Home > Companies > C-Suite On Deck > Q&A with Cameron Worth, CEO & Founder, SharpEnd

Q&A with Cameron Worth, CEO & Founder, SharpEnd

Media 7 | April 22, 2020

Cameron Worth, CEO & Founder of SharpEnd leads the company’s mission to help brands move closer than ever to consumers by connecting packaging, retail and experiential activity.

He is a regular speaker and writer on how to build brands in a connected world. He has spoken at Cannes, the Festival of Marketing, LuxePack Monaco and New York, Ad:Week Europe and New York, DMA, the Connected Consumer Conference, Mobile World Congress and the IoT World Forum.

MEDIA 7: How did the idea of “the agency of things” come to your mind?
CAMERON WORTH: SharpEnd was created in 2015 as the world’s first Internet of Things focused agency, so there is a slight play on words when we say we’re the Agency of Things. I think the idea of giving things their own agency is an interesting concept, and the strapline fits our capabilities on multiple levels.

M7: In what way does technology drive the association of SharpEnd with global brands? What approaches are followed to enable sustainability?
CW: Our simple proposition is to help build brands in a connected world, and to do that you must always start with identified consumer needs or pain points and look at technology as just an enabler to deliver an appropriate solution (when appropriate). 

Take the issue of sustainability, which is often a pain point for brands that grapple with issues such as how we can reward sustainable behaviour change. One of our approaches to this could be to look at communicating the recycling credentials of the different products. Whilst the consumer can engage with a product as part of a wider consumer experience, the same technology could also house content that could tell you whether the product is recyclable, which type of bin it goes in etc.

SharpEnd’s work with Unilever is a case in point. We built a digital product that incentivised recycling through gamification but also served to educate through informing people how and where to recycle in a clear fashion. All users had to do was simply scan their packaging to have all this information at their disposal.


"Brands tend to overlook their largest owned media asset - the product itself."

M7: What are the modern brands not doing enough to engage with their customers?
CW: Brands tend to overlook their largest owned media asset - the product itself. It’s a costly oversight when you consider that brand owners have far more products in the market than they do TV spots, or outdoor posters.

For us at SharpEnd, we look at activating the product as a digital touchpoint – whether that’s an NFC enabled wine bottle, QR codes or augmented reality.

Ultimately, it’s about using the product as a direct channel for engagement. We believe every progressive brand that makes and sells products should be doing this.

M7: How important for you is creating value for your consumers? Could you tell us how connected packaging provides value?
CW: It’s central to what we do - it's why we start with the pain point rather than the technology.

Our starting point creatively is always “how do we heighten the enjoyment in the context of use?”

Connected packaging is different to traditional advertising. You’re no more than 5cm away from the product, and usually the product is in hand at the point of engagement. You’re either thinking of using, or actively using the product. The relationship is arguably more intimate and therefore more compelling.

Take our work with  Böen Wines for example. As part of the world’s largest roll out of NFC in the wines category, the post-tap creative platform included providing food and wine pairings that complemented the wine consumers were interacting with, as well as sharing information on the brand’s heritage and tasting notes. Everything we implemented went towards heightening the consumption moment experience, and the brand has been reaping the rewards with high engagement rates and session lengths of well over a minute per engagement.


"Every progressive brand that makes and sells products should use the product as a direct channel for engagement."

M7: How has the COVID-19 pandemic affected your work - what day to day processes have you had to re-tool to be able to pull them off remotely? What does your remote tech stack look like?
CW: We are benefiting from the fact that as a five-year-old business, we’re natively connected. We’re very collaborative, we’ve always been working from Google Docs and we’ve been using Slack religiously for a few years now.

The very nature of our work means that the brand owners we’re supporting are based in various locations across the globe, so we’ve always been using video conferencing too. So there hasn’t been too much of an impact on SharpEnd’s ways of working.

That being said, one of the main things our leadership team is focusing on is mastering remote management and leadership. How do you keep the team motivated? How do you make sure everyone is feeling included? What are you doing on a weekly basis to make sure that it’s not just professional, but there are social elements as well? We’re being very respectful of the fact this is a lockdown from the greater world and not just from the office.

Figuring out what we can be doing in terms of team building exercises is on-going. This is something that I don’t think anyone can nail by themselves, and we’re looking online for a lot of inspiration on how to go about doing this.



"At SharpEnd, we look at activating the product as a digital touchpoint – whether that’s an NFC enabled wine bottle, QR codes or augmented reality."

