SoftBank continues spending spree with $35m investment in IoT analytics platform

Japanese multinational conglomerate SoftBank Group International recently led a funding round for HEED – a new consumer platform that uses IoT analytics and AI to transform sports and entertainment experience. The round raised $35 million which will be used to strengthen the company’s expansion as it ties up with sports clubs and leagues across the world to create deeper connections with mobile fans. HEED co-founder and owner of AGT International Mati Kochavi, said: “Technology has evolved tremendously in interpreting the physical world. HEED is harnessing this to create a new sports fan experience. This was the driving force behind our vision – to create a platform that uses AI and IoT to deliver the best and exclusive sports moments in near real-time. HEED is leading this transformation, and we’re excited to bring on SoftBank as a strategic partner.”