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Do frog croaks hold the key to creating the perfect IoT network?

Internet of Things (IoT) research firm Berg Insight recently released figures indicating the installed base of wireless IoT devices in industrial automation reached 21.3 million in 2018. That number could be 50.3 million connections by 2023, the company says. It’s a lot of new industrial wireless nodes coming, and potentially a lot of data packet collisions if the new networks aren’t thought out for handling a snowballing scale. Copying frogs is the answer, say researchers at Osaka University in Japan. They say they’ve discovered that the calling patterns of male Japanese tree frogs don’t overlap, and thus replicate how one would ideally like to see a network function — no packets crashing. The leaping amphibians collectively orchestrate their croaking and silences.

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Industrial IoT, IoT Security

Top 10 IoT trends and predictions to look out in 2022

Article | July 11, 2023

The biggest IoT trends are likely to manifest in 2022 and beyond. 1. BLOCKCHAIN The term blockchain is a new concept and is known as a single registry; agreed and distributed in several nodes of a network that will continue in force in the coming years in various activities. 2. MOBILE COMMERCE OR M-COMMERCE It is part of electronic commerce that is carried out exclusively through mobile devices such as smartphones or tablets. The processes will be specialized. With mobile commerce comes the need for device management. Device management is a vital step to ensure security is promptly implemented.Mobile Device Management (MDM) solutions, also known as MDM, offer brilliant benefits across all areas. 3. TELEWORK AND DISTANCE EDUCATION Academic and work activities that are carried out remotely, preferably from home, will continue to be applied in a fixed or hybrid way. A smart device(s) can be used from a remote location and therefore enable workers to more effectively manage time. 4. ROBOTIC PROCESSING AUTOMATIZATION It is all technology-oriented to the use of software, with the aim of reducing human intervention in the use of computer applications, especially in repetitive tasks. This reduces the risk of human error and will also cut down management costs. 5. ARTIFICIAL INTELLIGENCE It is the combination of algorithms proposed with the purpose of creating machines that have the same capabilities as humans, with the aim of doing a variety of tasks. If we decide to develop an Artificial Intelligence that has greater intelligence, responsibility and scalability, we can make the most of learning algorithms and interpretation systems. In this way, we are able to create value more quickly and with a greater business impact. It is essential to have new techniques that achieve smarter AI solutions, that require less data, with greater ethical responsibility and more resilience.” Gartner 6. DIGITAL TRANSFORMATION Digital transformation is the change associated with the application of digital technologies in all aspects of human society, and especially in organizations. Accelerating business digital transformation requires entrepreneurs to step back and re-evaluate their plans. It’s about aligning the customer experience strategy with coordinated and detailed digitization plans of what needs to be done, by whom and when. To do this, having precisely identified the customer journey of your digital customer allows you a complete approach, for which tools such as the customer journey map is key. 7. FINTECH It is a nascent industry in which companies use technology to provide financial services in an efficient, agile, comfortable and reliable way. They aim to expand bank penetration. 8. DATA ANALYSIS It is the process by which raw data is analyzed in order to answer questions and reach practical conclusions that support an organization’s decision-making. Using predictive models and AI tools, we can run simulations that are based on real scenarios and information. Thanks to this, we obtain data on contexts that would be difficult, very expensive or impossible to test in physical environments. Big data is big money. 9. SOFTWARE DEVELOPMENT Software development is generally considered part of the agile family of approaches, and is often used in combination with one or more other methods. Softwareon a smart device can also be upgraded to include better connectivity. In addition to its development, there is likely to be more outsourcing also. 10. ADVANCED MANUFACTURING OR INDUSTRY 4.0 It refers to a new business model in which the interconnection of integrated ICT systems both with each other and with the internet is key. The adoption of Industry 4.0 technologies and the training of personnel will be the greatest opportunities that industries, companies and governments will have in the next decade. Therefore, 2022 represents the next step to embrace technological transformation as an indispensable element for competitiveness, resilience, and development.

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Security, IoT Security

Security Implications of Cloud-based IoT Software

Article | July 13, 2023

Physical and digital security are changing due to cloud-based IoT software, which makes it possible to combine them and use them to utilize data better. In almost every sector, data is essential to success, and security is no exception. To better understand what's going on in your business, you can combine cloud-based solutions that contain all the information on a single interface. For instance, integrating security camera feeds with cloud-based access control systems enables real-time visual identification verification. Utilizing cloud-based IoT technology also enhances productivity and enables quick replies. Combining digital and physical security, often known as security convergence, is another technique to optimize IoT and cloud-based security solutions. To guard against internet flaws and intrusions, a cloud-based physical security system needs cybersecurity software. In a similar vein, physical security measures prevent sensitive data from getting into the wrong hands. Teams for physical and cyber security might combine to provide a more comprehensive plan of action. Maintaining current versions of the technology you are using in your security plan is necessary for future-proofing your technology. To ensure that your cloud-based system has no vulnerabilities that could expose your company to cybersecurity risks, it is crucial to keep all software updated. Updates can be automated and carried out remotely with cloud-based software, requiring little effort on your part to keep your software current. You have the chance to develop a security system that is future-proof when a firm adopts cloud-based IoT technologies as part of your security plan. When organizations use IoT technology, cybersecurity is a significant concern. However, combining physical and digital security lets you ensure your cloud-based system is well-protected from vulnerabilities. In addition, your security and IT teams will be better able to manage the evolving security landscape if you combine physical and digital security ideas.

