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IoT Security

Revealing IoT Security Realities in Device Interlinking Era

Article | July 5, 2023

Driving digital transformation in manufacturing: Embracing seamless connectivity, data integration and risk-proof IoT security for enhanced efficiency, product quality, and innovation in industry 4.0. Contents 1. Introduction to IoT Security in the Connected Era 1.1 Significance of IoT Security for Business Resilience 1.2 Current Scenario of IoT Security 2. Next-Gen Authentication and Authorization for IoT Devices 3. Secure Ecosystems for Businesses Through IoT Network Access Control 4. Quantum Cryptography: Fortifying IoT Data Protection 5. IoT Security Providers for Connectivity in Businesses 5.1 Armis 5.2 Mocana 5.3 Inside Secure 5.4 V5 Systems 5.5 Nozomi Networks 5.6 Dragos 5.7 Claroty 5.8 ForgeRock 5.9 Praetorian 5.10 Security Innovation 6. Key Takeaways 1. Introduction to IoT Security in the Connected Era In the connected era, the proliferation of Internet of Things (IoT) devices has brought unparalleled convenience and efficiency to businesses and individuals alike. The interlinking of devices and their efficient networking is the need of the hour for businesses to function effectively with maximum productivity. However, IoT security has become paramount with the exponential growth of interconnected devices. Ensuring the security and integrity of these devices and the data they handle is crucial for businesses to safeguard their operations, protect customer privacy, and maintain trust in the digital ecosystem. 1.1 Significance of IoT Security for Business Resilience IoT security in businesses encompasses a comprehensive approach to identifying, assessing, and mitigating potential vulnerabilities throughout the IoT ecosystem. This includes implementing robust authentication mechanisms, encryption protocols, and access controls to prevent unauthorized access. Monitoring and updating IoT devices to address emerging threats is essential to maintaining a robust security posture. Business resilience requires staying proactive in the face of ever-evolving cyber threats. Regular security assessments, vulnerability testing, and incident response planning are essential to identifying and addressing potential weaknesses in IoT devices before malicious actors can exploit them. This proactive approach enables organizations to respond to security incidents swiftly, minimize the impact of a breach, and recover operations more efficiently. 1.2 Current Scenario of IoT Security IoT security requires the integration of cutting-edge technologies, such as AI and ML, to proactively detect and respond to cyber threats. Businesses can identify patterns, anomalies, and potential security risks by analyzing the vast amounts of data generated by IoT devices. Advanced security measures also involve securing communication channels and adopting secure coding practices to minimize the risk of data breaches or tampering. Correct and legitimate information in IoT security is crucial, as inadequate security measures can expose businesses to significant risks. Cyberattacks targeting IoT devices, such as botnets, ransomware, and data breaches, have already resulted in substantial financial losses and reputational damage for organizations worldwide. To stay ahead of malicious actors, businesses must prioritize ongoing security training, collaborate with industry experts, and adhere to established security standards. 2. Next-Gen Authentication and Authorization for IoT Devices The future of IoT security relies on next-generation authentication and authorization mechanisms designed to address the unique challenges of IoT environments. Biometric and behavioral authentication techniques offer enhanced security by verifying user identity based on physical or behavioral characteristics, adding an extra layer of protection for IoT devices. Context-aware access control adapts permissions dynamically based on contextual factors such as device location and user behavior, ensuring secure access in dynamic IoT networks. Additionally, smart manufacturing leveraging blockchain technology provides immutable and decentralized identity management, mitigating the risk of identity fraud and enhancing trust in IoT ecosystems. Embracing these advanced authentication and authorization approaches allows businesses to fortify the security of their IoT devices and establish a resilient foundation for the connected future. 3. Secure Ecosystems for Businesses Through IoT Network Access Control IoT network access control plays a pivotal role in ensuring the security and integrity of business ecosystems. With the proliferation of IoT devices, controlling and securing access to these interconnected devices becomes paramount. Implementing robust network access control mechanisms helps businesses establish secure network segmentation, granting specific access privileges based on roles and responsibilities. Segmenting IoT devices from critical systems can contain potential breaches, limiting the impact on the entire network. Moreover, secure device authorization is essential for vetting and authenticating IoT devices before granting network access. Advanced authentication mechanisms, such as two-factor or certificate-based authentication, provide an extra layer of protection, ensuring that only trusted devices can join the network. This fortifies the ecosystem against unauthorized or compromised devices, reducing the risk of data breaches and cyberattacks. In the digital era, where data is a critical asset, network access control is not only a technical imperative but also a business necessity. Businesses must prioritize implementing these advanced access control measures to safeguard their ecosystems, protect sensitive data, and maintain customer trust. A secure IoT ecosystem fosters business resilience, allowing organizations to fully leverage the transformative potential of IoT while mitigating security risks effectively. 