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CES 2019: 80% of users don't trust IoT security, so BlackBerry created a stamp of approval

January 07, 2019 / Macy Bayern

The majority (80%) of consumers don't trust their current Internet of Things (IoT) devices to keep their data safe, according to a BlackBerry survey released on Monday. The survey, announced at CES 2019, reveals consumer doubt in Internet-connected devices such as cars, drones, TVs, smart speakers, security cameras, TVs, smartphones, and more. Some 84% of respondents said they were more likely to choose a business or product with a solid reputation for data security and privacy, and 82% said they would support a seal or stamp of approval designating which IoT devices met certain security standards, according to the survey. Security is a major determining factor for customers who are considering buying smart devices, the survey found. More than half (58%) of respondents said they were willing to pay up to 20% more for IoT products that are more secure—and businesses are taking note.