Aberdeen provides intent-based marketing and sales solutions that deliver performance improvements in advertising click through rates and sales pipeline resulting in a measurable ROI. Our intent data is the largest scale, most accurate and highly targeted in the market. We don’t force clients to buy more software; our products plug into clients’ existing marketing and sales tech stack via data feeds, embedded analytics and apps. For clients seeking a full service approach, we offer intent targeted advertising and cost per lead programs.

C-Suite On Deck

We spoke with Gary Skidmore, the CEO of the Aberdeen Group, and asked him to share his insights on lead velocity and marketing performance.  Gary has a well-established track-record of innovation in marketing acceleration from his time as a small business entrepreneur, global company executive and ...

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ABERDEEN BEHAVIORAL TECHNOGRAPHICS IS NOW LIVE

Aberdeen | September 23, 2019

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Aberdeen announced Aberdeen Behavioral Technographics – the industry’s first install (technographic) data that actively measures technology in use. Legacy technographic data only provides a single yes/no estimate as to whether a company uses a specific technology. Aberdeen Behavioral Technographics is the first to measure technology usage down to company location, number of users and pains and priorities of the usage.In numerous tests, Aberdeen Behavioral Technographics has proven to...

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SIGFOX ANNOUNCES STRATEGIC ALLIANCE WITH CUBE IN IOT INFRASTRUCTURE

Sigfox, Heliot, Cube Infrastructure Managers | September 21, 2020

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Sigfox, the global 0G network1 and cloud provider for industrial data, is proud to announce a new strategic alliance with Cube Infrastructure Managers (Cube), through the sale of its German 0G network to Cube. Sigfox has grown its 0G IoT services by rolling out 0G networks across 72 countries and regions, which was largely achieved with partners called Sigfox Operators. These operators are the owners of the 0G networks, which they operate as exclusive connectivity providers of Sigfox IoT service...

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THOUGHT LEADERS COME TOGETHER TO DISCUSS THE FUTUREOF DEVELOPER RELATIONS IN A REMOTE-FIRST WORLD

SlashData | September 19, 2020

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For immediate release London, United Kingdom Media contact at SlashData Ltd. Viktorija Ignataviciute viktorija@slashdata.co Best practises engaging Open Source and DevOps developers Developer trends; Tracking Covid effect on the industry While industries...

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NCR’S DIGITAL CONNECTED SERVICES IOT MANAGEMENT SOFTWARE RUNS ON TOP OF AZURE IOT AI TECHNOLOGY

NCR Corporation | September 18, 2020

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NCR Corporation, a software and services leader for the retail, restaurant and banking industries, today announced a collaboration with Microsoft to power NCR Digital Connected Services (DCS). NCR’s Digital Connected Services Internet of Things (IoT) management software will run on top of Azure IoT AI technology. That means data can be turned into insights faster, and incidents that could potentially impact availability can be identified sooner, increasing uptime. Through th...

Read More
news image

ABERDEEN BEHAVIORAL TECHNOGRAPHICS IS NOW LIVE

Aberdeen | September 23, 2019

Aberdeen announced Aberdeen Behavioral Technographics – the industry’s first install (technographic) data that actively measures technology in use. Legacy technographic data only provides a single yes/no estimate as to whether a company uses a specific technology. Aberdeen Behavioral Technographics is the first to measure technology usage down to company location, number of users and pains and priorities of the usage.In numerous tests, Aberdeen Behavioral Technographics has proven to...

Read More
news image

SIGFOX ANNOUNCES STRATEGIC ALLIANCE WITH CUBE IN IOT INFRASTRUCTURE

Sigfox, Heliot, Cube Infrastructure Managers | September 21, 2020

Sigfox, the global 0G network1 and cloud provider for industrial data, is proud to announce a new strategic alliance with Cube Infrastructure Managers (Cube), through the sale of its German 0G network to Cube. Sigfox has grown its 0G IoT services by rolling out 0G networks across 72 countries and regions, which was largely achieved with partners called Sigfox Operators. These operators are the owners of the 0G networks, which they operate as exclusive connectivity providers of Sigfox IoT service...

Read More
news image

THOUGHT LEADERS COME TOGETHER TO DISCUSS THE FUTUREOF DEVELOPER RELATIONS IN A REMOTE-FIRST WORLD

SlashData | September 19, 2020

For immediate release London, United Kingdom Media contact at SlashData Ltd. Viktorija Ignataviciute viktorija@slashdata.co Best practises engaging Open Source and DevOps developers Developer trends; Tracking Covid effect on the industry While industries...

Read More
news image

NCR’S DIGITAL CONNECTED SERVICES IOT MANAGEMENT SOFTWARE RUNS ON TOP OF AZURE IOT AI TECHNOLOGY

NCR Corporation | September 18, 2020

NCR Corporation, a software and services leader for the retail, restaurant and banking industries, today announced a collaboration with Microsoft to power NCR Digital Connected Services (DCS). NCR’s Digital Connected Services Internet of Things (IoT) management software will run on top of Azure IoT AI technology. That means data can be turned into insights faster, and incidents that could potentially impact availability can be identified sooner, increasing uptime. Through th...

Read More

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Events

C-Suite On Deck

We spoke with Gary Skidmore, the CEO of the Aberdeen Group, and asked him to share his insights on lead velocity and marketing performance.  Gary has a well-established track-record of innovation in marketing acceleration from his time as a small business entrepreneur, global company executive and ...