4. Quantum Cryptography: Fortifying IoT Data Protection The technology is shifting towards quantum computing, which possesses superior processing capacity. It can readily circumvent existing cryptographic algorithms. Quantum cryptography is a secure method for encrypting data and assuring the highest level of security by providing only a single secret key to decrypt, only in the data's owner's possession. In contrast to traditional quantum computers, quantum computing's cryptography relies on physical rather than mathematical properties. It is a completely impenetrable system; imitating or viewing any data protected by encoded encryption in a quantum state is impossible. It is also impervious to any quantum computing applications. Public key cryptography algorithms, which are highly secure and ensure data protection against any quantum computer cyberattack, provide this protection against any quantum computer cyberattack. 5. IoT Security Providers for Connectivity in Businesses 5.1 Armis Armis provides the foremost asset intelligence platform on the market, designed to address the new threat landscape created by connected devices. Without an agent, it offers rich facts and context for device identification and classification, including manufacturer, model, IP and MAC addresses, OS, reputation, and usernames. The platform monitors device behavior and detects active vulnerabilities and threats in real-time. Armis provides reliable threat detection and response using premium threat intelligence feeds and device behavior insights. The Armis Threat Detection Engine quickly protects the environment by combining threat intelligence sources. Policy violations and threat detections can be enforced automatically or manually, allowing companies to disconnect or quarantine suspicious or malicious devices through network infrastructure or integrated security solutions. Armis Agentless Device Security Platform installs easily without network changes. It enhances infrastructure to protect assets. Its technology provides visibility, proactive threat detection, and effective cybersecurity management to protect vital assets and company activities. 5.2 Mocana Mocanacyber security for the Internet of Things, operational technology, and vital infrastructure. Mocana's tightly integrated solutions assist businesses in mitigating the risk of a cyber-attack, adhering to industry standards, and safeguarding intellectual property by ensuring that devices and processes are trusted end-to-end, from device fabrication to deployment. DigiCert for Connected Devices offers a streamlined and efficient solution for seamless application integration and migration, eliminating the need for custom code across various systems. This approach enhances resilience, maintains continuous perimeter security, and increases agility in responding to vulnerabilities or attacks. Digital trust is at the core of every endpoint, securing and hardening devices in the field with plug-and-play applications. Immutable identity simplifies device discovery and identification, streamlining compliance audits and providing real-time oversight of the entire IoT environment. Secure boot processes, remote shutdown capabilities, and comprehensive visibility and control over network connections further enhance security. 5.3 Inside Secure Inside Secureis a leading provider of security solutions for mobile and connected devices. They offer a comprehensive software portfolio, silicon IP, tools, and expertise to safeguard customers' transactions, content, applications, and communications. With a strong focus on security, the company delivers products with advanced technical capabilities that cover a wide range of security requirement levels. They serve various demanding markets, including network security for IoT, content & application protection, and mobile payment & banking. Inside Secure's technology plays a crucial role in protecting solutions for a diverse range of customers, including service providers, content distributors, security system integrators, device vendors, and semiconductor manufacturers. Their deep security expertise and experience allow them to deliver innovative and differentiated security solutions to address the evolving security challenges in the rapidly changing landscape of mobile and connected devices. 5.4 V5 Systems V5 Systems a technology firm recognized for introducing the world’s inaugural edge computing platform designed specifically for outdoor environments. The company has established a comprehensive solution addressing outdoor security, power, and computing requirements. V5 Systems delivers advanced outdoor security solutions along with a versatile computing platform capable of supporting various third-party applications. Additionally, the innovative ongoing power platform developed by V5 Systems enables unparalleled computing capabilities in any outdoor setting. With a commitment to leading the charge in Industrial IoT technology advancements, V5 Systems is dedicated to ongoing innovation. While the company prioritizes its customers and partners, ensuring the delivery of products and services with the highest level of enterprise support and customer care; it is focused on fostering a safer, smarter world, empowering stakeholders. 5.5 Nozomi Networks Nozomi Networks specializes in protecting critical infrastructure from cyber threats, offering a unique platform that combines network and endpoint visibility, threat detection, and AI-powered analysis for faster and more effective incident response. To mitigate IoT data security challenges, Nozomi Networks recommends starting with the assumption that IoT devices are inherently insecure and each device can serve as a vulnerable entry point into the network and business processes. Key strategies to address IoT security challenges include network Segmentation by limiting connectivity of IoT devices and networks to the business network, Vulnerability Management and Cybersecurity Monitoring by Monitoring network traffic, which provides insight into device behavior and helps identify malicious events and zero-day attacks. It helps organizations identify all communicating assets on their networks, detect vulnerable OT and IoT assets, monitor IoT cybersecurity threats and process reliability. 