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Voice Assistants Are Taking Over Consumer IoT
The battleground of the virtual assistants took center stage at CES 2019. Amazon Alexa and Google Assistant geared up for battle. Google armored up with Google Assistant ski suits. It’s no surprise the competition was heated: The voice assistant market is projected to be worth $7.8 billion by 2023. Voice shopping on Alexa alone could generate $5 billion per year in revenue by 2020 with global ad spending on voice assistants—currently nonexistent—projected to reach $19 billion by 2022. Google played for keeps at CES. They erected a carnival ride in their outdoor booth and sent a live personal Google Assistant (ski suit clad Googlers) to every CES booth with a GA integration. Amazon had a much more subdued presence; their campaign, Alexa Everywhere, fell a bit short when compared to Google’s “it’s a smart world after all” amusement park. It’s only fitting though, as Google has been in Amazon’s Alexa-sized shadow for the past 4 years.
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