C-Suite On Deck

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Relayr’s Michal Kraus believes Industrial IoT will become more evident in the near future

Media 7 | December 21, 2021

Michal Kraus, Global Marketing Director, Relayr introduces us to their work culture and explains how Relayr is enabling industrial companies to stay relevant in today’s world. Read on to know more about their EaaS (Equipment-as-a-Service) model and the future of industrial IoT in this in-depth interview.

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Marlab’s Mahesh RG believes, ‘Organizations who share/exchange information grow much faster than those who keep it as secret’

Media 7 | December 1, 2021

Mahesh RG, Head Data Engineering at Marlabs Canada INC, discusses the data-driven strategy and its effectiveness in today’s world. Read on as he elaborates the importance of AI and ML in data analytics to achieve business growth.

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Q&A with Cameron Worth, CEO & Founder, SharpEnd

Media 7 | April 22, 2020

Cameron Worth, CEO & Founder of SharpEnd leads the company’s mission to help brands move closer than ever to consumers by connecting packaging, retail and experiential activity. He is a regular speaker and writer on how to build brands in a connected world. He has spoken at Cannes, the Festival of Marketing, LuxePack Monaco and New York, Ad:Week Europe and New York, DMA, the Connected Consumer Conference, Mobile World Congress and the IoT World Forum. MEDIA 7: How did the idea of “the agency of things” come to your mind? CAMERON WORTH: SharpEnd was created in 2015 as the world’s first Internet of Things focused agency, so there is a slight play on words when we say we’re the Agency of Things. I think the idea of giving things their own agency is an interesting concept, and the strapline fits our capabilities on multiple levels. M7: In what way does technology drive the association of SharpEnd with global brands? What approaches are followed to enable sustainability? CW: Our simple proposition is to help build brands in a connected world, and to do that you must always start with identified consumer needs or pain points and look at technology as just an enabler to deliver an appropriate solution (when appropriate).  Take the issue of sustainability, which is often a pain point for brands that grapple with issues such as how we can reward sustainable behaviour change. One of our approaches to this could be to look at communicating the recycling credentials of the different products. Whilst the consumer can engage with a product as part of a wider consumer experience, the same technology could also house content that could tell you whether the product is recyclable, which type of bin it goes in etc. SharpEnd’s work with Unilever is a case in point. We built a digital product that incentivised recycling through gamification but also

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Q&A with Anne Høyer, Founder of Group Saint Honoré, Copenhagen Goodwill Ambassador and Chairwoman of Advisory Board at Smart IoT London

MEDIA 7 | March 6, 2020

Anne Høyer, Founder of Group Saint Honoré, Copenhagen Goodwill Ambassador and Chairwoman of Advisory Board at Smart IoT London is an expert in IoT data driven innovation, who started her technology career at SAP and quickly progressed to a global role in the industry. In 2017 Anne was named one of the top 30 inspirational women in Technology by Inc.com and in 2019 she was elected official Goodwill Ambassador for the Grater Copenhagen Region, globally representing her country’s capital in technology. Anne holds several board seats in the tech space and is a frequent keynote speaker and business advisor on the topic of innovation. Deck 7: Could you tell us about yourself and your journey to founding Group Saint Honoré? ANNE HØYER: I have always been an entrepreneur by heart and never been afraid to test new experiences. From starting associations to pioneering podcasts in Denmark, so when I switched my career from marketing to technology this opened up possibilities to use my acquired skills in a new industry. I spend my first years in several roles at SAP focusing on IoT, Product Go-To-Market and Strategic Partnerships on a global scale. Since moving on to France to start the business consulting offer for SAP Emerging Tech at a large consulting company I have gotten a good grip of the start- and scale-up ecosystem and this led me to realize the need there is to support scale-ups. Not just in France but globally. These companies can build incredible product but is not yet at the stage where they can scale on business development and sales. Yet, they are also not at the magnitude where large consulting firms dedicate too much time. So, this is where we step in. At GSH we have marketing business development and sales professionals ready to support this journey. And how fun it is for us to be part of the next big in tech!  