5.6 Dragos Dragoswitha global mission to safeguard civilization's industrial infrastructure, offers influential industrial cybersecurity technology through the Dragos Platform. This platform gives customers visibility into their ICS/OT assets, vulnerabilities, threats, and response actions. The strength of the Dragos Platform lies in its ability to incorporate Dragos's industry-leading OT threat intelligence and insights from the Dragos services team into the software. Additionally, Dragos adopts a community-focused approach, allowing customers access to the most extensive array of industrial organizations for collective defense and broad visibility. To ensure compliance with OT cybersecurity controls, Dragos provides industrial cybersecurity solutions tailored to meet cybersecurity control requirements, including NERC-CIP, TSA Pipeline, US Federal BOD, EU NIS, KSA OTCC, and more. Furthermore, Dragos WorldView Threat Intelligence provides situational awareness of adversary activity and vulnerabilities affecting industrial sectors, including adversary research, strategic intelligence reports and vulnerability analysis. 5.7 Claroty Clarotyisa leading provider of industrial cybersecurity solutions, empowering organizations to secure cyber-physical systems across industrial, healthcare (IoMT), and enterprise environments, known as the Extended Internet of Things (XIoT). Their unified platform integrates with customers' existing infrastructure to offer a range of controls, including visibility, risk and vulnerability management, threat detection, and secure remote access. It offers Ongoing security and compliance posture management, including full asset inventory across the XIoT, A zero-trust security architecture critical for minimizing cyber risk in OT environments and Proactive threat detection and mitigation to address the difficulty of responding to evolving threats. With extensive experience in cyber risk management, Claroty provides robust solutions that cater to a wide range of industries, including electric, oil & gas, manufacturing, building automation systems, chemical, government, water, food & beverage, mining, transportation, and pharmaceutical. 5.8 ForgeRock ForgeRock is a leading digital identity provider that offers modern and comprehensive IAM solutions for consumers, employees, and IoT devices. Their AI-powered identity platform enables organizations to achieve Zero Trust and Continuous Adaptive Risk and Trust Assessment (CARTA) security models quickly and efficiently across hybrid IT environments.ForgeRock helps organizations deliver Zero Trust and CARTA security by continuously identifying and remediating user access risks using AI-powered analytics. With ForgeRock Intelligent Access, organizations can build secure and dynamic user journeys without impacting IT resources or application performance. The platform allows authentication and authorization with context, such as user, device, behavior, and location. ForgeRock enables the infusion of modern identity into legacy systems and environments, applying Zero Trust principles across the organization. They provide free downloads and offer resources for organizations to learn more about their solutions and implement a robust zero-trust strategy. 5.9 Praetorian Praetorian offers end-to-end Internet of Things product security evaluations and certifications, ensuring the security of IoT products from chip to cloud. Their solutions cover various technological domains, including embedded devices, firmware, wireless communications protocols, web and mobile applications, cloud services and APIs, and back-end network infrastructure. They have developed research-driven evaluation methodologies to address emerging security challenges based on the OWASP Application Security Verification Standard (ASVS). This approach allows for tiered pricing based on the comprehensiveness of the security review, accommodating different testing and budget requirements. They employ various techniques to uncover unknown vulnerabilities in their professional security evaluations, depending on the level of rigor required. 5.10 Security Innovation Security is a reputable authority in software security, assisting organizations in building and deploying more secure software. The company specializes in software security, where traditional information security and business consultants often struggle. Security Innovation offers progressive training covering the full spectrum of IoT software assurance for builders, operators, and defenders. Security Innovation conducts IoT security testing for IoT and embedded systems to ensure the secure implementation of IoT software and firmware. They meticulously review connected devices' security threats and attack surfaces, examining physical, communication, infrastructure, and application levels. Their precision security testing focuses on high-risk areas that attackers are likely to target. IoT security testing outputs include security and functional objectives, identified attack vectors, and guidance on fixing vulnerabilities through mitigating controls. 6. Key Takeaways Exploring the IoT security landscape in the era of connectivity is crucial as the Internet of Things continues to expand and impact various industries. As the number of interconnected devices surges, the IoT security landscape will become increasingly complex, with new threats and vulnerabilities constantly emerging. The need for advanced security measures and proactive cybersecurity strategies will be more critical than ever before. Innovations in device-based authentication and authorization mechanisms, such as biometric and behavioral authentication, as well as context-aware access control, will enhance the security of IoT ecosystems. Furthermore, industry-wide collaboration and adopting security standards will be essential to building a resilient IoT security landscape. Manufacturers, developers, and stakeholders must prioritize security by design, ensuring that IoT devices are built with safety as a fundamental principle. Implementing secure development practices, conducting regular security audits, and establishing effective incident response plans will bolster IoT security. Addressing security challenges becomes paramount as IoT devices become more interconnected and play a significant role in critical operations. With the growing adoption of IoT, a proactive approach to IoT security is essential to ensure the integrity, confidentiality, and availability of data and maintain the trust of users and customers. By prioritizing IoT security and taking proactive measures, organizations can fully realize the benefits of connectivity while mitigating the risks associated with the ever-expanding IoT landscape.

