Moving Cross-Device Capabilities into TV and IoT in 2016

As the senior vice president of global strategy at cross-device services firm Tapad, Nick Jordan oversees product decisions and works with advertisers and publishers on broader initiatives. Jordan spoke with eMarketer’s Lauren Fisher about cross-device targeting moving onto newer arenas like television and the internet of things (IoT).
eMarketer: What are some of the big trends you’ve seen unfolding in cross-device targeting over the past 12 months?
Nick Jordan: What has changed is how we think about the consumer. When we talked last year, we spent the vast majority of our time thinking about display advertising, maybe video advertising and then the major three digital devices of the computer, laptop and tablet.