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Spotlight

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C-Suite On Deck

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Relayr’s Michal Kraus believes Industrial IoT will become more evident in the near future

Media 7 | December 21, 2021

Michal Kraus, Global Marketing Director, Relayr introduces us to their work culture and explains how Relayr is enabling industrial companies to stay relevant in today’s world. Read on to know more about their EaaS (Equipment-as-a-Service) model and the future of industrial IoT in this in-depth interview.

Read More
Responsive image

Marlab’s Mahesh RG believes, ‘Organizations who share/exchange information grow much faster than those who keep it as secret’

Media 7 | December 1, 2021

Mahesh RG, Head Data Engineering at Marlabs Canada INC, discusses the data-driven strategy and its effectiveness in today’s world. Read on as he elaborates the importance of AI and ML in data analytics to achieve business growth.

Read More
Responsive image

Q&A with Cameron Worth, CEO & Founder, SharpEnd

Media 7 | April 22, 2020

Cameron Worth, CEO & Founder of SharpEnd leads the company’s mission to help brands move closer than ever to consumers by connecting packaging, retail and experiential activity. He is a regular speaker and writer on how to build brands in a connected world. He has spoken at Cannes, the Festival of Marketing, LuxePack Monaco and New York, Ad:Week Europe and New York, DMA, the Connected Consumer Conference, Mobile World Congress and the IoT World Forum. MEDIA 7: How did the idea of “the agency of things” come to your mind? CAMERON WORTH: SharpEnd was created in 2015 as the world’s first Internet of Things focused agency, so there is a slight play on words when we say we’re the Agency of Things. I think the idea of giving things their own agency is an interesting concept, and the strapline fits our capabilities on multiple levels. M7: In what way does technology drive the association of SharpEnd with global brands? What approaches are followed to enable sustainability? CW: Our simple proposition is to help build brands in a connected world, and to do that you must always start with identified consumer needs or pain points and look at technology as just an enabler to deliver an appropriate solution (when appropriate).  Take the issue of sustainability, which is often a pain point for brands that grapple with issues such as how we can reward sustainable behaviour change. One of our approaches to this could be to look at communicating the recycling credentials of the different products. Whilst the consumer can engage with a product as part of a wider consumer experience, the same technology could also house content that could tell you whether the product is recyclable, which type of bin it goes in etc. SharpEnd’s work with Unilever is a case in point. We built a digital product that incentivised recycling through gamification but also

Read More
Responsive image

Q&A with Anne Høyer, Founder of Group Saint Honoré, Copenhagen Goodwill Ambassador and Chairwoman of Advisory Board at Smart IoT London

MEDIA 7 | March 6, 2020

Anne Høyer, Founder of Group Saint Honoré, Copenhagen Goodwill Ambassador and Chairwoman of Advisory Board at Smart IoT London is an expert in IoT data driven innovation, who started her technology career at SAP and quickly progressed to a global role in the industry. In 2017 Anne was named one of the top 30 inspirational women in Technology by Inc.com and in 2019 she was elected official Goodwill Ambassador for the Grater Copenhagen Region, globally representing her country’s capital in technology. Anne holds several board seats in the tech space and is a frequent keynote speaker and business advisor on the topic of innovation. Deck 7: Could you tell us about yourself and your journey to founding Group Saint Honoré? ANNE HØYER: I have always been an entrepreneur by heart and never been afraid to test new experiences. From starting associations to pioneering podcasts in Denmark, so when I switched my career from marketing to technology this opened up possibilities to use my acquired skills in a new industry. I spend my first years in several roles at SAP focusing on IoT, Product Go-To-Market and Strategic Partnerships on a global scale. Since moving on to France to start the business consulting offer for SAP Emerging Tech at a large consulting company I have gotten a good grip of the start- and scale-up ecosystem and this led me to realize the need there is to support scale-ups. Not just in France but globally. These companies can build incredible product but is not yet at the stage where they can scale on business development and sales. Yet, they are also not at the magnitude where large consulting firms dedicate too much time. So, this is where we step in. At GSH we have marketing business development and sales professionals ready to support this journey. And how fun it is for us to be part of the next big in tech!  

Read More

Events

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