Duo Security Sets BDRs up for Success with 6sense

The role of a Business Development Rep can be a daunting one. Knowing where to prioritize when you have over 1,000 accounts and knowing what content to reach out to them and engage them with can be an impossible task. But if you have the right intent data that can show you where the account is in their buying journey, what keywords they are searching, and what personas are engaging, well, that is a game changer. Laura Kar, Business Development Manager for Enterprise and Mid-market Accounts and Kat Mills, Account Manager at Duo Security, a Cisco business unit that provides two-factor authentication and trusted access to applications, walked us through what led them to 6sense and how they are using it to energize and create success for the BDR team.

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Protacon Group

Protacon provides process, automation and ICT solutions for project management, production and maintenance. Protacon’s service portfolio includes testing and quality assurance systems, software product sand technological turnkey solutions.

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IoT Security

Explore Top IoT Security Conferences to Attend in 2023 and Beyond

Article | July 17, 2023

Explore the events on IoT security, addressing to the complex cyber security challenges and privacy issues. It caters to a variety of attendees including industrialists, students and enthusiasts. The significance of IoT security cannot be overstated in today's interconnected business landscape. Safeguarding sensitive data and mitigating risks is paramount, making robust IoT security a non-negotiable imperative for organizations seeking to thrive in the digital age. From industry professionals seeking to expand their knowledge to builders and buyers in the market, these events provide a comprehensive platform to learn, connect, and discover the possibilities of scaling with IoT. Attendees can connect with buyers, sellers, and innovators, fostering meaningful connections and exploring potential business opportunities. At these industrial IoT conferences 2023 and beyond, attendees can immerse themselves in a vibrant atmosphere of innovation and collaboration. 1. IoT Tech Expo September 26-27, 2023 | RAI (AMSTERDAM) The IoT Tech Expo Europe is a prominent event that serves as a platform for exploring the latest innovations, solutions, and strategies in the field of IoT, digital twins, enterprise transformation, IoT security, and edge platforms. It promises two days of top-level content and thought leadership discussions. Industry experts, including keynote speakers and panelists, will share their unparalleled industry knowledge, real-life experiences, and insights through solo presentations, expert panel discussions, and in-depth fireside chats. Some of the key sessions will include panel discussions on staying on track with digital twins, examining their pitfalls across industries, and exploring the incorporation of other technologies like AI, ML, and Blockchain for agile processes. Notable speakers in this domain include Bruno Ávila, i-Team Director - Digital Urban Planning Lab, City of Amsterdam; Ben Lomax Thorpe, Head of Digital Twin, among others. Additionally, the event showcases success stories and case studies from organizations leading the way in digitalization and IoT implementation. 2. International Conference on the Internet of Things November 7-10, 2023 | Nagoya (Japan) This event brings together leading researchers, industry experts, and stakeholders in the IoT field. This conference serves as a platform for visionary and groundbreaking research, fostering innovation in various IoT verticals such as smart industry, smart cities, smart health, and smart environment. The 13th International Conference on the Internet of Things (IoT 2023) will include keynote speeches, research presentations, panel discussions, and interactive sessions. It will provide a platform for sharing visionary ideas, ground-breaking research findings, and innovative solutions in the realm of IoT and related fields. Nagoya, the host city for IoT 2023, will offer a captivating setting for the conference. With a focus on visionary research and innovation, the conference provides a platform for knowledge sharing, collaboration, and exploration of IoT advancements in various verticals. 3. 9th Annual IoT Security Foundation Conference November 7, 2023 | IET (London) The 9th Annual IoT Security Foundation Conference is a highly regarded event dedicated to IoT cybersecurity. With the increasing prominence of artificial intelligence in various industries, this year's conference will focus on the impact of AI on cybersecurity, exploring its implications for developers and cyber defenders at the forefront of the field. The call for presentations is currently open, inviting submissions on a wide range of IoT security-related themes till July 14th, 2023, with notifications of acceptance to be sent by August 18th, 2023. By participating in the IoTSF 2023 Conference, sponsors and exhibitors gain exposure within the IoT security community and can forge new customer relationships, generate leads, establish partnerships, and strengthen existing customer connections. The conference will cover a range of themes, including business, technical, operational, educational, and policy-related topics. Proposals are invited on these subjects, offering speakers an opportunity to contribute to the diverse interests of conference attendees. 