect, a division of ST Engineering, is a world leader in satellite communications (satcom). It offers technology and solutions that help customers grow their businesses, make their services stand out, and improve their satcom networks. It is committed to shaping the future of how people connect around the world. For more than 40 years, it has been coming up with new ideas to solve satellite's biggest economic and technological problems. The iDirect product portfolio represents the highest standards in performance, efficiency, and reliability, allowing its customers to provide the best satcom connectivity experience anywhere in the world. ST Engineering iDirect is a market leader in critical industries such as mobility, broadcast, and military/government. iDirect Government was founded in 2007 to better serve the US government and defense communities.

Read More

ENTERPRISE IOT

Eseye Introduces AnyNet SMARTconnect™ On-device Connectivity Software Solution

Eseye | January 25, 2023

On January 24, 2023, Eseye, a leader in cutting-edge cellular IoT connectivity solutions, announced the launch of its groundbreaking AnyNet SMARTconnect™ software solution for on-device connectivity. The new solution directly embeds intelligent, global IoT connectivity into any device, allowing businesses to bring products to market faster and concentrate on providing value to their consumers. Furthermore, AnyNet SMARTconnect™ improves resiliency by keeping devices linked and optimized now and in the future. This enables IoT initiatives to scale without the need to hire expensive, hard-to-find connectivity or firmware engineers. AnyNet SMARTconnectTM, which will be on display at the IoT Solutions World Congress in Barcelona beginning January 31, is already in use by some of Eseye's commercial customers. AnyNet SMARTconnect™, supplied as an independent plug-in software module, codifies Eseye's decades of connectivity expertise into a robust and flexible device software that customers and partners can easily integrate into their IoT or connected device. This ensures "right-first-time" delivery and enables device design flexibility to help future-proof the solution as it navigates present and future supply chain challenges. It facilitates greater deployments by allowing for a single SKU, including initial bootstrapping and provisioning. In addition, AnyNet SMARTconnect™ enables businesses to bypass software development and embed plug-and-play connectivity intelligence right into their products. This can fasten product launches by up to 9 months, significantly lowering expenses and allowing them to focus on the applications and data that provide value to their clients. AnyNet SMARTconnect™ utilizes Eseye's AnyNet Federation, a global mobile network alliance spanning 190 countries that provides access to over 700 global networks with more localization options than any other provider, as well as its award-winning Infinity IoT Connectivity Management Platform™. It includes a set of higher-layer communication protocol extensions such as CoAP, MQTT, and Lightweight Machine to Machine (LWM2M) that benefit from understanding and responding to network state. For example, before performing a Firmware Over the Air (FOTA) update, the LWM2M may wait for higher, more cost-effective bandwidth and increased signal strength. About Eseye Founded in 2007, Eseye is an IoT cellular connectivity solutions provider. It enables businesses to embrace IoT without boundaries, assisting them in envisioning the impossible and bringing those solutions to life through innovative IoT cellular connectivity solutions. As a result, its customers are able to increase company value, offer differentiated experiences, and disrupt their markets. It provides seamless IoT connectivity, technical device services and versatile hardware, backed by round-the-clock support to help clients move from initial concept to global deployment. Eseye is trusted by global brands such as Bosch, Costa Express, Amazon, Philips and Siemens.

Read More

ENTERPRISE IOT

TOTO Collaborates with MachineQ for IoT-enabled Smart Restrooms

TOTO | January 20, 2023

The largest plumbing company in the world, TOTO, has announced that it will work with MachineQ, a Comcast Company, to make it easier to install its Internet of Things (IoT) smart bathroom products in high-traffic public restrooms across the U.S. TOTO's partnership with MachineQ will enable the company to expand the installation of its innovative smart restroom products, such as automatic hand-dryers and soap dispensers, into areas that were previously difficult to access due to a lack of resources. The partnership will allow TOTO's smart restroom products to better solve real-world business issues for facility managers, such as reducing audits, decreasing downtime, increasing employee efficiency, and increasing consumer satisfaction with their public restroom experience. Through this collaboration, TOTO and MachineQ will be able to increase the number of smart restroom product installations in public restrooms across the United States. Hidemi Ishikawa, CEO of TOTO USA, said, "Utilizing MachineQ's fully integrated device-to-cloud platform enables TOTO to further increase the value our IoT smart restroom products provide to facility managers." He added, "With MachineQ's LoRaWAN® network, which interoperates easily with other networks, TOTO's IoT-enabled products easily integrate with facilities' smart restroom monitoring systems or building automation systems across the U.S." (Source – CISION PR Newswire) The partnership will also let TOTO connect its Internet of Things (IoT)-enabled products to intelligent restroom monitoring systems in buildings or build automation systems across the U.S. This will let facility managers keep an eye on and manage restrooms in real time. This will give them the ability to plan ahead for problems, deal with them quickly and effectively, and keep a high level of cleanliness all the time. About MachineQ MachineQ, a Comcast company, makes it easy for businesses to build, connect, and scale long-range, low-power IoT solutions. Our fully integrated network connectivity platform, which is based on LoRaWAN® technology, gives customers a single source for service, support, technology, and development, as well as better security and a lower total cost of ownership. Our partnerships with leading IoT solution providers help us solve a wide range of business problems in key industries like real estate, food service, retail, manufacturing, healthcare, utilities, government, and agriculture.

