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Cisco IoT Strategy Revolves Around Channel Partners: ‘They Are Critical In Driving Scale’

February 04, 2019 / Danish Khan

Cisco believes there will be a big opportunity for the channel to "go big" in the Internet of Things (IoT) space in 2019, so much so that the networking giant is basing its own IoT strategy around its partner base. Cisco last month rolled out an expanded product line that expands its networking capabilities to the IoT edge and introduced a brand-new set of resources for partners looking to dive into the IoT space, including a formal IoT partner program. The purpose? To point out the window of opportunity that will exist for the early movers in the fast-growing IoT space because Cisco needs the help of these solution providers, Andres Sintes, global senior director or IoT and partner sales for Cisco, told CRN. "We believe in partners immensely," he said. "They are critical in driving scale of our IoT architecture globally. In 2019, there is window of opportunity for Cisco partners to go big in IOT."