4. ETSI IoT Conference 2023 (ETSI IoT Week 2023) July 4-6, 2023 | Sophia Antipolis (France) ETSI, the European Telecommunications Standards Institute, is organizing its annual flagship event, the ETSI IoT Conference. The conference, ' IoT Technologies for Green and Digital Transformation,' is a must-attend event for professionals involved in the Internet of Things, recognizing the significance of standard-enabled technologies for IoT service deployments. It provides a valuable platform for attendees to learn and share experiences related to IoT technologies, services, activities, and requirements, focusing on current and future standardization efforts. The 2023 edition of the conference will feature a combination of keynote speeches, presentations, interactive panels, and IoT demonstrations, creating ample networking opportunities for participants. The event will revolve around three main areas: IoT for the digital and green transformation, IoT technologies, and horizontal IoT standards for various vertical business sectors. The ETSI IoT Conference is particularly relevant for organizations and stakeholders interested in the service and operational aspects of IoT, including industry representatives, SMEs, research and development institutions, academia, decision and policy makers, as well as users of IoT standards such as cities, governments, and societal actors. 5. 4th International Conference on Big Data, Machine Learning and IoT (BMLI 2023) August 26-27, 2023 | Dubai (UAE) The 4th International Conference on Big Data, Machine Learning, and IoT serves as a major platform for presenting innovative ideas, developments, research projects, and approaches in the domains of big data, machine learning, and the internet of things. This event includes but is not limited to big data techniques, models, and algorithms; infrastructure and platforms for big data; search and mining in big data; security, privacy, and trust in big data. Authors are invited to submit original papers by July 01, 2023, through the conference's submission system. Additionally, selected outstanding papers will have the opportunity to be considered for publication in renowned journals such as the International Journal of Database Management Systems (IJDMS), the International Journal of Data Mining & Knowledge Management Process (IJDKP), and others. The event will provide an excellent opportunity for researchers, industry professionals, and practitioners to explore the latest advancements, share knowledge, and foster collaborations in the dynamic fields of big data, machine learning, and IoT. 6. 28th Australasian Conference on Information Security and Privacy (ACISP 2023) July 5-7, 2023 | Brisbane (Australia) The 28th Australasian Conference on Information Security and Privacy (ACISP 2023) is an event in the field of cybersecurity and privacy, bringing together researchers, practitioners, and industry experts from Australasia and around the world. This conference will serve as a platform to exchange innovative ideas, research findings, and advancements in information security and privacy. ACISP 2023 focuses on addressing the evolving challenges and emerging trends in the field, providing a forum for discussing theoretical and practical aspects of IoT security risks. Participants have the opportunity to present their research papers, engage in enlightening discussions, and network with professionals in the industry. The conference covers a wide range of topics related to information security and privacy, including cryptographic protocols and algorithms, security in emerging technologies, intrusion detection and prevention. 7. The Things Conference September 21-22, 2023 | Amsterdam (Netherlands) The Things Conference is dedicated to LoRaWAN, attracting thousands of professionals and enthusiasts worldwide. This highly anticipated gathering will serve as a hub for the entire LoRaWAN ecosystem, offering a unique opportunity to meet key players, gain valuable insights into the IoT industry, and explore the expanding LPWAN market. The event showcases a diverse range of LoRaWAN enabled security IoT devices and gateways at the Wall of Fame, where participants can interact with and experience first-hand the latest products from over 100 partners. The conference program features an impressive line-up of speakers from prominent companies such as Blues, Miromico, ELSYS, TagoIO, Edge Impulse, and more. Attendees can benefit from engaging keynotes, insightful workshops, interactive side sessions, case studies, and value-driven stories. These sessions cover various aspects of LoRaWAN, offering attendees valuable knowledge and practical guidance. One of the highlights of The Things Conference is The Things Certifications, which allow participants to showcase their expertise. Final Thoughts The conferences help industry experts, IT professionals, engineers, and decision-makers to gain insights and in-depth knowledge. Attendees can expect a comprehensive program consisting of keynote presentations, panel discussions, case studies, and interactive workshops. The above events will cover various topics, concerning the IoT security. Participating in these will provide networking opportunities, allowing attendees to connect with peers, share experiences, and establish valuable business connections. Leaders can stay updated with the evolving data center landscape and gain a competitive edge in their evolving technologies, to provide protection against threats.

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IoT Security

5 Things to Know About the IoT Platforms Market

Article | June 28, 2023

5 years ago, when we forecasted that the IoT platforms market would have a 5-year compound annual growth rate (CAGR) of 35%, we wondered if our growth projection was unrealistically high. 5 years later, it has become apparent that the forecast was actually too low. The IoT Platforms market between 2015 and 2020 grew to be $800 million larger than we forecasted back in early 2016, resulting in a staggering 48% CAGR. Comparing what we “knew” back in 2016 to what we know today provides some clues as to why the market exceeded expectations so much. 5 years ago, no one really knew what an IoT platform was, let alone how big the market would be, which business models would work, how architectures would evolve, and which companies/industries would adopt them. The only thing that was “known” was that the IoT platforms market was a billion dollar “blue ocean” opportunity ready to be captured by innovative companies.

