Q&A with Tyler Lessard, VP Marketing, Vidyard

Q&A with Tyler Lessard, VP Marketing, Vidyard
Tyler Lessard, VP Marketing of Vidyard has been recently named as an Epic Marketer by Marketo. In this interesting Q&A, Tyler takes us through his marketing journey and shares with us the value of technology in an era where videos are not just visually replenishing, but are also empowering the customer service teams in more ways than one.

MEDIA 7: What were you doing prior to your current position?
TYLER LESSARD:
Prior to joining Vidyard as VP Marketing, I spent 10 years at BlackBerry, building out their developer relations program and global partner community. It was an incredible opportunity to learn the importance of relationship building and strong storytelling on a global scale, and the need to simplify how we articulate and position the value of technology for line-of-business customers.

M7: What are the changes that video hosting and management have undergone over the past couple of years at Vidyard?
TL:
In recent years we’ve seen the conversation with businesses change from “why should I invest in video” to “how do I unlock the power of video across my marketing, sales and customer service teams”. This has driven us to focus on delivering new solutions through the lenses of these key audiences and what they are really trying to achieve.

We’re now helping marketing teams increase audience engagement with personalized and interactive video experiences, boost conversion rates on digital channels with optimized video experiences within their websites and email marketing, and accelerate deal cycles using video engagement data within their marketing automation platforms to qualify prospects. We’re helping sales development reps stand out and increase their response rates using personalized video messages sent via our Vidyard GoVideo app. And we’re helping customer service teams reduce call volumes and increase customer satisfaction with video-based knowledge articles embedded within customer communities. It’s all about helping businesses leverage video in new ways to improve the customer experience and generate more revenue.

"We always need to be searching for that next idea, that next channel, and that next message that will help us stay ahead of the market and build trust with our audiences."



M7: What’s top of the list for what Vidyard wants to achieve this year?
TL:
A big priority for Vidyard is to make it as easy as possible for marketing, sales and customer service teams to create, access, share and track rich video content from within the applications and workflows they already use today. We’re now doing this through integrations with key platforms such as Salesforce, Marketo, HubSpot, SalesLoft, Outreach, InsideSales.com, Zendesk and others. In 2019 we’re looking to expand this community further to enable any business professional to embrace video as a better way to communicate and deliver information.


"The most important thing for today’s marketer is to never stand still."



M7: In what way will Vidyard’s collaboration with SmartBug Media change the video experience for HubSpot users worldwide?
TL:
In 2018, Vidyard launched a strategic partnership with HubSpot to power their new HubSpot Video solution for marketing, sales and customer service. Now that the solution is available to HubSpot customers, partners like SmartBug Media are critical to helping them learn how to use video effectively and how to take advantage of these new native tools. From how they create video content, to how they optimize them for conversion, to how they track video engagement data within HubSpot CRM, partners like SmartBug Media will help customers make video an integrated part of their own marketing, sales and customer service processes.


"Vidyard delivers hyper-personalized experiences, right down to personalizing the content itself, to stand out from the other noise in the market."



M7: You have been named as an Epic Marketer by Marketo last month. That’s indeed a great achievement, Tyler. What efforts do you take to hone your marketing skills?
TL:
The most important thing for today’s marketer is to never stand still. It’s easy to get caught up in “what has worked before” and “this is how we do it”, but we always need to be searching for that next idea, that next channel, and that next message that will help us stay ahead of the market and build trust with our audiences. I’ve embraced video myself as a content medium to share ideas and connect with customers. We deliver hyper-personalized experiences, right down to personalizing the content itself, to stand out from the other noise in the market. And we stay close to the latest trends and technologies to understand how we can stay one step ahead.

ABOUT VIDYARD

Vidyard is the video platform that helps businesses transform communications and drive more revenue through the strategic use of online video. Going beyond video hosting and management, we help businesses connect with more viewers through interactive and personalized video experiences, learn powerful insights on their viewing audience, turn insights into action with enterprise integrations, and prove the impact of their video programs.

