Home > Companies > Thought Leaders > Q&A with Maliha Aqeel, Director of Global Communications at Fix Network World

Q&A with Maliha Aqeel, Director of Global Communications at Fix Network World

MEDIA 7 | January 16, 2020

marketing metrics
Maliha Aqeel, Director of Global Communications at Fix Network World is an award-winning, communication and marketing professional who helps companies harness the power of their brand to drive engagement and achieve measurable business results. 

She has developed and led content and marcomm programs for B2B companies in the financial and professional services sectors in her over 15 years of industry experience.

MEDIA 7: When did you start working and what was it?
MALIHA AQEEL: I started my career in 1996 right after high school, freelancing as a journalist and features writer for a magazine in Dubai, UAE. Over time, I expanded my services to include scriptwriting for corporate videos and TV productions, writing and designing client newsletters and promotional collateral.

M7: What made you want to pursue a career in branding and marketing communications? What aspect about your role brings you the most joy?
MA: I didn’t consciously decide to pursue a career in marketing and communication as my plan was to become a filmmaker. However, I had great curiosity about what makes people prefer one brand over the other when a feature-by-feature comparison didn’t show a huge difference between similar products or services. I had taken a few advertising courses during university and it broadened my understanding of how powerful brand experiences and storytelling can drive business objectives. That balance of strategy and creativity is what I enjoy most about what I do and why I’ve continued to find purpose in my career.


"Marketing professionals have to act as conveners, and connect the dots so that there is alignment between stakeholders like sales and operation teams and executive leadership on what products and services will drive growth in any given quarter."

M7: How has branding changed over the years to become what it is today? What marketing metrics do you value most for brand management?
MA: Branding used to be focused on the tactical: aesthetics of an ad, wordsmithing copy and “selling” a vision that was less about what the customer needed and more about what the brand wanted you to purchase. Much of this was driven by the rise of a consumerist society in the 1980s and part of the 1990s. But the new millennium witnessed boom-bust economic cycles, changing demographics and technological advances at a relentless pace than ever before. Gradually, the brand’s point of view started to become less relevant and empowered consumers took back control of their brand experience and their buyer journey.

Now brands have to look outward, focusing on the needs, behaviors and motivations of their end customers. They’re also recognizing that purpose and having an impact on society in a positive way is what will drive their enterprise value instead of share price alone. The institutional investors are also taking notice and aligning their investment criteria and evaluation accordingly. This was one of the outcomes of the Embankment Project for Inclusive Capitalism, a multi-year initiative that looked into making capitalism more dynamic, sustainable, inclusive and trusted. As a result, the brand metrics that I value most are outcome-focused like contribution to reputation value, net promoter score, brand perception (a combination of brand recall and service delivery) and employee engagement/advocacy scores.


"One of the most common mistakes companies make is implementing a brand strategy that isn’t aligned to the organization’s overall business goal."

M7: What are the common mistakes that companies make when implementing their brand strategies?
MA: One of the most common mistakes is implementing a strategy that isn’t aligned to the organization’s overall business goal. This can be challenging in large corporations where there are multiple competing priorities, but marketing professionals have to act as conveners, and connect the dots so that there is alignment between stakeholders like sales and operation teams and executive leadership on what products and services will drive growth in any given quarter. And then create and implement holistic marketing campaigns that drive specific results that support the key performance indicators (KPIs) that the executives are measured on.

A second mistake is running campaigns that are not aligned from a macro or micro environmental perspective. For example, an oil company runs a social media campaign on their corporate citizenship initiatives at a time when the industry (not necessarily the company) is under regulatory scrutiny for bad environmental practices. The timing, not necessarily the content, of the campaign can appear tone deaf and unsympathetic to sentiment in society. Another instance is if a company runs an employer branding campaign about its great culture at a time when it might be going through litigation for a workplace harassment issue. To counter this, marketing and communication professionals need to create business partnerships across all layers and functions of the company so that they’re planning and executing brand strategies that are contextually appropriate and reputationally sound.


"Marketing and communication professionals need to create business partnerships across all layers and functions of the company so that they’re planning and executing brand strategies that are contextually appropriate and reputationally sound."