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IoT Security

How to Refine Your Market Strategy with IoT

Article | July 17, 2023

If you’re struggling with creating a value proposition in volatile markets, you’re not alone. According to Neil Patel, 40% of marketers struggle to acquire leads by traditional marketing methods. As competition grows in each industry, even fairly monopolistic markets like tech are seeing rising competition in all areas. To combat market uncertainty, as well as stand out amongst your competitors, you need a market strategy that not only offers a direction but actively targets your goals. A market strategy is your go-to plan when things get rough and it is a map for when the waters are calm. Moreover, marketers with a documented strategy are 313% more likely to report success. We’re sure you already have a market strategy that is just right for you. But have you considered if it can be refined further? Thanks to emerging technologies like IoT, we now have access to the most mundane customer decisions that are taken on a day-to-day basis. This data is your ticket to a better market strategy without having to spend a bomb. This is how you can refine your market strategy with the help of IoT. Data-driven Decisions The Internet of Things has offered us insurmountable amounts of consumer data. A caffeine brand can now access information such as what time consumers have coffee, whether it is at home or office, what flavors they prefer, how much they’re willing to spend on coffee, and what other alternatives they consume. This kind of data, collected on an IoT device such as a coffee machine, is instrumental in making marketing decisions. If you know that your consumer prefers to have coffee at work in peace rather than in a rush at home, you can target offices in the area with your product rather than targeting individual consumers. IoT offers you the right information to make the right decisions. But you can also leverage this data to drive your market strategy. In the above example, the marketing team can account for campaigns geared towards workplaces based on the available data in the budget. Data-driven strategies prove to be more effective than otherwise, and as marketers, you must absolutely leverage any IoT data that may be relevant. Respect your Customers While IoT offers marketers a truly astounding amount of data, not all users are aware of what data is being tracked. This raises concerns for privacy and security among the users. Even though most of the users waive their rights to withhold the information when signing into an app or wearables software, they are not always comfortable sharing certain data. As marketers, it is important to keep your practices ethical and legal. Using consumer data may be completely legal, but it is best not to offend your customers by overt use of data that they aren’t comfortable sharing. Make sure that the usage of data in marketing campaigns and strategy is limited to what data has been consciously shared by your consumers. This will bolster your goodwill, as well as make your customers trust your brand. Offer Valuable Solutions With the advent of Big Data and AI technologies, the internet of things is turning over a new leaf. As there is a vast amount of data that can be processed fast with AI, marketers can now target individuals rather than households or groups. With precise data available over consumer decisions and actions, it is possible to know if there are any unlikely customers that you have been ignoring so far. IoT allows you to not only target these customers but also solve their problems. If we continue the caffeine example, the connected coffee machine can tell you when the coffee is about to be over, this can send you reminders to buy coffee, or in case of further automation, place an order on Amazon on your behalf. These solutions can be now hyper-personalized to suit individual needs through IoT. IoT Based Campaigns Your market strategy will have to account for campaigns throughout the year, but if you’ve noticed closely, the only marketing campaigns that gain significant traction are the ones that have a ‘wow factor’. A lot of marketers mistake the wow factor to be a subjective preference that customers have but it couldn’t be further from the truth. The wow factor is simply the effect produced when a business goes above and beyond to meet customer needs. IoT offers us the resources required to manufacture the wow factor in every single campaign. A great example of this phenomenon is beacon marketing. Beacon marketing is considerably new in the marketing industry and uses Bluetooth technology to transmit information to nearby mobile devices. It is heavily used in retail across the globe and giants like Target and Walmart are already using the technology to market its services. Walmart places beacons in its lights across its stores and sends offers to its customers based on their location. It not only personalizes the shopping experience, but also saves a large amount of electricity bill for its stores. Target Existing Customers Many times, in a bid to appease new customers, marketers often forget about their existing customers. Your existing customers already know you, have tried your product or service, and are clearly interested in the product. A good product or service is often enough to keep the customers returning, but with the current levels of competition, customers often find themselves wondering if they should try new things. As a marketer, all you need to do is deter your existing customers from straying. You can do this by either providing an unparalleled service, which is quite unlikely in today’s market, or you give them a reason to stay. Thankfully, targeting existing customers is much easier than targeting new ones. You already have their data over their preferences and habits. If you know that a certain firm updates their applications every second quarter, you can send them offers just before the second quarter starts and remain fresh in their memories when they decide to make the decision. Allergy medication Zyrtec leveraged IoT when targeting their existing customers with a voice-enable application. Its users could just ask the application about the daily allergens and pollutants in their area so they could prepare ahead. The app offered a powerful solution to its users while making great use of its brand image and retaining almost all of their existing customers. Leverage New Technologies We have already discussed several complementary technologies to IoT that can help you make the most out of your market strategy. AI and Big Data are some of the strongest allies for IoT that can help change the norms across industries. But even limited technologies like voice-enabled applications, QR scanners, beacons and so can open up a lot of opportunities for marketers. Consider adopting some of these technologies such as geofencing which are inexpensive and effective at the same time. Burger King is a great example of using geofencing for marketing. Geofencing is a technology wherein you can transmit messages or information to mobile devices within a certain area. Burger King set up their geofences across all McDonalds in the UK and as soon as anyone entered within a 500 m radius of a McDonald’s outlet, they received Burger King coupons and directions to the nearest store. Case Studies There are a lot of examples of IoT being used to enhance strategies or campaigns. Some of these examples are given below. Diageo, a whisky brand in Brazil innovatively used IoT to run a father’s day campaign. They encouraged men to buy whisky for their fathers and placed a QR code on their bottles. Once the bottle was received, the fathers could scan the code which would play a personalized father’s day message by their sons. This concept was so loved by people in Brazil that Diageo saw a 72% sales uplift in the two weeks leading up to Father’s Day. South East Water, CRM leveraged IoT by building an end-to-end IoT ecosystem powered by IBM’s Maximo. This helped them roll out an app that offered near real-time insights into customer requirements for over 80 engineering teams. This alone helped them ensure higher customer satisfaction and accelerated access to critical reports by 99 percent! Uber and Spotify rolled out an IoT campaign together wherein you could access your Spotify playlists through the Uber app and once you were in an Uber, you could play whatever you liked through the app and it would play on the car’s speakers. This increased customer satisfaction for both Uber and Spotify users. There are several examples of using IoT in marketing campaigns, and there is never a dearth of ideas. However, in order to appeal to your unique customer base, you need to innovate your product with IoT. Frequently Asked Questions What is the IoT strategy? IoT Strategy refers to an organization’s strategy to inculcate IoT in their business, whether as a marketing tool or as an integral part of the process. How does IoT affect the marketing industry? IoT offers a lot of insights and resources to marketers which helps them target their customers better and optimizes any marketing efforts, thereby effectively obliterating traditional marketing practices. What is the best internet of things marketing strategy? There is no one IoT marketing strategy that fits all businesses. Each business needs to identify its customer requirements and strategize accordingly. { "@context": "https://schema.org", "@type": "FAQPage", "mainEntity": [{ "@type": "Question", "name": "What is the IoT strategy?", "acceptedAnswer": { "@type": "Answer", "text": "IoT Strategy refers to an organization’s strategy to inculcate IoT in their business, whether as a marketing tool or as an integral part of the process." } },{ "@type": "Question", "name": "How does IoT affect the marketing industry?", "acceptedAnswer": { "@type": "Answer", "text": "IoT offers a lot of insights and resources to marketers which helps them target their customers better and optimizes any marketing efforts, thereby effectively obliterating traditional marketing practices." } },{ "@type": "Question", "name": "What is the best internet of things marketing strategy?", "acceptedAnswer": { "@type": "Answer", "text": "There is no one IoT marketing strategy that fits all businesses. Each business needs to identify its customer requirements and strategize accordingly." } }] }

