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https://theinternetofthings.report/Resources/Whitepapers/fb054b89-603a-497c-8e41-cc6a6bb6d857_Trends in Personalization.pdf
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The SoDA report on Trends in Personalization
Delivering personalization to consumers at scale requires a combination of the right data and the right technology. Authors from Perficient Digital, Dept, Microsoft, Deepend and others speak to the rise in demand for these experiences, the successes (and candid challenges) that agencies are facing to remain ahead of the curve, the way in which they’re working with clients to deliver timely and innovative results, and the tools required in order to do so.
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