M7: Which strategies do you count on to help leaders understand the value of communications?
MA: I’m a huge advocate of data-driven decision making and offering informed insights and recommendations. C-suite executives see data analytics as a distinct competitive advantage for their business, and it can be the main strategy we use to help them understand our value. Gut instinct has a role to play in planning and execution, but to convince others and demonstrate our importance, we need to have a common understanding of business goals and use language that senior leaders will understand. Examples of this include showing how strategic communications resulted in cost efficiencies, margin improvement and contribution to revenue or increase in sales. These are tangible financial results that any executive function will recognize and appreciate. In addition to the above, I also use benchmarking data (internal and external) and forecasting as part of my communication and resource planning so that I have a framework for reporting to leadership on communication-driven outcomes.

M7: With over 15 years of progressive experience in strategic communication, what advice do you have for leaders who are trying to improve their performance?
MA: My advice is to bring the brand promise and purpose into your decision-making process. Often, not always, performance is directly impacted by the culture of an organization. And your culture is a reflection of your purpose. It conveys why what the organization does matters; make evangelists out of your customers and convince employees to be part of the journey not just show up for a pay cheque. Research by Gallup found that highly engaged teams are 21% more productive, but low employee engagement results in 65% lower share price over time.

Communication professionals are enablers of the brand. As strategic advisors, we have to help make the connection between culture and business performance—between the intangible and the tangible. The cost of getting it wrong can have a negative impact on reputation capital, share price and even the balance sheet. Research from the Engagement Institute showed that disengaged employees cost US businesses up to $550 billion a year, which is a little over half the nominal GDP of The Netherlands in 2019 ($900 billion). That’s not a comparison that you want someone making at your annual general meeting of shareholders.

ABOUT FIX NETWORK WORLD

The Fix Network global family of brands includes collision repair franchise networks Fix Auto and Pro Color, glass repair and replacement brand NOVUS Glass and mechanical shops Speedy Auto Service, as well as the full suite of SRP glass products. With more than 2,100 points of service in over 40 countries worldwide, Fix Network is the global aftermarket services leader. The Network continues to grow internationally, thanks to a solid foundation based on entrepreneurship and innovation. For more information, visit Fixnetwork.

More THOUGHT LEADERS

Relayr’s Michal Kraus believes Industrial IoT will become more evident in the near future

Media 7 | December 21, 2021

Michal Kraus, Global Marketing Director, Relayr introduces us to their work culture and explains how Relayr is enabling industrial companies to stay relevant in today’s world. Read on to know more about their EaaS (Equipment-as-a-Service) model and the future of industrial IoT in this in-depth interview....

Read More

Marlab’s Mahesh RG believes, ‘Organizations who share/exchange information grow much faster than those who keep it as secret’

Media 7 | December 1, 2021

Mahesh RG, Head Data Engineering at Marlabs Canada INC, discusses the data-driven strategy and its effectiveness in today’s world. Read on as he elaborates the importance of AI and ML in data analytics to achieve business growth....

Read More

Q&A with Anne Høyer, Founder of Group Saint Honoré, Copenhagen Goodwill Ambassador and Chairwoman of Advisory Board at Smart IoT London

MEDIA 7 | March 6, 2020

Anne Høyer, Founder of Group Saint Honoré, Copenhagen Goodwill Ambassador and Chairwoman of Advisory Board at Smart IoT London is an expert in IoT data driven innovation, who started her technology career at SAP and quickly progressed to a global role in the industry. In 2017 Anne was named one of the top 30 inspirational women in Technology by Inc.com and in 2019 she was elected official Goodwill Ambassador for the Grater Copenhagen Region, globally representing her country’s capital in technology. Anne holds several board seats in the tech space and is a frequent keynote speaker and business advisor on the topic of innovation. Deck 7: Could you tell us about yourself and your journey to founding Group Saint Honoré? ANNE HØYER: I have always been an entrepreneur by heart and never been afraid to test new experiences. From starting associations to pioneering podcasts in Denmark, so when I switched my career from marketing to technology this opened up possibilities to use my acquired skills in a new industry. I spend my first years in several roles at SAP focusing on IoT, Product Go-To-Market and Strategic Partnerships on a global scale. Since moving on to France to start the business consulting offer for SAP Emerging Tech at a large consulting company I have gotten a good grip of the start- and scale-up ecosystem and this led me to realize the need there is to support scale-ups. Not just in France but globally. These companies can build incredible product but is not yet at the stage where they can scale on business development and sales. Yet, they are also not at the magnitude where large consulting firms dedicate too much time. So, this is where we step in. At GSH we have marketing business development and sales professionals ready to support this journey. And how fun it is for us to be part of the next big in tech!  ...