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Enterprise Iot

Beyond 2022: The Future of IoT Device Management

Article | May 17, 2022

Understanding the Impact of IoT Device Management The Internet of Things (IoT) industry is growing exponentially, with the potential to become limitless. The current range of existing and potential Internet of Things devices is in itself quite enormous. This also gives businesses an opportunity to pay more attention to the newest technologies. In ascenario with rapidly increasing numbers of devices, manual management of devices becomes close to impossible, laced with human errors. Moreover, keeping an eye on hundreds of devices one by one to make sure they work the way they should is not an easy task to undertake. Businesses at the outset of IoT adoption are most often unaware of why they require a device management platform.This is precisely why a device management platform is so crucial.It can effectively connect toall of theconnected devices and get the required information from them in the right way. An effective device management platform can turn out to be the vital aspect that will define the success of any small or large IoT implementation project. Such a platform would ideally allow organizations to manage their internet-connected devices remotely. "If you think that the internet has changed your life, think again. The IoT is about to change it all over again!" — Brendan O'Brien, Chief Architect & Co-Founder, Aria Systems. Why Do Organizations Need an IoT Device Management Platform? An effective IoT device management platform offers simplified provisioning, centralized management, and real-time insights into all existing devices and integrations to help organizations stay on top of their deployment. Device management platforms help you keep a check on the growing number of devices while keeping errors at bay, with your growing number of connected devices. It would ensure that you have a clear dashboard and an alerting system as an effective supporting system. In addition, getting involved with IoT device management platforms can also help you in a number of other ways. It acceleratestime-to-market and helps reduce costs The management platform enables secure device on and offboarding It also streamlines network monitoring and troubleshooting IoT simplifies deployment and management of downstream applications It mitigates security risks Evaluating the Future of IoT Device Management It is predicted that the world will have more than 100 billion IoT-connected devices by 2050. The future potential of the IoT is limitless, and the potential is not about enabling billions of devices together but leveraging the enormous volumes of actionable data thatcan automate diverse business processes. Critical Aspects of the IoT's Future The critical aspects of IoT predictionsare fast impacting several categories all across the globe, ranging from consumer to industrial. IoT Companies and a Circular Economy IoT firms are assisting in the development of a future with less waste, more energy efficiency, and increased personal autonomy. A connected device system, on the other hand, must be feedback-rich and responsive, and activities must be linked via data in order to be sustainable. Ways to achieve a responsive and actionable system include: Extending the use cycle with predictive maintenance. Increasing utilization and reducing unplanned downtime. Looping the asset for reuse, remanufacture, or recycle. Common Billing and Revenue Challenges We are currently moving toward a future where everything from cars to household machines and home security will be sold by manufacturers as subscription services. This will result in organizations selling IoT subscriptions looking for new ways to managebilling and revenue for their business model. Service diversity Data monetization Complex stakeholder network Cost management Cohesive IoT Deployment Strategy for the C-suite With the future of IoTon its way to becoming the most disruptive innovation and compelling technology that will facilitate better services to customers, from a support perspective, being connected remotely with customers' devices offers considerable advantages to service organizations. However, this is also not a new concept; earlier, large organizations and data storage companies were remotely connected to their client systems using dedicated telecommunications links before the commercialization of the internet. Using the estimates of the exponential rise in connected devices, the IoT offers a wide array of opportunities to effectively improve the industry, such as: Consumer activity tracking includes in-store applications that assess traffic flow and purchase choices. Manufacturing, storage, distribution, and retail operations have been optimized to increase productivity and reduce waste. Energy, inventory, and fleet assets are all used more efficiently. Improved situational awareness, such as vehicle warning systems Enhanced decision-making, such as medical equipment that notifies doctorswhen a patient's health changes. Self-parking and self-driving automobiles are examples of autonomous systems. An interesting case study with Michelin showed that they were adding sensors to tires to better understand wear over time. This data is important for clients to know when to rotate or replace tires which saves them money and enhances safety. However, this also implies Michelin can move away from selling tires and instead lease them. Because sensor data will teach the corporation how to maintain the tires, Michelin now has a new economic incentive to have tires last as long as feasible. IoT device management plays a crucial role in effectively accumulating and processing data from all the widely distributed IoT sensors. Conclusion As more sectors discover the advantages linked machines can bring to their operations, IoT enterprises have a bright future ahead of them. Newer services are steadily being pushed out on top of IoT infrastructure in industries ranging from healthcare to retail, telecommunications, and even finance. Due to increasing capacity and AI, service providers will move deeper into IT and web-scale industries, enabling whole new income streams as IoT device management platforms adapt to address these obstacles. FAQ Why Is Device Management Crucial for the IoT? An IoT device management platform's features may help you save time and money and increase security while also providing the critical monitoring and management tools you need to keep your devices up-to-dateand optimized for your unique application requirements. What Impact Will the IoT Have on the Management or Administration Sectors? IoT technology allows for increased collaboration, but it will also free up your team's time from monotonous and isolating duties. For example, routine chores may be encoded into computers, freeing up time to concentrate on higher-order tasks. What Are the Basic Requirements for IoT Device Management? The four essential needs for IoT Device Management are as follows. Authentication and provisioning Configuration and Control. Diagnostics and monitoring Updating and maintaining software.

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Industrial IoT, IoT Security

Top 10 Tools for IoT Security Testing: Mitigating Cyber Threats

Article | July 11, 2023

The biggest IoT trends are likely to manifest in 2022 and beyond. 1. BLOCKCHAIN The term blockchain is a new concept and is known as a single registry; agreed and distributed in several nodes of a network that will continue in force in the coming years in various activities. 2. MOBILE COMMERCE OR M-COMMERCE It is part of electronic commerce that is carried out exclusively through mobile devices such as smartphones or tablets. The processes will be specialized. With mobile commerce comes the need for device management. Device management is a vital step to ensure security is promptly implemented.Mobile Device Management (MDM) solutions, also known as MDM, offer brilliant benefits across all areas. 3. TELEWORK AND DISTANCE EDUCATION Academic and work activities that are carried out remotely, preferably from home, will continue to be applied in a fixed or hybrid way. A smart device(s) can be used from a remote location and therefore enable workers to more effectively manage time. 4. ROBOTIC PROCESSING AUTOMATIZATION It is all technology-oriented to the use of software, with the aim of reducing human intervention in the use of computer applications, especially in repetitive tasks. This reduces the risk of human error and will also cut down management costs. 5. ARTIFICIAL INTELLIGENCE It is the combination of algorithms proposed with the purpose of creating machines that have the same capabilities as humans, with the aim of doing a variety of tasks. If we decide to develop an Artificial Intelligence that has greater intelligence, responsibility and scalability, we can make the most of learning algorithms and interpretation systems. In this way, we are able to create value more quickly and with a greater business impact. It is essential to have new techniques that achieve smarter AI solutions, that require less data, with greater ethical responsibility and more resilience.” Gartner 6. DIGITAL TRANSFORMATION Digital transformation is the change associated with the application of digital technologies in all aspects of human society, and especially in organizations. Accelerating business digital transformation requires entrepreneurs to step back and re-evaluate their plans. It’s about aligning the customer experience strategy with coordinated and detailed digitization plans of what needs to be done, by whom and when. To do this, having precisely identified the customer journey of your digital customer allows you a complete approach, for which tools such as the customer journey map is key. 7. FINTECH It is a nascent industry in which companies use technology to provide financial services in an efficient, agile, comfortable and reliable way. They aim to expand bank penetration. 8. DATA ANALYSIS It is the process by which raw data is analyzed in order to answer questions and reach practical conclusions that support an organization’s decision-making. Using predictive models and AI tools, we can run simulations that are based on real scenarios and information. Thanks to this, we obtain data on contexts that would be difficult, very expensive or impossible to test in physical environments. Big data is big money. 9. SOFTWARE DEVELOPMENT Software development is generally considered part of the agile family of approaches, and is often used in combination with one or more other methods. Softwareon a smart device can also be upgraded to include better connectivity. In addition to its development, there is likely to be more outsourcing also. 10. ADVANCED MANUFACTURING OR INDUSTRY 4.0 It refers to a new business model in which the interconnection of integrated ICT systems both with each other and with the internet is key. The adoption of Industry 4.0 technologies and the training of personnel will be the greatest opportunities that industries, companies and governments will have in the next decade. Therefore, 2022 represents the next step to embrace technological transformation as an indispensable element for competitiveness, resilience, and development.