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IoT Security

Securing industrial networks: it’s a journey

Article | July 5, 2023

Trying to secure the industrial network in one go is like boiling the ocean. Better to view it as a journey. At each step in the journey, you’ll make incremental changes to people, process, and technology. Minimal security. This is the current state for most manufacturers. If you’re here, you’ve segmented the industrial network from the IT network. Traffic can’t cross from the IT network to the industrial network without clearing the DMZ. You can block malware from entering the industrial network. You can block malware from leaving the industrial network to infect the enterprise network. But if the industrial network is exposed to malicious software, you don’t have a way to contain it. That means the malware might affect multiple manufacturing cells or production lines — even multiple plants.

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How Will the Emergence of 5G Affect Federated Learning?

Article | April 10, 2020

As development teams race to build out AI tools, it is becoming increasingly common to train algorithms on edge devices. Federated learning, a subset of distributed machine learning, is a relatively new approach that allows companies to improve their AI tools without explicitly accessing raw user data. Conceived by Google in 2017, federated learning is a decentralized learning model through which algorithms are trained on edge devices. In regard to Google’s “on-device machine learning” approach, the search giant pushed their predictive text algorithm to Android devices, aggregated the data and sent a summary of the new knowledge back to a central server. To protect the integrity of the user data, this data was either delivered via homomorphic encryption or differential privacy, which is the practice of adding noise to the data in order to obfuscate the results.

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Protacon Group

Protacon provides process, automation and ICT solutions for project management, production and maintenance. Protacon’s service portfolio includes testing and quality assurance systems, software product sand technological turnkey solutions.

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6sense Announces Salesforce Pardot Integration for Revenue Teams to Launch Comprehensive ABM Programs

6sense | March 14, 2019

6sense, a leading Account Based Orchestration Platform, powered by AI, extends its relationship with Salesforce to include an all-new integration with Pardot, Salesforce’s marketing automation solution. This integration combines marketing execution from Salesforce Pardot with the time-based predictions on prospect engagement from 6sense. Shared users can easily use 6sense to uncover demand and prioritize accounts with a high buying propensity while engaging buyers with personalized marketing campaigns through the Pardot platform. “Salesforce’s mission is to lessen the divide between sales and marketing through account-based alignment to help our customers grow their business,” said Liam Doyle, Senior Vice President, Product Management, Salesforce Pardot. “Targeting the right accounts is at the root of an integrated marketing campaign, and the 6sense platform makes it easier than ever to identify who those targets should be.” Uncover accounts demonstrating known or anonymous buying signals, and create unified account profiles across this data.Prioritize and segment accounts showing buying signals such as competitive research, predictive in-market scores, website visits, campaign engagement and more.

Read More

6sense Secures $27 Million to Advance Bold Vision in B2B and ABM

6sense | April 16, 2019

6sense, a leading Account Based Orchestration Platform, powered by AI, announced $27 million in funding. The round was led by Industry Ventures and included participation from existing investors Bain Capital Ventures, Battery Ventures, Costanoa Ventures, Salesforce Ventures, and Venrock. “We believe AI insights and orchestration are the future of B2B sales and marketing. I’m humbled by the overwhelming support from our customers and team as we execute on our bold vision,” said Jason Zintak, CEO of 6sense. “This new round of funding will allow us to expand our product, including transforming the traditional email nurture track into multi-channel next-best-action suggestions that adjust in real-time based on buyers’ behavior. This, coupled with our existing capabilities, will allow 6sense customers to infinitely scale their account based marketing programs.” Closing of the funding follows a record-breaking 2018, with 6sense delivering 100 percent revenue growth, expanding its leadership team, doubling headcount, expanding offices to New York and India, growing customer adoption by 10x and acquiring ZenIQ. 6sense shows no signs of slowing based on first quarter 2019 results, closing Q1 by posting the largest revenue, bookings and customer retention numbers in company history, all while being named a leader in The Forrester Wave™: B2B customer analytics, Q1 2019.

