Marlab’s Mahesh RG believes, ‘Organizations who share/exchange information grow much faster than those who keep it as secret’

MEDIA 7 | November 28, 2019

Ed Breault, Chief Marketing Officer at Aprimo is a marketer with over 18 years of industry experience. At Aprimo, Ed is responsible for the global brand and growth which includes all Paid/Owned/Earned media, Brand Experience, Product Marketing, Industry Marketing, Influencer Marketing, Strategic Communications, Content Marketing, Analyst Relations, Alliance Marketing, Public Relations, Events, Demand Generation and Account-Based Marketing. MEDIA 7: What’s your superpower? ED BREAULT: I would say it’s applying the full spectrum of art and science that is required in marketing today. Not just left or right brained, but whole-brained strategy. Being human yet data-driven and really understanding numbers and (the right) metrics to make connections to business drivers. Add storytelling to that, so I can effectively communicate to my team, the CEO and CFO as well as my Board of Directors on those metrics, and connecting all that we are doing in marketing to the mission of the business. Then quickly shifting gears to the art and creative aspects of marketing that are required to engage an audience and tell great commercial stories that take complex concepts and craft them in a way that is interesting for people to pay attention to. I have to be the ultimate point of truth for the brand. M7: At Aprimo, how have marketing leadership roles and responsibilities evolved over the past few years? EB: There are so many dimensions needed by marketing leaders today. There are several elements driving this evolution, it’s the new experience battlefront that is emerging and also marketers themselves driving changes. From a market perspective, there is a clear appetite for disruption and consumers are wanting more experiential elements to their buying experience and interactions with brands. Take a few direct to consumer disruptions like trialing products in-home, purchasing directly from a brand or even wanting to ensure that the producer’s trade practices are in line with the buyer’s or even a regulator’s for that matter. Then we want to try before we buy, and we emotionally care about the supply chain of products. Do we TRUST this brand to do business with them? Behind all of this is a story that needs to be told, and it is those marketers who know their audience well and make connections that will win the commercial game. Back to the marketer, there are so many diverse backgrounds that marketers bring now and I’m really intrigued by those who have unconventional backgrounds because they contribute something uniquely new to the field. I love hearing about the marketer’s journey.

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Media 7 | April 22, 2020

Cameron Worth, CEO & Founder of SharpEnd leads the company’s mission to help brands move closer than ever to consumers by connecting packaging, retail and experiential activity. He is a regular speaker and writer on how to build brands in a connected world. He has spoken at Cannes, the Festival of Marketing, LuxePack Monaco and New York, Ad:Week Europe and New York, DMA, the Connected Consumer Conference, Mobile World Congress and the IoT World Forum. MEDIA 7: How did the idea of “the agency of things” come to your mind? CAMERON WORTH: SharpEnd was created in 2015 as the world’s first Internet of Things focused agency, so there is a slight play on words when we say we’re the Agency of Things. I think the idea of giving things their own agency is an interesting concept, and the strapline fits our capabilities on multiple levels. M7: In what way does technology drive the association of SharpEnd with global brands? What approaches are followed to enable sustainability? CW: Our simple proposition is to help build brands in a connected world, and to do that you must always start with identified consumer needs or pain points and look at technology as just an enabler to deliver an appropriate solution (when appropriate).  Take the issue of sustainability, which is often a pain point for brands that grapple with issues such as how we can reward sustainable behaviour change. One of our approaches to this could be to look at communicating the recycling credentials of the different products. Whilst the consumer can engage with a product as part of a wider consumer experience, the same technology could also house content that could tell you whether the product is recyclable, which type of bin it goes in etc. SharpEnd’s work with Unilever is a case in point. We built a digital product that incentivised recycling through gamification but also served to educate through informing people how and where to recycle in a clear fashion. All users had to do was simply scan their packaging to have all this information at their disposal.

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MEDIA 7 | December 5, 2019

Andrea Lechner-Becker, Chief Marketing Officer at LeadMD is an experienced Marketing and Sales Executive with a demonstrated history of working in the marketing and advertising industry. Skilled in Business Process, Marketo, Sales, Customer Relationship Management (CRM), and IT Service Management, Andrea is also a strong business development professional and a storyteller. MEDIA 7: What inspired you to get into marketing? ANDREA LECHNER: Frankly, not having better options. I originally attended the University of Wisconsin-La Crosse thinking I’d major in Archaeology. I wanted to be Indiana Jones! But, after visiting the archaeology building – i.e. the cold, dark basement of the science building – where a girl sat to piece together pieces of an old Native American vase, I knew archaeology was not going to be the right path for me. And so, without being good at science and a major in art or art history was unlikely to pay my bills, I decided to go into “business”. I originally registered as a management major, but took my first marketing class and thought it was more interesting and switched my sophomore year. That was pretty much it. I’d never been involved in business classes or DECA in high school – I didn’t really know what to do or what jobs in marketing were even possible. I dumb lucked myself into it really. M7: As a storyteller, do you relate the brand to a story or story to the brand? AL: Both? Neither? I think there are stories in every brand, because there are people working on the brand and people engaging with the brand and people using what the brand creates. People, most often a single person, are at the heart of great stories. You can start with the “point” of the story you’re trying to tell. Say you have a software that help accountants better create reports for board meetings. It’s likely you’ll want to tell a success story about an accountant getting promoted to CFO in part because your software helped better communicate their work product to the board. You could have the idea for that and go looking for that story in your customers. OR, you could hear that story, and say, “That’s amazing!” and share it with customers, partners and internal people. Stories are all around us – the most important thing is to keep your ears and eyes open for finding them.