Read More
Security, IoT Security

Stay Ahead with 15 Prominent IoT Security Companies

Article | July 13, 2023

Physical and digital security are changing due to cloud-based IoT software, which makes it possible to combine them and use them to utilize data better. In almost every sector, data is essential to success, and security is no exception. To better understand what's going on in your business, you can combine cloud-based solutions that contain all the information on a single interface. For instance, integrating security camera feeds with cloud-based access control systems enables real-time visual identification verification. Utilizing cloud-based IoT technology also enhances productivity and enables quick replies. Combining digital and physical security, often known as security convergence, is another technique to optimize IoT and cloud-based security solutions. To guard against internet flaws and intrusions, a cloud-based physical security system needs cybersecurity software. In a similar vein, physical security measures prevent sensitive data from getting into the wrong hands. Teams for physical and cyber security might combine to provide a more comprehensive plan of action. Maintaining current versions of the technology you are using in your security plan is necessary for future-proofing your technology. To ensure that your cloud-based system has no vulnerabilities that could expose your company to cybersecurity risks, it is crucial to keep all software updated. Updates can be automated and carried out remotely with cloud-based software, requiring little effort on your part to keep your software current. You have the chance to develop a security system that is future-proof when a firm adopts cloud-based IoT technologies as part of your security plan. When organizations use IoT technology, cybersecurity is a significant concern. However, combining physical and digital security lets you ensure your cloud-based system is well-protected from vulnerabilities. In addition, your security and IT teams will be better able to manage the evolving security landscape if you combine physical and digital security ideas.

Read More
IoT Security

Revealing IoT Security Realities in Device Interlinking Era

Article | July 17, 2023

If you’re struggling with creating a value proposition in volatile markets, you’re not alone. According to Neil Patel, 40% of marketers struggle to acquire leads by traditional marketing methods. As competition grows in each industry, even fairly monopolistic markets like tech are seeing rising competition in all areas. To combat market uncertainty, as well as stand out amongst your competitors, you need a market strategy that not only offers a direction but actively targets your goals. A market strategy is your go-to plan when things get rough and it is a map for when the waters are calm. Moreover, marketers with a documented strategy are 313% more likely to report success. We’re sure you already have a market strategy that is just right for you. But have you considered if it can be refined further? Thanks to emerging technologies like IoT, we now have access to the most mundane customer decisions that are taken on a day-to-day basis. This data is your ticket to a better market strategy without having to spend a bomb. This is how you can refine your market strategy with the help of IoT. Data-driven Decisions The Internet of Things has offered us insurmountable amounts of consumer data. A caffeine brand can now access information such as what time consumers have coffee, whether it is at home or office, what flavors they prefer, how much they’re willing to spend on coffee, and what other alternatives they consume. This kind of data, collected on an IoT device such as a coffee machine, is instrumental in making marketing decisions. If you know that your consumer prefers to have coffee at work in peace rather than in a rush at home, you can target offices in the area with your product rather than targeting individual consumers. IoT offers you the right information to make the right decisions. But you can also leverage this data to drive your market strategy. In the above example, the marketing team can account for campaigns geared towards workplaces based on the available data in the budget. Data-driven strategies prove to be more effective than otherwise, and as marketers, you must absolutely leverage any IoT data that may be relevant. Respect your Customers While IoT offers marketers a truly astounding amount of data, not all users are aware of what data is being tracked. This raises concerns for privacy and security among the users. Even though most of the users waive their rights to withhold the information when signing into an app or wearables software, they are not always comfortable sharing certain data. As marketers, it is important to keep your practices ethical and legal. Using consumer data may be completely legal, but it is best not to offend your customers by overt use of data that they aren’t comfortable sharing. Make sure that the usage of data in marketing campaigns and strategy is limited to what data has been consciously shared by your consumers. This will bolster your goodwill, as well as make your customers trust your brand. Offer Valuable Solutions With the advent of Big Data and AI technologies, the internet of things is turning over a new leaf. As there is a vast amount of data that can be processed fast with AI, marketers can now target individuals rather than households or groups. With precise data available over consumer decisions and actions, it is possible to know if there are any unlikely customers that you have been ignoring so far. IoT allows you to not only target these customers but also solve their problems. If we continue the caffeine example, the connected coffee machine can tell you when the coffee is about to be over, this can send you reminders to buy coffee, or in case of further automation, place an order on Amazon on your behalf. These solutions can be now hyper-personalized to suit individual needs through IoT. IoT Based Campaigns Your market strategy will have to account for campaigns throughout the year, but if you’ve noticed closely, the only marketing campaigns that gain significant traction are the ones that have a ‘wow factor’. A lot of marketers mistake the wow factor to be a subjective preference that customers have but it couldn’t be further from the truth. The wow factor is simply the effect produced when a business goes above and beyond to meet customer needs. IoT offers us the resources required to manufacture the wow factor in every single campaign. A great example of this phenomenon is beacon marketing. Beacon marketing is considerably new in the marketing industry and uses Bluetooth technology to transmit information to nearby mobile devices. It is heavily used in retail across the globe and giants like Target and Walmart are already using the technology to market its services. Walmart places beacons in its lights across its stores and sends offers to its customers based on their location. It not only personalizes the shopping experience, but also saves a large amount of electricity bill for its stores. Target Existing Customers Many times, in a bid to appease new customers, marketers often forget about their existing customers. Your existing customers already know you, have tried your product or service, and are clearly interested in the product. A good product or service is often enough to keep the customers returning, but with the current levels of competition, customers often find themselves wondering if they should try new things. As a marketer, all you need to do is deter your existing customers from straying. You can do this by either providing an unparalleled service, which is quite unlikely in today’s market, or you give them a reason to stay. Thankfully, targeting existing customers is much easier than targeting new ones. You already have their data over their preferences and habits. If you know that a certain firm updates their applications every second quarter, you can send them offers just before the second quarter starts and remain fresh in their memories when they decide to make the decision. Allergy medication Zyrtec leveraged IoT when targeting their existing customers with a voice-enable application. Its users could just ask the application about the daily allergens and pollutants in their area so they could prepare ahead. The app offered a powerful solution to its users while making great use of its brand image and retaining almost all of their existing customers. Leverage New Technologies We have already discussed several complementary technologies to IoT that can help you make the most out of your market strategy. AI and Big Data are some of the strongest allies for IoT that can help change the norms across industries. But even limited technologies like voice-enabled applications, QR scanners, beacons and so can open up a lot of opportunities for marketers. Consider adopting some of these technologies such as geofencing which are inexpensive and effective at the same time. Burger King is a great example of using geofencing for marketing. Geofencing is a technology wherein you can transmit messages or information to mobile devices within a certain area. Burger King set up their geofences across all McDonalds in the UK and as soon as anyone entered within a 500 m radius of a McDonald’s outlet, they received Burger King coupons and directions to the nearest store. Case Studies There are a lot of examples of IoT being used to enhance strategies or campaigns. Some of these examples are given below. Diageo, a whisky brand in Brazil innovatively used IoT to run a father’s day campaign. They encouraged men to buy whisky for their fathers and placed a QR code on their bottles. Once the bottle was received, the fathers could scan the code which would play a personalized father’s day message by their sons. This concept was so loved by people in Brazil that Diageo saw a 72% sales uplift in the two weeks leading up to Father’s Day. South East Water, CRM leveraged IoT by building an end-to-end IoT ecosystem powered by IBM’s Maximo. This helped them roll out an app that offered near real-time insights into customer requirements for over 80 engineering teams. This alone helped them ensure higher customer satisfaction and accelerated access to critical reports by 99 percent! Uber and Spotify rolled out an IoT campaign together wherein you could access your Spotify playlists through the Uber app and once you were in an Uber, you could play whatever you liked through the app and it would play on the car’s speakers. This increased customer satisfaction for both Uber and Spotify users. There are several examples of using IoT in marketing campaigns, and there is never a dearth of ideas. However, in order to appeal to your unique customer base, you need to innovate your product with IoT. Frequently Asked Questions What is the IoT strategy? IoT Strategy refers to an organization’s strategy to inculcate IoT in their business, whether as a marketing tool or as an integral part of the process. How does IoT affect the marketing industry? IoT offers a lot of insights and resources to marketers which helps them target their customers better and optimizes any marketing efforts, thereby effectively obliterating traditional marketing practices. What is the best internet of things marketing strategy? There is no one IoT marketing strategy that fits all businesses. Each business needs to identify its customer requirements and strategize accordingly. { "@context": "https://schema.org", "@type": "FAQPage", "mainEntity": [{ "@type": "Question", "name": "What is the IoT strategy?", "acceptedAnswer": { "@type": "Answer", "text": "IoT Strategy refers to an organization’s strategy to inculcate IoT in their business, whether as a marketing tool or as an integral part of the process." } },{ "@type": "Question", "name": "How does IoT affect the marketing industry?", "acceptedAnswer": { "@type": "Answer", "text": "IoT offers a lot of insights and resources to marketers which helps them target their customers better and optimizes any marketing efforts, thereby effectively obliterating traditional marketing practices." } },{ "@type": "Question", "name": "What is the best internet of things marketing strategy?", "acceptedAnswer": { "@type": "Answer", "text": "There is no one IoT marketing strategy that fits all businesses. Each business needs to identify its customer requirements and strategize accordingly." } }] }

