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Directive Consulting

directiveconsulting.com
Directive does beautiful search marketing for B2B and enterprise companies that share our values. We redefine the global standard for how marketers work, live, and grow. We are a group of SEO, PPC and content experts who are passionate about working with the best B2B brands in the world. When we are not executing ROI driven campaigns, you can find us drinking cold brew, volunteering in our community, or playing an intense game of ping-pong.

C-Suite On Deck

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Q&A with Olivia (Ross) Taylor, Director of CRO at Directive Consulting

MEDIA 7 | June 25, 2019

Olivia Taylor, Director of CRO at Directive Consulting has 10 years of working experience in graphic designing and has expert knowledge in CRO/UX in landing pages and websites designing. Olivia was recently nominated for the Orange County Business Journal's Top 25 Women in Business Awards. MEDIA 7: What’s your superpower? OLIVIA TAYLOR: I would like to think my superpower is empathy. That’s part of what CRO is: figuring out and understanding what’s going on through people’s minds and finding out what people need and want. M7: Does it point to user intent, a term generally used in Account Based Marketing? OT: Yes, exactly that. Because I’m able to basically understand where the consumer and the buyer is coming from, I can better optimize my clients’ websites, change that language in the headline and the subhead to relate to the customers’ pain points and better describe the benefits of what my client can provide to them. M7: Your career spans an impressive 8 years from a Graphic Designer to being a Director of CRO at Directive Consulting. What attracted you to this industry, and how does Directive Consulting fit into your story? OT: I became a designer because all other subjects in school were boring. 2+2 will always be 4, but with design, there are so many possibilities - so many different solutions to a problem. Plus, I always loved drawing and creating. While going to school, I worked as a designer at a few different places. Then upon graduating, I worked at a tech company in-house but it just wasn’t for me. I moved on to an agency that was full-service, but that also was not the right fit. After that job, I ended up at a PPC agency where I learned about CRO. I started there as just a designer and left there as the Director of CRO. Using the skills I learned there, I was able to join the u

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Events

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27-YEAR-OLD SEARCH MARKETING CEO LANDS 13-STOP U.S. SPEAKING TOUR

Directive Consulting | May 29, 2019

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Garrett Mehrguth, the CEO and co-founder of the B2B and enterprise search marketing agency, Directive, recently was selected to speak at 13 stops of the Digital Summit tour. Digital Summit, the largest conference series in the digital marketing industry, has invited Mehrguth to share his unique presentation, "5 Data-Validated Tactics to Increase the Experienced Marketer's Qualified Lead Volume (...and 3 Tactics That Are Guaranteed to Fail)" with their audiences across the nation. M...

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DIRECTIVE RANKS #1 IN CLUTCH’S TOP B2B MARKETING SERVICE PROVIDERS

Directive Consulting | March 06, 2019

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Directive, the leading B2B and enterprise search marketing agency, has recently been honored as the number one B2B marketing and advertising service provider in Los Angeles, according to Clutch. Clutch is a B2B research, ratings and reviews site that identifies leading IT and marketing service providers and software. Recently, Clutch has announced over 260 B2B companies that embody industry leadership in Los Angeles based on their market presence, respective expertise, verified client feedback, ...

Read More

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Channellife | January 14, 2020

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Avnet is launching a new IoT-specific partner programme designed to provide developers with a place to build complete IoT solutions. Using Avnet's IoTConnect platform, powered by Microsoft's Azure IoT Suite, developers can connect devices that address both the software and hardware needs of IoT solutions. Avnet will be adding a comprehensive marketplace in the coming months, which will allow a developer to write IoT applications to its platform and offer the...

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THE DANGERS OF IOT AND AI

Tech Radar | January 13, 2020

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The risks of cybersecurity are more complex than ever. Due to the rise of the Internet of Things (IoT) and Artificial Intelligence (AI), by 2020 every person will generate 1.7 megabytes of information per second. As new technologies evolve, cyber criminals adapt and discover new hacking methods to apprehend sensitive data. AI and IoT have the potential to revolutionise society, but what happens when these new technologies are weaponized by cyber criminals? Unless hardware-based endpoint security...