Read More

ENTERPRISE IOT, SOFTWARE AND TOOLS

ST Engineering iDirect Delivers IoT Solution to ARSAT, to Bridge Digital Divide in Remote Areas

ST Engineering iDirect | January 27, 2023

ST Engineering iDirect, a leader in satellite communications, has given its top Internet of Things (IoT) solution to the national telecommunications company of Argentina, ARSAT. The IoT solution is designed to enable organizations and businesses in remote areas to benefit from sensor technology and big data management developments. Customers in hard-to-reach areas will now be able to use strong IoT connectivity thanks to the combination of ST Engineering iDirect's innovative satellite communications technology and ARSAT's reliable network infrastructure. The solution includes an IoT-optimized waveform, a cloud-based network management system, and technology from hiSky, which is a strategic partner of ST Engineering iDirect. This will help ARSAT deal with a variety of problems in the country across different vertical markets. With this cutting-edge solution, customers of ARSAT will have access to a range of IoT solutions, from remote monitoring and asset tracking to smart agriculture and energy management. Regional Vice President, Americas, ST Engineering iDirect, Darren Ludington, said, "As we move towards a new, interconnected era in industry, we can see the plethora of opportunities that IoT can bring to the widest range of industries, businesses, and organizations." He added, "ARSAT is a service provider that aims to stay ahead of the curve and provide its customers with advanced technologies." He further added, "With our IoT solution, we are providing ARSAT with an easy-to-deploy, agile and flexible solution with which they can test the market and expand as and when they are ready to." He concluded, "We are excited to see the positive impact of our solution on ARSAT's business and its end users." (Source - PRNewswire) The solution will also be a very useful tool for disaster recovery and prevention. Users will be able to see important data about things like rainfall and river levels, wildfire threats, deforestation, lack of water, earthquakes, and volcanoes. With the introduction of this advanced solution, ARSAT will be able to provide customers with valuable insights into natural disasters, helping them take preventive measures and prepare for potential disasters. AboutST Engineering iDirect Engineering ST iDirect, a division of ST Engineering, is a world leader in satellite communications (satcom). It offers technology and solutions that help customers grow their businesses, make their services stand out, and improve their satcom networks. It is committed to shaping the future of how people connect around the world. For more than 40 years, it has been coming up with new ideas to solve satellite's biggest economic and technological problems. The iDirect product portfolio represents the highest standards in performance, efficiency, and reliability, allowing its customers to provide the best satcom connectivity experience anywhere in the world. ST Engineering iDirect is a market leader in critical industries such as mobility, broadcast, and military/government. iDirect Government was founded in 2007 to better serve the US government and defense communities.

Read More

ENTERPRISE IOT

Eseye Introduces AnyNet SMARTconnect™ On-device Connectivity Software Solution

Eseye | January 25, 2023

On January 24, 2023, Eseye, a leader in cutting-edge cellular IoT connectivity solutions, announced the launch of its groundbreaking AnyNet SMARTconnect™ software solution for on-device connectivity. The new solution directly embeds intelligent, global IoT connectivity into any device, allowing businesses to bring products to market faster and concentrate on providing value to their consumers. Furthermore, AnyNet SMARTconnect™ improves resiliency by keeping devices linked and optimized now and in the future. This enables IoT initiatives to scale without the need to hire expensive, hard-to-find connectivity or firmware engineers. AnyNet SMARTconnectTM, which will be on display at the IoT Solutions World Congress in Barcelona beginning January 31, is already in use by some of Eseye's commercial customers. AnyNet SMARTconnect™, supplied as an independent plug-in software module, codifies Eseye's decades of connectivity expertise into a robust and flexible device software that customers and partners can easily integrate into their IoT or connected device. This ensures "right-first-time" delivery and enables device design flexibility to help future-proof the solution as it navigates present and future supply chain challenges. It facilitates greater deployments by allowing for a single SKU, including initial bootstrapping and provisioning. In addition, AnyNet SMARTconnect™ enables businesses to bypass software development and embed plug-and-play connectivity intelligence right into their products. This can fasten product launches by up to 9 months, significantly lowering expenses and allowing them to focus on the applications and data that provide value to their clients. AnyNet SMARTconnect™ utilizes Eseye's AnyNet Federation, a global mobile network alliance spanning 190 countries that provides access to over 700 global networks with more localization options than any other provider, as well as its award-winning Infinity IoT Connectivity Management Platform™. It includes a set of higher-layer communication protocol extensions such as CoAP, MQTT, and Lightweight Machine to Machine (LWM2M) that benefit from understanding and responding to network state. For example, before performing a Firmware Over the Air (FOTA) update, the LWM2M may wait for higher, more cost-effective bandwidth and increased signal strength. About Eseye Founded in 2007, Eseye is an IoT cellular connectivity solutions provider. It enables businesses to embrace IoT without boundaries, assisting them in envisioning the impossible and bringing those solutions to life through innovative IoT cellular connectivity solutions. As a result, its customers are able to increase company value, offer differentiated experiences, and disrupt their markets. It provides seamless IoT connectivity, technical device services and versatile hardware, backed by round-the-clock support to help clients move from initial concept to global deployment. Eseye is trusted by global brands such as Bosch, Costa Express, Amazon, Philips and Siemens.