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IoT Security

Securing Real-world IoT Applications through Penetration Testing

Article | June 27, 2023

Enhancing IoT security: Unveiling the significance of penetration testing in securing real-world IoT applications, identifying vulnerabilities, and mitigating risks for the protection of IoT data. Contents 1. Introduction to IoT Application Security and Penetration Testing 1.1 Vulnerabilities of IoT application security 2. Fundamentals of IoT Penetration Testing 3. Considerations for IoT Penetration Testing 4. Methodologies and Approaches for IoT Penetration Testing 5. Takeaway 1. Introduction to IoT Application Security and Penetration Testing Securing real-world IoT applications is paramount as the Internet of Things (IoT) permeates various aspects of any individuals lives. Penetration testing serves as a vital tool in identifying vulnerabilities and assessing the resilience of IoT systems against cyber threats. In this article, delve into the significance of penetration testing in securing IoT applications, exploring its role in identifying weaknesses, mitigating risks, and ensuring the integrity and confidentiality of IoT data. 1.1 Vulnerabilities of IoT application security Expanded Attack Surface: The proliferation of IoT devices has dramatically expanded the attack surface, increasing the potential for security breach enterprise networks. With billions of interconnected devices, each presenting a potential vulnerability, the risk of unauthorized access, data breaches, and other security incidents is significantly heightened. Risks: IoT devices often possess limited computational resources, making them susceptible to software and firmware vulnerabilities. Their resource-constrained nature can limit the implementation of robust security measures, leaving them exposed to potential attacks. Furthermore, a significant concern is the prevalence of default or weak credentials on these devices. Diverse Threat Landscape: The threat landscape surrounding IoT devices is extensive and ever-evolving. It encompasses various attack vectors, including malware, botnets, DDoS attacks, physical tampering, and data privacy breaches. One notable example is the Mirai botnet, which compromised a vast number of IoT devices to launch large-scale DDoS attacks, leading to significant disruptions in internet services. In addition, IoT devices can serve as entry points for infiltrating larger networks and systems, allowing attackers to pivot and gain control over critical infrastructure. Botnets: IoT devices can be infected with malware and become part of a botnet, which can be used for various malicious activities. Botnets are often utilized to launch distributed denial-of-service (DDoS) attacks, where a network of compromised devices overwhelms a target system with traffic, causing it to become inaccessible. Ransomware: IoT devices are also vulnerable to ransomware attacks. Ransomware is malicious software that encrypts the data on a device and demands a ransom payment in exchange for the decryption key. Data Breaches: IoT devices can be targeted to steal sensitive data, including personal identifiable information (PII) or financial data. Due to inadequate security measures, such as weak authentication or unencrypted data transmissions, attackers can exploit IoT devices as entry points to gain unauthorized access to networks and systems. 2. Fundamentals of IoT Penetration Testing IoT penetration testing, also known as ethical hacking or security assessment, is a critical process for testing and identifying vulnerabilities and assessing the security posture of IoT devices, networks, and applications. It involves simulating real-world attacks to uncover weaknesses and provide insights for remediation. IoT penetration testing involves identifying vulnerabilities, conducting targeted attacks, and evaluating the effectiveness of security controls in IoT systems. IoT pen-testing aims to proactively identify and address potential weaknesses that malicious actors could exploit. The methodology of IoT pen-testing typically follows a structured approach. It begins with attack surface mapping, which involves identifying all potential entry and exit points that an attacker could leverage within the IoT solution. This step is crucial for understanding the system's architecture and potential vulnerabilities. Pentesters spend considerable time gathering information, studying device documentation, analyzing communication protocols, and assessing the device's hardware and software components. Once the attack surface is mapped, the following steps involve vulnerability identification and exploitation. This includes conducting security tests, exploiting vulnerabilities, and evaluating the system's resilience to attacks. The penetration testers simulate real-world attack scenarios to assess the device's ability to withstand threats. After exploitation, post-exploitation activities are performed to determine the extent of the compromise and evaluate the potential impact on the device and the overall IoT ecosystem. Finally, a detailed technical report summarizes the findings, vulnerabilities, and recommendations for improving the device's security. 