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Perch secures $1.7 million in funding to help enhance retail through IoT technologies

July 25, 2018 / IoT News

Perch, a provider of interactive retail marketing through the Internet of Things, has raised more than $1.7 million in a recently held seed funding round that was led by The Visuality Corporation, Corigin Ventures and leading angel investors. The company announced a new augmented reality campaign management system, enhanced computer vision and sensing capabilities within its platform. It has also expanded the list of its retail clients, which include Johnson & Johnson, Estee Lauder, Coty, Kate Spade New York, Bumble and bumble, Red Bull, and Beam Suntory. Former CEO of Sephora, Howard Meitner – who has joined the company’s board of advisors, said: “PERCH is changing the definition of what a shopping experience can be with technologies that completely reimagine brick and mortar retail. This is a new era for retail, and PERCH is leading the way by bringing touches of online shopping to the in-store experience for a new, immersive customer-centric experience.”