M7: Do you think we will constantly be looking over our shoulders and have to have a remote plan ready?
CW: I have made an active decision to not comment on potential long-term impacts of Covid-19. There will be a time for that, but now is the time for sensitivity on a human level, in my opinion.

My only request to the team is that we make sure we’re staying sensitive, responsive and productive.


M7: When did you start working and what was it?
CW: I started when I was 16 in publishing and got to see first hand how brands were shifting spend from print to online. I was there when the publication I was working on launched its first website, and saw the ad sales starting to increase, and the print sales starting to shift over.

That was 15 years ago now, but my career path has always been in and around online, from digital innovation to engagement tech, to where I am now as the founder of the world’s first IoT agency.

ABOUT SHARPEND

SharpEnd – The Agency of Things™ - is moving brands closer than ever to consumers by connecting packaging, retail and experiential activity.  We are a full-service partner to some of the largest global brand owners across fashion, spirits and CPG including Estée Lauder Companies, Pernod Ricard, PepsiCo, Mattel and Nestlé. You can find out more here https://wearesharpend.com

More C-Suite on deck

Q&A with Andrea Lechner-Becker, Chief Marketing Officer at LeadMD

MEDIA 7 | December 5, 2019

Andrea Lechner-Becker, Chief Marketing Officer at LeadMD is an experienced Marketing and Sales Executive with a demonstrated history of working in the marketing and advertising industry. Skilled in Business Process, Marketo, Sales, Customer Relationship Management (CRM), and IT Service Management, Andrea is also a strong business development professional and a storyteller. MEDIA 7: What inspired you to get into marketing? ANDREA LECHNER: Frankly, not having better options. I originally attended the University of Wisconsin-La Crosse thinking I’d major in Archaeology. I wanted to be Indiana Jones! But, after visiting the archaeology building – i.e. the cold, dark basement of the science building – where a girl sat to piece together pieces of an old Native American vase, I knew archaeology was not going to be the right path for me. And so, without being good at science and a major in art or art history was unlikely to pay my bills, I decided to go into “business”. I originally registered as a management major, but took my first marketing class and thought it was more interesting and switched my sophomore year. That was pretty much it. I’d never been involved in business classes or DECA in high school – I didn’t really know what to do or what jobs in marketing were even possible. I dumb lucked myself into it really. M7: As a storyteller, do you relate the brand to a story or story to the brand? AL: Both? Neither? I think there are stories in every brand, because there are people working on the brand and people engaging with the brand and people using what the brand creates. People, most often a single person, are at the heart of great stories. You can start with the “point” of the story you’re trying to tell. Say you have a software that help accountants better create reports for board meetings. It’s likely you’ll want to tell a success story about an accountant getting promoted to CFO in part because your software helped better communicate their work product to the board. You could have the idea for that and go looking for that story in your customers. OR, you could hear that story, and say, “That’s amazing!” and share it with customers, partners and internal people. Stories are all around us – the most important thing is to keep your ears and eyes open for finding them.

Read More

Q&A with Amy Barzdukas, Executive Vice President & Chief Marketing Officer at Poly

MEDIA 7 | November 21, 2019

Amy Barzdukas, EVP and Chief Marketing Officer at Poly is a marketing and communications leader with extensive experience in setting strategy, shifting perceptions, advising customers, digital marketing, revenue marketing, integrated marketing communications, and public relations in highly competitive product arenas. Amy is known for her ability to create and execute winning turnarounds on a global scale. MEDIA 7: What inspired you to get into marketing? AMY BARZDUKAS: I was always destined for marketing, even if I didn’t know it. As a child, I collected promotional brochures. I was fascinated by how the words and pictures were used to drive action. My first job was as an advertising copywriter, and I’ve never looked back. M7: How is Poly redefining the video conferencing experience for modern businesses? AB: We’re in an unprecedented time of change in our industry. Voice and video services are moving to the cloud, and companies are changing how they approach their communications needs. Poly is the largest provider of the devices – video conferencing, audio conferencing, headphones and desk phones – you use to connect to these services so you can collaborate with your colleagues. That uniquely positions us to shape the video conferencing experience, and we’re doing so in four ways. First, Poly has made both the Zoom Rooms and the Microsoft Teams video conferencing experience better than ever with our radically simple Poly Studio X video bars that deliver these experiences with no PC or Mac required. We’ve got decades of experience in understanding what makes meetings more human – for everyone in the room and those dialing in from other locations – and we’ve packed all of that into easy-to-install, easy-to-manage, and easy-to-use all-in-one powerhouses. Second, we are bringing the world of AV and video conferencing into the modern app economy. Our Studio X series and Poly G7500 video conferencing devices run a common platform that can be updated and enhanced through a series of regular software updates. This Poly platform, built on Android, can run applications like a smartphone does today. Third, Poly has introduced innovation that makes any video conference better. Our new Poly MeetingAI features use AI and machine learning to address the distractions that hit your senses in a meeting. We make it easier to hear what’s being said by blocking out the annoying noises that people make while talking, and we make it easier to see what’s going on in the room with the most advanced speaker tracking and framing, and our built-in production rules. Finally, we are pricing our solutions in a way that completely resets the calculations on what it costs to outfit a room. The Studio X30, for huddle room and smaller spaces, costs just about $2,100, including the Poly TC8 touch controller. All you add is the cloud service and a monitor, and you have a room up and running for under $2,500. That’s easily under the cost of other solutions and with better audio and video quality.