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Software and Tools

PR Newswire | October 25, 2023

ATEL®, a leader in telecommunications technology, is excited to announce the launch of its latest innovation, the WB550 Apex by ATEL™ 5G Indoor Router. Designed to meet the most demanding Internet connectivity needs, the WB550 Apex by ATEL™ offers unparalleled data speeds, robust security features, and the power to connect up to 32 users. As more of our lives shift to the cloud, having a real-time connection to the Internet is no longer an option, explains Terence "TC" Caston VP of Product Marketing: "Our businesses and homes rely on low-latency applications that perform best with networks that have the power to support them. ATEL® has ensured the network's edge devices have the power to deliver!" The WB-550 FWA (Fixed Wireless Access) device gives your business or home the reliability and power to connect to the things that move you. Key highlights of the WB-550 include: Support for NSA or SA 5G networks C-Band 5G and LTE Cat-19 fallback for lightning-fast speeds in areas without 5G Connections for up to 32 devices on its powerful Wi-Fi 6 network For managing your deployment of devices, ATEL® has also included its premiere device remote management solution called ATRACS™. Our remote management portal has been designed to bring the best-of-breed features to every ATEL® device we launch with two years of free service! About ATEL Asiatelco Technologies Co. (ATEL®) was established in 2003. Since its inception, ATEL® has been growing steadily with its sales covering more than 50 countries. ATEL's business model is JDM/ODM for serving wireless operators and branded customers. With 20 years of accumulated experience, ATEL® has built a strong, effective, and efficient team in R&D and manufacturing. Customers can always rely on the ATEL® team's performance. Quality, flexibility, on-time delivery and lower cost, are just some of the key factors of success at ATEL® and the key to customer satisfaction. ATEL-USA was established in 2017, with its headquarters in Newport Beach, California. We have invested in the industry's top talent for hardware, software, marketing, quality, and operations. This has allowed us to continue the transition from a 3rd Party ODM to a full-service OEM supplier of quality wireless products. Our products include FWA (Fixed Wireless Access), POTs replacement devices, mobile broadband routers, hot spots, home phone connect, OBD, CPE, IoT, safety devices, and smart devices for the US market. A strong, effective, and efficient R&D team, along with the manufacturing team, has positioned ATEL-USA to enter into the OEM space.

