7 STRATEGIES TO INCREASE BRAND VISIBILITY

Every brand out there is trying hard to get itself noticed and grab the attention of a potential customer by employing unique SEO tactics. With the rampant use of digital platforms working on seamless integration globally, it has become the need of the hour to get your brand right up there … in the front … on the face. And making it stand out from the clutter, doesn’t come easy. In the B2B space, brands have to be more impactful in spelling out the reason for its existence. Some of the most important points to remember while charting out a marketing and promotional plan for your brand’s increased visibility are listed below.

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DevicePilot is a universal cloud based software service allowing you to easily locate, monitor and manage your connected devices at scale, with proactive management of the entire device life-cycle.

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IoT Security

Importance of Big Data for IoT in Businesses

Article | June 27, 2023

Discover the crucial role of big data capabilities in unlocking the potential of IoT for businesses. This article covers their synergy, challenges, and value in decision-making and revenue generation. Contents 1 Why Big Data and IoT Matter for Businesses 2 Understanding Synergy of Big Data and IoT 2.1 How IoT generates Big Data 2.2 Challenges of Processing Big Data from IoT Devices 2.3 Importance of Big Data in IoT Applications 3 The Value of Big Data and IoT for Businesses 3.1 Improved Decision-making for Businesses 3.2 Generate New Revenue Streams 4 Final Thoughts 1. Why Big Data and IoT Matter for Businesses The internet of things (IoT) is connecting all types of physical assets to the internet, from smart wearables that track wearer’s vitals to connected industrial units that can report any malfunctions automatically. Big data in IoT is a natural outcome with the growth of IoT devices, with an immense surge in the amount of data being generated. There are currently over 13 billion connected IoT devices worldwide. (Source – Techjury) This data is extremely valuable to businesses as it can help streamline operations, predict trends, and diagnose device issues. Certain functions of IoT devices that are crucial for modern businesses, such as enabling predictive maintenance, depend on the analysis of the data generated every second. However, to maximize the ROI from their IoT ecosystem, businesses must first manage and process the vast amounts of unstructured data they produce. This is where big data capabilities come in. 2. Understanding Synergy of Big Data and IoT Big data and the IoT are fundamentally different concepts, but are closely connected. Big data is a term that is used for a great amount of data that is characterized by volume, velocity, variety and veracity (or the ‘trustworthiness’ of data). The IoT is a term for physical devices or objects linked to the internet using an assortment of technologies. Understanding the synergy between these two technologies will be critical for businesses looking to leverage their full potential. 2.1 How IoT generates Big Data IoT is one of the primary drivers of big data growth. The vast number of interconnected devices in the IoT ecosystem generates a massive amount of data every second. This data includes information on user behavior, device performance, and environmental conditions, among others. The nature of this data makes it challenging to store, process, and analyze using traditional data management tools. This is where big data technologies such as Hadoop, Spark, and NoSQL databases come in, providing the ability to manage massive amounts of data in near-real-time, enabling critical applications of big data in IoT. For businesses, processing IoT data is synonymous with processing big data, due to the nature of the data generated by an IoT ecosystem. 