Read More

Q&A with Sangram Vajre, Co-founder & Chief Evangelist at Terminus

MEDIA 7 | January 9, 2020

Sangram Vajre, Co-Founder & Chief Evangelist at Terminus is also an author and host of the podcast FlipmyFunnel. He is one of the leading minds in B2B marketing. MEDIA 7: What are you passionate about? SANGRAM VAJRE: Three things: Lead professionally. Grow personally. Love family. M7: Terminus has been recognized as one of Georgia’s 40 fastest-growing companies by ACG Atlanta. What factors contribute to this pace? SV: One of our core values is #OneTeam – which means we think and act as one team and know that if we treat our team right, they will treat our customers amazing. There are no great companies, only great people that make those companies.

Read More

Q&A with Andrea Lechner-Becker, Chief Marketing Officer at LeadMD

MEDIA 7 | December 5, 2019

Andrea Lechner-Becker, Chief Marketing Officer at LeadMD is an experienced Marketing and Sales Executive with a demonstrated history of working in the marketing and advertising industry. Skilled in Business Process, Marketo, Sales, Customer Relationship Management (CRM), and IT Service Management, Andrea is also a strong business development professional and a storyteller. MEDIA 7: What inspired you to get into marketing? ANDREA LECHNER: Frankly, not having better options. I originally attended the University of Wisconsin-La Crosse thinking I’d major in Archaeology. I wanted to be Indiana Jones! But, after visiting the archaeology building – i.e. the cold, dark basement of the science building – where a girl sat to piece together pieces of an old Native American vase, I knew archaeology was not going to be the right path for me. And so, without being good at science and a major in art or art history was unlikely to pay my bills, I decided to go into “business”. I originally registered as a management major, but took my first marketing class and thought it was more interesting and switched my sophomore year. That was pretty much it. I’d never been involved in business classes or DECA in high school – I didn’t really know what to do or what jobs in marketing were even possible. I dumb lucked myself into it really. M7: As a storyteller, do you relate the brand to a story or story to the brand? AL: Both? Neither? I think there are stories in every brand, because there are people working on the brand and people engaging with the brand and people using what the brand creates. People, most often a single person, are at the heart of great stories. You can start with the “point” of the story you’re trying to tell. Say you have a software that help accountants better create reports for board meetings. It’s likely you’ll want to tell a success story about an accountant getting promoted to CFO in part because your software helped better communicate their work product to the board. You could have the idea for that and go looking for that story in your customers. OR, you could hear that story, and say, “That’s amazing!” and share it with customers, partners and internal people. Stories are all around us – the most important thing is to keep your ears and eyes open for finding them.

Read More

Q&A with Amy Barzdukas, Executive Vice President & Chief Marketing Officer at Poly