Read More

Relayr’s Michal Kraus believes Industrial IoT will become more evident in the near future

Media 7 | December 21, 2021

Michal Kraus, Global Marketing Director, Relayr introduces us to their work culture and explains how Relayr is enabling industrial companies to stay relevant in today’s world. Read on to know more about their EaaS (Equipment-as-a-Service) model and the future of industrial IoT in this in-depth interview....

Read More

Marlab’s Mahesh RG believes, ‘Organizations who share/exchange information grow much faster than those who keep it as secret’

Media 7 | December 1, 2021

Mahesh RG, Head Data Engineering at Marlabs Canada INC, discusses the data-driven strategy and its effectiveness in today’s world. Read on as he elaborates the importance of AI and ML in data analytics to achieve business growth....

Read More

Q&A with Anne Høyer, Founder of Group Saint Honoré, Copenhagen Goodwill Ambassador and Chairwoman of Advisory Board at Smart IoT London

MEDIA 7 | March 6, 2020

Anne Høyer, Founder of Group Saint Honoré, Copenhagen Goodwill Ambassador and Chairwoman of Advisory Board at Smart IoT London is an expert in IoT data driven innovation, who started her technology career at SAP and quickly progressed to a global role in the industry. In 2017 Anne was named one of the top 30 inspirational women in Technology by Inc.com and in 2019 she was elected official Goodwill Ambassador for the Grater Copenhagen Region, globally representing her country’s capital in technology. Anne holds several board seats in the tech space and is a frequent keynote speaker and business advisor on the topic of innovation. Deck 7: Could you tell us about yourself and your journey to founding Group Saint Honoré? ANNE HØYER: I have always been an entrepreneur by heart and never been afraid to test new experiences. From starting associations to pioneering podcasts in Denmark, so when I switched my career from marketing to technology this opened up possibilities to use my acquired skills in a new industry. I spend my first years in several roles at SAP focusing on IoT, Product Go-To-Market and Strategic Partnerships on a global scale. Since moving on to France to start the business consulting offer for SAP Emerging Tech at a large consulting company I have gotten a good grip of the start- and scale-up ecosystem and this led me to realize the need there is to support scale-ups. Not just in France but globally. These companies can build incredible product but is not yet at the stage where they can scale on business development and sales. Yet, they are also not at the magnitude where large consulting firms dedicate too much time. So, this is where we step in. At GSH we have marketing business development and sales professionals ready to support this journey. And how fun it is for us to be part of the next big in tech!  ...

Read More

Related News

Industrial IoT

Energous and InPlay Launch Low Maintenance Wireless Sensors for IoT industrial Applications

Business Wire | September 27, 2023

Energous Corporation (NASDAQ: WATT), an industry leader in RF-based wireless power network solutions, has partnered with InPlay Inc., a fabless semiconductor company dedicated to engineering advanced low-power wireless communication technologies for the Industrial IoT market, to demonstrate a battery-free temperature and humidity IoT sensor solution. This innovation harnesses the strengths of Energous' PowerBridge technology and InPlay's cutting-edge Bluetooth low-energy beacon system. This solution has the potential to expand into multiple markets within the Industrial IoT ecosystem that Energous is currently focusing on. This collaborative endeavor aims to offer these industries a reliable, cost-effective, and energy-efficient sensor solution. As IoT expands, particularly within industrial applications, the need to retrofit costly sensor solutions becomes evident. By eliminating cables, removing disposable batteries, and cutting down maintenance costs, we can significantly reduce overall expenses and help deploy sensors at a much larger scale, stated Cesar Johnston, CEO of Energous. Our PowerBridge technology delivers consistent power to multiple devices simultaneously, offering greater design flexibility, waterproofing capabilities, and alleviating power-related challenges. “Energous PowerBridge technology enables wireless power transmission with minimal size and maximum power and cost efficiency,” said Jason Wu, CEO of InPlay. “Our InPlay NanoBeacon SoC solution benefits wireless sensors customers by providing ultra-low-cost, low-power and a programming free design where manufacturers are able to cut down on development costs and achieve a shorter time to market.” Energous and InPlay will be at the Wireless IoT Tomorrow in Wiesbaden (near Frankfurt airport), Germany from October 18-19, 2023. To schedule a demo at the event, please visit https://energous.com/schedule-a-demo/ or stop by the Energous booth #1 or the InPlay booth #6. About Energous Corporation Energous Corporation (NASDAQ: WATT) has been pioneering wireless charging over distance technology since 2012. Today, as the global leader in wireless charging over distance, its networks are safely and seamlessly powering its customers’ RF-based systems in a variety of industries, including retail, industrial, healthcare and more. Its total network solution is designed to support a variety of applications, including inventory and asset tracking, smart manufacturing, electronic shelf labels, IoT sensors, digital supply chain management, inventory management, loss prevention, patient/people tracking and sustainability initiatives. The number of industries and applications it serves is rapidly growing as it works to support the next generation of the IoT ecosystem.