2.2 Challenges of Processing Big Data from IoT Devices IoT data processing is a complex and challenging task due to several reasons. Firstly, the sheer volume of data generated by these devices is enormous and is only increasing. This requires a robust infrastructure and specialized tools to store, manage, and analyze the data efficiently. This data is also generally unstructured, heterogeneous, and complex, making it difficult to process using traditional data management and analysis techniques. Moreover, it is often noisy and may contain errors or outliers, which can impact the accuracy of data analysis. Businesses also face a challenge when securing such vast amounts of data. Since IoT devices collect sensitive information such as personal and financial data at scale, it is critical to ensure that data is encrypted, transmitted securely, and stored safely. Additionally, IoT devices often operate in remote locations with limited connectivity, making it challenging to transmit data to the cloud for storage and analysis. As IoT devices continue to proliferate and generate increasingly large amounts of data, businesses must adopt big data technologies to gain actionable insights from this data. 2.3 Importance of Big Data in IoT Applications There are several use cases of the IoT where processing large amounts of data is essential. It plays a critical role in IoT applications, providing businesses with valuable insights that can be used to optimize processes, reduce costs, and improve overall efficiency. By collecting and analyzing large amounts of data from IoT devices, businesses can gain a better understanding of customer behavior, machine performance, and other critical metrics. For example, big data in IoT can be used to identify patterns in customer behavior, allowing businesses to tailor their marketing efforts and improve customer engagement. Additionally, IoT devices can be used to collect data on machine performance, allowing businesses to identify potential problems before they occur, minimize downtime, and optimize maintenance schedules. The value of big data in IoT applications lies in its ability to provide businesses with real-time insights that can be used to drive growth, reduce costs, and improve overall efficiency. 3. The Value of Big Data and IoT for Businesses Businesses looking to integrate big data in IoT must first consider their data storage and analytics capabilities. By understanding the value of big data technology in capturing and analyzing IoT-generated data, businesses can unlock insights that can help them make better decisions, optimize processes, and create new business opportunities. 3.1 Improved Decision-making for Businesses IoT and big data technologies offer businesses a wealth of data that can be used to make better-informed decisions. By integrating IoT sensors and devices with their operations, businesses can collect real-time data on customer behavior, operational performance, and market trends. This data can then be analyzed using big data analytics tools to generate valuable insights that can inform decision-making. For example, operational data can be analyzed to identify inefficiencies and areas for optimization, helping businesses reduce costs and improve efficiency. With the right data storage and analytics capabilities, businesses can leverage the power of IoT and big data to gain a competitive advantage and make better-informed decisions that drive growth and success. 3.2 Generate New Revenue Streams By leveraging the vast amount of data generated by IoT devices and analyzing it with big data analytics tools, businesses can gain insights into customer behavior, market trends, and operational performance. These insights can be used to create new revenue streams and business models, such as subscription-based services, pay-per-use models, and predictive maintenance services. For example, IoT sensors can be used to collect data on equipment performance, allowing businesses to offer predictive maintenance services that help prevent equipment breakdowns and reduce downtime. Similarly, customer data can be analyzed to identify new revenue opportunities, such as personalized product recommendations and targeted advertising. With the right strategy and investment in IoT and big data technologies, businesses can unlock new revenue streams and create innovative business models that drive growth and success. 4. Final Thoughts Big data in IoT is becoming increasingly important for businesses, and the future prospects are bright. As IoT continues to grow and generate more data, businesses that can effectively analyze it will gain a competitive advantage, leading to increased efficiency, reduced costs, and higher ROI. To fully realize the benefits of IoT, businesses must develop big data analytics and IoT devices in tandem, creating a feedback loop that drives continuous improvement and growth. By embracing these technologies, businesses can make data-driven decisions and unlock new insights that will help them thrive in the years ahead.