MEDIA 7 | November 21, 2019

Amy Barzdukas, EVP and Chief Marketing Officer at Poly is a marketing and communications leader with extensive experience in setting strategy, shifting perceptions, advising customers, digital marketing, revenue marketing, integrated marketing communications, and public relations in highly competitive product arenas. Amy is known for her ability to create and execute winning turnarounds on a global scale. MEDIA 7: What inspired you to get into marketing? AMY BARZDUKAS: I was always destined for marketing, even if I didn’t know it. As a child, I collected promotional brochures. I was fascinated by how the words and pictures were used to drive action. My first job was as an advertising copywriter, and I’ve never looked back. M7: How is Poly redefining the video conferencing experience for modern businesses? AB: We’re in an unprecedented time of change in our industry. Voice and video services are moving to the cloud, and companies are changing how they approach their communications needs. Poly is the largest provider of the devices – video conferencing, audio conferencing, headphones and desk phones – you use to connect to these services so you can collaborate with your colleagues. That uniquely positions us to shape the video conferencing experience, and we’re doing so in four ways. First, Poly has made both the Zoom Rooms and the Microsoft Teams video conferencing experience better than ever with our radically simple Poly Studio X video bars that deliver these experiences with no PC or Mac required. We’ve got decades of experience in understanding what makes meetings more human – for everyone in the room and those dialing in from other locations – and we’ve packed all of that into easy-to-install, easy-to-manage, and easy-to-use all-in-one powerhouses. Second, we are bringing the world of AV and video conferencing into the modern app economy. Our Studio X series and Poly G7500 video conferencing devices run a common platform that can be updated and enhanced through a series of regular software updates. This Poly platform, built on Android, can run applications like a smartphone does today. Third, Poly has introduced innovation that makes any video conference better. Our new Poly MeetingAI features use AI and machine learning to address the distractions that hit your senses in a meeting. We make it easier to hear what’s being said by blocking out the annoying noises that people make while talking, and we make it easier to see what’s going on in the room with the most advanced speaker tracking and framing, and our built-in production rules. Finally, we are pricing our solutions in a way that completely resets the calculations on what it costs to outfit a room. The Studio X30, for huddle room and smaller spaces, costs just about $2,100, including the Poly TC8 touch controller. All you add is the cloud service and a monitor, and you have a room up and running for under $2,500. That’s easily under the cost of other solutions and with better audio and video quality.

Read More

Q&A with Sangram Vajre, Co-founder & Chief Evangelist at Terminus

MEDIA 7 | January 9, 2020

Sangram Vajre, Co-Founder & Chief Evangelist at Terminus is also an author and host of the podcast FlipmyFunnel. He is one of the leading minds in B2B marketing. MEDIA 7: What are you passionate about? SANGRAM VAJRE: Three things: Lead professionally. Grow personally. Love family. M7: Terminus has been recognized as one of Georgia’s 40 fastest-growing companies by ACG Atlanta. What factors contribute to this pace? SV: One of our core values is #OneTeam – which means we think and act as one team and know that if we treat our team right, they will treat our customers amazing. There are no great companies, only great people that make those companies.

Read More

Related News

ENTERPRISE IOT, DEVICES

KORE to Acquire Twilio's IoT Business Unit and Accelerate Progress Towards Building the World's First 'IoT Hyperscaler'

prnewswire | March 28, 2023

KORE Group Holdings, Inc. a global leader in Internet of Things ("IoT") Solutions and worldwide IoT Connectivity-as-a-Service ("IoT CaaS"), announced today the signing of a definitive agreement to acquire Twilio's IoT business unit as part of a growth strategy to provide customers with a unified, seamless approach to launching IoT solutions as the world's leading pure-play IoT provider. As consideration for the acquisition, Twilio (NYSE:TWLO), the customer engagement platform that drives real-time, personalized experiences for today's leading brands, will receive 10 million shares of KORE common stock, which will represent approximately 11.5% of KORE's issued and outstanding shares. "IoT has immense potential to change the world," KORE President and CEO Romil Bahl said. "Whether it is ushering in the Fourth Industrial Revolution, supporting chronic disease management through remote patient monitoring, or optimizing agriculture and supporting sustainability, IoT has many powerful applications. Combining the digital prowess of Twilio's IoT business and the comprehensive connectivity-solutions-analytics portfolio of KORE is a meaningful step toward proliferating IoT and making it more accessible and successful." Continued Bahl, "KORE is thrilled to augment our best-in-class IoT CaaS offering with Twilio's IoT talent and customer portfolio. This acquisition represents exactly the kind of investment we have said we are willing to make to become an exciting top-line growth company, and specifically, we will benefit from the world-class digital experience and developer community Twilio has built for its IoT business." This acquisition will bring to market: A powerful connectivity suite, including best-in-class eSIM technologies with KORE OmniSIM™ and Twilio Super SIM A one-stop shop for building, deploying, managing, and scaling IoT operations throughout the entire lifecycle via award-winning technologies and world-class facilities An accelerated time to market through global, 24/7 customer support and 20 years of IoT experience through KORE and the Twilio IoT team's depth and breadth of digital experience "We are just scratching the surface of the opportunities IoT can unlock for customers," said Twilio's Head of IoT, Taylor Wolfe. "As a global leader in IoT, KORE has the right expertise, vision, and technology to expand the robust offerings that Twilio's world-class IoT team has built. KORE is the right home for Twilio's IoT business, and we look forward to this acquisition increasing scalability and creating even more powerful business outcomes for our customers going forward." Completion of the acquisition transaction is subject to customary closing conditions, including, among other things, the negotiation and execution of certain ancillary agreements. About KORE KORE is a pioneer, leader, and trusted advisor delivering mission critical IoT solutions and services. We empower organizations of all sizes to improve operational and business results by simplifying the complexity of IoT. Our deep IoT knowledge and experience, global reach, purpose-built solutions, and deployment agility accelerate and materially impact our customers' business outcomes.