3. Considerations for IoT Penetration Testing Fuzzing and Protocol Reverse Engineering: Employ advanced techniques like fuzzing to identify vulnerabilities in communication protocols used by IoT devices. Fuzzing involves sending malformed or unexpected data to inputs and analyzing the system's response to uncover potential weaknesses. Radio Frequency (RF) Analysis: Perform RF analysis to identify weaknesses in wireless communication between IoT devices. This includes analyzing RF signals, monitoring wireless communication protocols, and identifying potential vulnerabilities such as replay attacks or unauthorized signal interception. Red Team Exercises: Conduct red team exercises to simulate real-world attack scenarios and evaluate the organization's detection and response capabilities. Red team exercises go beyond traditional penetration testing by emulating the actions and techniques of skilled attackers. This helps uncover any weaknesses in incident response, detection, and mitigation processes related to IoT security incidents. Embedded System Analysis: Gain expertise in analyzing and reverse engineering embedded systems commonly found in IoT devices. This includes understanding microcontrollers, debugging interfaces, firmware extraction techniques, and analyzing the device's hardware architecture. Embedded system analysis helps identify low-level vulnerabilities and potential attack vectors. Zero-Day Vulnerability Research: Engage in zero-day vulnerability research to identify previously unknown vulnerabilities in IoT devices and associated software. This requires advanced skills in vulnerability discovery, exploit development, and the ability to responsibly disclose vulnerabilities to vendors. 4. Methodologies and Approaches for IoT Penetration Testing Mobile, Web and Cloud Application Testing Mobile, web, and cloud application testing is integral to IoT penetration testing, focusing on assessing the security of applications that interact with IoT devices. This methodology involves various steps to evaluate the security of these applications across different platforms. For mobile applications, the methodology includes reviewing the binary code, conducting reverse engineering to understand the inner workings, and analyzing the file system structure. Sensitive information such as keys and certificates embedded within the mobile app are scrutinized for secure storage and handling. The assessment extends to examining the application's resistance to unauthorized modifications. In web applications, the testing covers common vulnerabilities like cross-site scripting (XSS), insecure direct object references (IDOR), and injection attacks. Application reversing techniques are employed to gain insights into the application's logic and potential vulnerabilities. Additionally, hardcoded API keys are identified and assessed for their security implications. Firmware Penetration Testing Firmware penetration testing is a crucial aspect of IoT security assessments, aiming to identify vulnerabilities within the firmware running on IoT devices. The methodology encompasses multiple steps to uncover weaknesses. The process begins with binary analysis, dissecting the firmware to understand its structure, functionality, and potential vulnerabilities. Reverse engineering techniques are applied to gain deeper insights into the firmware's inner workings, exposing potential weaknesses like hardcoded credentials or hidden functionality. The analysis extends to examining different file systems used in the firmware and evaluating their configurations and permissions. Sensitive keys, certificates, and cryptographic material embedded within the firmware are scrutinized for secure generation, storage, and utilization. Additionally, the resistance of the firmware to unauthorized modification is assessed, including integrity checks, secure boot mechanisms, and firmware update processes. IoT Device Hardware Pentest IoT device hardware penetration testing involves a systematic methodology to assess the security of IoT devices at the hardware level. This comprehensive approach aims to identify vulnerabilities and weaknesses that attackers could exploit. The methodology includes analyzing internal communication protocols like UART, I2C, and SPI to understand potential attack vectors. Open ports are examined to evaluate the security controls and risks associated with communication interfaces. The JTAG debugging interface is explored to gain low-level access and assess the device's resistance to unauthorized access. Extracting firmware from EEPROM or FLASH memory allows testers to analyze the code, configurations, and security controls. Physical tampering attempts are made to evaluate the effectiveness of the device's physical security measures. 5. Takeaway Penetration testing is crucial in securing real-world IoT applications, enabling organizations to identify vulnerabilities and mitigate risks effectively. By conducting comprehensive and regular penetration tests, organizations can proactively identify and address security weaknesses, ensuring the integrity and confidentiality of IoT data. With the ever-growing threat landscape and increasing reliance on IoT technologies, penetration testing has become indispensable to safeguard IoT applications and protect against potential cyber-attacks. Several key factors will shape the future of IoT penetration testing. First, the increasing complexity of IoT systems will require testing methodologies to adapt and assess intricate architectures, diverse protocols, and a wide range of devices. Second, there will be a greater emphasis on security by design, with penetration testing focusing on verifying secure coding practices, robust access controls, and secure communication protocols. Third, supply chain security will become crucial, necessitating penetration testing to assess the security measures implemented by vendors, third-party components, and firmware updates. Fourth, integrating IoT penetration testing with DevSecOps practices will ensure continuous monitoring and improvement of IoT system security. Lastly, as attackers become more sophisticated, future IoT penetration testing methodologies will need to keep pace with evolving IoT-specific attack techniques. By embracing these advancements, IoT penetration testing will play a vital role in ensuring the security and privacy of IoT deployments.