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Enterprise Iot

Beyond 2022: The Future of IoT Device Management

Article | May 17, 2022

Understanding the Impact of IoT Device Management The Internet of Things (IoT) industry is growing exponentially, with the potential to become limitless. The current range of existing and potential Internet of Things devices is in itself quite enormous. This also gives businesses an opportunity to pay more attention to the newest technologies. In ascenario with rapidly increasing numbers of devices, manual management of devices becomes close to impossible, laced with human errors. Moreover, keeping an eye on hundreds of devices one by one to make sure they work the way they should is not an easy task to undertake. Businesses at the outset of IoT adoption are most often unaware of why they require a device management platform.This is precisely why a device management platform is so crucial.It can effectively connect toall of theconnected devices and get the required information from them in the right way. An effective device management platform can turn out to be the vital aspect that will define the success of any small or large IoT implementation project. Such a platform would ideally allow organizations to manage their internet-connected devices remotely. "If you think that the internet has changed your life, think again. The IoT is about to change it all over again!" — Brendan O'Brien, Chief Architect & Co-Founder, Aria Systems. Why Do Organizations Need an IoT Device Management Platform? An effective IoT device management platform offers simplified provisioning, centralized management, and real-time insights into all existing devices and integrations to help organizations stay on top of their deployment. Device management platforms help you keep a check on the growing number of devices while keeping errors at bay, with your growing number of connected devices. It would ensure that you have a clear dashboard and an alerting system as an effective supporting system. In addition, getting involved with IoT device management platforms can also help you in a number of other ways. It acceleratestime-to-market and helps reduce costs The management platform enables secure device on and offboarding It also streamlines network monitoring and troubleshooting IoT simplifies deployment and management of downstream applications It mitigates security risks Evaluating the Future of IoT Device Management It is predicted that the world will have more than 100 billion IoT-connected devices by 2050. The future potential of the IoT is limitless, and the potential is not about enabling billions of devices together but leveraging the enormous volumes of actionable data thatcan automate diverse business processes. Critical Aspects of the IoT's Future The critical aspects of IoT predictionsare fast impacting several categories all across the globe, ranging from consumer to industrial. IoT Companies and a Circular Economy IoT firms are assisting in the development of a future with less waste, more energy efficiency, and increased personal autonomy. A connected device system, on the other hand, must be feedback-rich and responsive, and activities must be linked via data in order to be sustainable. Ways to achieve a responsive and actionable system include: Extending the use cycle with predictive maintenance. Increasing utilization and reducing unplanned downtime. Looping the asset for reuse, remanufacture, or recycle. Common Billing and Revenue Challenges We are currently moving toward a future where everything from cars to household machines and home security will be sold by manufacturers as subscription services. This will result in organizations selling IoT subscriptions looking for new ways to managebilling and revenue for their business model. Service diversity Data monetization Complex stakeholder network Cost management Cohesive IoT Deployment Strategy for the C-suite With the future of IoTon its way to becoming the most disruptive innovation and compelling technology that will facilitate better services to customers, from a support perspective, being connected remotely with customers' devices offers considerable advantages to service organizations. However, this is also not a new concept; earlier, large organizations and data storage companies were remotely connected to their client systems using dedicated telecommunications links before the commercialization of the internet. Using the estimates of the exponential rise in connected devices, the IoT offers a wide array of opportunities to effectively improve the industry, such as: Consumer activity tracking includes in-store applications that assess traffic flow and purchase choices. Manufacturing, storage, distribution, and retail operations have been optimized to increase productivity and reduce waste. Energy, inventory, and fleet assets are all used more efficiently. Improved situational awareness, such as vehicle warning systems Enhanced decision-making, such as medical equipment that notifies doctorswhen a patient's health changes. Self-parking and self-driving automobiles are examples of autonomous systems. An interesting case study with Michelin showed that they were adding sensors to tires to better understand wear over time. This data is important for clients to know when to rotate or replace tires which saves them money and enhances safety. However, this also implies Michelin can move away from selling tires and instead lease them. Because sensor data will teach the corporation how to maintain the tires, Michelin now has a new economic incentive to have tires last as long as feasible. IoT device management plays a crucial role in effectively accumulating and processing data from all the widely distributed IoT sensors. Conclusion As more sectors discover the advantages linked machines can bring to their operations, IoT enterprises have a bright future ahead of them. Newer services are steadily being pushed out on top of IoT infrastructure in industries ranging from healthcare to retail, telecommunications, and even finance. Due to increasing capacity and AI, service providers will move deeper into IT and web-scale industries, enabling whole new income streams as IoT device management platforms adapt to address these obstacles. FAQ Why Is Device Management Crucial for the IoT? An IoT device management platform's features may help you save time and money and increase security while also providing the critical monitoring and management tools you need to keep your devices up-to-dateand optimized for your unique application requirements. What Impact Will the IoT Have on the Management or Administration Sectors? IoT technology allows for increased collaboration, but it will also free up your team's time from monotonous and isolating duties. For example, routine chores may be encoded into computers, freeing up time to concentrate on higher-order tasks. What Are the Basic Requirements for IoT Device Management? The four essential needs for IoT Device Management are as follows. Authentication and provisioning Configuration and Control. Diagnostics and monitoring Updating and maintaining software.

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Headquartered in Herndon, Virginia, with over 2,800 employees worldwide, Deltek is the leading global provider of enterprise software and information solutions for project-based businesses. Better software means better projects. Deltek is the leading global provider of enterprise software and information solutions for project-based businesses. More than 23,000 organizations and millions of users in over 80 countries around the world rely on Deltek for superior levels of project intelligence, management and collaboration. Our industry-focused expertise powers project success by helping firms achieve performance that maximizes productivity and revenue.