Read More

INFRASTRUCTURE, DEVICES

Chirp Partners With Mysten Labs to Develop the Future of Decentralized Connectivity

businesswire | March 31, 2023

Mysten Labs, a Web3 infrastructure company and initial developer of the Sui Layer 1 blockchain, today announced that it has entered into a strategic partnership with Chirp, a decentralized, multi-protocol, global wireless network and a platform for the Internet of Things (“IoT”) and high speed wireless broadband. Through this partnership, Chirp will leverage Sui’s decentralized, dynamic, and scalable technology to build the future of connectivity. Founded in 2021 by Tim Kravchunovsky, Chirp is harnessing the power of decentralization to build the world’s most robust, seamless, and user-friendly network. Chirp’s IoT and high-speed broadband internet solutions are fully wireless, available anywhere, and both easier to manage and more cost-effective than alternative networks. To provide low-cost IoT and internet solutions, Chirp enables its community to grow the network through its custom-built gateways. The company has developed two product lines: an IoT hybrid network that utilizes its own wireless network infrastructure and also uses capacity from other Network Operators to extend its network coverage and reach. The IoT network is powered by a gateway called The Blackbird and the wireless broadband solution is powered by a community-owned gateway called The Cardinal, both of which will utilize Sui’s unique blockchain technology to bring traditional network infrastructure to the Web3 world. “While IoT has delivered immense value to billions of people around the world, it remains very difficult to navigate, forcing users to engage with various vendors, networks, and platforms to achieve their intended objectives,” said Tim Kravchunovsky, Founder and Chief Executive Officer of Chirp. “Chirp’s mission is to prove that IoT can be affordable and easy to use. By leveraging the Sui network and the benefits of a decentralized economy, Chirp is building a product that has a variety of B2B and B2C applications across multiple sectors of the economy, from transportation and autonomous driving to home automation. We can’t wait to work with Mysten Labs to continue to unlock the innumerable possibilities inherent in decentralized connectivity and make life easier for our users.” Mysten Labs was launched in 2021 by former executives of Meta’s Novi Research and lead architects of the Diem blockchain and Move programming language. The company is helping develop Sui, a decentralized, proof-of-stake blockchain that builds on important innovations in consensus algorithms and leverages novel data structures to deliver a high-performance, low-cost Layer 1. "Chirp is building the infrastructure for millions of users and billions of devices to connect on a decentralized network. While this is no small feat, the company’s strong team of experienced builders, network engineers, and telecom experts - combined with Sui’s decentralized technology and capabilities - make Chirp as well-positioned as any to execute on this mission,” said Evan Cheng, Co-Founder and Chief Executive Officer of Mysten Labs, initial contributor to the development of the Sui protocol. “We are excited to partner with Chirp to bring these unique, customer-focused solutions to market, and look forward to being a part of this journey.” About Mysten Labs Mysten Labs is a team of leading distributed systems, programming languages, and cryptography experts whose founders were senior executives of Meta’s Novi Research and lead architects of the Diem blockchain and Move programming language. The mission of Mysten Labs is to create foundational infrastructure for Web3.

Read More

ENTERPRISE IOT, DEVICES

Semtech Expands LoRa® Portfolio with New Transceiver Featuring Long Range, Low Power Consumption, LoRaWAN® Standard and Global Connectivity