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27-YEAR-OLD SEARCH MARKETING CEO LANDS 13-STOP U.S. SPEAKING TOUR

Directive Consulting | May 29, 2019

Garrett Mehrguth, the CEO and co-founder of the B2B and enterprise search marketing agency, Directive, recently was selected to speak at 13 stops of the Digital Summit tour. Digital Summit, the largest conference series in the digital marketing industry, has invited Mehrguth to share his unique presentation, "5 Data-Validated Tactics to Increase the Experienced Marketer's Qualified Lead Volume (...and 3 Tactics That Are Guaranteed to Fail)" with their audiences across the nation. M...

Read More
news image

DIRECTIVE RANKS #1 IN CLUTCH’S TOP B2B MARKETING SERVICE PROVIDERS

Directive Consulting | March 06, 2019

Directive, the leading B2B and enterprise search marketing agency, has recently been honored as the number one B2B marketing and advertising service provider in Los Angeles, according to Clutch. Clutch is a B2B research, ratings and reviews site that identifies leading IT and marketing service providers and software. Recently, Clutch has announced over 260 B2B companies that embody industry leadership in Los Angeles based on their market presence, respective expertise, verified client feedback, ...

Read More
news image

AVNET ANNOUNCES IOT PROGRAMME AND MARKETPLACE

Channellife | January 14, 2020

Avnet is launching a new IoT-specific partner programme designed to provide developers with a place to build complete IoT solutions. Using Avnet's IoTConnect platform, powered by Microsoft's Azure IoT Suite, developers can connect devices that address both the software and hardware needs of IoT solutions. Avnet will be adding a comprehensive marketplace in the coming months, which will allow a developer to write IoT applications to its platform and offer the...

Read More
news image

THE DANGERS OF IOT AND AI

Tech Radar | January 13, 2020

The risks of cybersecurity are more complex than ever. Due to the rise of the Internet of Things (IoT) and Artificial Intelligence (AI), by 2020 every person will generate 1.7 megabytes of information per second. As new technologies evolve, cyber criminals adapt and discover new hacking methods to apprehend sensitive data. AI and IoT have the potential to revolutionise society, but what happens when these new technologies are weaponized by cyber criminals? Unless hardware-based endpoint security...

Read More

Resources

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How to Optimize Your Conversion Funnel, from ToFu to BoFu

Article

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21 Ways to Triple Your B2B E-Commerce Conversions

Article

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Could the Breadcrumb Technique Help Boost Your Landing Page Conversions?

Article

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IoT Security

Top Technologies in IoT Network Security for Network Resilience

Article

resource image

How to Optimize Your Conversion Funnel, from ToFu to BoFu

Article

resource image

21 Ways to Triple Your B2B E-Commerce Conversions

Article

resource image

Could the Breadcrumb Technique Help Boost Your Landing Page Conversions?

Article

resource image

IoT Security

Top Technologies in IoT Network Security for Network Resilience

Article

Events

C-Suite On Deck

Responsive image

Q&A with Olivia (Ross) Taylor, Director of CRO at Directive Consulting

MEDIA 7 | June 25, 2019

Olivia Taylor, Director of CRO at Directive Consulting has 10 years of working experience in graphic designing and has expert knowledge in CRO/UX in landing pages and websites designing. Olivia was recently nominated for the Orange County Business Journal's Top 25 Women in Business Awards. MEDIA 7: What’s your superpower? OLIVIA TAYLOR: I would like to think my superpower is empathy. That’s part of what CRO is: figuring out and understanding what’s going on through people’s minds and finding out what people need and want. M7: Does it point to user intent, a term generally used in Account Based Marketing? OT: Yes, exactly that. Because I’m able to basically understand where the consumer and the buyer is coming from, I can better optimize my clients’ websites, change that language in the headline and the subhead to relate to the customers’ pain points and better describe the benefits of what my client can provide to them. M7: Your career spans an impressive 8 years from a Graphic Designer to being a Director of CRO at Directive Consulting. What attracted you to this industry, and how does Directive Consulting fit into your story? OT: I became a designer because all other subjects in school were boring. 2+2 will always be 4, but with design, there are so many possibilities - so many different solutions to a problem. Plus, I always loved drawing and creating. While going to school, I worked as a designer at a few different places. Then upon graduating, I worked at a tech company in-house but it just wasn’t for me. I moved on to an agency that was full-service, but that also was not the right fit. After that job, I ended up at a PPC agency where I learned about CRO. I started there as just a designer and left there as the Director of CRO. Using the skills I learned there, I was able to join the u

Read More