Read More

Industrial IoT

emnify and Skylo Unveils Converged Connectivity at MWC

Skylo Technologies | September 25, 2023

emnify, a leader in cloud-native IoT connectivity solutions, and Skylo, a global software-defined non-terrestrial network (NTN) operator, have unveiled an industry-first convergence of satellite and cellular IoT connectivity from a single emnify SIM. This collaboration, in partnership with module manufacturer Murata, expands the IoT connectivity landscape to include space, reducing operational costs and complexities. This innovative IoT connectivity solution is aimed at global IoT deployments, including remote and previously inaccessible areas. This collaboration addresses the growing demand for global, reliable, and cost-effective IoT connectivity solutions that can operate in remote regions and improve the monitoring and tracking of assets. Vice President Corporate Technology and Innovation at Murata, Mehul Udani, said, It’s critical that IoT customers have reliable, cost-effective, integrated hardware solutions to take advantage of innovations in IoT connectivity. Murata’s cellular and NTN radio modules, together provide a breakthrough in offering converged connectivity around the globe. [Source: Business Wire] emnify and Skylo have introduced converged satellite and cellular IoT connectivity from a single SIM. The solution reduces operational costs and complexities, expanding IoT's reach to various use cases. Partnerships with Murata and the integration of NTN satellite services offer reliable and global IoT connectivity. Emnify and Skylo are leveraging the SuperNetwork with Skylo’s NTN satellite connectivity to enable transformative IoT use cases. These include remote monitoring systems, which allow reliable monitoring of resources in remote areas, and asset tracking, which provides continuous data for equipment location and telemetry. This innovative solution merges satellite and cellular connectivity, extending tracking capabilities to previously unreachable locations. Emnify and Skylo are offering an evaluation program for customers to test the SuperNetwork's capabilities, and they will host a roundtable at Mobile World Congress to discuss the potential of this converged IoT connectivity. Frank Stoecker, CEO and founder of emnify, stated that their collaboration with Skylo underscores their commitment to expanding the SuperNetwork and creating new opportunities and open new markets for IoT businesses everywhere. The addition of satellite connectivity exemplifies the power of the SuperNetwork to go beyond the traditional networks and provide dedicated connectivity with worldwide reach. About Skylo Technologies Skylo Technologies is an NTN service provider facilitating direct connectivity for smartphones and IoT cellular devices through satellite infrastructure. The management and service for these satellite-connected devices are administered through Skylo's commercial NTN vRAN, featuring a cloud-native base station and core adhering to 3GPP standards. Skylo's primary focus revolves around enabling connected services for individuals in outdoor settings and connected workflows for machinery in various industries, including agriculture, maritime, logistics, mining, and more.