Semtech | March 17, 2023

Semtech Corporation (Nasdaq: SMTC), a high-performance semiconductor, IoT systems and Cloud connectivity service provider, today announced the expansion of its market leading LoRa® portfolio with a new transceiver for use in Internet of Things (IoT) end points that provides lower power consumption, global connectivity and long range. The new LoRa Connect™ LR1121 brings the best LoRa transceiver RF performance to date with the multi-band versatility permitting a single, low-power chip to be used anywhere in the world. It is pin compatible with the current LoRa Edge™ devices, allowing module makers such as Murata to have a single hardware design for a wide range of applications, with global connectivity. Likewise, Integrated Passive Devices such as Johanson Technology can readily be used alongside the LoRa Connect LR1121 to offer a smaller footprint, reduce time to market and minimize design iterations. The highly integrated LoRa Connect LR1121 transceiver provides LoRaWAN connectivity for terrestrial low power wide area networks (LPWAN) operating at 470MHz, 868MHz and 915MHz; it also provides LoRa 2.4GHz and the S-band for direct connection to satellites. “Semtech’s LoRa Connect is targeting the connectivity challenges faced by the industry today enabling widespread adoption and reinforcing LoRa’s position as the de-facto platform for IoT,” said Robert Comanescu, senior director of the IoT Chips Business at Semtech. “We continue to invest in improving LoRa technology and enriching our product portfolio with multi-band LoRa support and LoRa Cloud™ services that will provide best in class, sustainable, ubiquitous and global IoT connectivity.” New modules and reference designs, developed in partnership with Johanson and Murata, are ready at launch and offer a smaller form factor, lower assembly costs and faster time to market. Murata’s Type 2GT module, currently supporting the LoRa Edge LR1110 and LR1120 products, is also now supporting the LoRa Connect LR1121, offering a turnkey solution for lower cost assembly and faster time to market with a pre-certified LR1121 variant readily available. "By collaborating with Semtech on this offering, we are leveraging both companies’ leadership and expertise to create the most needed solution in the IoT market which provides multi-band LoRa® and long range - frequency hopping spread spectrum (LR-FHSS) communication over sub-GHz and 2.4GHz ISM bands as well as licensed S-Band for satellites," said Sasaki Akira, general manager of Connectivity Module Marketing, Murata. "The new multi-band module allows designers to develop products with a faster time to market by minimizing BOM size, cost and complexity." Likewise, Johanson Technology’s IPD is also compatible with the LR1121 and replaces many RF passives, allowing a smaller form factor and lower assembly costs. A reference design is available now on the Semtech website to jumpstart chip down designs. About Semtech Semtech’s LoRa chip-to-Cloud platform is a globally adopted long range, low power solution for Internet of Things (IoT) applications, enabling the rapid development and deployment of long range, ultra-low power and cost efficient IoT networks, gateways, sensors, module products, and IoT services worldwide. Semtech’s LoRa technology provides the communication layer for the LoRaWAN® standard, which is maintained by the LoRa Alliance®, an open IoT alliance for Low Power Wide Area Network (LPWAN) applications that has been used to deploy IoT networks in over 173 countries. Semtech is a founding member of the LoRa Alliance and produces the “The WAN Network Show” podcast to connect massive IoT end users to operators of LoRaWAN networks around the world. With the proliferation of LoRa devices and the LoRaWAN standard, the LoRa Developer Portal is a technical support platform for IoT innovators to learn, connect, collaborate, and find resources to help accelerate product development efforts and expedite time to market. To learn more about how LoRa enables IoT and creates a more sustainable and smarter planet, visit Semtech’s LoRa site.

Read More

ENTERPRISE IOT, DEVICES

KORE to Acquire Twilio's IoT Business Unit and Accelerate Progress Towards Building the World's First 'IoT Hyperscaler'

prnewswire | March 28, 2023

KORE Group Holdings, Inc. a global leader in Internet of Things ("IoT") Solutions and worldwide IoT Connectivity-as-a-Service ("IoT CaaS"), announced today the signing of a definitive agreement to acquire Twilio's IoT business unit as part of a growth strategy to provide customers with a unified, seamless approach to launching IoT solutions as the world's leading pure-play IoT provider. As consideration for the acquisition, Twilio (NYSE:TWLO), the customer engagement platform that drives real-time, personalized experiences for today's leading brands, will receive 10 million shares of KORE common stock, which will represent approximately 11.5% of KORE's issued and outstanding shares. "IoT has immense potential to change the world," KORE President and CEO Romil Bahl said. "Whether it is ushering in the Fourth Industrial Revolution, supporting chronic disease management through remote patient monitoring, or optimizing agriculture and supporting sustainability, IoT has many powerful applications. Combining the digital prowess of Twilio's IoT business and the comprehensive connectivity-solutions-analytics portfolio of KORE is a meaningful step toward proliferating IoT and making it more accessible and successful." Continued Bahl, "KORE is thrilled to augment our best-in-class IoT CaaS offering with Twilio's IoT talent and customer portfolio. This acquisition represents exactly the kind of investment we have said we are willing to make to become an exciting top-line growth company, and specifically, we will benefit from the world-class digital experience and developer community Twilio has built for its IoT business." This acquisition will bring to market: A powerful connectivity suite, including best-in-class eSIM technologies with KORE OmniSIM™ and Twilio Super SIM A one-stop shop for building, deploying, managing, and scaling IoT operations throughout the entire lifecycle via award-winning technologies and world-class facilities An accelerated time to market through global, 24/7 customer support and 20 years of IoT experience through KORE and the Twilio IoT team's depth and breadth of digital experience "We are just scratching the surface of the opportunities IoT can unlock for customers," said Twilio's Head of IoT, Taylor Wolfe. "As a global leader in IoT, KORE has the right expertise, vision, and technology to expand the robust offerings that Twilio's world-class IoT team has built. KORE is the right home for Twilio's IoT business, and we look forward to this acquisition increasing scalability and creating even more powerful business outcomes for our customers going forward." Completion of the acquisition transaction is subject to customary closing conditions, including, among other things, the negotiation and execution of certain ancillary agreements. About KORE KORE is a pioneer, leader, and trusted advisor delivering mission critical IoT solutions and services. We empower organizations of all sizes to improve operational and business results by simplifying the complexity of IoT. Our deep IoT knowledge and experience, global reach, purpose-built solutions, and deployment agility accelerate and materially impact our customers' business outcomes.