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Industrial IoT, IoT Security

5 IoT Trends for Marketers to Watch in 2021

Article | July 12, 2023

The COVID-19 pandemic turned the tides towards remote work and virtual connectivity. And even though growth seemed to have slowed down in 2020, experts see double-digit growth in the next few years. The tides may be turning but virtual connectivity and the tools required for remote growth are not slowing down in demand. As the tech world adapts to new shifts, IoT is among one of the most anticipated technologies to prosper in 2021. Digital transformation has rapidly accelerated in the past year and if the experts are to be believed, 2021 shows promise for an even better year for technological advancement. According to IDC’s 2020-2024 forecast, spending will reach an annual growth rate of 11.3 percent. And with this, the number of connected devices is likely to grow up. Take a look at what will be the focus of IoT industry trends in 2021. Privacy & Security As smart homes are becoming the norm and you cannot throw a stone without hitting a smart device, one thing is clear—IoT devices are everywhere. People almost always forget smartphones when talking about IoT devices, but the fact is that smartphones are very much a part of the IoT ecosystem. And with the infusion of IoT in our everyday lives, questions about privacy and security are cropping up. Just recently, as WhatsApp announced its new privacy policy, millions of users planned to migrate to other alternatives. This led to WhatsApp pushing back its privacy update and tech businesses taking note of changing winds. In 2021, privacy and security will be at the forefront of IoT industry trends, as devices infuse further into the everyday lives of people. According to recent research, 90 percent of consumers lack confidence in IoT device security. And the onus of bolstering consumer confidence will be up to IoT businesses. Workforce Management According to Gartner’s “Top Strategic Technology Trends For 2021” report, IoT will be a large part of the office experience in 2021. As businesses are trying to avoid the losses that occurred in early 2020, workplaces are being geared up with RFID tags, sensors, and monitors to ensure social distancing measures, whether employees are wearing masks and overall health monitoring. Additionally, many organizations have decided to move permanently to a remote mode and will rely more on IoT devices for connectivity. So we can expect better automated scheduling and calendar tools, more interactive video conferencing, and virtual meeting technology. In the case of fieldwork, IoT will offer an added factor of monitoring behavior. Greener IoT Experts predict that energy will be a crucial factor in the IoT industry trends in 2021. With smart grids, metering, and restoration resilience being powered by IoT, 2021 will move towards optimized energy consumption and devices that are designed to encourage energy-friendly practices. What’s more? Smart engines and automobiles can be optimized to reduce their carbon footprint and become energy-friendly. As evidenced by the Paris summit and the wildfires in 2020, the world is becoming ecologically conscious. IoT devices in 2021 will focus heavily on reduced emissions, lowering air and ocean pollution, and minimizing power expenditure. Location Data As COVID-19 limited human interaction, location-based services soared during the pandemic. Businesses started leveraging location data to offer curbside pickup, virtual queues, and check-ins for reservations to enhance the customer experience during the pandemic. According to experts, the use of location data will continue to be crucial for customer service and convenience in 2021. As people prefer being safe even as the vaccines are being delivered, location data will allow businesses to cater to their customers without compromising on customer or employee safety. Digital twins IoT is being helmed as the perfect technology partner for creating digital twins in many industries. As IoT collects a large amount of data through physical devices, this data can be reinterpreted to create the perfect digital twins. Also, IoT can offer visibility into the full product life cycle and unfold deeper operational intelligence. Companies like Siemens are already leveraging technologies like AIoT to design and create digital twins for product design and production. Coupled with AI, IoT will be used more commonly for creating digital twins in 2021. A technology as dynamic as IoT can be leveraged for almost any application. Therefore, it may surprise us all in the way it progresses in 2021. However, experts believe that the above 5 IoT industry trends will rule 2021 for sure. Frequently Asked Questions What are the latest IoT industry trends? The use of IoT in Healthcare, Artificial Intelligence, workforce management, and ecological conservation can be deemed as some of the latest trends in IoT. What is the future scope of IoT? As experts believe there will be over 85 billion connected devices by the end of 2021, and the numbers are promising for upcoming years, we can safely say that the future of IoT is indeed bright. What industries are most likely to use the Internet of things technology? IoT is a dynamic technology with applications in almost every industry. However, industries like healthcare, construction, manufacturing, tech, and resource management are most like to use IoT right now. { "@context": "https://schema.org", "@type": "FAQPage", "mainEntity": [{ "@type": "Question", "name": "What are the latest IoT industry trends?", "acceptedAnswer": { "@type": "Answer", "text": "The use of IoT in Healthcare, Artificial Intelligence, workforce management, and ecological conservation can be deemed as some of the latest trends in IoT." } },{ "@type": "Question", "name": "What is the future scope of IoT?", "acceptedAnswer": { "@type": "Answer", "text": "As experts believe there will be over 85 billion connected devices by the end of 2021, and the numbers are promising for upcoming years, we can safely say that the future of IoT is indeed bright." } },{ "@type": "Question", "name": "What industries are most likely to use the Internet of things technology?", "acceptedAnswer": { "@type": "Answer", "text": "IoT is a dynamic technology with applications in almost every industry. However, industries like healthcare, construction, manufacturing, tech, and resource management are most like to use IoT right now." } }] }