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IoT Security

5 IoT Trends for Marketers to Watch in 2021

Article | July 17, 2023

The COVID-19 pandemic turned the tides towards remote work and virtual connectivity. And even though growth seemed to have slowed down in 2020, experts see double-digit growth in the next few years. The tides may be turning but virtual connectivity and the tools required for remote growth are not slowing down in demand. As the tech world adapts to new shifts, IoT is among one of the most anticipated technologies to prosper in 2021. Digital transformation has rapidly accelerated in the past year and if the experts are to be believed, 2021 shows promise for an even better year for technological advancement. According to IDC’s 2020-2024 forecast, spending will reach an annual growth rate of 11.3 percent. And with this, the number of connected devices is likely to grow up. Take a look at what will be the focus of IoT industry trends in 2021. Privacy & Security As smart homes are becoming the norm and you cannot throw a stone without hitting a smart device, one thing is clear—IoT devices are everywhere. People almost always forget smartphones when talking about IoT devices, but the fact is that smartphones are very much a part of the IoT ecosystem. And with the infusion of IoT in our everyday lives, questions about privacy and security are cropping up. Just recently, as WhatsApp announced its new privacy policy, millions of users planned to migrate to other alternatives. This led to WhatsApp pushing back its privacy update and tech businesses taking note of changing winds. In 2021, privacy and security will be at the forefront of IoT industry trends, as devices infuse further into the everyday lives of people. According to recent research, 90 percent of consumers lack confidence in IoT device security. And the onus of bolstering consumer confidence will be up to IoT businesses. Workforce Management According to Gartner’s “Top Strategic Technology Trends For 2021” report, IoT will be a large part of the office experience in 2021. As businesses are trying to avoid the losses that occurred in early 2020, workplaces are being geared up with RFID tags, sensors, and monitors to ensure social distancing measures, whether employees are wearing masks and overall health monitoring. Additionally, many organizations have decided to move permanently to a remote mode and will rely more on IoT devices for connectivity. So we can expect better automated scheduling and calendar tools, more interactive video conferencing, and virtual meeting technology. In the case of fieldwork, IoT will offer an added factor of monitoring behavior. Greener IoT Experts predict that energy will be a crucial factor in the IoT industry trends in 2021. With smart grids, metering, and restoration resilience being powered by IoT, 2021 will move towards optimized energy consumption and devices that are designed to encourage energy-friendly practices. What’s more? Smart engines and automobiles can be optimized to reduce their carbon footprint and become energy-friendly. As evidenced by the Paris summit and the wildfires in 2020, the world is becoming ecologically conscious. IoT devices in 2021 will focus heavily on reduced emissions, lowering air and ocean pollution, and minimizing power expenditure. Location Data As COVID-19 limited human interaction, location-based services soared during the pandemic. Businesses started leveraging location data to offer curbside pickup, virtual queues, and check-ins for reservations to enhance the customer experience during the pandemic. According to experts, the use of location data will continue to be crucial for customer service and convenience in 2021. As people prefer being safe even as the vaccines are being delivered, location data will allow businesses to cater to their customers without compromising on customer or employee safety. Digital twins IoT is being helmed as the perfect technology partner for creating digital twins in many industries. As IoT collects a large amount of data through physical devices, this data can be reinterpreted to create the perfect digital twins. Also, IoT can offer visibility into the full product life cycle and unfold deeper operational intelligence. Companies like Siemens are already leveraging technologies like AIoT to design and create digital twins for product design and production. Coupled with AI, IoT will be used more commonly for creating digital twins in 2021. A technology as dynamic as IoT can be leveraged for almost any application. Therefore, it may surprise us all in the way it progresses in 2021. However, experts believe that the above 5 IoT industry trends will rule 2021 for sure. Frequently Asked Questions What are the latest IoT industry trends? The use of IoT in Healthcare, Artificial Intelligence, workforce management, and ecological conservation can be deemed as some of the latest trends in IoT. What is the future scope of IoT? As experts believe there will be over 85 billion connected devices by the end of 2021, and the numbers are promising for upcoming years, we can safely say that the future of IoT is indeed bright. What industries are most likely to use the Internet of things technology? IoT is a dynamic technology with applications in almost every industry. However, industries like healthcare, construction, manufacturing, tech, and resource management are most like to use IoT right now. { "@context": "https://schema.org", "@type": "FAQPage", "mainEntity": [{ "@type": "Question", "name": "What are the latest IoT industry trends?", "acceptedAnswer": { "@type": "Answer", "text": "The use of IoT in Healthcare, Artificial Intelligence, workforce management, and ecological conservation can be deemed as some of the latest trends in IoT." } },{ "@type": "Question", "name": "What is the future scope of IoT?", "acceptedAnswer": { "@type": "Answer", "text": "As experts believe there will be over 85 billion connected devices by the end of 2021, and the numbers are promising for upcoming years, we can safely say that the future of IoT is indeed bright." } },{ "@type": "Question", "name": "What industries are most likely to use the Internet of things technology?", "acceptedAnswer": { "@type": "Answer", "text": "IoT is a dynamic technology with applications in almost every industry. However, industries like healthcare, construction, manufacturing, tech, and resource management are most like to use IoT right now." } }] }

