5 TIPS TO NAIL YOUR VIDEO MARKETING STRATEGY

Oftentimes, our social media video marketing efforts are weighed down by our own customers for the lack of thoughtful stories that can touch upon them. These are like run-of-the-mill, telling everything that the target viewers are least interested in knowing. And the heavy budgets we utilize to create a ‘so called’ powerful video is usually downcast as a no-brainer. There does exist a gap between what we do and what is expected of us. Whether it is B2B video marketing or B2C video marketing, the underlying objective of filling the gap remains the same. Read aloud to know what it takes to fill the gap and take you closer to your target audience through effective video marketing strategies.

Spotlight

Hackshade Technologies

Hackshade Technologies is a prototyping & electronic development firm headquartered in Raipur city & recognized under M.S.M.E. since 2015. We work in Internet of Things (IoT) prototyping, 3D Printing, custom automation & consultancy. It is an individual firm founded by Mr. Mohit Soni, a CEHv10 qualified from International Council of Electronic Commerce Consultants aka EC-Council (New Mexico). Our team consists of field professionals including various branches of engineering such as Mechanical, Electrical, Electronics, Information technology & Cybersecurity. Our clients list from Government departments to private companies & sometimes individuals preparing for a startup.

OTHER ARTICLES
Industrial IoT, IoT Security

Driving Rapid and Continuous Value for IoT Through an Ecosystem Approach

Article | July 11, 2023

In the wake of the COVID-19 pandemic, manufacturing is roaring back to life, and with it comes a renewed focus on Digital Transformation initiatives. The industry stands on the doorstep of its much-anticipated renaissance, and it’s clear that manufacturing leaders need to not only embrace but accelerate innovation while managing critical processes like increasing capacity while maintaining product quality. Effective collaboration will be key to doing both well, but it’s even more critical as workforces have gone and are still largely remote. As the virus swept the globe, it became apparent quickly that there would be winners and losers. Many manufacturers were caught off-guard, so to speak. Before manufacturing’s aforementioned reckoning, the industry had already been notorious for its slow adoption of the digital, data-centric mindset that has transformed other industries.

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Enterprise Iot

5 Things to Know About the IoT Platforms Market

Article | July 20, 2023

5 years ago, when we forecasted that the IoT platforms market would have a 5-year compound annual growth rate (CAGR) of 35%, we wondered if our growth projection was unrealistically high. 5 years later, it has become apparent that the forecast was actually too low. The IoT Platforms market between 2015 and 2020 grew to be $800 million larger than we forecasted back in early 2016, resulting in a staggering 48% CAGR. Comparing what we “knew” back in 2016 to what we know today provides some clues as to why the market exceeded expectations so much. 5 years ago, no one really knew what an IoT platform was, let alone how big the market would be, which business models would work, how architectures would evolve, and which companies/industries would adopt them. The only thing that was “known” was that the IoT platforms market was a billion dollar “blue ocean” opportunity ready to be captured by innovative companies.

