USING CONTENT MARKETING TO GENERATE DEMAND, CREATE NEW AUDIENCES

| August 14, 2019

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Content—and how brands use it to interact with buyers at all stages of the engagement journey—has fundamentally reshaped every business’ go-to-market strategy. This shift has been particularly challenging for “top-of-the-funnel” demand generation marketers, most of who are under tremendous pressure to produce results. One study found that 70% of marketers surveyed expect their demand generation budgets to increase in 2018, with one-third expecting them to increase by more than 20%.1 Of course, generating demand is the job of marketing writ large. Marketers make markets. They work to create groups of viable buyers where none existed before.
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Purple - Intelligent Spaces

Purple is an intelligent platform for physical spaces. Using social engagement, marketing tools and location analytics, brands get digital insights using data from real world spaces, such as WiFi data. What it gives them, is better understanding of their customers through our best in market analytics, and the ability to create a highly personalised experience for people in their venues.

Spotlight

Purple - Intelligent Spaces

Purple is an intelligent platform for physical spaces. Using social engagement, marketing tools and location analytics, brands get digital insights using data from real world spaces, such as WiFi data. What it gives them, is better understanding of their customers through our best in market analytics, and the ability to create a highly personalised experience for people in their venues.

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