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Industrial IoT

Tuya Smart Delivers IoT Best Practice Using Amazon Aurora, Leads the Direction of Cloud Database Innovation Use Cases with Amazon Web Services

Tuya Smart | January 24, 2024

Tuya Smart, the global IoT developer service provider, has delivered its Best Practices in using Amazon Aurora at IoT industry. Amazon Aurora is a relational database management system (RDBMS) built for the cloud with full MySQL and PostgreSQL compatibility. Tuya and Amazon Web Services (AWS) built a solid basis of collaboration in database use cases exploration while also delivering smooth operation of billions of devices requiring high concurrency and low latency. Tuya and AWS: Building a benchmark for database implementation practice Tuya is a leading technology company focused on making our lives smarter. Tuya does this by offering a cloud platform that connects a range of devices via the IoT. By building interconnectivity standards, Tuya bridges the intelligent needs of brands, OEMs, developers, and retail chains across a broad range of smart devices and industries. Tuya's solutions enable partners and customers by improving the value of their products while making consumers' lives more convenient through the application of technology. As of September 30, 2023, the Tuya IoT Developer Platform has accumulated over 909,000 registered developers from over 200 countries and regions, covering industries including real estate, hospitality, residential, industry, agriculture, etc. The greater the breadth of business coverage, the more advanced technological support required. Tuya faces high-frequency reads and writes as well as enormous data storage challenges from billion-level online devices. Meanwhile, due to the commercial scenarios involving smart homes and smart industries, Tuya's operating response demands low latency in order to deliver a smoother user experience. Furthermore, Tuya's quick expansion and regular business changes have posed significant challenges to its operation and maintenance management. Tuya selected Amazon Aurora as core database engine for its unparalleled performance and availability at global scale. How does Tuya specifically leverage the Amazon Aurora database? Tuya currently manages billions of real-time online devices and can keep cloud message processing response times under 10 milliseconds. However, billions online devices provide a challenge. During holidays, there will be peak traffic volume, with tens of millions of devices going online and offline virtually simultaneously. Tuya used Amazon Aurora to construct a data storage solution to solve the main problem of rapid increase in short-term traffic, and to fully utilize resources. Aurora's design, which separates compute and storage and low-latency replication functionality, improves system throughput by enhancing the effect of read-write separation. Aurora provides up to 15 read replicas, setting the groundwork for Tuya's read flexibility development. At the same time, Tuya has integrated Aurora Serverless, which includes seconds-level elastic expansion and contraction, allowing Tuya to handle extremely heavy business traffic smoothly. Tuya's customers are located throughout more than 200 nations and regions, and they deal with widespread access to IoT data. Different countries and regions have different regulations on data compliance, such as GDPR and local PII. Tuya needs to adhere to each region's data security compliance regulations. As Tuya's primary business data storage provider, Amazon Aurora was among the first in the public cloud sector to enable physical encryption for database products, which significantly decreased the cost of Tuya's security compliance transformation and gave Tuya excellent basic security guarantees. In addition, Tuya is continuously testing out additional new innovation unique to Aurora, such as Enhanced Binlog, zero-ETL, and Limitless Database. Aurora's ongoing investment in innovative technologies provides more opportunities for Tuya to expand its business. Additionally, based on Tuya's comprehensive IoT developer platform architecture, both parties have collaborated to enhance Tuya IoT applications performance indicators like stability, low latency, scalability, and security in the real-world application of databases, revealing more potential and possibilities and enabling the IoT. Tuya and AWS: Continuously promoting the evolution of cloud experience Data-driven approaches will usher in a new era of innovation in tandem with the swift advancement of data applications. At this year's re:Invent conference, Peter DeSantis, Senior Vice President of AWS, reviewed the relational database's development history in great detail. In 2014, AWS created Aurora based on log architecture. In 2018, the release of Aurora Serverless allowed for seamless scaling of database resources through virtualization technology. This year, AWS announced the launch of the Amazon Aurora Limitless Database, which automatically scales to millions of write transactions per second well beyond current limits of a single PostgreSQL instance. It is apparent from Amazon Aurora's development history that AWS has always been dedicated to innovation. Customers and partners from a range of industries actively utilizes AWS to enable rapid innovation in a variety of ways, while also working together to enhance the cloud experience. Similar to how Tuya and AWS work together, Tuya's effective and user-friendly IoT developer platform and rich and varied IoT solutions have built a significant lighthouse, embracing the Amazon Aurora's innovation and accelerated the process of building a more secure and reliable IoT database use case. Amazon Aurora VP Yan Leshinsky said, "Amazon Aurora is the fastest growing service in the history of AWS and is trusted by hundreds of thousands of customers. We innovate by working backwards from customers' needs, and we appreciate the feedback that Tuya has shared. We remain committed in developing new Aurora features and capabilities so all customers can accelerate their applications' capabilities and business growth by using Aurora." "Tuya has always committed to strengthening advanced and valuable innovations, while offering open and neutral ecosystem assistance for global partners. We provide our developers with enhanced operational and maintenance control, adaptable data storage options, superior product experience, and a global business layout by utilizing the Amazon Aurora database. We will continue to work with AWS to benefit the world in the future in areas including technology, ecosystems, and cloud computing, helping customers achieve commercial success." said Eva Na, Vice President of Marketing and Strategic Cooperation, and CMO of Tuya Smart. Enhancing the partnership with AWS, Tuya delivered IoT best practice using Amazon Aurora database, giving the industry's growth additional impetus. Tuya will maintain its open and neutral stance going forward, collaborating with cloud service providers like AWS to offer global developers a more secure, reliable, and productive cloud environment, thereby advancing the innovation and development of the entire industry.

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Enterprise Iot

Nozomi Networks Delivers Industry's First Multi-Spectrum Wireless Security Sensor for Global OT and IoT Environments

Nozomi Networks | January 25, 2024

Nozomi Networks Inc., the leader in OT and IoT security, today introduced Guardian Air™, the industry's only wireless spectrum sensor purpose-built for OT and IoT environments worldwide. With 80 percent of new IoT deployments wirelessly connected, wireless is quickly becoming a preferred network. The explosion of wirelessly connected devices increases potential access points and exploitation of networks. This puts critical infrastructure at risk of cyberattacks and disruptions to operations. Guardian Air provides much-needed visibility into wirelessly enabled devices which until now were only detected once connected to the wired network. Guardian Air monitors several prominent wireless frequencies, not just Bluetooth and Wi-Fi, to provide security teams with immediate visibility of connected sensors, devices, laptops and cell phones. With the addition of Guardian Air, customers have a comprehensive network solution all in one integrated platform. "Nozomi Networks has once again innovated to address an unmet need for wireless-level monitoring in OT and IoT environments," said Danielle VanZandt, an industry manager for commercial and public security research at Frost & Sullivan. "From smart manufacturing to digital medicine, to building automation, to modern oil field production and more, today industrial organizations are relying on billions of wireless devices to speed production and time to market. Guardian Air gives IT security professionals and OT operators the visibility they need to get a firm handle on wireless risk management and response." With Guardian Air, IT security professionals and OT operators can: Continuously monitor prominent wireless frequency technologies used in OT and IoT environments including Bluetooth, Wi-Fi, cellular, LoRaWAN, Zigbee, GPS, drone RF protocols, WirelessHART and more, Immediately detect wirelessly connected assets and gain asset information to quickly address unauthorized installations, Detect wireless-specific threats, including brute force attacks, spoofing, and bluejacking – with the added ability to determine the location of the devices performing the attacks, Seamlessly integrate wireless data into a single OT & IoT security platform that unifies asset visibility from the endpoint and across wired and wireless networks. "Wireless is fundamentally changing the way industrial organizations operate. Unfortunately, it also massively expands the potential attack surface," said Nozomi Networks Co-founder and Chief Product Officer Andrea Carcano. "Guardian Air solves this problem by giving customers the accurate visibility they need at the wireless level to minimize risk while maximizing resiliency. Because Guardian Air integrates easily into the Nozomi Networks Vantage platform, customers can combine network, endpoint and wireless for the greatest visibility, threat detection and AI-powered analysis for real-time security management and remediation across the entire attack surface." The Nozomi Guardian Air wireless sensor will be available this spring from Nozomi Networks and its extensive global network of channel partners. About Nozomi Networks Nozomi Networks accelerates digital transformation by protecting the world's critical infrastructure, industrial and government organizations from cyber threats. Our solution delivers exceptional network and asset visibility, threat detection, and insights for OT and IoT environments. Customers rely on us to minimize risk and complexity while maximizing operational resilience. www.nozominetworks.com

