5 Ways Field Marketing Can Own ABM

In the last few years, Account-based Marketing has taken over as a better way to engage with modern B2B buyers. When sixty-nine percent of marketers say converting leads is their top priority, a winning ABM strategy requires sound alignment between the sales and marketing functions—and, as the partner in crime to sales, field marketing deserves a seat at the planning table. From analyzing performance in the field to testing new ideas for pipeline growth, field marketing must have an active voice in implementing and executing an ABM strategy. Here are five things field marketers must do in order to own ABM.