Read More

Enterprise Iot

Intel’s AI PC Neural Processor, Transforming AI Accessibility

Intel | September 20, 2023

Intel is turning software into a new revenue-generating business division, based primarily on the AI obsession. Intel is the first to bring a true AI accelerator to a PC with Meteor Lake. Intel Xeon processors of the fifth generation will also debut on December 14. Next year, the Sierra Forest E-core processor will be available with 288 cores. Intel has revealed plans to launch an AI PC, set to be released on December 14, featuring Intel Core Ultra processors with a Neural Processing Unit (NPU). The new processors, codenamed Meteor Lake, will include Intel's NPU for AI acceleration and local inference on the PC, representing an inflection point in client processing. The move is part of Intel's effort to compete with Nvidia and expand its presence in the AI space across various compute needs. CEO of Intel, Pat Gelsinger, noted ‘AI Everywhere' in a keynote address, surprising some who haven't been paying attention with a December 14 launch date for the AI PC running Intel Core Ultra processors with a comparatively new acronym, NPU, for Neural Processing Unit. In July, he first described the upcoming AI PC era. The AI PC is expected to launch worldwide, with Acer already planning to unveil a laptop powered by the Core Ultra processor. Intel's AI PC represents a significant development, as it brings a true AI accelerator to a PC. This allows for generative AI tasks to be performed locally, faster, and with higher levels of privacy and security. The AI PC is expected to play a crucial role in supporting AI workloads on local devices, such as PCs, mobile devices, and edge devices. Analyst at J. Gold Associates, Jack Gold, stated, The significance of AI on a PC is not to be overlooked, this is a big deal. Intel is the first to bring a true AI accelerator to a PC with Meteor Lake. Microsoft is even adding capabilities in next-gen Windows to access the NPU. [Source: Fierce Electronics] Local processing power becomes crucial as AI workloads increasingly run on local devices. This shift reduces the need to transfer data to the cloud, improving efficiency and reducing latency. It aims to leverage AI to transform the PC experience, emphasizing the synergy between cloud and PC. This will allow for personal productivity and creativity enhancements. Intel's Core Ultra processors will include Fovoros packaging, combining the NPU, Intel 4 process technology, and graphics capabilities with Intel Arc graphics.

Read More

Industrial IoT

Energous and InPlay Launch Low Maintenance Wireless Sensors for IoT industrial Applications

Business Wire | September 27, 2023

Energous Corporation (NASDAQ: WATT), an industry leader in RF-based wireless power network solutions, has partnered with InPlay Inc., a fabless semiconductor company dedicated to engineering advanced low-power wireless communication technologies for the Industrial IoT market, to demonstrate a battery-free temperature and humidity IoT sensor solution. This innovation harnesses the strengths of Energous' PowerBridge technology and InPlay's cutting-edge Bluetooth low-energy beacon system. This solution has the potential to expand into multiple markets within the Industrial IoT ecosystem that Energous is currently focusing on. This collaborative endeavor aims to offer these industries a reliable, cost-effective, and energy-efficient sensor solution. As IoT expands, particularly within industrial applications, the need to retrofit costly sensor solutions becomes evident. By eliminating cables, removing disposable batteries, and cutting down maintenance costs, we can significantly reduce overall expenses and help deploy sensors at a much larger scale, stated Cesar Johnston, CEO of Energous. Our PowerBridge technology delivers consistent power to multiple devices simultaneously, offering greater design flexibility, waterproofing capabilities, and alleviating power-related challenges. “Energous PowerBridge technology enables wireless power transmission with minimal size and maximum power and cost efficiency,” said Jason Wu, CEO of InPlay. “Our InPlay NanoBeacon SoC solution benefits wireless sensors customers by providing ultra-low-cost, low-power and a programming free design where manufacturers are able to cut down on development costs and achieve a shorter time to market.” Energous and InPlay will be at the Wireless IoT Tomorrow in Wiesbaden (near Frankfurt airport), Germany from October 18-19, 2023. To schedule a demo at the event, please visit https://energous.com/schedule-a-demo/ or stop by the Energous booth #1 or the InPlay booth #6. About Energous Corporation Energous Corporation (NASDAQ: WATT) has been pioneering wireless charging over distance technology since 2012. Today, as the global leader in wireless charging over distance, its networks are safely and seamlessly powering its customers’ RF-based systems in a variety of industries, including retail, industrial, healthcare and more. Its total network solution is designed to support a variety of applications, including inventory and asset tracking, smart manufacturing, electronic shelf labels, IoT sensors, digital supply chain management, inventory management, loss prevention, patient/people tracking and sustainability initiatives. The number of industries and applications it serves is rapidly growing as it works to support the next generation of the IoT ecosystem.

