Etion Create Managing Director on the ubiquity of IoT in design

PAUL ROGERS | March 19, 2019

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The Internet of Things (IoT) is a wave that impacts all ‘verticals’ and ‘horizontals’ of the digital evolution and organisations who deliver design and manufacturing services in this hazy matrix are not spared the change. It is being ignited by the tsunami of capability presented by digital evolution and IoT and is a complex web of interconnected potential that allows for endlessly inventive solutions. However, it places pressure on an Original Design Manufacturing (ODM) to do more than just perform – it must transform. There is a real need for innovation that delivers on customer expectations realistically and within budget while providing the organisation with a competitive advantage. And, according to Petrus Pelser, Managing Director of Etion Create, an ODM that recognises these challenges and applies specialised thinking will find significant opportunity in the IoT space.

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