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6sense Expands Integration with HubSpot for Heightened Account Based Orchestration

6sense | April 25, 2019

6sense, a leading Account Based Orchestration Platform, powered by AI, announced $27 million in funding. The round was led by Industry Ventures and included participation from existing investors Bain Capital Ventures, Battery Ventures, Costanoa Ventures, Salesforce Ventures, and Venrock. “We believe AI insights and orchestration are the future of B2B sales and marketing. I’m humbled by the overwhelming support from our customers and team as we execute on our bold vision,” said Jason Zintak, CEO of 6sense. “This new round of funding will allow us to expand our product, including transforming the traditional email nurture track into multi-channel next-best-action suggestions that adjust in real-time based on buyers’ behavior. This, coupled with our existing capabilities, will allow 6sense customers to infinitely scale their account based marketing programs. Closing of the funding follows a record-breaking 2018, with 6sense delivering 100 percent revenue growth, expanding its leadership team, doubling headcount, expanding offices to New York and India, growing customer adoption by 10x and acquiring ZenIQ. 6sense shows no signs of slowing based on first quarter 2019 results, closing Q1 by posting the largest revenue, bookings and customer retention numbers in company history, all while being named a leader in The Forrester Wave™: B2B customer analytics, Q1 2019.

Read More

6sense Announces Salesforce Pardot Integration for Revenue Teams to Launch Comprehensive ABM Programs

6sense | March 14, 2019

6sense, a leading Account Based Orchestration Platform, powered by AI, extends its relationship with Salesforce to include an all-new integration with Pardot, Salesforce’s marketing automation solution. This integration combines marketing execution from Salesforce Pardot with the time-based predictions on prospect engagement from 6sense. Shared users can easily use 6sense to uncover demand and prioritize accounts with a high buying propensity while engaging buyers with personalized marketing campaigns through the Pardot platform. “Salesforce’s mission is to lessen the divide between sales and marketing through account-based alignment to help our customers grow their business,” said Liam Doyle, Senior Vice President, Product Management, Salesforce Pardot. “Targeting the right accounts is at the root of an integrated marketing campaign, and the 6sense platform makes it easier than ever to identify who those targets should be.” Uncover accounts demonstrating known or anonymous buying signals, and create unified account profiles across this data.Prioritize and segment accounts showing buying signals such as competitive research, predictive in-market scores, website visits, campaign engagement and more.

Read More

6sense Secures $27 Million to Advance Bold Vision in B2B and ABM

6sense | April 16, 2019

6sense, a leading Account Based Orchestration Platform, powered by AI, announced $27 million in funding. The round was led by Industry Ventures and included participation from existing investors Bain Capital Ventures, Battery Ventures, Costanoa Ventures, Salesforce Ventures, and Venrock. “We believe AI insights and orchestration are the future of B2B sales and marketing. I’m humbled by the overwhelming support from our customers and team as we execute on our bold vision,” said Jason Zintak, CEO of 6sense. “This new round of funding will allow us to expand our product, including transforming the traditional email nurture track into multi-channel next-best-action suggestions that adjust in real-time based on buyers’ behavior. This, coupled with our existing capabilities, will allow 6sense customers to infinitely scale their account based marketing programs.” Closing of the funding follows a record-breaking 2018, with 6sense delivering 100 percent revenue growth, expanding its leadership team, doubling headcount, expanding offices to New York and India, growing customer adoption by 10x and acquiring ZenIQ. 6sense shows no signs of slowing based on first quarter 2019 results, closing Q1 by posting the largest revenue, bookings and customer retention numbers in company history, all while being named a leader in The Forrester Wave™: B2B customer analytics, Q1 2019.

Read More

6sense Expands Integration with HubSpot for Heightened Account Based Orchestration

6sense | April 25, 2019

6sense, a leading Account Based Orchestration Platform, powered by AI, announced $27 million in funding. The round was led by Industry Ventures and included participation from existing investors Bain Capital Ventures, Battery Ventures, Costanoa Ventures, Salesforce Ventures, and Venrock. “We believe AI insights and orchestration are the future of B2B sales and marketing. I’m humbled by the overwhelming support from our customers and team as we execute on our bold vision,” said Jason Zintak, CEO of 6sense. “This new round of funding will allow us to expand our product, including transforming the traditional email nurture track into multi-channel next-best-action suggestions that adjust in real-time based on buyers’ behavior. This, coupled with our existing capabilities, will allow 6sense customers to infinitely scale their account based marketing programs. Closing of the funding follows a record-breaking 2018, with 6sense delivering 100 percent revenue growth, expanding its leadership team, doubling headcount, expanding offices to New York and India, growing customer adoption by 10x and acquiring ZenIQ. 6sense shows no signs of slowing based on first quarter 2019 results, closing Q1 by posting the largest revenue, bookings and customer retention numbers in company history, all while being named a leader in The Forrester Wave™: B2B customer analytics, Q1 2019.

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