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Enterprise Iot

Telit Cinterion | January 08, 2024

Telit Cinterion, an end-to-end IoT solutions enabler, today announced a solution featuring cellular and satellite connectivity services on its ME910G1 and ME310G1 modules. In partnership with floLIVE and Skylo Technologies, the new solution ensures that mobile assets — shipping containers, agricultural equipment, trucks, and other high-value assets — are continually trackable and monitored anywhere on earth, from cities and rural highways to deserts and oceans. The new Telit Cinterion solution is ideal for enterprises in transportation, logistics, construction, mining, agriculture and other verticals whose mission- and business-critical applications require guaranteed global connectivity with their mobile assets. The solution will provide OEMs, system integrators, and enterprises with a turnkey, end-to-end suite featuring: Telit Cinterion cellular LPWA module that is fully compliant with the new 3GPP R17 NB-IoT over non-terrestrial network (NTN) standard. This will enable satellite data communication using the NB-IoT protocol — without any special hardware changes required for the integration of the cellular module in the customer application. Telit Cinterion cellular and satellite data service plans, as well as a connectivity management portal. This drastically simplifies access to global connectivity with unique, centralized support and an advanced monitoring platform for full control of device fleets. Satellite connectivity services from Skylo — a direct-to-device Non-Terrestrial Network (NTN) operator focused on connecting anything, anywhere — in conjunction with floLIVE — the creator and owner of the world's first and largest hyperlocal global network and a leading IoT connectivity enabler. The Telit Cinterion ME910G1 module is currently under certification and approval by Skylo, making it one of the first modules that will be commercially available for customers globally. The solution will debut in Europe and North America following the launch of the floLIVE-Skylo service in 2024. "The ability to leverage local cellular connectivity across the globe in tandem with satellite connectivity truly opens the globe to IoT and digital transformation," said Chen Porat, floLIVE SVP of Sales, APAC and Africa. "floLIVE offers MNOs and IoT MVNOs with a global hyperlocal infrastructure that becomes the backbone to anywhere, 'always-on' connectivity. This expansion into the NTN domain signifies our dedication to supporting our partners through continuous growth in carrier relations, global presence, and service offerings." "We are thrilled to partner with Telit Cinterion, a recognized leader in the IoT industry. This collaboration will enable us to leverage Telit Cinterion's expertise in cellular connectivity to expand the reach and capabilities of standards-based NB-IoT-over-NTN with the Skylo solutions," said Sriram Subramanian, Director of Product Management at Skylo. "Together, we will empower businesses across industries to unlock the true potential of connected devices and drive digital transformation on a global scale." "Transportation companies, logistics providers and mine operators are just three examples of enterprises that need to monitor their high-value mobile assets anywhere and everywhere on earth," said Manish Watwani, Chief Marketing and Product Officer, Telit Cinterion. "Our strategic partnership with Skylo and floLIVE meets that need by providing the world's first turnkey package of hardware and seamless, ubiquitous, global connectivity that leverages the best of cellular and satellite — all based on the new 3GPP R17 NB-IoT over NTN standard." About Telit Cinterion Telit Cinterion is a global end-to-end IoT solutions enabler providing complete solutions that reduce time to market and costs, delivering custom designed, ready for market connected devices in addition to maintaining the industry's broadest portfolio of enterprise-grade wireless communication and positioning modules, cellular MVNO connectivity plans and management services, edge-cloud software and data orchestration, and IoT and Industrial IoT platforms. As the largest western provider pioneering IoT innovation, Telit Cinterion delivers award-winning and highly secure IoT solutions, modules and services for the industry's top brands.

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Enterprise Iot

Nozomi Networks | January 25, 2024

Nozomi Networks Inc., the leader in OT and IoT security, today introduced Guardian Air™, the industry's only wireless spectrum sensor purpose-built for OT and IoT environments worldwide. With 80 percent of new IoT deployments wirelessly connected, wireless is quickly becoming a preferred network. The explosion of wirelessly connected devices increases potential access points and exploitation of networks. This puts critical infrastructure at risk of cyberattacks and disruptions to operations. Guardian Air provides much-needed visibility into wirelessly enabled devices which until now were only detected once connected to the wired network. Guardian Air monitors several prominent wireless frequencies, not just Bluetooth and Wi-Fi, to provide security teams with immediate visibility of connected sensors, devices, laptops and cell phones. With the addition of Guardian Air, customers have a comprehensive network solution all in one integrated platform. "Nozomi Networks has once again innovated to address an unmet need for wireless-level monitoring in OT and IoT environments," said Danielle VanZandt, an industry manager for commercial and public security research at Frost & Sullivan. "From smart manufacturing to digital medicine, to building automation, to modern oil field production and more, today industrial organizations are relying on billions of wireless devices to speed production and time to market. Guardian Air gives IT security professionals and OT operators the visibility they need to get a firm handle on wireless risk management and response." With Guardian Air, IT security professionals and OT operators can: Continuously monitor prominent wireless frequency technologies used in OT and IoT environments including Bluetooth, Wi-Fi, cellular, LoRaWAN, Zigbee, GPS, drone RF protocols, WirelessHART and more, Immediately detect wirelessly connected assets and gain asset information to quickly address unauthorized installations, Detect wireless-specific threats, including brute force attacks, spoofing, and bluejacking – with the added ability to determine the location of the devices performing the attacks, Seamlessly integrate wireless data into a single OT & IoT security platform that unifies asset visibility from the endpoint and across wired and wireless networks. "Wireless is fundamentally changing the way industrial organizations operate. Unfortunately, it also massively expands the potential attack surface," said Nozomi Networks Co-founder and Chief Product Officer Andrea Carcano. "Guardian Air solves this problem by giving customers the accurate visibility they need at the wireless level to minimize risk while maximizing resiliency. Because Guardian Air integrates easily into the Nozomi Networks Vantage platform, customers can combine network, endpoint and wireless for the greatest visibility, threat detection and AI-powered analysis for real-time security management and remediation across the entire attack surface." The Nozomi Guardian Air wireless sensor will be available this spring from Nozomi Networks and its extensive global network of channel partners. About Nozomi Networks Nozomi Networks accelerates digital transformation by protecting the world's critical infrastructure, industrial and government organizations from cyber threats. Our solution delivers exceptional network and asset visibility, threat detection, and insights for OT and IoT environments. Customers rely on us to minimize risk and complexity while maximizing operational resilience. www.nozominetworks.com

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