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The EAP112 is poised to revolutionize wireless connectivity by providing enhanced coverage and longer range for Wi-Fi-enabled IoT products using Wi-Fi HaLow technology. "Our collaboration with Edgecore represents a pivotal moment in Morse Micro's journey to redefine wireless connectivity for the IoT with Wi-Fi HaLow technology," said Michael De Nil, co-founder and CEO at Morse. "The integration of our Wi-Fi HaLow module into Edgecore's EAP112 access point/router platform exemplifies our commitment to expanding long-range connectivity options for the growing IoT ecosystem." Wi-Fi HaLow technology is the first Wi-Fi standard tailored to meet the unique needs of the Internet of Things (IoT), making it a superior alternative to traditional Wi-Fi alternatives in a wide range of IoT applications. Operating in the sub-GHz frequency band, the Wi-Fi HaLow 802.11ah standard was designed from the ground up for the IoT, offering an optimal combination of extended range, power efficiency, long battery life for wireless devices, superior penetration of barriers, large network capacity, advanced security, and Wi-Fi compatibility. The EAP112 offers robust extensibility and usability for diverse IoT applications, featuring Wi-Fi 6, Wi-Fi HaLow, 4G LTE, BLE, Zigbee, and Thread. Designed for resilience in various environments and applications, especially in challenging terrains or climates, it operates within a temperature range of -30°C to 50°C and is IP65-rated for superior water and dust resistance. The EAP112 also provides flexible mounting options, including wall, ceiling, and pole mount, to accommodate specific site needs. The Edgecore EAP112 is designed to leverage the complementary strengths of Wi-Fi HaLow and Wi-Fi 6 technologies, providing unparalleled range, coverage, speed and reliability. This Wi-Fi combination is especially critical in today's IoT-driven world, where the ever-increasing demand for consistent and robust wireless communication is driving innovations in access point and router platforms. Key Features of the Edgecore EAP112 Access Point/Router: Enhanced Coverage: The EAP112, equipped with Morse Micro's MM6108 module, significantly boosts IoT connectivity, ensuring efficient and effective coverage. This enhancement enables intelligent applications across a variety of settings, including expansive residential areas, commercial spaces, and industrial environments. Advanced Connectivity: The platform's Wi-Fi 6 technology ensures higher data rates and increased capacity, making it ideal for handling multiple IoT devices and high-bandwidth applications. Optimized Power Efficiency: The integration of Wi-Fi HaLow ensures that the EAP112 is not only powerful but also power-efficient, making it suitable for deployments in remote locations. Future-Proof Technology: The EAP112 is designed to meet the evolving demands of both commercial and consumer applications, paving the way for widespread adoption of Wi-Fi HaLow technology in the IoT ecosystem. Our partnership with Morse Micro aligns seamlessly with our goal to provide innovative products in the Wi-Fi HaLow IoT router market. The launch of the EAP112 represents a pivotal moment in harnessing the extensive potential of IoT connectivity, bringing significant advantages to our clientele in both commercial and consumer segments," declared TengTai Hsu, VP of Edgecore Networks. "The EAP112 embodies our commitment to innovation and excellence, reflecting our dedication to advancing IoT applications with technologies like Wi-Fi HaLow and Matter. We have initiated Proof of Concept (POC) collaborations with selected regional customers. Our long-established partner, BeMap, is gearing up to kick off the sales and marketing of the EAP112 in Japan. Concurrently, Edgecore Wi-Fi is preparing to open pre-orders for the EAP112 to the global market later this year." About Morse Micro Morse Micro is a leading Wi-Fi HaLow fabless semiconductor company based in Sydney, with global offices. As the world's premier Wi-Fi HaLow company, we pioneer next-gen IoT wireless connectivity solutions. Morse Micro is now sampling its Wi-Fi Alliance and FCC-certifiable MM6108 production silicon: the fastest, smallest, lowest power and longest-range Wi-Fi HaLow chip available in the market. Learn more at https://www.morsemicro.com/. About Edgecore Networks Edgecore Networks is a wholly owned subsidiary of Accton Technology Corporation. Edgecore delivers network solutions through channel partners worldwide that keep information moving and connections strong for SMB, enterprise, data center, and service provider customers. For more information, visit https://wifi.edge-core.com/.