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IoT Security

AppViewX Digital Trust Platform Named IoT Security Product of the Year

AppViewX | January 12, 2024

AppViewX, the leader in automated machine identity management (MIM) and application infrastructure security, today announced the AppViewX Digital Trust Platform has been named IoT Security Product of the Year in the 8th annual IoT Breakthrough awards program, which showcases technologies and companies that drive innovation and exemplify the best in IoT technology solutions across the globe. IoT Breakthrough is a leading market intelligence organization that recognizes the top companies, technologies and products in the global IoT market. The mission of the IoT Breakthrough Awards program is to recognize the innovators, leaders and visionaries from around the globe in a range of IoT categories, including Industrial and Enterprise IoT, Smart City technology, Connected Home and Home Automation, Connected Car, and many more. This year's program attracted nominations from companies all over the world. “Unmanaged machine identities for IoT devices can create critical security vulnerabilities, but for most organizations discovering, maintaining visibility into and controlling them has become manually unfeasible,” said Gregory Webb, CEO of AppViewX. “The AppViewX Digital Trust Platform automates IoT identity management at scale across the largest, most complex and distributed customer environments, allowing customers to achieve significantly stronger security posture and meet compliance requirements.” All IoT Breakthrough Award nominations were evaluated by an independent panel of experts within the IoT industry, with the winning products and companies selected based on a variety of criteria, including most innovative and technologically advanced products and services. About AppViewX Digital Trust Platform Out of the box, AppViewX provides instant value to customers by discovering all certificates across complex enterprise environments, building and maintaining inventories, provisioning both private and public trust certificates from any CA, alerting to expiring certificates and fully automating renewals and revocation to eliminate outages and security weaknesses across machines, applications, services, and security infrastructure. About AppViewX AppViewX is trusted by the world’s leading organizations to reduce risk, ensure compliance, and increase visibility through automated machine identity management and application infrastructure security and orchestration. The AppViewX platform provides complete certificate lifecycle management and PKI-as-a-Service using streamlined workflows to prevent outages, reduce security incidents and enable crypto-agility. Fortune 1000 companies, including six of the top ten global commercial banks, five of the top ten global media companies, and five of the top ten managed healthcare providers rely on AppViewX to automate NetOps, SecOps, and DevOps. AppViewX is headquartered in New York with offices in the U.K., Australia and three development centers of excellence in India. For more information, visit https://www.appviewx.com and follow us on LinkedIn and Twitter.

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Industrial IoT

Tuya Smart Delivers IoT Best Practice Using Amazon Aurora, Leads the Direction of Cloud Database Innovation Use Cases with Amazon Web Services

Tuya Smart | January 24, 2024

Tuya Smart, the global IoT developer service provider, has delivered its Best Practices in using Amazon Aurora at IoT industry. Amazon Aurora is a relational database management system (RDBMS) built for the cloud with full MySQL and PostgreSQL compatibility. Tuya and Amazon Web Services (AWS) built a solid basis of collaboration in database use cases exploration while also delivering smooth operation of billions of devices requiring high concurrency and low latency. Tuya and AWS: Building a benchmark for database implementation practice Tuya is a leading technology company focused on making our lives smarter. Tuya does this by offering a cloud platform that connects a range of devices via the IoT. By building interconnectivity standards, Tuya bridges the intelligent needs of brands, OEMs, developers, and retail chains across a broad range of smart devices and industries. Tuya's solutions enable partners and customers by improving the value of their products while making consumers' lives more convenient through the application of technology. As of September 30, 2023, the Tuya IoT Developer Platform has accumulated over 909,000 registered developers from over 200 countries and regions, covering industries including real estate, hospitality, residential, industry, agriculture, etc. The greater the breadth of business coverage, the more advanced technological support required. Tuya faces high-frequency reads and writes as well as enormous data storage challenges from billion-level online devices. Meanwhile, due to the commercial scenarios involving smart homes and smart industries, Tuya's operating response demands low latency in order to deliver a smoother user experience. Furthermore, Tuya's quick expansion and regular business changes have posed significant challenges to its operation and maintenance management. Tuya selected Amazon Aurora as core database engine for its unparalleled performance and availability at global scale. How does Tuya specifically leverage the Amazon Aurora database? Tuya currently manages billions of real-time online devices and can keep cloud message processing response times under 10 milliseconds. However, billions online devices provide a challenge. During holidays, there will be peak traffic volume, with tens of millions of devices going online and offline virtually simultaneously. Tuya used Amazon Aurora to construct a data storage solution to solve the main problem of rapid increase in short-term traffic, and to fully utilize resources. Aurora's design, which separates compute and storage and low-latency replication functionality, improves system throughput by enhancing the effect of read-write separation. Aurora provides up to 15 read replicas, setting the groundwork for Tuya's read flexibility development. At the same time, Tuya has integrated Aurora Serverless, which includes seconds-level elastic expansion and contraction, allowing Tuya to handle extremely heavy business traffic smoothly. Tuya's customers are located throughout more than 200 nations and regions, and they deal with widespread access to IoT data. Different countries and regions have different regulations on data compliance, such as GDPR and local PII. Tuya needs to adhere to each region's data security compliance regulations. As Tuya's primary business data storage provider, Amazon Aurora was among the first in the public cloud sector to enable physical encryption for database products, which significantly decreased the cost of Tuya's security compliance transformation and gave Tuya excellent basic security guarantees. In addition, Tuya is continuously testing out additional new innovation unique to Aurora, such as Enhanced Binlog, zero-ETL, and Limitless Database. Aurora's ongoing investment in innovative technologies provides more opportunities for Tuya to expand its business. Additionally, based on Tuya's comprehensive IoT developer platform architecture, both parties have collaborated to enhance Tuya IoT applications performance indicators like stability, low latency, scalability, and security in the real-world application of databases, revealing more potential and possibilities and enabling the IoT. Tuya and AWS: Continuously promoting the evolution of cloud experience Data-driven approaches will usher in a new era of innovation in tandem with the swift advancement of data applications. At this year's re:Invent conference, Peter DeSantis, Senior Vice President of AWS, reviewed the relational database's development history in great detail. In 2014, AWS created Aurora based on log architecture. In 2018, the release of Aurora Serverless allowed for seamless scaling of database resources through virtualization technology. This year, AWS announced the launch of the Amazon Aurora Limitless Database, which automatically scales to millions of write transactions per second well beyond current limits of a single PostgreSQL instance. It is apparent from Amazon Aurora's development history that AWS has always been dedicated to innovation. Customers and partners from a range of industries actively utilizes AWS to enable rapid innovation in a variety of ways, while also working together to enhance the cloud experience. Similar to how Tuya and AWS work together, Tuya's effective and user-friendly IoT developer platform and rich and varied IoT solutions have built a significant lighthouse, embracing the Amazon Aurora's innovation and accelerated the process of building a more secure and reliable IoT database use case. Amazon Aurora VP Yan Leshinsky said, "Amazon Aurora is the fastest growing service in the history of AWS and is trusted by hundreds of thousands of customers. We innovate by working backwards from customers' needs, and we appreciate the feedback that Tuya has shared. We remain committed in developing new Aurora features and capabilities so all customers can accelerate their applications' capabilities and business growth by using Aurora." "Tuya has always committed to strengthening advanced and valuable innovations, while offering open and neutral ecosystem assistance for global partners. We provide our developers with enhanced operational and maintenance control, adaptable data storage options, superior product experience, and a global business layout by utilizing the Amazon Aurora database. We will continue to work with AWS to benefit the world in the future in areas including technology, ecosystems, and cloud computing, helping customers achieve commercial success." said Eva Na, Vice President of Marketing and Strategic Cooperation, and CMO of Tuya Smart. Enhancing the partnership with AWS, Tuya delivered IoT best practice using Amazon Aurora database, giving the industry's growth additional impetus. Tuya will maintain its open and neutral stance going forward, collaborating with cloud service providers like AWS to offer global developers a more secure, reliable, and productive cloud environment, thereby advancing the innovation and development of the entire industry.