Read More

Industrial IoT

emnify and Skylo Unveils Converged Connectivity at MWC

Skylo Technologies | September 25, 2023

emnify, a leader in cloud-native IoT connectivity solutions, and Skylo, a global software-defined non-terrestrial network (NTN) operator, have unveiled an industry-first convergence of satellite and cellular IoT connectivity from a single emnify SIM. This collaboration, in partnership with module manufacturer Murata, expands the IoT connectivity landscape to include space, reducing operational costs and complexities. This innovative IoT connectivity solution is aimed at global IoT deployments, including remote and previously inaccessible areas. This collaboration addresses the growing demand for global, reliable, and cost-effective IoT connectivity solutions that can operate in remote regions and improve the monitoring and tracking of assets. Vice President Corporate Technology and Innovation at Murata, Mehul Udani, said, It’s critical that IoT customers have reliable, cost-effective, integrated hardware solutions to take advantage of innovations in IoT connectivity. Murata’s cellular and NTN radio modules, together provide a breakthrough in offering converged connectivity around the globe. [Source: Business Wire] emnify and Skylo have introduced converged satellite and cellular IoT connectivity from a single SIM. The solution reduces operational costs and complexities, expanding IoT's reach to various use cases. Partnerships with Murata and the integration of NTN satellite services offer reliable and global IoT connectivity. Emnify and Skylo are leveraging the SuperNetwork with Skylo’s NTN satellite connectivity to enable transformative IoT use cases. These include remote monitoring systems, which allow reliable monitoring of resources in remote areas, and asset tracking, which provides continuous data for equipment location and telemetry. This innovative solution merges satellite and cellular connectivity, extending tracking capabilities to previously unreachable locations. Emnify and Skylo are offering an evaluation program for customers to test the SuperNetwork's capabilities, and they will host a roundtable at Mobile World Congress to discuss the potential of this converged IoT connectivity. Frank Stoecker, CEO and founder of emnify, stated that their collaboration with Skylo underscores their commitment to expanding the SuperNetwork and creating new opportunities and open new markets for IoT businesses everywhere. The addition of satellite connectivity exemplifies the power of the SuperNetwork to go beyond the traditional networks and provide dedicated connectivity with worldwide reach. About Skylo Technologies Skylo Technologies is an NTN service provider facilitating direct connectivity for smartphones and IoT cellular devices through satellite infrastructure. The management and service for these satellite-connected devices are administered through Skylo's commercial NTN vRAN, featuring a cloud-native base station and core adhering to 3GPP standards. Skylo's primary focus revolves around enabling connected services for individuals in outdoor settings and connected workflows for machinery in various industries, including agriculture, maritime, logistics, mining, and more.

Read More

Enterprise Iot

Intel’s AI PC Neural Processor, Transforming AI Accessibility

Intel | September 20, 2023

Intel is turning software into a new revenue-generating business division, based primarily on the AI obsession. Intel is the first to bring a true AI accelerator to a PC with Meteor Lake. Intel Xeon processors of the fifth generation will also debut on December 14. Next year, the Sierra Forest E-core processor will be available with 288 cores. Intel has revealed plans to launch an AI PC, set to be released on December 14, featuring Intel Core Ultra processors with a Neural Processing Unit (NPU). The new processors, codenamed Meteor Lake, will include Intel's NPU for AI acceleration and local inference on the PC, representing an inflection point in client processing. The move is part of Intel's effort to compete with Nvidia and expand its presence in the AI space across various compute needs. CEO of Intel, Pat Gelsinger, noted ‘AI Everywhere' in a keynote address, surprising some who haven't been paying attention with a December 14 launch date for the AI PC running Intel Core Ultra processors with a comparatively new acronym, NPU, for Neural Processing Unit. In July, he first described the upcoming AI PC era. The AI PC is expected to launch worldwide, with Acer already planning to unveil a laptop powered by the Core Ultra processor. Intel's AI PC represents a significant development, as it brings a true AI accelerator to a PC. This allows for generative AI tasks to be performed locally, faster, and with higher levels of privacy and security. The AI PC is expected to play a crucial role in supporting AI workloads on local devices, such as PCs, mobile devices, and edge devices. Analyst at J. Gold Associates, Jack Gold, stated, The significance of AI on a PC is not to be overlooked, this is a big deal. Intel is the first to bring a true AI accelerator to a PC with Meteor Lake. Microsoft is even adding capabilities in next-gen Windows to access the NPU. [Source: Fierce Electronics] Local processing power becomes crucial as AI workloads increasingly run on local devices. This shift reduces the need to transfer data to the cloud, improving efficiency and reducing latency. It aims to leverage AI to transform the PC experience, emphasizing the synergy between cloud and PC. This will allow for personal productivity and creativity enhancements. Intel's Core Ultra processors will include Fovoros packaging, combining the NPU, Intel 4 process technology, and graphics capabilities with Intel Arc graphics.

Read More

Spotlight

Events

Resources

resource image

Infrastructure, Security

How To Change The Speed Class of Your IoT SIM in the Soracom User Console

Video

resource image

Security, Healthcare

How To Enable IMEI lock on Your Soracom IoT SIM

Video

resource image

Infrastructure, Industrial IoT

How To Update Your SIM Status in the Soracom User Console

Video

Events