ABERDEEN

Aberdeen | September 23, 2019

Aberdeen announced Aberdeen Behavioral Technographics – the industry’s first install (technographic) data that actively measures technology in use. Legacy technographic data only provides a single yes/no estimate as to whether a company uses a specific technology. Aberdeen Behavioral Technographics is the first to measure technology usage down to company location, number of users and pains and priorities of the usage.In numerous tests, Aberdeen Behavioral Technographics has proven to...

24-7 Pressrelese | May 08, 2019

Aberdeen, a research firm and intent-based sales and marketing solutions provider, supported by Kapost, recently released new research showing best-in-class B2B firms significantly benefit by executing on consistent, intentional content strategies supporting end-to-end customer experience (CX). Best-in-Class firms see 48% greater customer lifetime value (LTV) and nearly 300% greater year-over-year improvement in customer effort scores. The considered purchase process today is long and involves a...

Aberdeen | April 08, 2019

Aberdeen announced Aberdeen Intent for Salesforce – the first Salesforce-native solution that identifies and pushes intent-qualified opportunities directly into your Salesforce instance so your sales team never misses another deal. Aberdeen Intent for Salesforce uses machine learning to track the online research of millions of companies across the internet to generate the most accurate intent score available with client measured accuracy as high as 91%. Aberdeen Intent for Salesforce is ba...

Tech Radar | January 13, 2020

The risks of cybersecurity are more complex than ever. Due to the rise of the Internet of Things (IoT) and Artificial Intelligence (AI), by 2020 every person will generate 1.7 megabytes of information per second. As new technologies evolve, cyber criminals adapt and discover new hacking methods to apprehend sensitive data. AI and IoT have the potential to revolutionise society, but what happens when these new technologies are weaponized by cyber criminals? Unless hardware-based endpoint security...