6sense Announces Salesforce Pardot Integration for Revenue Teams to Launch Comprehensive ABM Programs

| March 14, 2019

6sense Announces Salesforce Pardot Integration for Revenue Teams to Launch Comprehensive ABM Programs
6sense, a leading Account Based Orchestration Platform, powered by AI, extends its relationship with Salesforce to include an all-new integration with Pardot, Salesforce’s marketing automation solution. This integration combines marketing execution from Salesforce Pardot with the time-based predictions on prospect engagement from 6sense. Shared users can easily use 6sense to uncover demand and prioritize accounts with a high buying propensity while engaging buyers with personalized marketing campaigns through the Pardot platform. “Salesforce’s mission is to lessen the divide between sales and marketing through account-based alignment to help our customers grow their business,” said Liam Doyle, Senior Vice President, Product Management, Salesforce Pardot. “Targeting the right accounts is at the root of an integrated marketing campaign, and the 6sense platform makes it easier than ever to identify who those targets should be.” Uncover accounts demonstrating known or anonymous buying signals, and create unified account profiles across this data.Prioritize and segment accounts showing buying signals such as competitive research, predictive in-market scores, website visits, campaign engagement and more.

Spotlight

Presenting GrayMatter’s Store Sense, an IoT device that enables real-time data capture from POS systems. The device enables significant business value for global airports, driven by the following:
1. Automated data capture from point of sale leading to more efficient and accurate revenu


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