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Enterprise Iot

Top 10 IoT trends and predictions to look out in 2022

Article | December 23, 2021

The biggest IoT trends are likely to manifest in 2022 and beyond. 1. BLOCKCHAIN The term blockchain is a new concept and is known as a single registry; agreed and distributed in several nodes of a network that will continue in force in the coming years in various activities. 2. MOBILE COMMERCE OR M-COMMERCE It is part of electronic commerce that is carried out exclusively through mobile devices such as smartphones or tablets. The processes will be specialized. With mobile commerce comes the need for device management. Device management is a vital step to ensure security is promptly implemented.Mobile Device Management (MDM) solutions, also known as MDM, offer brilliant benefits across all areas. 3. TELEWORK AND DISTANCE EDUCATION Academic and work activities that are carried out remotely, preferably from home, will continue to be applied in a fixed or hybrid way. A smart device(s) can be used from a remote location and therefore enable workers to more effectively manage time. 4. ROBOTIC PROCESSING AUTOMATIZATION It is all technology-oriented to the use of software, with the aim of reducing human intervention in the use of computer applications, especially in repetitive tasks. This reduces the risk of human error and will also cut down management costs. 5. ARTIFICIAL INTELLIGENCE It is the combination of algorithms proposed with the purpose of creating machines that have the same capabilities as humans, with the aim of doing a variety of tasks. If we decide to develop an Artificial Intelligence that has greater intelligence, responsibility and scalability, we can make the most of learning algorithms and interpretation systems. In this way, we are able to create value more quickly and with a greater business impact. It is essential to have new techniques that achieve smarter AI solutions, that require less data, with greater ethical responsibility and more resilience.” Gartner 6. DIGITAL TRANSFORMATION Digital transformation is the change associated with the application of digital technologies in all aspects of human society, and especially in organizations. Accelerating business digital transformation requires entrepreneurs to step back and re-evaluate their plans. It’s about aligning the customer experience strategy with coordinated and detailed digitization plans of what needs to be done, by whom and when. To do this, having precisely identified the customer journey of your digital customer allows you a complete approach, for which tools such as the customer journey map is key. 7. FINTECH It is a nascent industry in which companies use technology to provide financial services in an efficient, agile, comfortable and reliable way. They aim to expand bank penetration. 8. DATA ANALYSIS It is the process by which raw data is analyzed in order to answer questions and reach practical conclusions that support an organization’s decision-making. Using predictive models and AI tools, we can run simulations that are based on real scenarios and information. Thanks to this, we obtain data on contexts that would be difficult, very expensive or impossible to test in physical environments. Big data is big money. 9. SOFTWARE DEVELOPMENT Software development is generally considered part of the agile family of approaches, and is often used in combination with one or more other methods. Softwareon a smart device can also be upgraded to include better connectivity. In addition to its development, there is likely to be more outsourcing also. 10. ADVANCED MANUFACTURING OR INDUSTRY 4.0 It refers to a new business model in which the interconnection of integrated ICT systems both with each other and with the internet is key. The adoption of Industry 4.0 technologies and the training of personnel will be the greatest opportunities that industries, companies and governments will have in the next decade. Therefore, 2022 represents the next step to embrace technological transformation as an indispensable element for competitiveness, resilience, and development.

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Semiconductor technology continues to evolve and deliver faster, smaller and more capable products than ever before. After 50 years, Moore’s Law continues to ring true...

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Directive, the leading B2B and enterprise search marketing agency, has recently been honored as the number one B2B marketing and advertising service provider in Los Angeles, according to Clutch. Clutch is a B2B research, ratings and reviews site that identifies leading IT and marketing service providers and software. Recently, Clutch has announced over 260 B2B companies that embody industry leadership in Los Angeles based on their market presence, respective expertise, verified client feedback, and their past and current clientele. Directive was awarded the leading spot on the advertising and marketing list. “We are thrilled for this opportunity to be recognized as the go-to service provider for B2B marketing,” said CEO and Co-founder Garrett Mehrguth. “This is a testament to our team’s dedication and unwavering focus on excellence and to deliver premier services to our clients.” Since its establishment in 2014, Mehrguth has led Directive in its expansion of five global offices including Orange County, California; Austin, Texas; Los Angeles; New York City; and London. Directive has increased by a year-over-year growth rate of 300 percent, and now is celebrating as the number one B2B marketing and advertising service provider in Los Angeles.

