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Can the IoT save the high street? Yes, if it concentrates on the basics
Like anyone who wants to keep up with IoT fashions, says freelance technology writer, Nick Booth, I spend a lot of time shopping for ideas. I don’t care how many boxing day sales riots you’ve witnessed, you haven’t seen crowd madness until you’ve experienced ‘FIRA Frenzy’ at the annual Mobile World Congress in Barcelona. This vast, out-of-town emporium now seems to attract every vendor in the world and they all seem to want to cram a whole year’s worth of marketing effort into four days. For that reason some industry watchers, such as Dean Bubley of Disruptive Analysis, say they prefer smaller boutique events like Embedded World in Nuremberg and Enterprise Connect in Orlando.
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