The SiriusDecisions B-to-B Buying Decision Process Framework

July 8, 2019

Decisionmaking is a cognitive process defined by psychologists as the selection of a course of action from multiple alternatives (e.g. what to eat, where to shop). John Dewey, the pragmatic philosopher and psychologist, introduced the first decision process framework for consumer buying in his book How We Think, which was published in 1910. Since then, Dewey’s framework has been adapted many times, but the five basic stages of consumer decisions remain the same: problem/need recognition, information search, evaluation of alternatives, purchase decision and post-purchase behavior.

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Fathym

Fathym is expanding the audience for, and capability of, the Internet of Things by providing a one-stop visual development platform that empowers coders and non-coders alike to rapidly connect devices, build IoT apps, and create custom real-time data visualizations.

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Smart solution for sustainable cities

whitePaper | January 8, 2020

The 19th century was a century of empires. The 20th century was a century of states. The 21st century will be a century of cities.” This quote by Wellington E. Webb, former mayor of the City of Denver, seems plausible when you look at the numbers: Although cities cover only a fraction of the Earth’s surface, they are already home to more than half of the world’s population.

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Bust the Top Myth of 5G Adoption to Lead the Evolution of the Internet of Things

whitePaper | December 19, 2019

As the world awaits the premiere of 5G, excitement about the future of the Internet of Things (IoT) is growing. Smart cities, mobile health, smart utilities, and connected buildings – these are just some of the life-changing applications that are highly anticipated. But do you really have to wait until 5G is ready to deliver these capabilities?

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Connected Cars – Architecture,Challenges and Way Forward

whitePaper | January 2, 2020

The global automotive industry has been witnessing a transformation over the last decade with digital communication technologies making rapid inroads in vehicles. The world is moving towards the concept of connected transportation that focuses on providing enhanced connectivity like vehicles communicating with each other to know their presence, real-time communication facility to the occupants of the vehicle. This functionality is enabled by variety of technologies like vehicle to vehicle.

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IoT at the Edge: HOW AI WILL TRANSFORM IOT ARCHITECTURE

whitePaper | May 23, 2021

The vast amounts of data constantly collected by the billions of sensors and devices that make up the Internet of Things (IoT) can pose a serious processing challenge for businesses that rely on traditional intelligence and analytics tools. An emerging solution is to use Artificial Intelligence (AI) and machine learning to build intelligent systems that automatically gather, process, and extract actionable insights from IoT data - in real time without the need for human intervention. How are AI-enabled systems transforming IoT devices and applications at the edge, and what are some of the emerging use cases we can expect to see in the near future?

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The Right Approach to Zero Trust for IoT Devices

whitePaper | May 18, 2022

Networking and security teams have historically relied on protections at the network perimeter to secure the entire enterprise. The internal network was deemed trusted and secure. While everything outside was considered “dirty,” everything on the internal network was considered “clean,” and application traffic would flow unrestricted. However, recent and developing shifts in enterprise working models are having a far-reaching effect on the traditionally managed network perimeter for security.

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Growing 5G+Wi-Fi RF Complexity Demands Innovative, Advanced & Tightly Integrated RFFE Solutions

whitePaper | July 28, 2023

According to Counterpoint Research, the 5G+Wi-Fi 7 market will see cumulative shipments of over 7 billion devices through 2027 and grow at more than 100% annually between now and 2027 driven by leading applications including smartphones, gateways and routers, and the automotive sector.

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Spotlight

Fathym

Fathym is expanding the audience for, and capability of, the Internet of Things by providing a one-stop visual development platform that empowers coders and non-coders alike to rapidly connect devices, build IoT apps, and create custom real-time data visualizations.

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