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27-year-old Search Marketing CEO Lands 13-stop U.S. Speaking Tour

Directive Consulting | May 29, 2019

Garrett Mehrguth, the CEO and co-founder of the B2B and enterprise search marketing agency, Directive, recently was selected to speak at 13 stops of the Digital Summit tour. Digital Summit, the largest conference series in the digital marketing industry, has invited Mehrguth to share his unique presentation, "5 Data-Validated Tactics to Increase the Experienced Marketer's Qualified Lead Volume (...and 3 Tactics That Are Guaranteed to Fail)" with their audiences across the nation. Mehrguth will continue to discuss how B2B and enterprise marketers can advance their digital "discoverability" and take control of their residency on search engine results pages. This approach has catalyzed Directive's growth by 300 percent year-over-year. It also is the foundation that the firm's strategies are built on, which is utilized across their portfolio of over 75 clients. "I've had the pleasure of working with Garrett over the past year, as he has proven to be a stand-out speaker in our Digital Summit Series," said Leah Harris, content and product strategist for Digital Summit. "We curate 20 marketing conferences with over 1,000 speakers in total, and Garrett consistently engages the crowd with his expertise and surveys in the top 20 percent of speakers."

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Global Search Marketing Agency, Directive, Announces Complete Rebranding

Directive Consulting | December 05, 2018

Directive, the leading B2B and enterprise search marketing agency, announced today the launch of their new branding to reflect their evolution into a global search marketing agency. Directive’s unique approach to search marketing has positioned the company as the agency of choice for leading B2B and enterprise companies since 2014 with a portfolio comprised of 90% in the B2B space. With their extensive rebranding efforts, the company continues to offer premier SEO, PPC, CRO, content marketing and paid social services that B2B and enterprises need to scale their business. Additionally, Directive continues to invest further in employee well-being, marketing technologies and superior support for clients. “Our rebranding does not impact our services, operations or our market, as we have been working with leaders in the B2B space for some time; however, our identity now reflects and matches that,” stated Hannah Mans, Directive’s director of marketing. “This milestone is the first of many as we work towards our vision to be the largest global B2B search agency by the end of 2020.” The rebranding includes a top-to-bottom redesign of the company’s website and logo to better resonate with current and potential clients.

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Directive Ranks #1 in Clutch’s Top B2B Marketing Service Providers

Directive Consulting | March 06, 2019

Directive, the leading B2B and enterprise search marketing agency, has recently been honored as the number one B2B marketing and advertising service provider in Los Angeles, according to Clutch. Clutch is a B2B research, ratings and reviews site that identifies leading IT and marketing service providers and software. Recently, Clutch has announced over 260 B2B companies that embody industry leadership in Los Angeles based on their market presence, respective expertise, verified client feedback, and their past and current clientele. Directive was awarded the leading spot on the advertising and marketing list. “We are thrilled for this opportunity to be recognized as the go-to service provider for B2B marketing,” said CEO and Co-founder Garrett Mehrguth. “This is a testament to our team’s dedication and unwavering focus on excellence and to deliver premier services to our clients.” Since its establishment in 2014, Mehrguth has led Directive in its expansion of five global offices including Orange County, California; Austin, Texas; Los Angeles; New York City; and London. Directive has increased by a year-over-year growth rate of 300 percent, and now is celebrating as the number one B2B marketing and advertising service provider in Los Angeles.

Read More

27-year-old Search Marketing CEO Lands 13-stop U.S. Speaking Tour

Directive Consulting | May 29, 2019

Garrett Mehrguth, the CEO and co-founder of the B2B and enterprise search marketing agency, Directive, recently was selected to speak at 13 stops of the Digital Summit tour. Digital Summit, the largest conference series in the digital marketing industry, has invited Mehrguth to share his unique presentation, "5 Data-Validated Tactics to Increase the Experienced Marketer's Qualified Lead Volume (...and 3 Tactics That Are Guaranteed to Fail)" with their audiences across the nation. Mehrguth will continue to discuss how B2B and enterprise marketers can advance their digital "discoverability" and take control of their residency on search engine results pages. This approach has catalyzed Directive's growth by 300 percent year-over-year. It also is the foundation that the firm's strategies are built on, which is utilized across their portfolio of over 75 clients. "I've had the pleasure of working with Garrett over the past year, as he has proven to be a stand-out speaker in our Digital Summit Series," said Leah Harris, content and product strategist for Digital Summit. "We curate 20 marketing conferences with over 1,000 speakers in total, and Garrett consistently engages the crowd with his expertise and surveys in the top 20 percent of speakers."

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