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. https://www.iotforall.com/how-iot-consumer-data-affect-digital-marketing/
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HOW IOT DATA CAN IMPROVE DIGITAL MARKETING OUTCOMES
Data science is one of the top trends in digital marketing that all marketers and advertisers will need to understand. Why? Because when marketing plans are created based on data, they produce results as measurements of data. For instance, Chief Economist at Google and UC Berkeley Professor of Information Sciences (Business and Economics), Hal Varian, notes that data science is: “[T]he ability to take data- be able to understand it, process it, extract value from it, to visualize it, to communicate it.” — Hal Varian, Google & UC Berkely He goes on to say that skill “is going to be hugely important in the next decades.” The future of digital marketing is on the horizon. This post will help you better prepare for the future of digital marketing by providing you with a deeper understanding of how consumer data from IoT applications can affect your digital marketing strategy. GUEST WRITER READ MORE