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How RFID and the IoT Can Boost Retail
The expansion of e-commerce in recent years has made many people bet on the end of physical retailing. But that didn't happen. Traditional stores are an important link in the chain of business for companies in the retail sector, representing a significant portion of sales and, especially, relationships between brands and the public. On the other hand, we must also admit that the rise of new technologies has forced physical stores to change their strategies and structures. With consumers more connected and willing to look for experiences that fully satisfy them, and with the retail market more crowded than ever, retailers need to renew their service and management environments to efficiently follow the demands of the new digital age.
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