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IoT Security

What Is IoT Forensics? Challenges Ahead and Best Tools to Use

Article | October 11, 2023

Internet of Things, generally known as IoT, is a network of objects or things. Embedded sensors help connect and exchange data with other objects via the internet. IoT is often related to the concept of smart homes, including devices like home security systems, cameras, lighting, refrigerators, etc. With all this data being transmitted over the internet, it is easy for the data to be modified, deleted, or stolen, which can lead to an invasion, theft, etc. IoT forensics plays a vital role in maintaining the integrity and security of the data being transmitted. Join us as we explore this fascinating web of devices and how you can get started in this vibrant field of forensics.

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Enterprise Iot

Top 10 IoT trends and predictions to look out in 2022

Article | December 23, 2021

The biggest IoT trends are likely to manifest in 2022 and beyond. 1. BLOCKCHAIN The term blockchain is a new concept and is known as a single registry; agreed and distributed in several nodes of a network that will continue in force in the coming years in various activities. 2. MOBILE COMMERCE OR M-COMMERCE It is part of electronic commerce that is carried out exclusively through mobile devices such as smartphones or tablets. The processes will be specialized. With mobile commerce comes the need for device management. Device management is a vital step to ensure security is promptly implemented.Mobile Device Management (MDM) solutions, also known as MDM, offer brilliant benefits across all areas. 3. TELEWORK AND DISTANCE EDUCATION Academic and work activities that are carried out remotely, preferably from home, will continue to be applied in a fixed or hybrid way. A smart device(s) can be used from a remote location and therefore enable workers to more effectively manage time. 4. ROBOTIC PROCESSING AUTOMATIZATION It is all technology-oriented to the use of software, with the aim of reducing human intervention in the use of computer applications, especially in repetitive tasks. This reduces the risk of human error and will also cut down management costs. 5. ARTIFICIAL INTELLIGENCE It is the combination of algorithms proposed with the purpose of creating machines that have the same capabilities as humans, with the aim of doing a variety of tasks. If we decide to develop an Artificial Intelligence that has greater intelligence, responsibility and scalability, we can make the most of learning algorithms and interpretation systems. In this way, we are able to create value more quickly and with a greater business impact. It is essential to have new techniques that achieve smarter AI solutions, that require less data, with greater ethical responsibility and more resilience.” Gartner 6. DIGITAL TRANSFORMATION Digital transformation is the change associated with the application of digital technologies in all aspects of human society, and especially in organizations. Accelerating business digital transformation requires entrepreneurs to step back and re-evaluate their plans. It’s about aligning the customer experience strategy with coordinated and detailed digitization plans of what needs to be done, by whom and when. To do this, having precisely identified the customer journey of your digital customer allows you a complete approach, for which tools such as the customer journey map is key. 7. FINTECH It is a nascent industry in which companies use technology to provide financial services in an efficient, agile, comfortable and reliable way. They aim to expand bank penetration. 8. DATA ANALYSIS It is the process by which raw data is analyzed in order to answer questions and reach practical conclusions that support an organization’s decision-making. Using predictive models and AI tools, we can run simulations that are based on real scenarios and information. Thanks to this, we obtain data on contexts that would be difficult, very expensive or impossible to test in physical environments. Big data is big money. 9. SOFTWARE DEVELOPMENT Software development is generally considered part of the agile family of approaches, and is often used in combination with one or more other methods. Softwareon a smart device can also be upgraded to include better connectivity. In addition to its development, there is likely to be more outsourcing also. 10. ADVANCED MANUFACTURING OR INDUSTRY 4.0 It refers to a new business model in which the interconnection of integrated ICT systems both with each other and with the internet is key. The adoption of Industry 4.0 technologies and the training of personnel will be the greatest opportunities that industries, companies and governments will have in the next decade. Therefore, 2022 represents the next step to embrace technological transformation as an indispensable element for competitiveness, resilience, and development.

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DevicePilot is a universal cloud based software service allowing you to easily locate, monitor and manage your connected devices at scale, with proactive management of the entire device life-cycle.

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