C-Suite On Deck
Keep me plugged in with the best
Join thousands of your peers and receive our weekly newsletter with the latest news, industry events, customer insights, and market intelligence.
I agree to the
terms of service
PLEASE CORRECT THE FOLLOWING:
Please Enter Some Keywords
IoT for retailers: opportunities and challenges
The rise of the Internet of Things (IoT) is already having a profound impact on the world of retail, both online and in the brick-and-mortar world. But according to Darin Archer, chief marketing officer of ecommerce software vendor Elastic Path, we haven’t seen nothing yet. Via email, I asked Archer about the opportunities and challenges the IoT poses for retailers, and he offered some illuminating answers, including how IoT devices are “especially useful for routine purchases” and how they will increasingly pit retailers against manufacturers. Opportunity in the home, the car, online, and IoT devices That retailer/manufacturer competition will play out in four key fields, Archer said: the home, the car, online and social media, and from devices themselves.
I'm for real
Enter your email once to access all our information and resources.
(Your email address is required so we know you're a real person)
By downloading this content, you give permission for your contact information to be shared with the content provider who may contact you in regards to the content.