Read More

ENTERPRISE IOT

TOTO Collaborates with MachineQ for IoT-enabled Smart Restrooms

TOTO | January 20, 2023

The largest plumbing company in the world, TOTO, has announced that it will work with MachineQ, a Comcast Company, to make it easier to install its Internet of Things (IoT) smart bathroom products in high-traffic public restrooms across the U.S. TOTO's partnership with MachineQ will enable the company to expand the installation of its innovative smart restroom products, such as automatic hand-dryers and soap dispensers, into areas that were previously difficult to access due to a lack of resources. The partnership will allow TOTO's smart restroom products to better solve real-world business issues for facility managers, such as reducing audits, decreasing downtime, increasing employee efficiency, and increasing consumer satisfaction with their public restroom experience. Through this collaboration, TOTO and MachineQ will be able to increase the number of smart restroom product installations in public restrooms across the United States. Hidemi Ishikawa, CEO of TOTO USA, said, "Utilizing MachineQ's fully integrated device-to-cloud platform enables TOTO to further increase the value our IoT smart restroom products provide to facility managers." He added, "With MachineQ's LoRaWAN® network, which interoperates easily with other networks, TOTO's IoT-enabled products easily integrate with facilities' smart restroom monitoring systems or building automation systems across the U.S." (Source – CISION PR Newswire) The partnership will also let TOTO connect its Internet of Things (IoT)-enabled products to intelligent restroom monitoring systems in buildings or build automation systems across the U.S. This will let facility managers keep an eye on and manage restrooms in real time. This will give them the ability to plan ahead for problems, deal with them quickly and effectively, and keep a high level of cleanliness all the time. About MachineQ MachineQ, a Comcast company, makes it easy for businesses to build, connect, and scale long-range, low-power IoT solutions. Our fully integrated network connectivity platform, which is based on LoRaWAN® technology, gives customers a single source for service, support, technology, and development, as well as better security and a lower total cost of ownership. Our partnerships with leading IoT solution providers help us solve a wide range of business problems in key industries like real estate, food service, retail, manufacturing, healthcare, utilities, government, and agriculture.

Read More

Spotlight

Uberflip

Uberflip

Uberflip is the world’s #1 Content Experience Platform (CEP). With tools to aggregate all your marketing content, they empower B2B marketing and sales teams to create personalized content experiences to engage accounts, nurture prospects, and convert leads, without the help of IT. It’s their mission...

Events

CIoT 2023: Conference on Cloud and Internet of Things 2023

Conference

New Way of Securing Applications with OWASP Top 10

Webinar

Practices around Smart Pole: Making the Smart City infrastructure efficient and attractive

Webinar

Resources

resource image

ENTERPRISE IOT, INFRASTRUCTURE

ABB Robots at Karolinska University Laboratory in Sweden

Video

resource image

ENTERPRISE IOT, INFRASTRUCTURE

Dell PowerScale: Network Design Considerations

Whitepaper

resource image

ENTERPRISE IOT, INFRASTRUCTURE

Key Benefits of IoT Technology for Agriculture

Video

resource image

ENTERPRISE IOT, INFRASTRUCTURE

ABB Robots at Karolinska University Laboratory in Sweden

Video

resource image

ENTERPRISE IOT, INFRASTRUCTURE

Dell PowerScale: Network Design Considerations

Whitepaper

resource image

ENTERPRISE IOT, INFRASTRUCTURE

Key Benefits of IoT Technology for Agriculture

Video

Events