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Enterprise Iot

Telit Cinterion Partnership with floLIVE and Skylo Enables Ubiquitous Global Cellular IoT Connectivity with Satellite

Telit Cinterion | January 08, 2024

Telit Cinterion, an end-to-end IoT solutions enabler, today announced a solution featuring cellular and satellite connectivity services on its ME910G1 and ME310G1 modules. In partnership with floLIVE and Skylo Technologies, the new solution ensures that mobile assets — shipping containers, agricultural equipment, trucks, and other high-value assets — are continually trackable and monitored anywhere on earth, from cities and rural highways to deserts and oceans. The new Telit Cinterion solution is ideal for enterprises in transportation, logistics, construction, mining, agriculture and other verticals whose mission- and business-critical applications require guaranteed global connectivity with their mobile assets. The solution will provide OEMs, system integrators, and enterprises with a turnkey, end-to-end suite featuring: Telit Cinterion cellular LPWA module that is fully compliant with the new 3GPP R17 NB-IoT over non-terrestrial network (NTN) standard. This will enable satellite data communication using the NB-IoT protocol — without any special hardware changes required for the integration of the cellular module in the customer application. Telit Cinterion cellular and satellite data service plans, as well as a connectivity management portal. This drastically simplifies access to global connectivity with unique, centralized support and an advanced monitoring platform for full control of device fleets. Satellite connectivity services from Skylo — a direct-to-device Non-Terrestrial Network (NTN) operator focused on connecting anything, anywhere — in conjunction with floLIVE — the creator and owner of the world's first and largest hyperlocal global network and a leading IoT connectivity enabler. The Telit Cinterion ME910G1 module is currently under certification and approval by Skylo, making it one of the first modules that will be commercially available for customers globally. The solution will debut in Europe and North America following the launch of the floLIVE-Skylo service in 2024. "The ability to leverage local cellular connectivity across the globe in tandem with satellite connectivity truly opens the globe to IoT and digital transformation," said Chen Porat, floLIVE SVP of Sales, APAC and Africa. "floLIVE offers MNOs and IoT MVNOs with a global hyperlocal infrastructure that becomes the backbone to anywhere, 'always-on' connectivity. This expansion into the NTN domain signifies our dedication to supporting our partners through continuous growth in carrier relations, global presence, and service offerings." "We are thrilled to partner with Telit Cinterion, a recognized leader in the IoT industry. This collaboration will enable us to leverage Telit Cinterion's expertise in cellular connectivity to expand the reach and capabilities of standards-based NB-IoT-over-NTN with the Skylo solutions," said Sriram Subramanian, Director of Product Management at Skylo. "Together, we will empower businesses across industries to unlock the true potential of connected devices and drive digital transformation on a global scale." "Transportation companies, logistics providers and mine operators are just three examples of enterprises that need to monitor their high-value mobile assets anywhere and everywhere on earth," said Manish Watwani, Chief Marketing and Product Officer, Telit Cinterion. "Our strategic partnership with Skylo and floLIVE meets that need by providing the world's first turnkey package of hardware and seamless, ubiquitous, global connectivity that leverages the best of cellular and satellite — all based on the new 3GPP R17 NB-IoT over NTN standard." About Telit Cinterion Telit Cinterion is a global end-to-end IoT solutions enabler providing complete solutions that reduce time to market and costs, delivering custom designed, ready for market connected devices in addition to maintaining the industry's broadest portfolio of enterprise-grade wireless communication and positioning modules, cellular MVNO connectivity plans and management services, edge-cloud software and data orchestration, and IoT and Industrial IoT platforms. As the largest western provider pioneering IoT innovation, Telit Cinterion delivers award-winning and highly secure IoT solutions, modules and services for the industry's top brands.

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