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IoT Security

How the Internet of Things (IoT) is used in modern AI applications

Article | June 28, 2023

Artificial intelligence (AI) has already made headway into becoming a general-purpose technology vastly impacting economies. Yet, the interpretation and estimated trajectory for something remotely close to what we call AI now was first explored in the 1950s. Until this very day, AI keeps on evolving further. Though let’s face it, AI would have been useless without data. With around 2.5 quintillion bytes of data being generated every day, the numbers will shoot up as the Internet of Things (IoT) enters the game. Let’s see what this is all about and where and how exactly IoT crosses paths with AI applications. IoT fundamentals: Where does IoT meet AI The benefits of IoT in AI Challenges of IoT in AI Why implement machine learning in IoT IoT applications for AI Key takeaways IoT fundamentals: Where does IoT meet AI? What is meant by the term internet of things (IoT) is essentially a system of correlated digital and mechanical appliances, computing devices, and sensors embedded often into everyday objects that transfer data over a network. IoT connects the internet to any and every physical thing or place in the world. Modern IoT has advanced from the mere merging of microelectromechanical systems to wireless technologies, and faster data transfer through the internet. This resulted in a confluence of information technology and artificial intelligence, allowing unstructured machine-generated data to be evaluated for insights that could lead to new developments. More and more industries are now referring to IoT to function more proficiently, provide better customer service, escalate the significance of their business, and implement robust decision-making. Machine learning for IoT can be used to identify anomalies, predict emerging trends, and expand intelligence through the consumption of audio, videos, and images. The implication of machine learning in IoT can substitute manual processes and offer automated systems using statistically backed up actions in critical processes. The benefits of IoT in AI and real life IoT offers the following benefits to AI applications: IoT data for business purposes Cost and time savings Task automation and reduction of human intervention Higher quality of life IoT data for business purposes IoT can also be viewed as a data pool. That means by aggregating IoT data, one can extract useful data-driven feedback, which in turn (used properly) may foster effective decision-making. Businesses can also identify new market opportunities, not because of IoT itself but by using the data IoT provides. And since IoT offers companies access to more data, and hence advanced analytics of that data, its usage can eventually result in improved customer outcomes and enhanced service delivery. Cost and time savings When devices get connected, cost reductions come along with it. The gathering of different data allows for advances in efficiency, and it leads to money surplus and low-cost materials. Task automation and reduction of human intervention Nowadays, devices that are internet-connected can be found in every aspect of our lives, and it is safe to say that they make tasks easier. These automation features range from real-time AI-powered chatbots to home automation control systems, and all of it usually takes a click of a button. For businesses offering AI-enabled solutions, similar advancements can be achieved with pipeline automation too. That includes significant cuts in annotation and QA time. By leveraging SuperAnnotate’s platform, hundreds of companies recorded faster task completion and more accuracy in prediction results. Higher quality of life IoT is not only beneficial in the business aspects but it also creates better living circumstances for us. Smart cities and agriculture, intelligent homes, and food waste solutions are some of the most common ways of IoT providing better, more sustainable living conditions for people. Challenges of IoT in AI Despite the numerous benefits and advancements that IoT brings to the table, there have been a few limitations with it. Some of them are listed below: Privacy issues Data overflow Bug issues Compatibility issues Privacy issues With the increased connection between multiple devices or their coexistence for model development purposes, more information is shared between them, which poses vulnerability to your data and makes room for caution. Added layers of protection are needed to prevent risks of data leaks and other threats. Data overflow Eventually, organizations will have to find a way to deal with the large numbers of IoT devices, and that will include the collection and systematic management of all the data from those IoT devices. The proper use of data lakes and warehouses, close governance, and intuitive arrangement of datasets will become an utmost priority. Join hundreds of leading companies who build super high-quality training data up to 5x faster using SuperAnnotate’s intuitive data curation and robust project management features. Bug issues If one IoT device has a bug in its system, there is a large chance that every other connected device will also have it. Compatibility issues Because there are no international standards of compatibility for IoT, it's harder for different devices to communicate with one another. Why implement machine learning in IoT More and more companies are combining IoT with machine learning projects so they can achieve analytical skills on a large variety of use cases which allows their businesses to have access to fresh insights and adopt innovative automation. By implementing machine learning for IoT, they can leverage the following: Convert data into a coherent format Arrange the machine learning model on device, edge, and cloud Enable use of data on edge devices directly for complex decision making IoT applications for AI Although we have covered the basics of IoT, its implications for AI are not as simple. Many corporations are adopting IoT which allows them to have an advanced approach to growing and advancing their business. Novel IoT applications are offering organizations the ability to plan and implement more vigorous risk management strategies. Some of the more common uses of IoT in AI encompass the following: Transport logistics Not only does IoT expand the material flow systems in transport logistics, but it also improves the automatic identification and global positioning of freight. It also increases energy efficiency and consequently declines the consumption of energy. Smart cities Although the term smart city is still incomplete, it mainly refers to an urban area that endorses sustainable enlargement and high quality of life. Giffinger et al.’s model explains the features of a smart city, including the people, the government, the economy, and lifestyle. E-health control The two main objectives of future health care are e-health control and prevention. People nowadays can choose to be monitored by physicians even if they do not live in the same country or place. Tracing and monitoring peoples’ health history makes IoT-assisted e-health extremely useful. IoT healthcare solutions could also benefit the specialists, as they can collect information to advance their medical calculations. Key takeaways Ever since its development, IoT, especially AI-enabled IoT, as discussed, has been enhancing our daily lives and directing us to work smarter while having complete control over the process. Besides having smart appliances to elevate homes, IoT devices can also be essential for providing insights and an actual look for businesses into their systems. Heading forward, IoT will continue to develop as more organizations get to understand its potential usage and tangible benefits.

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Securing industrial networks: it’s a journey

Article | April 14, 2021

Trying to secure the industrial network in one go is like boiling the ocean. Better to view it as a journey. At each step in the journey, you’ll make incremental changes to people, process, and technology. Minimal security. This is the current state for most manufacturers. If you’re here, you’ve segmented the industrial network from the IT network. Traffic can’t cross from the IT network to the industrial network without clearing the DMZ. You can block malware from entering the industrial network. You can block malware from leaving the industrial network to infect the enterprise network. But if the industrial network is exposed to malicious software, you don’t have a way to contain it. That means the malware might affect multiple manufacturing cells or production lines — even multiple plants.

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Spotlight

Hackshade Technologies

Hackshade Technologies is a prototyping & electronic development firm headquartered in Raipur city & recognized under M.S.M.E. since 2015. We work in Internet of Things (IoT) prototyping, 3D Printing, custom automation & consultancy. It is an individual firm founded by Mr. Mohit Soni, a CEHv10 qualified from International Council of Electronic Commerce Consultants aka EC-Council (New Mexico). Our team consists of field professionals including various branches of engineering such as Mechanical, Electrical, Electronics, Information technology & Cybersecurity. Our clients list from Government departments to private companies & sometimes individuals preparing for a startup.

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DECK 7 INTERVIEWS SANGRAM VAJRE, CO-FOUNDER & CHIEF EVANGELIST AT TERMINUS

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