Read More

INFRASTRUCTURE, DEVICES

Chirp Partners With Mysten Labs to Develop the Future of Decentralized Connectivity

businesswire | March 31, 2023

Mysten Labs, a Web3 infrastructure company and initial developer of the Sui Layer 1 blockchain, today announced that it has entered into a strategic partnership with Chirp, a decentralized, multi-protocol, global wireless network and a platform for the Internet of Things (“IoT”) and high speed wireless broadband. Through this partnership, Chirp will leverage Sui’s decentralized, dynamic, and scalable technology to build the future of connectivity. Founded in 2021 by Tim Kravchunovsky, Chirp is harnessing the power of decentralization to build the world’s most robust, seamless, and user-friendly network. Chirp’s IoT and high-speed broadband internet solutions are fully wireless, available anywhere, and both easier to manage and more cost-effective than alternative networks. To provide low-cost IoT and internet solutions, Chirp enables its community to grow the network through its custom-built gateways. The company has developed two product lines: an IoT hybrid network that utilizes its own wireless network infrastructure and also uses capacity from other Network Operators to extend its network coverage and reach. The IoT network is powered by a gateway called The Blackbird and the wireless broadband solution is powered by a community-owned gateway called The Cardinal, both of which will utilize Sui’s unique blockchain technology to bring traditional network infrastructure to the Web3 world. “While IoT has delivered immense value to billions of people around the world, it remains very difficult to navigate, forcing users to engage with various vendors, networks, and platforms to achieve their intended objectives,” said Tim Kravchunovsky, Founder and Chief Executive Officer of Chirp. “Chirp’s mission is to prove that IoT can be affordable and easy to use. By leveraging the Sui network and the benefits of a decentralized economy, Chirp is building a product that has a variety of B2B and B2C applications across multiple sectors of the economy, from transportation and autonomous driving to home automation. We can’t wait to work with Mysten Labs to continue to unlock the innumerable possibilities inherent in decentralized connectivity and make life easier for our users.” Mysten Labs was launched in 2021 by former executives of Meta’s Novi Research and lead architects of the Diem blockchain and Move programming language. The company is helping develop Sui, a decentralized, proof-of-stake blockchain that builds on important innovations in consensus algorithms and leverages novel data structures to deliver a high-performance, low-cost Layer 1. "Chirp is building the infrastructure for millions of users and billions of devices to connect on a decentralized network. While this is no small feat, the company’s strong team of experienced builders, network engineers, and telecom experts - combined with Sui’s decentralized technology and capabilities - make Chirp as well-positioned as any to execute on this mission,” said Evan Cheng, Co-Founder and Chief Executive Officer of Mysten Labs, initial contributor to the development of the Sui protocol. “We are excited to partner with Chirp to bring these unique, customer-focused solutions to market, and look forward to being a part of this journey.” About Mysten Labs Mysten Labs is a team of leading distributed systems, programming languages, and cryptography experts whose founders were senior executives of Meta’s Novi Research and lead architects of the Diem blockchain and Move programming language. The mission of Mysten Labs is to create foundational infrastructure for Web3.