Read More

Enterprise Iot

Nozomi Networks Delivers Industry's First Multi-Spectrum Wireless Security Sensor for Global OT and IoT Environments

Nozomi Networks | January 25, 2024

Nozomi Networks Inc., the leader in OT and IoT security, today introduced Guardian Air™, the industry's only wireless spectrum sensor purpose-built for OT and IoT environments worldwide. With 80 percent of new IoT deployments wirelessly connected, wireless is quickly becoming a preferred network. The explosion of wirelessly connected devices increases potential access points and exploitation of networks. This puts critical infrastructure at risk of cyberattacks and disruptions to operations. Guardian Air provides much-needed visibility into wirelessly enabled devices which until now were only detected once connected to the wired network. Guardian Air monitors several prominent wireless frequencies, not just Bluetooth and Wi-Fi, to provide security teams with immediate visibility of connected sensors, devices, laptops and cell phones. With the addition of Guardian Air, customers have a comprehensive network solution all in one integrated platform. "Nozomi Networks has once again innovated to address an unmet need for wireless-level monitoring in OT and IoT environments," said Danielle VanZandt, an industry manager for commercial and public security research at Frost & Sullivan. "From smart manufacturing to digital medicine, to building automation, to modern oil field production and more, today industrial organizations are relying on billions of wireless devices to speed production and time to market. Guardian Air gives IT security professionals and OT operators the visibility they need to get a firm handle on wireless risk management and response." With Guardian Air, IT security professionals and OT operators can: Continuously monitor prominent wireless frequency technologies used in OT and IoT environments including Bluetooth, Wi-Fi, cellular, LoRaWAN, Zigbee, GPS, drone RF protocols, WirelessHART and more, Immediately detect wirelessly connected assets and gain asset information to quickly address unauthorized installations, Detect wireless-specific threats, including brute force attacks, spoofing, and bluejacking – with the added ability to determine the location of the devices performing the attacks, Seamlessly integrate wireless data into a single OT & IoT security platform that unifies asset visibility from the endpoint and across wired and wireless networks. "Wireless is fundamentally changing the way industrial organizations operate. Unfortunately, it also massively expands the potential attack surface," said Nozomi Networks Co-founder and Chief Product Officer Andrea Carcano. "Guardian Air solves this problem by giving customers the accurate visibility they need at the wireless level to minimize risk while maximizing resiliency. Because Guardian Air integrates easily into the Nozomi Networks Vantage platform, customers can combine network, endpoint and wireless for the greatest visibility, threat detection and AI-powered analysis for real-time security management and remediation across the entire attack surface." The Nozomi Guardian Air wireless sensor will be available this spring from Nozomi Networks and its extensive global network of channel partners. About Nozomi Networks Nozomi Networks accelerates digital transformation by protecting the world's critical infrastructure, industrial and government organizations from cyber threats. Our solution delivers exceptional network and asset visibility, threat detection, and insights for OT and IoT environments. Customers rely on us to minimize risk and complexity while maximizing operational resilience. www.nozominetworks.com

Read More

IoT Security

AppViewX Digital Trust Platform Named IoT Security Product of the Year

AppViewX | January 12, 2024

AppViewX, the leader in automated machine identity management (MIM) and application infrastructure security, today announced the AppViewX Digital Trust Platform has been named IoT Security Product of the Year in the 8th annual IoT Breakthrough awards program, which showcases technologies and companies that drive innovation and exemplify the best in IoT technology solutions across the globe. IoT Breakthrough is a leading market intelligence organization that recognizes the top companies, technologies and products in the global IoT market. The mission of the IoT Breakthrough Awards program is to recognize the innovators, leaders and visionaries from around the globe in a range of IoT categories, including Industrial and Enterprise IoT, Smart City technology, Connected Home and Home Automation, Connected Car, and many more. This year's program attracted nominations from companies all over the world. “Unmanaged machine identities for IoT devices can create critical security vulnerabilities, but for most organizations discovering, maintaining visibility into and controlling them has become manually unfeasible,” said Gregory Webb, CEO of AppViewX. “The AppViewX Digital Trust Platform automates IoT identity management at scale across the largest, most complex and distributed customer environments, allowing customers to achieve significantly stronger security posture and meet compliance requirements.” All IoT Breakthrough Award nominations were evaluated by an independent panel of experts within the IoT industry, with the winning products and companies selected based on a variety of criteria, including most innovative and technologically advanced products and services. About AppViewX Digital Trust Platform Out of the box, AppViewX provides instant value to customers by discovering all certificates across complex enterprise environments, building and maintaining inventories, provisioning both private and public trust certificates from any CA, alerting to expiring certificates and fully automating renewals and revocation to eliminate outages and security weaknesses across machines, applications, services, and security infrastructure. About AppViewX AppViewX is trusted by the world’s leading organizations to reduce risk, ensure compliance, and increase visibility through automated machine identity management and application infrastructure security and orchestration. The AppViewX platform provides complete certificate lifecycle management and PKI-as-a-Service using streamlined workflows to prevent outages, reduce security incidents and enable crypto-agility. Fortune 1000 companies, including six of the top ten global commercial banks, five of the top ten global media companies, and five of the top ten managed healthcare providers rely on AppViewX to automate NetOps, SecOps, and DevOps. AppViewX is headquartered in New York with offices in the U.K., Australia and three development centers of excellence in India. For more information, visit https://www.appviewx.com and follow us on LinkedIn and Twitter.

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