IOT = IT + OT: SOLVING THE ENTERPRISE IOT EQUATION
The Internet of Things (IoT) represents an enormous opportunity for technology vendors. But selling IoT outcomes – in particular into industries that have deep industrial or operational technology (OT) roots – is a fundamental departure from the traditional IT sale. Vendors face a more complex solution sale that goes beyond the usual IT buyer and involves multiple stakeholders that sit at the crossroads of IT, OT and strategic business agendas. For the first time ever, 451 Research launched a Voice of the Enterprise (VoTE) IoT: OT Stakeholder Perspective survey in addition to the quarterly VotE IoT: survey of IT decision-makers. Together, these two surveys provide complementary insights and guidance into the IT and OT view of enterprise IoT deployments, budgets, spending, technology priorities, vendor choices and more.