Read More

ENTERPRISE IOT, DEVICES

Semtech Expands LoRa® Portfolio with New Transceiver Featuring Long Range, Low Power Consumption, LoRaWAN® Standard and Global Connectivity

Semtech | March 17, 2023

Semtech Corporation (Nasdaq: SMTC), a high-performance semiconductor, IoT systems and Cloud connectivity service provider, today announced the expansion of its market leading LoRa® portfolio with a new transceiver for use in Internet of Things (IoT) end points that provides lower power consumption, global connectivity and long range. The new LoRa Connect™ LR1121 brings the best LoRa transceiver RF performance to date with the multi-band versatility permitting a single, low-power chip to be used anywhere in the world. It is pin compatible with the current LoRa Edge™ devices, allowing module makers such as Murata to have a single hardware design for a wide range of applications, with global connectivity. Likewise, Integrated Passive Devices such as Johanson Technology can readily be used alongside the LoRa Connect LR1121 to offer a smaller footprint, reduce time to market and minimize design iterations. The highly integrated LoRa Connect LR1121 transceiver provides LoRaWAN connectivity for terrestrial low power wide area networks (LPWAN) operating at 470MHz, 868MHz and 915MHz; it also provides LoRa 2.4GHz and the S-band for direct connection to satellites. “Semtech’s LoRa Connect is targeting the connectivity challenges faced by the industry today enabling widespread adoption and reinforcing LoRa’s position as the de-facto platform for IoT,” said Robert Comanescu, senior director of the IoT Chips Business at Semtech. “We continue to invest in improving LoRa technology and enriching our product portfolio with multi-band LoRa support and LoRa Cloud™ services that will provide best in class, sustainable, ubiquitous and global IoT connectivity.” New modules and reference designs, developed in partnership with Johanson and Murata, are ready at launch and offer a smaller form factor, lower assembly costs and faster time to market. Murata’s Type 2GT module, currently supporting the LoRa Edge LR1110 and LR1120 products, is also now supporting the LoRa Connect LR1121, offering a turnkey solution for lower cost assembly and faster time to market with a pre-certified LR1121 variant readily available. "By collaborating with Semtech on this offering, we are leveraging both companies’ leadership and expertise to create the most needed solution in the IoT market which provides multi-band LoRa® and long range - frequency hopping spread spectrum (LR-FHSS) communication over sub-GHz and 2.4GHz ISM bands as well as licensed S-Band for satellites," said Sasaki Akira, general manager of Connectivity Module Marketing, Murata. "The new multi-band module allows designers to develop products with a faster time to market by minimizing BOM size, cost and complexity." Likewise, Johanson Technology’s IPD is also compatible with the LR1121 and replaces many RF passives, allowing a smaller form factor and lower assembly costs. A reference design is available now on the Semtech website to jumpstart chip down designs. About Semtech Semtech’s LoRa chip-to-Cloud platform is a globally adopted long range, low power solution for Internet of Things (IoT) applications, enabling the rapid development and deployment of long range, ultra-low power and cost efficient IoT networks, gateways, sensors, module products, and IoT services worldwide. Semtech’s LoRa technology provides the communication layer for the LoRaWAN® standard, which is maintained by the LoRa Alliance®, an open IoT alliance for Low Power Wide Area Network (LPWAN) applications that has been used to deploy IoT networks in over 173 countries. Semtech is a founding member of the LoRa Alliance and produces the “The WAN Network Show” podcast to connect massive IoT end users to operators of LoRaWAN networks around the world. With the proliferation of LoRa devices and the LoRaWAN standard, the LoRa Developer Portal is a technical support platform for IoT innovators to learn, connect, collaborate, and find resources to help accelerate product development efforts and expedite time to market. To learn more about how LoRa enables IoT and creates a more sustainable and smarter planet, visit Semtech’s LoRa site.

Read More

Spotlight

SharpEnd

SharpEnd

The Agency of Things™ - is moving brands closer than ever to consumers by connecting packaging, retail and experiential activity. We are a full-service partner to some of the largest global brand owners across fashion, spirits and CPG including Estée Lauder Companies, Pernod Ricard, PepsiCo, Mattel...

Events

Blockchain and Internet of Things Conference

Conference

Smart Drones for Defense - Networking Session

Webinar

Sustainable Smart Cities and Territories International Conference

Conference

Resources

resource image

ENTERPRISE IOT, INFRASTRUCTURE

Foundational and emergent capabilities of IoT

Whitepaper

resource image

ENTERPRISE IOT, INFRASTRUCTURE

Creating secure IoT device identities

Whitepaper

resource image

ENTERPRISE IOT, INFRASTRUCTURE

Foundational and emergent capabilities of IoT

Whitepaper

resource image

ENTERPRISE IOT, INFRASTRUCTURE

Creating secure IoT device identities

Whitepaper

resource image

ENTERPRISE IOT, INFRASTRUCTURE, DEVICES

How Virtual Desktop Infrastructure (VDI) Can Help Your Business Survive the Pandemic—And Prevail in the Future

Whitepaper

Events